SEC Planning
SEC Planning is an Austin-based land planning and landscape architecture firm serving residential and commercial developers in Texas and select U.S. markets with land planning, landscape architecture, entitlement strategy, community branding, and 3D visualization services.
- Company typePrivate
- Founded2001
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SEC Planning does
SEC Planning is an Austin, Texas-based land planning and landscape architecture firm founded in 2001 and operating independently since 2008. The firm serves residential and commercial developers through five interconnected service lines: Land Planning (site feasibility, constraint analysis, conceptual planning, lotting plans, and yield optimization), Landscape Architecture (design through construction administration for master-planned communities and mixed-use sites), Entitlement Strategy (zoning analysis, rezoning, municipal coordination, and public hearing support), Community Branding (thematics, entry features, material palettes, and design standards), and 3D Visualization (renderings, flyover videos, and walkthroughs built from CAD and design data). Methodologically, the firm relies on a trademarked approach called Client-Centered Thinking™ and a proprietary 4BRIDGES Framework that evaluates projects across Physical, Market, Economical, and Political dimensions.
The firm is organized as SEC Planning, LLC with approximately 23 staff operating from a single Austin headquarters, led by co-founders Peter Verdicchio and Mark Baker alongside a long-tenured senior management team. The go-to-market is relationship-driven and project-based, with senior principals directly engaged on client work and a stated high rate of repeat and referral business. Customer logos span most major U.S. national homebuilders (Lennar, Pulte, KB Home, Taylor Morrison, Del Webb, Meritage, MI Homes, Ashton Woods, Gehan) as well as regional developers and municipal partners such as the cities of Georgetown and Hutto. Technology is conventional for the sector — CAD files, GIS data, and 3D modeling — with no disclosed AI/ML capabilities. Revenue is generated through project-based professional services fees tied to scope and complexity; pricing is not publicly disclosed. Notable long-running engagements include the 500-acre Parmer Ranch master-planned community in Georgetown, the 1,000-acre Avery Centre in Round Rock (ongoing since 2007), and The Co-op mixed-use destination in Hutto, a 9-year partnership with MA Partners and the City of Hutto.
SEC Planning firmographics
Firmographics- Name
- SEC Planning
- Legal name
- SEC Planning, LLC
- Website
- https://secplanning.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SEC Planning is an Austin-based land planning and landscape architecture firm serving residential and commercial developers in Texas and select U.S. markets with land planning, landscape architecture, entitlement strategy, community branding, and 3D visualization services.
- Ownership category
- akta.pro rank
SEC Planning industry classification
Industry- Product category
- Land Planning and Landscape Architecture Services
- NAICS
- Landscape Architectural Services (54132), Other Specialized Design Services (541490)
- akta.pro primary industry
- Urban Planning & Master Planning (BPAHAKAD)
Keywords
Where SEC Planning is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SEC Planning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Professional Services - Land Planning: Site feasibility analysis, conceptual planning, land use strategy, lotting plans, yield optimization, and highest and best use evaluation. Project-based consulting fees for development advisory services.
- Professional Services - Landscape Architecture: Design development, construction documents, and construction administration for neighborhood design, commercial site planning, amenity and open space design. Fees based on project scope and complexity.
- Entitlement Services: Zoning analysis, rezoning strategy, municipal coordination, submittal preparation, and public hearing support. Strategic consulting fees for navigating development approvals.
- Community Branding Services: Visual identity development, thematics, entry features, material palettes, and design standards. Collaborative design fees aligned with project development.
- 3D Visualization Services: 3D modeling, walkthroughs, and visual materials supporting planning decisions and client presentations. Integrated with design process or offered as standalone visualization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SEC Planning product offering
Product offeringCore offering
SEC Planning provides land planning, landscape architecture, entitlement strategy, community branding, and 3D visualization services for residential and commercial developers. The firm supports projects from site feasibility and conceptual planning through design development, construction documents, municipal approval navigation, and construction administration, with a focus on aligning design vision with financial feasibility and regulatory viability.
Product overview
SEC Planning is a land planning and landscape architecture firm offering five interconnected professional services. The core offerings include Land Planning (site feasibility and constraint analysis), Landscape Architecture (design from concept through construction administration), Entitlement Strategy (municipal approval navigation), Community Branding (placemaking and design identity), and 3D Visualization (renderings and walkthroughs for project visualization). These services are designed to work together sequentially—land planning establishes feasibility, community branding defines direction, landscape architecture shapes the experience, entitlements guide approval, and visualization supports decisions throughout the process.
