Maverick Drinks
Maverick Drinks is an independent UK craft spirits distributor (trading as Atom Supplies Limited) that curates and distributes a portfolio of 24 boutique spirit brands across retail, wholesale, on-trade, and ecommerce channels, serving major UK multiples, premium specialists, and hospitality partners.
- Company typePrivate
- Founded2013
- HeadquartersTonbridge, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Maverick Drinks does
Maverick Drinks is an independent UK-based craft and boutique spirits distributor operating as a trading name of Atom Supplies Limited, a private limited company registered in England & Wales (Company number 3193057). Founded in 2013 and headquartered in Tonbridge, Kent, the company curates and distributes a portfolio of 24 craft spirit brands spanning gin, bourbon, whisky, rum, and specialty liqueurs — including labels such as Bathtub Gin, Galliano, Kyrö, That Boutique-y Whisky/Rum/Gin Company, St George Spirits, Virginia Distillery Co., Brothers Bond Bourbon, Hapusa Gin, and Courage & Conviction. Maverick Drinks does not manufacture product; its function is brand representation, distribution, and trade activation across the UK market.
The business model is B2B wholesale and distribution, with revenue generated through distribution margins on craft spirits sold to retail, wholesale, on-trade (hospitality), and ecommerce partners. Maverick Drinks operates an unusually broad multi-channel go-to-market: its retail network spans major UK multiples (Asda, Waitrose, M&S, Morrisons, Booths, Ocado, Whole Foods Market), premium and luxury department stores (Harvey Nichols, Selfridges, Fortnum & Mason), and specialist merchants (Berry Bros. & Rudd, Hedonism Wines, The Whisky Exchange, Master of Malt, Royal Mile Whiskies). Wholesale distribution runs through national partners including Bibendum Wine, Booker, Enotria & Coe, Justerini & Brooks, LWC Drinks, and Bidfood ViVAS. Ecommerce partners include Amazon, Ocado, Master of Malt, and The Whisky Exchange.
The company differentiates beyond pure logistics through digital brand activation services for modern drinks brands and positions itself as an independent, unconventional alternative to mainstream spirits suppliers — aiming to help trade partners reduce reliance on incumbents and introduce higher-quality craft alternatives to consumers. Pricing is B2B and quote-based through trade accounts; no consumer-facing pricing is disclosed. Maverick Drinks won the Spirits Business Awards 2023 and is self-described as rapidly growing. The company employs 51-100 people and operates exclusively within the United Kingdom with no disclosed external funding or PE/VC backing.
Maverick Drinks firmographics
Firmographics- Name
- Maverick Drinks
- Legal name
- Atom Supplies Limited
- Website
- https://maverickdrinks.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maverick Drinks is an independent UK craft spirits distributor (trading as Atom Supplies Limited) that curates and distributes a portfolio of 24 boutique spirit brands across retail, wholesale, on-trade, and ecommerce channels, serving major UK multiples, premium specialists, and hospitality partners.
- Ownership category
- akta.pro rank
Maverick Drinks industry classification
Industry- Product category
- Craft Spirits Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)
Keywords
Where Maverick Drinks is headquartered
LocationHeadquarters
- HQ city
- Tonbridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Maverick Drinks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Spirits Distribution: Revenue generated through distribution margins on craft and boutique spirits sold to retail, wholesale, on-trade, and ecommerce partners across the UK.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Maverick Drinks product offering
Product offeringCore offering
Maverick Drinks is an independent and unconventional UK distributor of craft and boutique spirits, operating as a trading name of Atom Supplies Limited. The company represents a curated portfolio of 24+ branded spirits across gin, bourbon, whisky, rum, and specialty liqueurs, supplying them to retail, wholesale, on-trade (hospitality/bars), and ecommerce partners across the United Kingdom. Rather than manufacturing, the company focuses on distribution and digital brand activation to help trade partners reduce reliance on mainstream brands.
Product overview
Maverick Drinks is an independent spirits distributor specializing in craft and boutique alcoholic beverages. Rather than manufacturing products, the company distributes a portfolio of 24 branded spirits across multiple categories including gin, bourbon, whisky, rum, and specialty liqueurs. The portfolio includes brands such as Bathtub Gin, Galliano, Kyrö, That Boutique-y Gin/Rum/Whisky Company, St George Spirits, Virginia Distillery Co., Brothers Bond Bourbon, and Courage & Conviction. The company positions itself as a distributor connecting craft spirit producers with retail, wholesale, on-trade, and e-commerce partners.
