Furman Power
Furman Power manufactures professional-grade power conditioners, surge protectors, voltage regulators, and battery backups for audio, video, and broadcast applications. Operating as a brand under Nice North America, it sells through platinum resellers, B2B distributors, and direct e-commerce to musicians, studio engineers, system contractors, and audiophiles globally.
- Company typePrivate
- Founded1975
- HeadquartersCarlsbad, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Furman Power does
Furman Power, founded in 1975 and headquartered in Carlsbad, California, is a manufacturer of professional-grade power conditioning, surge protection, voltage regulation, battery backup, and noise filtration products for audio, video, and broadcast applications. The company operates as a brand under Nice North America, alongside sister brands including Gefen and NICE, and sells hardware spanning price points from roughly $190 (Merit Series rackmount units) to $6,199 (Prestige Series P-3600 AR G global voltage regulator), with an additional $2,299 F1500-UPS true sine wave battery backup. Furman's core technologies include Series Multi-Stage Protection (SMP), Extreme Voltage Shutdown (EVS), Linear Filtration Technology (LiFT), Discrete Symmetrically Balanced Power, Power Factor Technology, and the BlueBOLT cloud-based TCP/IP remote power management platform, with products offered in both 120V and 220-240V variants.
Furman serves five primary customer personas: touring artists and performers, professional studio engineers, A/V system contractors, residential integrators, and audiophile/enthusiast consumers. Revenue is generated predominantly through one-time hardware sales distributed via a multi-tier channel that includes direct e-commerce on furmanpower.com, platinum resellers (Sweetwater, Crutchfield, Guitar Center, B&H), authorized B2B distributors (ADI, TD Synnex, Markertek, JB&A), authorized internet resellers, and regional distributors across North America, Europe, Asia, the Middle East, and Africa. The company is a NAMM member, was featured in the New York Times' Wirecutter, and was endorsed publicly by touring professionals such as Edward Van Halen, contributing to a 50-year brand presence in the professional A/V power management category.
The go-to-market combines channel partner sales for SMB and consumer end users, enterprise field sales targeting A/V integrators and commercial installers (supported by the Contractor Series with SmartSequencer and remote power management), and content marketing via blog, social media, email, trade shows, and downloadable product catalogs. Furman has 101-250 employees, is privately held, and does not disclose revenue or funding information.
Furman Power firmographics
Firmographics- Name
- Furman Power
- Legal name
- Furman
- Website
- https://furmanpower.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Furman Power manufactures professional-grade power conditioners, surge protectors, voltage regulators, and battery backups for audio, video, and broadcast applications. Operating as a brand under Nice North America, it sells through platinum resellers, B2B distributors, and direct e-commerce to musicians, studio engineers, system contractors, and audiophiles globally.
- Ownership category
- akta.pro rank
Furman Power industry classification
Industry- Product category
- Power Conditioning Equipment
- NAICS
- Electrical Equipment Manufacturing (33531), Power, Distribution, and Specialty Transformer Manufacturing (335311)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Coils, Transformers & Other Inductors (3677), Electronic Components & Accessories (3670)
- akta.pro primary industry
- AC-DC Power Supplies (Industrial PSUs, DIN-rail, enclosed/open-frame) (IMAGADAA)
- akta.pro secondary industry
- Charging, Power & Battery Accessories (Docks, Chargers, Battery Packs) (HDACANAG)
Keywords
Where Furman Power is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Furman Power business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Product Sales: One-time sale of power conditioning, surge protection, voltage regulation, and battery backup products across multiple series (Merit, Classic, Prestige, Contractor, Elite, Reference). Products range from basic power strips to advanced voltage regulators priced up to $6,199.
- Accessories and Replacement Parts: Sale of accessories including external battery packs (BATT1500-EXT), remote control panels, power relay accessories, and replacement components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Merit Series - Entry-level rackmount power conditioners |
| One time/ perpetual license | Pay-as-you-go | Classic Series - Advanced power conditioners |
| One time/ perpetual license | Pay-as-you-go | Prestige Series - Top-tier voltage regulators and power conditioners |
| One time/ perpetual license | Pay-as-you-go | Contractor Series - Smart power sequencers |
| One time/ perpetual license | Pay-as-you-go | Battery Backup Systems |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Furman Power product offering
Product offeringCore offering
Furman Power manufactures and sells professional-grade power conditioning, surge protection, voltage regulation, and battery backup equipment for audio, video, and broadcast applications. The product portfolio spans entry-level rack-mount conditioners, advanced voltage regulators, smart power sequencers for commercial A/V installations, and premium balanced power systems for studios and home theaters. Products are organized into multiple series (Merit, Merit Z, Classic, Prestige, Contractor, Elite, Reference) available in 120V and 220-240V configurations with prices ranging from under $200 to $6,199.
