Fitness Brasil
Fitness Brasil is a privately held Brazilian multi-channel platform that operates the largest fitness business expo in Latin America, alongside a news portal, podcast, B2B directory, and annual market research report serving gym owners, fitness professionals, and suppliers across Brazil.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fitness Brasil does
Fitness Brasil (legal entity NFB Fitness Brasil, CNPJ 15.050.393/0001-15) is a privately held Brazilian company headquartered in the Vila Mariana district of São Paulo that operates a multi-channel platform serving the Brazilian fitness industry. The company's flagship asset is the Fitness Brasil Expo, described as the largest fitness business event in Latin America, scheduled for August 27-29, 2026 at the Transamerica Expo Center in São Paulo with 40,000+ projected visitors across a 38,000 m² exhibition floor (up from 28,000 m² in 2025). The company runs an integrated ecosystem spanning events (Fitness Brasil Expo), content/media (FB News portal and FitBR Cast podcast on Spotify), market intelligence (Panorama Setorial annual research report, now in its 4th edition covering consumer behavior, center operations, and sector trends), a B2B supplier directory (FITBR Guia covering 18+ supplier categories), professional education (courses and conferences such as the Conferência de Gestão e Negócios), and an e-commerce store selling branded merchandise.
The underlying technology stack is a WordPress-based website with e-commerce capabilities, event ticketing integration via Sympla, email marketing automation, podcast distribution, and a Portuguese/Spanish/English multi-language web presence. The platform is not a technology product company in the traditional sense — it is a digital media and events business built on commodity infrastructure. The company monetizes through four primary revenue streams: (1) event ticketing and conference/course registrations (daily entrance R$107-177, technical courses R$567-1,197, Technical Passport R$1,397, business conference R$2,397, VIP Passport R$3,390, all available in up to 10x interest-free installments or boleto); (2) exhibitor and sponsor fees at the Expo (Diamond, Gold, and other tiers); (3) Panorama Setorial report sales (the latest 4th edition sold, earlier editions free); and (4) branded merchandise sales (t-shirts R$59-79, polos R$99, mugs R$19).
Fitness Brasil serves five primary customer segments: gym/studio owners and managers, physical education professionals and personal trainers, physiotherapists/nutritionists/integrative health professionals, fitness equipment manufacturers and distributors, and investors exploring the Brazilian fitness market. Strategic partnerships include NASM (international certification), IHRSA (international health club association, co-organizer), ACAD Brasil (Brazilian gym association), HFA (Health & Fitness Association), CREF-registered professionals, Transamerica Expo Center (venue), Guiatours (accommodation), and Sympla (ticketing platform). Named leadership includes Fabio Saba (Diretor de Educação, also Director of Saba Wellness Consultoria, master's in physical education from USP) and Yara Achôa (Editora do FitBR News, 33-year sports/health journalist). The company is privately held with no disclosed investors, funding rounds, or revenue figures.
Fitness Brasil firmographics
Firmographics- Name
- Fitness Brasil
- Legal name
- NFB Fitness Brasil
- Website
- https://fitnessbrasil.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fitness Brasil is a privately held Brazilian multi-channel platform that operates the largest fitness business expo in Latin America, alongside a news portal, podcast, B2B directory, and annual market research report serving gym owners, fitness professionals, and suppliers across Brazil.
- Ownership category
- akta.pro rank
Fitness Brasil industry classification
Industry- Product category
- Fitness Industry Events and Media
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)
Keywords
Where Fitness Brasil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Fitness Brasil business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Event ticketing and conferences: Fitness Brasil generates revenue through ticket sales for its annual Fitness Brasil Expo, including daily entrance tickets, conference/congress registrations, and VIP/All-Access passes. Courses and certifications at the expo are also sold individually or as bundled passports.
- Panorama Setorial reports: Annual sector overview reports on the Brazilian fitness market. The 2021 first edition and subsequent editions (2nd, 3rd, 4th) are offered; earlier editions are available for free download while the complete latest edition is sold.
- E-commerce merchandise: Sale of branded Fitness Brasil merchandise including t-shirts, polo shirts, and mugs through an on-site e-commerce store.
- Exhibitor and sponsor fees: Revenue from companies that exhibit at or sponsor the Fitness Brasil Expo, including Diamond, Gold, and other sponsorship tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 3-day expo entrance ticket |
| One time/ perpetual license | Pay-as-you-go | Single-day expo entrance ticket |
| Subscription | Pay-as-you-go | Conference de Gestão e Negócios (3-day complete) |
| Subscription | Pay-as-you-go | Passaporte Técnico (Technical Pass) |
| Subscription | Pay-as-you-go | Passaporte VIP FitBR |
| Subscription | Pay-as-you-go | Individual technical courses |
| Unit Pricing | Pay-as-you-go | Branded merchandise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Fitness Brasil product offering
Product offeringCore offering
Fitness Brasil is a multi-channel platform that organizes the annual Fitness Brasil Expo (the largest fitness business event in Latin America), hosts conferences and technical courses for fitness professionals, publishes the Panorama Setorial annual market research reports, and runs FB News, FitBR Cast podcast, and the FitBR Guia B2B supplier directory. The company serves the Brazilian fitness ecosystem by connecting gym owners, physical education professionals, equipment manufacturers, distributors, and investors through events, education, content, and market intelligence. It also sells branded merchandise through its own e-commerce store.
