Straub Brewery
Straub Brewery is a family-owned brewery in St. Marys, Pennsylvania, manufacturing traditional German-American lagers and craft beers at its original 1872 location. It sells through an on-site Tap Room, Drive-Thru retail store, brewery tours, and merchandise e-commerce to regional consumers and visitors.
- Company typePrivate
- Founded1872
- HeadquartersSt. Mary's, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Straub Brewery does
Straub Brewery is a privately held, family-owned brewery operating continuously at its original 303 Sorg Street location in St. Marys, Pennsylvania since 1872. The company manufactures and markets a portfolio of German-American style lagers and craft beers organized into three lines: Classic American Lagers (Straub Lager, Light, Brite, and Amber); the Peter Straub Signature Brews sub-brand (1872 Pre-Prohibition Lager, Wild Boy Cold IPA, and seasonal fruit-infused lagers Summer Splash and Winter Bash); and Small Batch Limited Releases such as Greedy Bear Bock. Brewing is grounded in traditional handcraft methods using water from the Benzinger Spring beneath the brewery, which functions as a proprietary terroir input.
Revenue is generated through four direct-to-consumer channels: packaged beer sales (on-site Drive-Thru retail and wholesale), Tap Room food and beverage service at the 444 Brusselles Street Visitor Center (built in 1917 in the Straub family home), brewery tours with 12-person capacity, and an e-commerce merchandise store selling branded apparel, drinkware, and gift certificates. Pricing is unit-based across all streams; specific beer pricing is not publicly disclosed.
The company targets a horizontally segmented customer base — regional craft beer consumers in northwestern Pennsylvania and the broader Mid-Atlantic, gift shop buyers, brewery tour attendees, and Tap Room diners — through organic social (Facebook, Instagram), an email newsletter, on-site events (live music, polka parties, anniversary programming), and the historical Eternal Tap complimentary beer tradition. Marketing and distribution remain overwhelmingly local, with no disclosed institutional customers, distributor partnerships, or external capital. Straub Brewery has no public APIs, SDKs, mobile applications, or identified AI/ML capabilities, and its technology footprint is limited to a WordPress website with calendar integrations.
Straub Brewery firmographics
Firmographics- Name
- Straub Brewery
- Legal name
- Straub Brewery
- Website
- https://straubbeer.com
- Company type
- Private
- Founded year
- 1872
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Straub Brewery is a family-owned brewery in St. Marys, Pennsylvania, manufacturing traditional German-American lagers and craft beers at its original 1872 location. It sells through an on-site Tap Room, Drive-Thru retail store, brewery tours, and merchandise e-commerce to regional consumers and visitors.
- Ownership category
- akta.pro rank
Straub Brewery industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Straub Brewery is headquartered
LocationHeadquarters
- HQ city
- St. Mary's
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Straub Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Beer Sales: Direct sales of handcrafted beers including flagship American Lagers (Straub Lager, Light, Brite, Amber), Signature Brews (1872 Lager, Wild Boy Cold IPA, seasonal varieties), and Small Batch Limited Releases through the Tap Room, Drive-Thru Retail Store, and potentially wholesale distribution.
- Tap Room Food & Beverage: Food service revenue from the Tap Room offering house specialties including Braunschweiger Melt, Beef on Weck, Bratwurst, Smoked Cheese Cake, Sunday Brunch, and nachos, paired with draft beer service.
- Gift Shop and Merchandise: E-commerce and on-site sales of branded merchandise including apparel, drinkware (growlers, glasses, mugs, pitchers), novelty items (koozies, Zippo lighters, banners), accessories (hats, stickers, decals), and specialty items like dog products and Christmas ornaments.
- Brewery Tours: Revenue from guided brewery tours offering 45-minute to 1-hour experiences showcasing the historic 150+ year old family-owned brewery operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Straub Lager - Flagship American Lager |
| Unit Pricing | Pay-as-you-go | Straub Light - Light Lager |
| Unit Pricing | Pay-as-you-go | Straub Brite - Ultimate Light Beer |
| Unit Pricing | Pay-as-you-go | Straub Amber |
| Unit Pricing | Pay-as-you-go | 1872 Lager - Pre-Prohibition Style |
| Unit Pricing | Pay-as-you-go | Wild Boy Cold IPA |
| Unit Pricing | Pay-as-you-go | Summer Splash - Fruit-Infused Lager |
| Unit Pricing | Pay-as-you-go | Winter Bash - Holiday Fruit Lager |
| Unit Pricing | Pay-as-you-go | Greedy Bear Bock - German-Style Maibock |
| Unit Pricing | Pay-as-you-go | Wild Boy Cold IPA - Small Batch |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Straub Brewery product offering
Product offeringCore offering
Straub Brewery manufactures and sells a portfolio of handcrafted German-American style lagers and craft beers brewed with natural mountain spring water at its original 1872 Pennsylvania brewery location. The core offering includes year-round Classic American Lagers (Straub Lager, Light, Brite, Amber), the Peter Straub Signature Brews craft line, and seasonal/limited Small Batch releases. The brewery supplements beer sales with an on-site Tap Room & Visitor Center serving food and draft beer, a Drive-Thru Retail Store, guided brewery tours, the Eternal Tap complimentary sampling tradition, an online branded merchandise store, and limited regional wholesale distribution.