Differentiator
Problem solved
Functional benefit
Brands
- Maverick Drinks Portfolio Brands: The company represents multiple craft spirit brands including Bathtub Gin, Brothers Bond Bourbon, Burnt Ends, The Character of Islay Whisky Company, Courage & Conviction, Darkness!, Depth Charge, Drinks by the Dram, Dublin's Own, Galliano, Greater Than Gin, Hapusa Gin, Hoxton Spirits, The Jaffa Cake Range, Kyrö, Project 173, Rumbullion, St George Spirits, That Boutique-y Gin Company, That Boutique-y Rum Company, That Boutique-y Whisky Company, Virginia Distillery Co., Wormtub Whisky, and &Whisky.
Products and services
- Bathtub Gin Distributed craft gin brand in the Maverick Drinks portfolio, supplied to UK retail, wholesale, on-trade, and ecommerce partners.
- Brothers Bond Bourbon Distributed bourbon brand within the Maverick Drinks craft spirits portfolio.
- Burnt Ends Craft spirit brand represented in the Maverick Drinks portfolio.
- The Character of Islay Whisky Company Distributed Islay whisky brand within the Maverick Drinks craft spirits portfolio.
- Courage & Conviction Distributed craft whisky brand in the Maverick Drinks portfolio.
- Darkness! Craft whisky brand in the Maverick Drinks portfolio.
- Depth Charge Craft spirit brand represented in the Maverick Drinks portfolio.
- Drinks by the Dram Distributed sampling-format spirits brand within the Maverick Drinks portfolio.
- Dublin's Own Craft Irish-style spirit brand in the Maverick Drinks portfolio.
- Galliano Distributed specialty Italian liqueur brand within the Maverick Drinks portfolio.
- Greater Than Gin Distributed craft gin brand in the Maverick Drinks portfolio.
- Hapusa Gin Distributed craft gin brand within the Maverick Drinks portfolio.
- Hoxton Spirits Craft gin and spirits brand represented in the Maverick Drinks portfolio.
- The Jaffa Cake Range Craft flavoured spirits range within the Maverick Drinks portfolio.
- Kyrö Distributed Finnish craft gin brand within the Maverick Drinks portfolio.
- Project 173 Craft spirit brand represented in the Maverick Drinks portfolio.
- Rumbullion Craft rum brand within the Maverick Drinks portfolio.
- St George Spirits Distributed American craft spirits brand (gin, vodka, absinthe, liqueurs) in the Maverick Drinks portfolio.
- That Boutique-y Gin Company Distributed independent bottler gin brand within the Maverick Drinks portfolio.
- That Boutique-y Rum Company Distributed independent bottler rum brand within the Maverick Drinks portfolio.
- That Boutique-y Whisky Company Distributed independent bottler whisky brand within the Maverick Drinks portfolio.
- Virginia Distillery Co. Distributed American craft whisky brand within the Maverick Drinks portfolio.
- Wormtub Whisky Distributed craft whisky brand within the Maverick Drinks portfolio.
- &Whisky Craft whisky brand represented in the Maverick Drinks portfolio.
Companies that use Maverick Drinks
Customer profileSegments4 records
Ideal customer profiles3 records
Maverick Drinks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maverick Drinks partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered minor and core.
- 23 Wine and WhiskeyminorRetail partner stocking Maverick Drinks' portfolio of craft spirits.
- Albion Wine ShippersminorRetail partner stocking Maverick Drinks' portfolio of craft spirits.
- Amathus DrinksminorRetail partner stocking Maverick Drinks' portfolio of craft spirits.
- AsdacoreMajor retail multiple stocking Maverick Drinks' craft spirits portfolio.
- Berry Bros. & RuddminorPremium wine merchant partner stocking Maverick Drinks' craft spirits.
- BoothsminorRegional supermarket chain partner stocking craft spirits.
- Fortnum & MasonminorLuxury department store partner stocking premium craft spirits.
- Harvey NicholsminorLuxury retail partner stocking premium craft spirits.
- Hedonism WinesminorPremium wine and spirits merchant partner.
- Majestic WineminorNational wine specialist retailer stocking craft spirits.
- Marks & SpencercoreMajor UK retailer stocking Maverick Drinks' craft spirits.
- MorrisonscoreMajor UK supermarket chain stocking craft spirits.
- SelfridgesminorLuxury department store partner stocking premium craft spirits.
- The Whisky ExchangecoreSpecialist online and physical retailer of whisky and spirits.
- The Whisky ShopcoreSpecialist whisky retailer partner.
- WaitrosecorePremium UK supermarket chain partner stocking craft spirits.
- Whole Foods MarketminorNatural and organic food retailer stocking premium craft spirits.
