What SeaCliff Beauty does

SeaCliff Beauty is a privately held, women-owned B2B beauty packaging and turnkey formulation provider headquartered in Irvine, California, founded in 1999 by Vonda Simon. The company designs, manufactures, and supplies stock and custom packaging across more than fifteen categories — including airless bottles, aluminum, glass, jars, tubes, compacts, droppers, pumps and sprayers, applicators, pouches, and bio-resin containers — alongside full-service turnkey solutions spanning custom formulation, regulatory affairs, scale-up, decoration, and assembly for skincare, color cosmetics, hair care, bath and body, and wellness brands. Its proprietary technology assets include the patented BeautiLock™ twist-and-lock airtight system achieving less than 1% product weight loss and an exclusive partnership with #tide Ocean SA giving it first-mover access to blockchain-tracked, 100% ocean-bound plastic packaging across PET, PP, HDPE, and LDPE outputs.

The company monetizes through quote-based packaging product sales with a 25,000-piece minimum order quantity per SKU and 8–12 week production lead times, complemented by professional-service fees for custom formulation (starting at $4,000 per formula with up to three rounds of review and $1,000 per additional shade) and custom decoration services. Go-to-market is sales-led, leveraging dedicated enterprise sales outreach, the Cosmoprof Las Vegas trade show, website inquiry forms, and earned media in trade publications. Manufacturing is distributed across Italy, Taiwan, Korea, China, and the USA, with ocean-plastic sourcing spanning Thailand, the Philippines, Indonesia, and Mexico.

The customer base is concentrated in enterprise-tier beauty and wellness brands, with named logos including Drunk Elephant, Biossance, Fresh, Rodan + Fields, Glow Recipe, Fable and Mane, The Secret Skincare, Norwex, Peacout, Elaluz, Joly, and SugarBearHair. The company has accumulated industry recognition across NJPEC and NACD awards from 2012 through 2023 and holds EcoVadis Bronze and ISCC sustainability certifications, positioning it within the top 50% of rated companies. Ownership and leadership remain closely held under founder Vonda Simon (CEO/Owner) and President Brian Saputo, with no disclosed institutional investors, parent company, or M&A activity.

Name

SeaCliff Beauty

Legal name

SeaCliff Beauty

Website

https://seacliffbeauty.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

SeaCliff Beauty is a privately held B2B provider of stock and custom beauty packaging plus turnkey formulation services, serving enterprise skincare, cosmetics, and wellness brands globally with proprietary sustainable materials like #tide ocean-bound plastic and patented BeautiLock™ airtight systems.

Ownership category

akta.pro rank

Product category

Beauty Packaging

NAICS

Glass Container Manufacturing (327213), Soap and Cleaning Compound Manufacturing (32561), Plastics Bag and Pouch Manufacturing (326111)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Glass Containers (3221), Plastics Products, Nec (3089)

akta.pro primary industry

Primary Packaging (Bottles, Jars, Tubes, Jugs) (IMALAJAA)

akta.pro secondary industries

Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium) (IMALAEAE), Cosmetics & Personal Care Plastic Packaging Manufacturing (IMANAEAL), Sampling & Travel-Size Packaging (Minis, Vials, Blisters) (IMALAJAL)

Keywords

• Beauty packaging solutions
• Cosmetic turnkey services
• Sustainable packaging materials
• Airless packaging systems
• Custom formulation services

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Packaging Product Sales: Sale of stock and custom beauty packaging components including bottles, jars, tubes, compacts, applicators, pumps, and sprayers. Minimum order quantity of 25,000 pieces per SKU with 8-12 week production lead time.
2. Turnkey Formulation Services: Full-service turnkey solutions including formulation, development, design, packaging and assembly. Covers creation of new product profiles, regulatory affairs oversight, safety reporting, scale-up and line trials. Custom formulation fees start at $4,000 per formula with additional costs for additional shades.
3. Custom Decoration Services: Deco capabilities including hot stamping, vacuum metallization, spray, soft-touch, UV lacquer, screen printing, embossing/debossing, die-cutting, and holographic finishes for secondary packaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SeaCliff Beauty manufactures and supplies stock and custom beauty packaging components (bottles, jars, tubes, compacts, pumps, sprayers, airless containers, aluminum and glass packaging, applicators, and pouches) under proprietary brands including #tide Ocean Material® and BeautiLock™. The company also offers full turnkey formulation, development, regulatory, decoration, and assembly services for skincare, color cosmetics, hair care, and wellness brands. Production is project-based with a minimum order quantity of 25,000 pieces per SKU and 8–12 week lead times.

