CASK Liquid Marketing

What CASK Liquid Marketing does

CASK Liquid Marketing (legal name: Cask Liquid Marketing) is a London-based, privately-held beverage marketing and distribution company founded in 2011. According to its own firmographic profile, the company's offering spans a broad alcoholic beverage portfolio, including whisky, tequila, brandy, gin, vodka, ready-to-serve cocktails, spirits, wines, and champagnes — indicating a multi-category trading or agency position rather than a single-brand producer.

The business operates with a headcount of 11-50 employees and maintains a web presence at caskliquidmarketing.com. No further detail is available on the company's underlying operating model: there is no disclosed pricing structure, no documented go-to-market motion, no identified customer segments, no named supplier or distribution partners, and no proprietary technology or product stack described in the source material. The company is registered in the United Kingdom with no disclosed parent, subsidiaries, or investors.

From a business model standpoint, the source data does not disclose how revenue is generated — whether through wholesale distribution margins, brand representation fees, marketing services, retail, or a hybrid model. The company's name ("Liquid Marketing") suggests a marketing-led or agency-style positioning within the beverage industry, but this framing is not confirmed in the available evidence. Investors and acquirers should treat revenue mechanics, unit economics, and customer mix as material data gaps requiring primary diligence.

Name

CASK Liquid Marketing

Legal name

Cask Liquid Marketing

Website

https://caskliquidmarketing.com

Company type

Private

Founded year

2011

Headcount range

11–50 employees

Short description

CASK Liquid Marketing is a London-based, privately-held beverage company founded in 2011 that markets and distributes a multi-category alcoholic beverage portfolio spanning whisky, tequila, brandy, gin, vodka, cocktails, wines, and champagnes.

Ownership category

akta.pro rank

Product category

Specialty Beverage Retail

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Alcoholic beverages
• Spirits distribution
• Whisky and tequila
• Wine and champagne
• Premium beverages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

CASK Liquid Marketing is a London-based beverage company that sells a multi-category range of alcoholic drinks, including whisky, tequila, brandy, gin, vodka, cocktails, spirits, wines, and champagnes, through its online channel. The company operates as a seller and marketer of beverages rather than as a producer of its own branded spirits.

Differentiator

Problem solved

Functional benefit

Products and services

• Whisky Whisky product line sold by the London-based beverage company to consumers via its online channel.
• Tequila Tequila product line sold by the London-based beverage company to consumers via its online channel.
• Brandy Brandy product line sold by the London-based beverage company to consumers via its online channel.
• Gin Gin product line sold by the London-based beverage company to consumers via its online channel.
• Vodka Vodka product line sold by the London-based beverage company to consumers via its online channel.
• Cocktails Cocktails product line sold by the London-based beverage company to consumers via its online channel.
• Spirits General spirits category sold by the London-based beverage company to consumers via its online channel.
• Wines Wines product line sold by the London-based beverage company to consumers via its online channel.
• Champagnes Champagnes product line sold by the London-based beverage company to consumers via its online channel.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Liberty Wines: UK specialist wine importer and distributor representing a curated portfolio of estates from multiple regions. Comparable as a UK-based premium beverage distributor focused on the on-trade, complementary to CASK's wine and champagne lines.
• Maverick Drinks: UK-based independent drinks agency specializing in marketing and distributing premium spirits and wines to the on and off-trade. Highly comparable as a multi-category, brand-building distributor in the same UK market and overlapping spirits portfolio (gin, tequila, whisky).
• Hi-Spirits: UK premium spirits distributor representing brands across categories including gin, rum, tequila and whisky to UK on and off-trade. Closely comparable in business model (third-party brand distribution) and category overlap.
• Mangrove: UK independent drinks importer and distributor representing a portfolio of boutique brands across wines, spirits and craft beverages. Comparable as a multi-category premium beverage marketer/distributor serving UK on and off-trade.
• Speciality Drinks: UK fine spirits distributor (agent for The Drinks Club and Prohibition Brands) focusing on premium and craft spirits — rum, gin, tequila, whisky. Comparable as a UK-based multi-category premium spirits marketing and distribution business.

Broad incumbents

• Berry Bros. & Rudd: Historic UK fine wine and spirits merchant with both retail and wholesale activities covering rare wines, whisky and spirits. Comparable premium-positioning portfolio and UK centric multi-category beverage operations.
• Enotria & Coe: One of the UK's leading wine and specialty drinks importers and distributors offering a broad multi-category portfolio across wines and spirits. Comparable as a multi-category wholesale/distribution operator in the UK on/off-trade, though materially larger and more diversified.
• Kopparberg UK: Major UK beverage brand owner with broad distribution across cider, gin, vodka and rum categories in UK off and on-trade. Comparable in multi-category alcoholic beverage marketing and UK distribution, though operating at significantly larger scale as a brand owner.
• Bibendum Wine: Major UK wine importer and distributor serving both on-trade and off-trade with a wide portfolio of wines and related premium drinks. Comparable in wholesale/distribution model across premium beverages for the UK market, with broader scale.

Others

• Drinks Industry Group (Drinks Trade / Harpers): UK drinks industry media and trade association grouping distributors, importers and brand owners across wine, spirits and beer. Adjacent — useful as a sector context reference point for UK multi-category beverage distributors rather than a direct competitor.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/CASKforit
• Facebookfacebook.com/CASKforit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASK Liquid Marketing