Product overview
Straub Brewery is a traditional family-owned brewery offering a portfolio of German-American style lagers and craft beers. The core product lineup includes Classic American Lagers (Straub Lager, Light, Brite, Amber), Peter Straub Signature Brews sub-brand (1872 Lager, Wild Boy Cold IPA, seasonal fruit-infused Summer Splash and Winter Bash), and Small Batch Limited Releases. The company operates visitor-facing services including a Tap Room & Visitor Center with food service, a Drive-Thru Retail Store, complimentary Eternal Tap beer sampling, and guided brewery tours. A gift shop sells branded merchandise including apparel, drinkware, novelty items, and pet accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Peter Straub Signature Brews: A line of craft beers including 1872 Lager (Pre-Prohibition style), Wild Boy Cold IPA, Summer Splash (seasonal fruit-infused lager), and Winter Bash (seasonal holiday fruit-infused lager).
- Classic American Lagers
- Small Batch Limited Release
Products and services
- Straub Lager Flagship year-round American lager at 4.1% ABV and 132 calories, available in 16 oz. returnable bottles, 12 oz. bottles, and 24-pk cans for adult beer consumers.
- Straub Light Year-round light lager at 3.2% ABV and 96 calories, marketed as a full-flavored light beer with a pale golden color, for adult light beer consumers.
- Straub Brite Year-round premium light lager at 4.2% ABV, 95 calories, and 2.5 carbs, available in 12 oz. 6-pk bottles, 12 oz. loose bottles, and 24-pk 12 oz. cans for light beer drinkers.
- Straub Amber Year-round amber lager with deep amber color, smooth and easy drinking character, and notes of roasted caramel, for fans of fuller-flavored traditional lagers.
- 1872 Lager Pre-prohibition style lager honoring founder Peter Straub at 5.4% ABV, available year-round in 6pk bottles, 1/2 barrel, and sixtel for craft beer enthusiasts seeking heritage-style hops.
- Wild Boy Cold IPA Cold IPA with cold fermentation and a blend of Citra, Mosaic, and Simcoe hops, lagered in aging cellars for a crisp finish at 6% ABV, available in 12-pk cans, 1/2 barrel, and sixtel for craft IPA drinkers.
- Summer Splash Seasonal fruit-infused lager available April-June featuring Meyer Lemon and Orange citrus blend with a smooth lager finish, in 15-pk cans, 6-pk bottles, 1/2 barrel, and sixtel for warm-weather adult consumers.
- Winter Bash Seasonal holiday fruit lager available November-March featuring a Raspberry, Orange, and Grapefruit blend with smooth lager finish, in 6-pk bottles, 1/2 barrels, and sixtels for holiday adult consumers.
- Greedy Bear Bock Small batch limited release German-style Maibock at 7% ABV with rich malt character, toasted bread notes, and subtle caramel sweetness balanced by a clean finish, for craft beer enthusiasts.
- Visitor Center & Tap Room On-site dining, beer sampling, and brewery tour venue at 444 Brusselles Street in St. Marys, PA, housed in the 1917 Straub family home. Offers house-made food specialties, full draft beer menu, Sunday brunch, brewery tour check-in, and access to the Eternal Tap tradition for adult visitors.
- Drive-Thru Retail Store Convenience drive-thru beer retail store at 303 Sorg Street, St. Marys, PA offering packaged beers, tap equipment rentals, tubs, and ice Monday-Saturday for adult local beer consumers.
- The Eternal Tap Tradition maintained continuously since 1872 offering complimentary beer sampling (up to 2 beers or 15 minutes of tasting) to visitors 21 and older at the Visitor Center & Tap Room as part of the brewery heritage experience.
- Brewery Tours Guided 45-minute to 1-hour brewery tours for ages 12 and older (max 12 people per tour) showcasing the historic brewing facility, racking room, and family-owned production heritage.
- Gift Shop Merchandise Branded Straub merchandise including apparel, drinkware (growlers, pint glasses, Belgian glasses, mugs, pitchers), hats and caps, novelty items (koozies, Zippo lighters, banners, flasks), dog accessories, stickers, decals, and books available on-site and through online store.
- Gift Certificates Gift certificates redeemable at the Straub Brewery Retail Beer Store, Tap Room, and Visitor Center for beer, merchandise, and food purchases, available in custom denominations.