Product overview

SeaCliff Beauty is a beauty packaging and turnkey solutions provider offering a comprehensive portfolio of stock and custom packaging products across multiple categories including Airless, Aluminum, Applicators & Sticks, Beauty Tools, Bio-Resins, Bottles, Compacts & Palettes, Droppers, Glass, Jars, Pouches & Sachets, Pumps & Sprayers, and Tubes & Tottles. The company organizes its offerings into six core collections: #tide Ocean Material® (100% ocean-bound plastic packaging), BeautiLock™ Airtight Packaging (patented airtight system), Mono-Material (metal-free recyclable packaging), Refillable Solutions, Zero In Pack (minimal environmental impact), and Secondary Packaging. Complementing its packaging products, SeaCliff Beauty provides full-service turnkey solutions spanning from formulation and development to packaging and assembly for skin care, cosmetics, personal care, and wellness products. The company serves global beauty brands with 25+ years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• #tide Ocean Material® Packaging Premium sustainable packaging material made from 100% ocean-bound plastic (PET, PP, HDPE, LDPE) sourced from coastal regions. Fully customizable and trackable via blockchain material passports; the mechanical upcycling process regenerates ocean plastic to virgin-quality level. Sold to beauty and personal care brands seeking sustainable packaging.
• BeautiLock™ Airtight Packaging Proprietary airtight packaging system achieving less than 1% product weight loss using patented twist-and-lock valve-seal technology. Offers slim, attractive low-profile packaging suitable for various decoration methods including spray, soft-touch, UV lacquer, hot stamping, screen printing, and vacuum metallization.
• Mono-Material Packaging Metal-free packaging made from 100% the same resin (typically PP or PE), enabling easy disposal, collection, and recycling by using only one resin type.
• Refillable Packaging Solutions Refillable packaging options that achieve sustainability without sacrificing efficacy or aesthetics, including refillable airless bottles, jars, and pouches that allow consumers to replace inner cartridges while reusing outer shells.
• Zero In Pack Sustainable packaging line developed with minimal environmental impact using circular economy principles, including glass airless bottles with 69.6% lower climate impact and aluminum packaging with 225% lower climate impact than virgin materials.
• Secondary Packaging Folding unit cartons and secondary packaging solutions, including various paper weights, FSC certified materials, chemical-free soy/vegetable oil-based inks, high-quality full color printing, and decoration options such as embossing, debossing, and metallic hot foil stamping.
• Turnkey Services Full-service turnkey solution spanning formulation, development, design, packaging, and assembly. Includes creation of new product profiles, project timeline management, regulatory affairs oversight, challenge and safety reporting, scale-up trials, and batch approvals for color cosmetics, skin and body care, hair care, and beauty tools. Custom formulation fees start at $4,000 per formula.
• Airless Packaging Vacuum-based packaging that protects formulations, ensures shelf-stability, and enables precise dispensing. Allows up to 99% formula extraction, reducing waste. Available in stock and custom options with metal-free pump alternatives.
• Aluminum Packaging Aluminum packaging with the highest recyclability rating that can be recycled infinitely. Easily curbside recyclable in most municipalities; available in PCR aluminum options.
• Applicators & Sticks Direct applicator packaging for easy-to-use solutions including lip balms, eyeshadow sticks, concealers, mascaras, and skincare applicators. Customizable in materials, shapes, and styles.
• Beauty Tools Beauty tools including tweezers, beauty sponges, face rollers, and other application tools for cosmetic and skincare use.
• Bio-Resin Packaging Plant-based alternative packaging materials such as sugarcane offering lower carbon footprint than traditional virgin resins. Fully recyclable and available in various packaging options, shapes, and sizes.
• Bottles Extensive library of cosmetic and skincare bottles available with airless components, double to single wall configurations, and full decoration capabilities for customized designs.
• Compacts & Palettes Assortment of compacts and pots ideal for cream, powders, or pressed powder formulations. Customizable options include shape, closure, color-matching, and various decoration methods.
• Droppers Dropper packaging enabling targeted dosing and precise application. Available in various shapes, sizes, materials, and functionalities with custom decoration capabilities.
• Glass Packaging Glass packaging regarded as the gold standard for health, taste, and recyclability. Features near-zero chemical interaction rate, 100% recyclability, and impermeability with no product interaction.
• Jars Jars available in various materials and styles to meet desired specifications. Customizable materials, colors, and decoration options for standout packaging.
• Pouches & Sachets Resealable pouches for body scrubs, towelettes, powders, and product refills. Includes spout bags with various spouts and caps suitable for hand-capping machines, injection filling, and fully automated processes. Available in recyclable or compostable materials.
• Pumps & Sprayers Pumps and sprayers for makeup setting sprays and precise output control. Customizable materials, colors, company logos, and various decorative options.
• Tubes & Tottles Wide range of tubes in many shapes, sizes, colors, and materials. Designed for brand customization to stand out in the market.
• Color Cosmetics Collection Cosmetic packaging including applicators, compacts, palettes, lipsticks, and tools with customizable options for shape, closure, and color-matching.