Product overview
Furman Power is a manufacturer of professional-grade power conditioning, protection, and distribution solutions for audio/video and broadcast applications. The product portfolio spans multiple voltage configurations (120V and 220-240V) and includes distinct product series positioned at different price and capability tiers: Merit Z Series (entry-level rack-mount), Merit Series (budget-conscious with standard protection), Classic Series (advanced professional features with SMP, LiFT, EVS), Prestige Series (top-tier with voltage regulation and balanced power), Contractor Series (power sequencing and remote control for commercial installations), Power Station Series (portable protection), Pro Plugs Series (compact surge protection), and Elite/Reference Series (home theater and studio-focused premium products). Supporting products include Battery Backups (F1500-UPS) with UPS and voltage regulation, plus Accessories. Core proprietary technologies include Series Multi-Stage Protection (SMP), Extreme Voltage Shutdown (EVS), Linear Filtration Technology (LiFT), Discrete Symmetrically Balanced Power, Power Factor Technology, and BlueBOLT Remote Power Management. Target markets include pro audio/video professionals, studio engineers, touring musicians, system contractors, residential integrators, and audiophiles. The company was founded in 1975 and has been in business for over 50 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Power Station Series Portable power protection product line offering flexible defense tiers and signal line safety for professional audio/video applications.
- Pro Plugs Series Rugged, portable power protection with specialized plug security and advanced floor-level defense for professional and stage applications.
- Compact Power Conditioner (AC-215A) Discreet, compact 120V power conditioner with advanced professional protection and component-focused conditioning.
- Merit Series Power Conditioners Entry-level rackmount power conditioners providing nine total outlets, standard-level surge suppression, standard-level EMI/RFI filtration, and a robust steel chassis. Includes M-8x2, M-8Lx (with pull-out lights), M-8Dx (with lights and digital voltmeter), M-8S (power sequencer), and M-8x AR (voltage regulator) models. Pricing starts under $200 and ranges to $799.95 for the M-8x AR voltage regulator.
- Merit Z Series Power Conditioners All-new line of rack-mount power conditioners delivering real Furman protection at an affordable price point, available in 120V and 220-240V configurations.
- Classic Series Power Conditioners Advanced power conditioners with SMP surge protection, EVS protection, Linear Filtering Technology, pull-out LED lights, and isolated rear panel outlet banks. Includes PL-8C, PL-PLUS C, PL-PLUS DMC, P-8 PRO C, PL-PRO C, and PL-PRO DMC models ranging from 15A to 20A capacity. Pricing from $349.95 to $699.95.
- Prestige Series Power Conditioners and Voltage Regulators Top-tier advanced voltage regulators and power conditioners providing consistent 120V (±5V) output to correct unstable voltage, with all advanced protection and noise filtering benefits. Includes Power Factor power conditioners (P-1800 PF R at $919.95), Advanced Voltage Regulators (P-1800 AR at $1,499.95, P-2400 AR at $2,899.95, P-3600 AR G at $6,199.95 for 30A global touring), and Balanced Power Conditioners (P-2400 IT at $2,499.95).
- Contractor Series SmartSequencers and Power Distribution Smart power sequencing and protection equipment allowing sound reinforcement equipment to be remotely powered up or down over large distances. Includes CN-1800S SmartSequencer ($809.95, 15A), CN-2400S SmartSequencer (20A), ASD-120 2.0 Sequencing Power Distributor ($1,379.95), CN-15MP and CN-20MP MiniPorts, RS-1 and RS-2 Remote Control Panels ($83.95), and PS-REL Power Relay Accessory.
- Elite Series Home Theater Power Conditioners Home theater and audiophile-focused power conditioning with advanced audio/video filtration and premium performance foundation for residential high-end AV systems.
- Reference Series Power Conditioners Top-of-the-line power conditioning with symmetrically balanced power and ultimate power foundation for the most demanding low-noise applications, including professional studio and reference-grade home theater use.
- F1500-UPS Battery Backup 1500VA, 2RU uninterruptible power supply and voltage regulator designed for audio/video professionals and home theater enthusiasts. Features SMP surge suppression, LiFT filtration, EVS voltage protection, True Sine Wave output, RS-232 control, and optional BlueBOLT TCP/IP control. Priced at $2,299.95, with BATT1500-EXT external battery pack sold separately.
- Accessories and Replacement Parts Supporting products including power strips, surge protectors, rack ears, cables, remote control panels, power relay accessories, and other complementary power management components for Furman power products.
Quantifiable outcome
- 10 dB @ 10kHz, 40 dB @ 100 kHz, 50 dB @ 500kHz filtration rating with Linear Filtration Technology
- +2 more outcomes
Companies that use Furman Power
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Furman Power technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Furman Power partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Nice North AmericacoreFurman Power is a brand under Nice North America, a company that offers a portfolio of smart home and building solutions including control systems, security, access control, door openers, gate operators, audio/AV solutions, and power management under brands including Furman, Gefen, NICE, and others.
- NAMMcoreFurman is a proud member of NAMM (National Association of Music Merchants), participating in annual NAMM trade shows and events for the music products industry.
