Kupuna

What Kupuna does

Kupuna (legal entity KUPUNA S.A.S) is an Ecuadorian fintech company founded in 2022 that operates a mobile-first electronic invoicing and tax compliance platform integrated with Ecuador's tax authority, SRI. The company is headquartered in Quito with a team of 1-10 employees and targets Ecuadorian small and medium businesses, freelancers, self-employed individuals, and property owners who need to issue electronic invoices and file tax declarations (IVA and income tax) under domestic compliance requirements. Its application is available on iOS App Store and Google Play, with self-serve account creation and WhatsApp-based sales and support, reflecting a product-led growth model suited to its target market's communication preferences.

The platform offers a tiered subscription product suite spanning three plans — FACTURACIÓN (basic unlimited invoicing from $11.99+IVA annually), TODO EN UNO (invoicing plus IVA and income tax declarations from $29.99+IVA annually), and PREMIUM (full expert-managed tax filing service from $89.99+IVA annually) — plus an electronic signature add-on priced at an additional $19.99. Underlying technology is a cloud-native mobile application with stated AI-powered recommendation capabilities, designed for cross-platform compatibility. The platform combines electronic invoice issuance, tax declaration filing, purchase and sales tracking, personal finance management, and 7-year document archiving aligned with SRI requirements.

Kupuna generates revenue through annual recurring subscriptions supplemented by professional services embedded in the premium tier, plus electronic signature add-on fees. The company was founded by four co-founders — Carmiña Baca (logistics and trade background), Marco Núñez Morán (taxation philosophy), Edgar Sánchez (CTO), and Santiago Sánchez (prior Seattle-based tech company) — and is bootstrapped with no disclosed venture capital or institutional funding. To date, the company reports $8.85M in cumulative gross transaction value electronically invoiced through its platform, 10,000+ app downloads, and a 4.8 app store rating, though no company-level revenue or ARR has been disclosed. The business is entirely domestic to Ecuador with no geographic expansion signals beyond the country.

Name

Kupuna

Legal name

KUPUNA S.A.S

Website

https://kupuna.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Kupuna is an Ecuadorian fintech (founded 2022) operating a mobile-first electronic invoicing and tax compliance platform integrated with the SRI, serving Ecuadorian SMBs, freelancers, and individuals via tiered annual subscriptions.

Ownership category

akta.pro rank

Product category

Tax Compliance and Electronic Invoicing Software

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Electronic invoicing software
• Tax compliance software
• SRI integration
• Electronic signature services
• Mobile invoicing app

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing: Annual and monthly subscription plans for platform access and use of invoicing, tax declaration, and finance management features. Plans range from basic invoicing to premium with expert tributary support.
2. Electronic Signature Add-on: Additional one-time or recurring fee for electronic signature certification services bundled with subscription plans.
3. Tax Advisory Services: Premium tier includes expert tributary preparation of tax declarations, IVA, income tax, and personal expense annexes as part of managed service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kupuna operates a mobile-first SaaS platform that enables Ecuadorian users to issue electronic invoices, file IVA and income tax declarations, track purchases and sales, and manage personal finances from iOS or Android devices. The service integrates directly with Ecuador's tax authority (SRI) for compliant electronic invoicing and document archiving. Subscription tiers range from basic invoicing to a premium full-service plan with expert tax preparation.

Product overview

Kupuna is a mobile-first tax compliance and electronic invoicing platform operating in Ecuador. The offering is structured as a tiered subscription model with three main plans: FACTURACIÓN (basic invoicing from $11.99/year), TODO EN UNO (comprehensive invoicing and tax declaration from $29.99/year), and PREMIUM (full-service tax management from $89.99/year with expert handling). An electronic signature service is available as an add-on. The platform is accessible via iOS and Android mobile applications and is integrated with Ecuador's SRI (Servicio de Rentas Internas) for official tax compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Kupuna Mobile Invoicing and Tax Compliance App Cloud-native mobile application (iOS and Android) that lets Ecuadorian individuals, freelancers, and small businesses issue unlimited electronic invoices, file IVA and income tax declarations, track purchases and sales, and manage personal finances. The platform integrates with Ecuador's tax authority (SRI) for compliant invoice authorization and 7-year document archiving, and bundles optional expert tributary advisory in higher tiers. AI-powered recommendations personalize the user experience over time.

Quantifiable outcome

• Over $8.8 million in electronic invoices processed through the platform
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Defontana: Latin American cloud accounting and invoicing SaaS serving SMBs across Chile, Peru, Mexico, and Ecuador with electronic invoicing and tax compliance features; directly competes with Kupuna's core invoicing and tax declaration use cases.
• Contifico: Ecuadorian cloud accounting and POS/invoicing platform integrated with SRI, serving SMBs and retailers with electronic invoicing and tax filing; competes head-to-head with Kupuna in the Ecuadorian market on the same regulatory stack.
• Alegra: Cloud accounting and electronic invoicing SaaS popular with SMBs, freelancers, and accountants across Latin America (Colombia, Mexico, Argentina, etc.); comparable mobile-first approach and tax compliance focus to Kupuna.
• Siigo: Latin American cloud accounting and tax software provider serving SMBs and accountants in multiple countries with electronic invoicing and regulatory compliance; comparable customer base and SaaS model.
• Nubox: Chilean cloud accounting and electronic invoicing platform acquired by Ricoh; offers SMB-focused tax compliance and invoicing across multiple LatAm markets, overlapping with Kupuna's product positioning.
• Bind (now Klyns): Mexican electronic invoicing (CFDI) SaaS for SMBs and freelancers; comparable mobile-first invoicing and tax compliance product in a single-country LatAm market similar to Kupuna's Ecuador positioning.

Broad incumbents

• Intuit QuickBooks Latam: Global incumbent in SMB accounting and invoicing with growing presence in Latin America; offers overlapping invoicing and tax features but at broader scale and with a more accountant-centric product.
• Xero: Global cloud accounting platform with LatAm partner network and accountant ecosystem; comparable subscription SaaS model for SMB invoicing and bookkeeping, though with broader scope and stronger accountant channel.

Emerging players

• Biller: Mexican electronic invoicing and payment management platform focused on SMBs; comparable emerging-market invoicing and tax compliance SaaS profile to Kupuna, though serving a different country.

Others

• SAT consultores / local SRI advisory firms: Local Ecuadorian tax advisory and accounting firms (e.g., TRIBUTAR Soluciones, a Kupuna customer) providing tributary compliance services; relevant adjacent ecosystem that Kupuna's premium tier partially disintermediates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kupuna

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kupuna