Quantifiable outcome

• Up to 80% less CO2 emissions compared to virgin plastics with #tide Ocean Material®
• +5 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• One Tree PlantedsupportingStrategic or Co-development Partner · 1 January 2022501(c)(3) nonprofit dedicated to global reforestation. SeaCliff Beauty partnered with One Tree Planted to plant 1,000 trees in California in 2022 to help restore areas affected by wildfires. Aligns with company's commitment to positive environmental impact.
• #tide Ocean SAcoreStrategic or Co-development PartnerExclusive partnership making SeaCliff Beauty the first beauty packaging supplier to use #tide's trackable ocean-bound plastic. #tide collects plastic waste from oceans, coastlines, and uncontrolled landfills within 50km of coastlines (primarily Thailand, Philippines, Indonesia, and Mexico), processes it into premium packaging material. Material is fully customizable for PET, PP, HDPE, and LDPE outputs, and is proven to replace virgin plastics. #tide's mechanical upcycling formula regenerates components to virgin level quality.
• EmpowersupportingTechnology or IntegrationNorwegian tech company that has built a strategic partnership with #tide to track ocean material flow through every step using blockchain technology. Data including photos, dates, volumes and information about each process is saved on a public blockchain for maximum transparency and security. The tracking data enables material passports for SeaCliff Beauty customers.
• EcoVadissupportingOthersWorld's largest and most trusted provider of business environmental and social responsibility ratings. SeaCliff Beauty received Bronze Sustainability Rating, placing them among the top 50% of all companies assessed.
• ISCCsupportingOthersGlobally applicable sustainability certification system covering all sustainable feedstocks including agricultural and forestry biomass, circular and bio-based materials and renewables. SeaCliff Beauty is certified under ISCC.
• PactsupportingStrategic or Co-development PartnerNonprofit collective catalyzing collaboration to reduce, recycle, and drive towards circularity in beauty packaging. SeaCliff Beauty is a proud member working together to make beauty packaging more sustainable by encouraging refillable formats, less material usage, designing for recyclability.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HCT Group: Beauty packaging specialist offering full turnkey solutions from formulation development to decoration, focused on color cosmetics and skincare — overlapping significantly with SeaCliff's turnkey service model and prestige customer roster.
• Quadpack: Beauty packaging manufacturer and supplier offering stock and custom packaging across skincare, color cosmetics, and fragrance — closely comparable to SeaCliff on category breadth, custom decoration, and B2B beauty brand service.
• AptarGroup: Global leader in dispensing systems, pumps, and airless packaging for beauty, personal care, and home care. Aptar competes directly with SeaCliff's airless, pump, and sprayer offerings and serves many of the same enterprise beauty brands.
• Lumson: Italian beauty packaging specialist focused on airless systems, glass, and sustainable packaging for skincare and color cosmetics — directly competing in SeaCliff's core airless and glass categories for European and US prestige brands.
• WWP Group: Beauty packaging supplier offering turnkey solutions from concept to finished good across skincare, makeup, and fragrance — overlapping with SeaCliff on full-service beauty packaging and sustainable material offerings.
• Libo Cosmetics: Beauty packaging manufacturer specializing in compacts, palettes, lipsticks, and jars for color cosmetics — directly comparable to SeaCliff's compacts, palettes, and applicators lines serving similar indie and prestige brands.
• Albéa Group: One of the world's largest beauty packaging manufacturers offering bottles, tubes, pumps, compacts, and full-service solutions across prestige, mass, and indie beauty — directly comparable to SeaCliff's broad packaging portfolio and enterprise beauty customer base.

Broad incumbents

• Berry Global (RPC): Large diversified packaging conglomerate serving beauty, personal care, food, and industrial markets. Overlaps with SeaCliff on beauty-related plastic packaging, tubes, and bottles but operates as a broad incumbent rather than a beauty-pure specialist.

Emerging players

• Verescence: Specialist in glass packaging for the beauty and fragrance industry with strong sustainable/PCR glass offerings — comparable to SeaCliff's glass packaging line and Zero In Pack sustainability positioning, though more glass-focused than full-portfolio.
• Bormioli Luigi: Italian glass packaging manufacturer serving fragrance, skincare, and cosmetics brands — competing most directly with SeaCliff's glass packaging and airless glass bottle categories (e.g., Norwex Monica airless).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/seacliffbeauty

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeaCliff Beauty