Juice Goose
- Company typePrivate
- Founded1983
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Juice Goose firmographics
Firmographics- Name
- Juice Goose
- Legal name
- Juice Goose
- Website
- https://juicegoose.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Juice Goose is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Juice Goose business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Juice Goose manufactures and distributes electric power distribution, conditioning and control equipment. Revenue is generated through one-time hardware sales of power distribution units, surge protectors, UPS systems, power sequencers, and accessories. The company sells through direct sales and a network of independent sales representatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/Commercial Power Distribution - JG Series |
| Unit Pricing | Pay-as-you-go | Surge Protection - RX Series |
| Unit Pricing | Pay-as-you-go | Professional Power Distribution - RP Series |
| Unit Pricing | Pay-as-you-go | Web-Based Power Control - iP Series |
| Unit Pricing | Pay-as-you-go | On-Line UPS - SCV Series |
| Unit Pricing | Pay-as-you-go | Line Interactive UPS - KIN Series |
| Unit Pricing | Pay-as-you-go | Slim Line UPS - SL Series |
| Other | Multi-year contract | Custom Power Distribution - PD Series |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Juice Goose product offering
Product offeringCore offering
Juice Goose manufactures and distributes electric power distribution, conditioning, and control equipment. The company produces AC power distribution units (rack-mount and custom vertical), power sequencing and control modules (stand-alone and web-based IP), surge protection products with patented Hybrid Filter Technology, multiple UPS battery backup product lines, and telecommunications DC power distribution and fuse/alarm panels. Products are sold primarily to commercial AV contractors, professional audio operators, telecom carriers, and venue operators in the US and select overseas markets.
Product overview
Juice Goose is an electric power management equipment company offering a comprehensive portfolio of AC power distribution, conditioning, and control products. The product lineup spans multiple interconnected series: power distribution products (JG Series commercial and RP Series professional rack-mounted units, PD Series custom vertical strips), power sequencing and control (CQ Series standalone sequencers and iP Series web-based controllers with third-party integration), surge protection (RX Series hybrid filter technology), UPS battery backup (KIN, SRA, SCV, and SL Series with varying topologies from standby to true online), remote control accessories (RC and RT Series), and telecommunications equipment (TC Series fuse/alarm panels). Founded in 1983 as the first company to provide AC power conditioning for the professional audio industry, the company serves commercial AV, telecommunications, and professional audio markets. Most products are manufactured in America at their Lenexa, KS facility.
Differentiator
Problem solved
Functional benefit
Products and services
- CQ Series Power Sequencers AC power sequencing modules with automatic sequential turn on/off of power outputs. Stand-alone units that require no master controller and are scalable using plug-and-play RJ45 cable interconnection. Designed for audio applications and commercial AV installations requiring sequenced power control.
- iP Series Web-Based Power Management Web (IP) based power management devices accessible via local, intranet, or Internet communications. Features on-board GUI web server, TCP/IP, UDP, and RS232 protocol support, with native integration for Q-SYS, Crestron, Extron, and Symetrix control systems. Designed for AV contractors and enterprise AV environments requiring remote power sequencing and control with true feedback.
- JG Series Commercial Power Distribution Economical 19-inch rack-mounted power distribution modules with 15 or 20 amp capacity, 6-11 outlets, surge protection, optional LED rack lights, and switch options. Designed for commercial audio/video, information, and communication technology equipment installations.
- KIN Series Line Interactive UPS Line interactive UPS battery backup providing voltage regulation and AC power conditioning. Single rack space units (KIN 1000RM) supporting rack or tower mounting. Designed for sensitive electronic equipment requiring clean power and battery backup during brownouts and outages.
- PD Series Custom Vertical Power Distribution Custom-configured vertical power distribution strips built to contractor specifications with multiple circuits, flexible conduit options, isolated ground receptacles, and 20A or 30A circuit configurations. Four models (PD1A, PD1B, PD3A, PD3B) provide high circuit density for audio/video equipment racks. Standard delivery in 3-5 days for small orders, 2 weeks for larger orders.
Quantifiable outcome
- Ground line surge let-through reduced to 0.5 volts (500 millivolts) vs typical 1-2 volts that can cause processor logic problems
- +2 more outcomes
Companies that use Juice Goose
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles4 records
Juice Goose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Juice Goose partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ExtroncoreExtron created a link between their IP Link Pro Control Processors and the Juice Goose iP 1520 (also viable for iP 1515 and RX versions). Enables integration of power control into Extron control ecosystems.