Product overview
Fitness Brasil operates as a multi-channel platform serving the Brazilian fitness market with three core pillars: content/media (FB News portal, FITBR Cast podcast), events/education (Fitness Brasil Expo, conferences, and technical courses), and market intelligence (Panorama Setorial reports). The ecosystem is supported by a business directory (FITBR Guia) connecting industry participants, and an e-commerce store selling branded merchandise. The flagship event, Fitness Brasil Expo, is the largest fitness business event in Latin America, while the Panorama Setorial provides comprehensive annual market research. Together, these products serve as a central hub connecting companies, professionals, students, and fitness practitioners.
Differentiator
Problem solved
Functional benefit
Brands
- FitBR News: News portal covering health, business, fitness, sports, and wellness topics.
- FitBR Cast
- Fitness Brasil Expo
- Panorama Setorial
Products and services
- Fitness Brasil Expo The largest fitness business event in Latin America, featuring exhibitions, conferences, courses, and networking opportunities for fitness industry professionals. The 2026 edition spans 38,000 m² with over 40,000 expected visitors at Transamerica Expo Center, São Paulo.
- Panorama Setorial The most complete study on the Brazilian fitness and wellness market, providing comprehensive data on consumer behavior, professional profiles, center operations, and industry trends. Available in Portuguese, English, and Spanish across 4 annual editions, with the latest edition sold and earlier editions available for free download.
- FitBR Guia A B2B supplier directory connecting fitness businesses with industry suppliers across 20+ categories including gyms, healthy food, accessories, sports coaching, associations, consulting, professional courses, electrostimulation, equipment, studios, physiotherapists, franchises, methodologies, trainers, management systems, pilates, supplements, and clothing.
- Fitness Brasil Store (Loja FitBR) E-commerce store selling branded Fitness Brasil merchandise including official expo t-shirts (Camiseta Oficial Fitness Brasil Expo, R$ 79.00), branded t-shirts (Camiseta Fitness Brasil FB, R$ 59.00), polo shirts (Pólo Fitness Brasil FitBR, R$ 99.00), and ceramic mugs (Caneca Fitness Brasil, R$ 19.00).
- Conferência de Gestão e Negócios A business management conference track within the Fitness Brasil Expo covering strategic topics for gym owners and fitness business operators, available as complete 3-day or individual day passes (3-day pass R$ 2,397, individual day R$ 1,477).
- Technical Courses (at Fitness Brasil Expo) Professional development courses covering topics such as hypertrophy, biomechanics, functional training, strength training, special populations, and exercise prescription for fitness professional career advancement, with individual courses priced R$ 567 to R$ 1,197.
Companies that use Fitness Brasil
Customer profileSegments5 records
Ideal customer profiles4 records
Fitness Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fitness Brasil partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- NASM (National Academy of Sports Medicine)coreFitness Brasil established a partnership with NASM to bring internationally recognized professional fitness certification and training programs to Brazil. The partnership debuted at FB Expo 2025 with an inaugural course on weight loss.
- IHRSA (International Health, Racquet & Sportsclub Association)coreFitness Brasil has an established relationship with IHRSA for the organization of the Fitness Brasil Expo. Fitness Brasil / IHRSA branding has been used for events and the coordination of educational programs, with pedagogical coordination reference to Fitness Brasil/IHRSA 2022.
- ACAD Brasil (Associação Brasileira de Academias)majorACAD Brasil is a supporting organization and partner of Fitness Brasil Expo, with member gyms eligible for group discount benefits on expo tickets and courses. ACAD Brasil is also listed among the expo's supporters.
- Transamerica Expo CentermajorThe Fitness Brasil Expo 2026 venue partner. Located at Av. Dr. Mário Villas Boas Rodrigues, 387 – Santo Amaro, São Paulo – SP. The venue offers 2,500 parking spaces.
- HFA (Health & Fitness Association)minorHFA members receive group discount benefits on Fitness Brasil Expo tickets and courses, similar to CREF and ACAD member benefits.
- GuiatoursminorOfficial accommodation partner for Fitness Brasil Expo 2026. Guiatours provides exclusive hotel offers for expo attendees near the Transamerica Expo Center venue.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Fitness Brasil competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fitness Brasil social profiles
Digital presenceFitness Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitness Brasil leadership team
Management profileNumber of profiles
Profiles2 records
Fitness Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitness Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitness Brasil
What does Fitness Brasil do?
Fitness Brasil is a multi-channel platform that organizes the annual Fitness Brasil Expo (the largest fitness business event in Latin America), hosts conferences and technical courses for fitness professionals, publishes the Panorama Setorial annual market research reports, and runs FB News, FitBR Cast podcast, and the FitBR Guia B2B supplier directory. The company serves the Brazilian fitness ecosystem by connecting gym owners, physical education professionals, equipment manufacturers, distributors, and investors through events, education, content, and market intelligence. It also sells branded merchandise through its own e-commerce store.
Is Fitness Brasil a public or private company?
Fitness Brasil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fitness Brasil founded?
Fitness Brasil was founded in -1. It employs 11 to 50 people.
Where is Fitness Brasil based?
Fitness Brasil is headquartered in São Paulo, Brazil, in the Latin America region.
How does Fitness Brasil make money?
Four revenue lines are on record. Event ticketing and conferences are the primary driver. The others are panorama Setorial reports, E-commerce merchandise and exhibitor and sponsor fees.
Does Fitness Brasil have an API?
No public API is recorded for Fitness Brasil.
What industry is Fitness Brasil in?
Fitness Brasil's product category is Fitness Industry Events and Media. Its primary akta.pro industry code is CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces. Its SIC code is 7900.