Quantifiable outcome
- Operated continuously since 1872, surviving Prohibition
- +2 more outcomes
Companies that use Straub Brewery
Customer profileSegments4 records
Ideal customer profiles3 records
Straub Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Straub Brewery partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights4 records
Straub Brewery competitors and assessment
Company assessmentBroad incumbents
- D. G. Yuengling & Son: The oldest operating brewery in the United States, founded 1829, and a fellow Pennsylvania-based family-owned heritage brewery. Yuengling shares Straub's traditional American lager focus, regional Mid-Atlantic distribution, multi-generational family ownership, and heritage branding, but operates at substantially greater scale.
- Boston Beer Company (Samuel Adams): The largest U.S. craft brewer, founded on American heritage and craft positioning, with broad distribution and a wide portfolio spanning lagers, IPAs, and seasonal beers. Comparable in product structure (flagship lager + craft extensions) and DTC channels, though much larger and publicly traded.
- Sierra Nevada Brewing Co. A major U.S. craft brewery with national distribution, on-site taprooms, brewery tours, and merchandise. Comparable in combining flagship heritage positioning with craft IPA innovation and DTC visitor experience, though at significantly larger scale.
- Brooklyn Brewery: An East Coast craft brewery with heritage-style branding, broad IPA and lager portfolio, taproom operations, and merchandise. Comparable in craft positioning, taproom/tour DTC strategy, and Mid-Atlantic/regional distribution, though larger and globally distributed.
Direct peers
- Tröegs Independent Brewing: A craft brewery based in Hershey, Pennsylvania that produces IPAs, lagers, and seasonal craft beers, with on-site taproom, food service, and merchandise. Directly comparable as a Pennsylvania craft brewer with similar on-premise DTC experience and broad craft portfolio including IPAs.
- Victory Brewing Company: A Pennsylvania-based craft brewery (Downingtown) with flagship lagers and IPAs, taproom operations, and regional Mid-Atlantic distribution. Comparable in geography, product mix spanning traditional and craft styles, and DTC emphasis.
- Shiner Brewery (Spoetzl Brewery): A Texas-based regional heritage brewery founded in 1909, family-owned for over a century, famous for its German-style beers (Shiner Bock) and original-location brewing. Highly comparable as a regional, heritage-driven, family-owned brewery with traditional German-American style roots.
- Weyerbacher Brewing Company: A Pennsylvania craft brewery in Easton producing German-inspired and craft beers, with taproom operations. Comparable as a PA craft brewer with German-style brewing heritage and similar on-premise consumer experience.
Regional players
- Lancaster Brewing Company: A Pennsylvania craft brewery in Lancaster County producing German-style and traditional ales with taproom operations. Comparable as a PA-based heritage-style craft brewer with taproom experience and German brewing influences.
Peers
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Straub Brewery social profiles
Digital presenceStraub Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Straub Brewery leadership team
Management profileNumber of profiles
Straub Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Straub Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Straub Brewery
What does Straub Brewery do?
Straub Brewery manufactures and sells a portfolio of handcrafted German-American style lagers and craft beers brewed with natural mountain spring water at its original 1872 Pennsylvania brewery location. The core offering includes year-round Classic American Lagers (Straub Lager, Light, Brite, Amber), the Peter Straub Signature Brews craft line, and seasonal/limited Small Batch releases. The brewery supplements beer sales with an on-site Tap Room & Visitor Center serving food and draft beer, a Drive-Thru Retail Store, guided brewery tours, the Eternal Tap complimentary sampling tradition, an online branded merchandise store, and limited regional wholesale distribution.
Is Straub Brewery a public or private company?
Straub Brewery is a private company. It is classified as family owned and is currently operating.
When was Straub Brewery founded?
Straub Brewery was founded in 1872. It employs 11 to 50 people.
Where is Straub Brewery based?
Straub Brewery is headquartered in St. Mary's, United States, in the North America region.
How does Straub Brewery make money?
Four revenue lines are on record. Beer Sales are the primary driver. The others are tap Room Food & Beverage, gift Shop and Merchandise and brewery Tours.
Who are Straub Brewery's main competitors?
Broad incumbents on record are D. G. Yuengling & Son, Boston Beer Company (Samuel Adams), Sierra Nevada Brewing Co. and Brooklyn Brewery. Direct peers are Tröegs Independent Brewing, Victory Brewing Company, Shiner Brewery (Spoetzl Brewery) and Weyerbacher Brewing Company. Lancaster Brewing Company is listed as a regional player. Yuengling's (D.G. Yuengling & Son) - Note: Listed above. is listed as a peer.
Does Straub Brewery have an API?
No public API is recorded for Straub Brewery.
What industry is Straub Brewery in?
Straub Brewery's product category is Craft Beer Brewing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.