- SymetrixcoreSymetrix released Control Server platform with Juice Goose Super-modules to control iP Series power sequencing and control devices. Super-modules feature custom graphic user interface for simultaneous control of each individual pod.
- CrestroncoreCrestron released a completed module for control and true feedback of Juice Goose iP Series products via TCP/IP. The module applies to iP1520, iP1515, iP1 and iP PD1-4 models. Available on the Crestron application market.
- LynTecminorJuice Goose joined the LynTec catalog, reaffirming LynTec's commitment to expanding their power control solutions offerings. Juice Goose products are now available through LynTec's distribution channel.
- QSC (Q-SYS)coreQSC developed a control plugin enabling native integration of Juice Goose iP Series web-based power management devices into the Q-SYS Ecosystem. Allows configuration and monitoring within Q-SYS environment and enables power sequencing without programming.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Juice Goose competitors and assessment
Company assessmentDirect peers
- Middle Atlantic Products: Middle Atlantic Products manufactures rack-mounted power distribution and AV infrastructure sold through the same commercial AV integrator channel as Juice Goose, including PDUs and power management accessories for AV installations.
- SurgeX: SurgeX is a direct competitor in surge protection and power conditioning for the professional AV industry, and is explicitly benchmarked against Juice Goose's RX Series in published test results. Both companies sell into the same commercial AV integrator channel.
- Geist: Geist manufactures PDUs, UPS, and power management products for AV and IT installations. Comparable to Juice Goose's PD and iP Series for customers needing rack-level power distribution with remote monitoring.
- Furman (Panamax): Furman is a direct peer in power conditioning, sequencing, and surge protection for professional audio and AV markets, with overlapping products in power sequencers and AC line conditioning sold to the same touring, recording, and commercial AV customers.
- LynTec: LynTec is a direct peer in AV power control and distribution; Juice Goose joined the LynTec catalog in 2024 as a distribution partnership, indicating overlapping product lines and customer base in commercial AV power management.
Broad incumbents
- APC by Schneider Electric: APC is a broad incumbent in UPS, surge protection, and PDUs spanning IT, data center, and AV. While not AV-specialized, APC competes with Juice Goose's SCV, SRA, and SL UPS Series through extensive distribution.
- Vertiv: Vertiv is a broad incumbent in UPS, power distribution, and IT infrastructure, competing with Juice Goose's SCV Series on-line UPS products particularly in commercial and small-data-center backup applications.
- Eaton (Tripp Lite): Eaton, including the acquired Tripp Lite brand, is a broad incumbent in power quality, UPS, and PDU products with a much larger distribution and product portfolio that overlaps directly with Juice Goose's commercial offering.
Emerging players
- AtlasIED: AtlasIED is a commercial AV manufacturer whose power and rack accessories overlap with Juice Goose for installed AV systems in venues, providing an adjacent product portfolio to AV integrators.
- Lowell Manufacturing: Lowell Manufacturing produces rack-mounted power distribution and AV infrastructure products for commercial AV installations, overlapping with Juice Goose's JG and RP Series for the same integrator customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Juice Goose social profiles
Digital presenceJuice Goose compliance and trust
Trust signalCompliance4 records
Juice Goose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juice Goose leadership team
Management profileNumber of profiles
Profiles3 records
Juice Goose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juice Goose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juice Goose
What does Juice Goose do?
Juice Goose manufactures and distributes electric power distribution, conditioning, and control equipment. The company produces AC power distribution units (rack-mount and custom vertical), power sequencing and control modules (stand-alone and web-based IP), surge protection products with patented Hybrid Filter Technology, multiple UPS battery backup product lines, and telecommunications DC power distribution and fuse/alarm panels. Products are sold primarily to commercial AV contractors, professional audio operators, telecom carriers, and venue operators in the US and select overseas markets.
Is Juice Goose a public or private company?
Juice Goose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Juice Goose founded?
Juice Goose was founded in 1983. It employs 1 to 10 people.
Where is Juice Goose based?
Juice Goose is headquartered in Houston, United States, in the North America region.
How does Juice Goose make money?
One revenue line is on record: hardware Product Sales.
Who are Juice Goose's main competitors?
Direct peers on record are Middle Atlantic Products, SurgeX, Geist, Furman (Panamax) and LynTec. Broad incumbents are APC by Schneider Electric, Vertiv and Eaton (Tripp Lite). Emerging players are AtlasIED and Lowell Manufacturing.
Does Juice Goose have an API?
No public API is recorded for Juice Goose.