- ADI (ADI Global Distribution)majorADI is an authorized distributor of Furman products, serving professional integrators and contractors with B2B distribution services.
- TD SynnexmajorTD Synnex is an authorized distributor of Furman products, providing distribution services to the technology channel.
- SweetwatermajorSweetwater is a platinum reseller of Furman products, specializing in audio equipment sales to musicians and audio professionals.
- CrutchfieldmajorCrutchfield is a platinum reseller of Furman products, serving consumers and professionals with consumer electronics and home audio solutions.
- Guitar CentermajorGuitar Center is a platinum reseller of Furman products, serving musicians and audio professionals through retail stores and online.
- B&H Photo VideomajorB&H Photo Video is a platinum reseller of Furman products, specializing in professional audio and video equipment sales.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Furman Power competitors and assessment
Company assessmentDirect peers
- SurgeX: SurgeX is the closest direct competitor to Furman, specializing in professional-grade surge protection and power conditioning for AV installations. They compete head-to-head with Furman in commercial AV integrator, recording studio, and house-of-worship segments with similar proprietary technologies.
- Panamax / Furman (Core Brands): Panamax (now part of Core Brands under Nice competitor Legrand) offers surge protection and power management products that directly compete with Furman's Classic and Merit series. Both brands target AV integrators and custom installers with similar form factors and feature sets.
- Middle Atlantic Products (Legrand): Middle Atlantic manufactures rack-mounted AV infrastructure including power distribution and conditioning products used by the same system contractors and integrators that buy Furman. Their power products overlap with Furman's Contractor and Classic series.
- Juice Goose: Juice Goose specializes in power conditioning, sequencing, and distribution products specifically for AV systems. They directly compete with Furman in the contractor/integrator channel with comparable rack-mounted power sequencing products.
- AtlasIED: AtlasIED manufactures commercial AV products including power conditioning and distribution equipment for professional installations. They directly compete with Furman's Contractor series in commercial and large-venue AV applications.
Broad incumbents
- APC by Schneider Electric: APC is the mass-market leader in UPS and surge protection, offering products that overlap with Furman's F1500-UPS and basic surge protection lines. While not specialized for pro-AV, APC's scale, distribution, and pricing pressure the entry-level and mid-tier segments Furman competes in.
- Tripp Lite (Eaton): Tripp Lite (acquired by Eaton) offers a broad portfolio of UPS systems, surge protectors, and power conditioning products across consumer and commercial channels. They compete with Furman in the SMB and small commercial AV install segments at typically lower price points.
- Eaton: Eaton is a global power management leader offering UPS, surge protection, and power quality solutions across industrial, commercial, and IT channels. They compete indirectly with Furman's voltage regulation and battery backup products in commercial and IT-adjacent AV applications.
- CyberPower Systems: CyberPower is a major UPS and power protection vendor with strong e-commerce and consumer channel presence. Their products compete with Furman's entry-level Merit and battery backup units at significantly lower price points.
- Belkin: Belkin is a major consumer electronics accessories brand with a strong surge protector and power strip portfolio sold through mass-market retail. Their products compete with Furman's entry-level Merit series at significantly lower prices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Furman Power social profiles
Digital presenceFurman Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Furman Power leadership team
Management profileNumber of profiles
Furman Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Furman Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Furman Power
What does Furman Power do?
Furman Power manufactures and sells professional-grade power conditioning, surge protection, voltage regulation, and battery backup equipment for audio, video, and broadcast applications. The product portfolio spans entry-level rack-mount conditioners, advanced voltage regulators, smart power sequencers for commercial A/V installations, and premium balanced power systems for studios and home theaters. Products are organized into multiple series (Merit, Merit Z, Classic, Prestige, Contractor, Elite, Reference) available in 120V and 220-240V configurations with prices ranging from under $200 to $6,199.
Is Furman Power a public or private company?
Furman Power is a private company. It is classified as corporate owned and is currently operating.
When was Furman Power founded?
Furman Power was founded in 1975. It employs 101 to 250 people.
Where is Furman Power based?
Furman Power is headquartered in Carlsbad, United States, in the North America region.
How does Furman Power make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are accessories and Replacement Parts.
Who are Furman Power's main competitors?
Direct peers on record are SurgeX, Panamax / Furman (Core Brands), Middle Atlantic Products (Legrand), Juice Goose and AtlasIED. Broad incumbents are APC by Schneider Electric, Tripp Lite (Eaton), Eaton, CyberPower Systems and Belkin.
Does Furman Power have an API?
No public API is recorded for Furman Power.
What industry is Furman Power in?
Furman Power's product category is Power Conditioning Equipment. Its primary akta.pro industry code is IMAGADAA, AC-DC Power Supplies (Industrial PSUs, DIN-rail, enclosed/open-frame), with a secondary code of HDACANAG, Charging, Power & Battery Accessories (Docks, Chargers, Battery Packs). Its NAICS code is 33531 and its SIC code is 3600.