Differentiator
Problem solved
Functional benefit
Products and services
- Land Planning
Quantifiable outcome
- 25+ years of experience serving developers in Texas and select national markets
- +2 more outcomes
Companies that use SEC Planning
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
SEC Planning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SEC Planning partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- MA PartnerscoreDevelopment partner with the City of Hutto on The Co-op mixed-use destination project. SEC Planning provided master planning, entitlement services, landscape architecture, community branding, and ongoing site planning support for this transformative 9-year project combining dining, entertainment, office, multifamily housing, and civic destinations.
- Del WebbminorNational home builder featured as a development ally/client on the company website, indicating ongoing working relationship for residential community projects.
- Taylor MorrisonminorNational home builder listed as a development ally/client with working relationship for residential development planning services.
- LennarminorMajor national home builder featured as a development ally/client for community planning projects.
- PulteminorNational home builder listed as a development ally/client for residential community planning.
- City of GeorgetowncoreMunicipal partner on Parmer Ranch project, requiring coordination on MUD (Municipal Utility District) creation and entitlement support for the 500-acre master-planned community.
- City of HuttocoreMunicipal partner on The Co-op project, working with MA Partners to create a walkable mixed-use district on former cotton gin and agricultural hub site. Required coordination through complex entitlement process and ongoing development support.
- Austin Community CollegeminorEducational institution located within Avery Centre mixed-use development in Round Rock, indicating successful entitlement and planning partnership creating destination community.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
SEC Planning competitors and assessment
Company assessmentDirect peers
- MKSK: Urban design, planning, and landscape architecture studio serving residential, mixed-use, and civic clients. Comparable in service scope (planning + landscape architecture + community branding) and in serving developer clients on master-planned and mixed-use projects.
- Design Workshop: Landscape architecture, planning, and urban design firm with master-planned community and resort/residential expertise. Comparable in offering integrated planning, landscape architecture, and community branding services to developer clients.
- Halff Associates: Texas-based engineering, planning, and landscape architecture firm. Directly comparable given shared Texas market focus and overlapping land planning + landscape architecture offerings for developer and municipal clients.
- WATG: Planning, urban design, and landscape architecture firm with master-planned community and hospitality/resort experience. Comparable in integrating master planning, landscape architecture, and community identity services for large-scale developer clients.
- TBG Partners: Texas-based landscape architecture and land planning firm serving residential and mixed-use developers. Highly comparable given overlapping Central Texas presence and similar master-planned community, amenity design, and entitlement service mix.
- LandDesign: Planning, landscape architecture, and urban design firm operating across the Sun Belt. Comparable in bundling land planning, entitlement support, landscape architecture, and community branding for residential and mixed-use developers.
- OLIN: Landscape architecture, urban design, and planning studio with master-planned community and mixed-use experience. Comparable in service mix and design-led positioning for developer-driven projects.
Broad incumbents
- SWA Group: Large, established landscape architecture and urban design firm operating nationally and internationally. Comparable core services (planning, landscape architecture, urban design) but at significantly larger scale and broader geographic footprint.
- Kimley-Horn: Large national planning, engineering, and landscape architecture consultancy. Comparable in offering land planning and landscape architecture to homebuilders and developers, but at much larger scale and with a broader portfolio that includes transportation, environmental, and civil engineering.
- Stantec: Global design and engineering firm with landscape architecture and planning practices. Comparable in providing integrated planning, landscape architecture, and entitlement support, but operates as a broad incumbent across many adjacent disciplines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SEC Planning social profiles
Digital presenceSEC Planning financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEC Planning leadership team
Management profileNumber of profiles
Profiles3 records
SEC Planning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEC Planning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEC Planning
What does SEC Planning do?
SEC Planning provides land planning, landscape architecture, entitlement strategy, community branding, and 3D visualization services for residential and commercial developers. The firm supports projects from site feasibility and conceptual planning through design development, construction documents, municipal approval navigation, and construction administration, with a focus on aligning design vision with financial feasibility and regulatory viability.
Is SEC Planning a public or private company?
SEC Planning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SEC Planning founded?
SEC Planning was founded in 2001. It employs 11 to 50 people.
Where is SEC Planning based?
SEC Planning is headquartered in Austin, United States, in the North America region.
How does SEC Planning make money?
Five revenue lines are on record. Professional Services - Land Planning is the primary driver. The others are professional Services - Landscape Architecture, entitlement Services, community Branding Services and 3D Visualization Services.
Who are SEC Planning's main competitors?
Direct peers on record are MKSK, Design Workshop, Halff Associates, WATG, TBG Partners, LandDesign and OLIN. Broad incumbents are SWA Group, Kimley-Horn and Stantec.
Does SEC Planning have an API?
No public API is recorded for SEC Planning.
What industry is SEC Planning in?
SEC Planning's product category is Land Planning and Landscape Architecture Services. Its primary akta.pro industry code is BPAHAKAD, Urban Planning & Master Planning. Its NAICS code is 54132.