- Bibendum WinecoreMajor UK wine and spirits wholesaler partner.
- Bidfood ViVAScoreNational wholesale partner for hospitality sector.
- BookercoreWholesale supplier to retailers and caterers.
- Enotria & CoecoreMajor UK wine and spirits merchant and distributor.
- Justerini & BrooksminorPremium wine and spirits merchant established in 1760.
- LWC Drinks LtdcoreIndependent drinks wholesaler serving UK hospitality.
- AmazoncoreMajor ecommerce marketplace partner for online sales.
- Master of MaltcoreLeading online specialist spirits retailer.
- OcadominorOnline grocery retailer stocking craft spirits.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Maverick Drinks competitors and assessment
Company assessmentDirect peers
- Enotria & Coe: Leading UK wine and spirits importer and distributor serving retail, wholesale and on-trade. Comparable business model and channel mix, with overlap in premium/craft spirits portfolio focus.
- Speciality Brands: UK multi-category premium drinks distributor representing a portfolio of craft beer, cider, wine and spirits brands into UK on-trade and off-trade. Highly comparable to Maverick's craft-spirits-focused portfolio model and UK GTM motion.
- Justerini & Brooks: Established UK premium wine and fine spirits merchant and distributor (est. 1760). Operates in the same craft/premium spirits distribution segment as Maverick with similar retail and on-trade relationships.
- Hi-Spirits: UK specialist spirits distributor (part of Speciality Brands) focused on craft and premium gin, rum, tequila and bourbon brands. Closest direct peer to Maverick: same product categories, same trade/on-trade/retail channel mix, and overlapping supplier/principal model.
- Bibendum Wine: Major UK wine and craft spirits wholesaler supplying the on-trade and independent retail channel. Maverick already partners with Bibendum but competes for overlapping craft-spirits mandates from producer principals.
Emerging players
- Master of Malt: Leading UK online specialist spirits retailer with a deep craft and indie bottling range. Overlapping craft spirits assortment and target consumer; acts as both an ecommerce partner and adjacent competitor to Maverick's distribution.
- The Whisky Exchange: Specialist UK online and physical retailer of whisky and craft spirits, also stocking Maverick's portfolio. Comparable assortment breadth and target customer, though it is a retailer rather than pure distributor.
Broad incumbents
- Diageo: Largest global premium spirits company with its own UK distribution arm serving retail, wholesale and on-trade. Represents the structural incumbent Maverick competes against for shelf space and on-trade listings.
- Pernod Ricard: Global premium spirits major with a significant UK distribution footprint. Owns brands that compete with Maverick's craft principals for the same on-trade and retail placement.
- Berry Bros. & Rudd: Historic UK fine wine and spirits merchant operating retail, wholesale and on-trade. Sells many of the same craft/premium brands and serves the same premium UK customers, with a broader and longer-established wine-led portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Maverick Drinks social profiles
Digital presenceMaverick Drinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maverick Drinks leadership team
Management profileNumber of profiles
Profiles1 record
Maverick Drinks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maverick Drinks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maverick Drinks
What does Maverick Drinks do?
Maverick Drinks is an independent and unconventional UK distributor of craft and boutique spirits, operating as a trading name of Atom Supplies Limited. The company represents a curated portfolio of 24+ branded spirits across gin, bourbon, whisky, rum, and specialty liqueurs, supplying them to retail, wholesale, on-trade (hospitality/bars), and ecommerce partners across the United Kingdom. Rather than manufacturing, the company focuses on distribution and digital brand activation to help trade partners reduce reliance on mainstream brands.
Is Maverick Drinks a public or private company?
Maverick Drinks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maverick Drinks founded?
Maverick Drinks was founded in 2013. It employs 51 to 100 people.
Where is Maverick Drinks based?
Maverick Drinks is headquartered in Tonbridge, United Kingdom, in the Europe region.
How does Maverick Drinks make money?
One revenue line is on record: spirits Distribution.
Who are Maverick Drinks's main competitors?
Direct peers on record are Enotria & Coe, Speciality Brands, Justerini & Brooks, Hi-Spirits and Bibendum Wine. Emerging players are Master of Malt and The Whisky Exchange. Broad incumbents are Diageo, Pernod Ricard and Berry Bros. & Rudd.
Does Maverick Drinks have an API?
No public API is recorded for Maverick Drinks.
What industry is Maverick Drinks in?
Maverick Drinks's product category is Craft Spirits Distribution. Its primary akta.pro industry code is CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios). Its NAICS code is 4248 and its SIC code is 5180.