Raphael
Raphael is a family-owned estate winery on Long Island's North Fork producing handcrafted, hand-harvested wines sold through a tasting room, two subscription wine clubs, regional wholesale, and private event hosting.
- Company typePrivate
- Founded1996
- HeadquartersPeconic, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Raphael does
Raphael is a privately held, family-owned estate winery founded in 1996 by John Petrocelli in Peconic on Long Island's North Fork, producing handcrafted wines from estate-grown fruit. The portfolio includes Merlot, Cabernet Franc, Sauvignon Blanc, Chardonnay, Malbec, Petit Verdot, and Port Riesling, with the winery built 12 feet underground to enable gravity-flow winemaking and to leverage the earth's natural 55°F temperature for passive cooling and heating. All harvesting is done by hand, and roughly half the crop is sacrificed each year to ensure peak ripeness, reflecting a natural, minimal-intervention winemaking philosophy managed by vineyard veteran Stephen Mudd and winemaker Anthony Nappa.
The business operates a multi-channel direct-to-consumer model: a reservation-based tasting room, an e-commerce wine shop via Vinoshipper, and two subscription wine clubs — the Reserve Club (4 bottles/month at $124) and the Signature Library Club (2 aged library bottles/month at $152), both offering a 20% purchase discount and guaranteed access to limited releases. Wholesale distribution is handled by three regional sales representatives covering South Fork, Suffolk County, Nassau County, and Queens, while the Renaissance Room venue generates additional revenue from weddings and private events with full-service coordination.
The company employs 1–10 people, is family-operated (Julie Petrocelli Vergari oversees wine club and events, Joseph Vergari serves as general manager), and runs on standard winery commerce infrastructure (Vinoshipper, Orderport) with no disclosed AI/ML, external funding, or M&A activity. Geographic exposure is concentrated on Long Island and the greater NYC metro market.
Raphael firmographics
Firmographics- Name
- Raphael
- Legal name
- Raphael Wine
- Website
- https://raphaelwine.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Raphael is a family-owned estate winery on Long Island's North Fork producing handcrafted, hand-harvested wines sold through a tasting room, two subscription wine clubs, regional wholesale, and private event hosting.
- Ownership category
- akta.pro rank
Raphael industry classification
Industry- Product category
- Estate Winery
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Raphael is headquartered
LocationHeadquarters
- HQ city
- Peconic
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Raphael business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through the tasting room and e-commerce shop. Wines include Merlot, Sauvignon Blanc, Chardonnay, Cabernet Franc, Malbec, Petit Verdot, and Port Riesling.
- Wine Club Membership: Subscription-based wine club with quarterly shipments. Members receive 20% discount on wine purchases, guaranteed availability of limited releases, complimentary tastings, and access to exclusive club-only wines. Two tiers: Reserve Club ($124/month for 4 bottles) and Signature Library Club ($152/month for 2 bottles).
- Private Events: Revenue from hosting weddings, private parties, and special events in the Renaissance Room. Full-service event coordination including wine service as part of events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Reserve Club: 4 bottles per month at $124/month with 20% discount |
| Subscription | Monthly | Signature Library Club: 2 exclusive bottles per month at $152/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Raphael product offering
Product offeringCore offering
Raphael is a Long Island North Fork estate winery that produces and sells handcrafted wines (Merlot, Cabernet Franc, Sauvignon Blanc, Chardonnay, Malbec, Petit Verdot, and Port Riesling) using gravity flow winemaking in an underground facility. Distribution occurs through a tasting room, an e-commerce wine shop, two wine club subscription tiers (Reserve Club and Signature Library Club), private event hosting, and wholesale representatives serving Long Island restaurants and retailers.
Product overview
Raphael is a traditional winery producing handcrafted wines from the North Fork of Long Island. The product portfolio centers on estate-produced wines (Merlot, Cabernet Franc, Sauvignon Blanc, Chardonnay, Malbec, Petit Verdot, and specialty wines) sold directly to consumers. The winery operates two wine club subscription programs: the Reserve Club (4 bottles/month) and the Signature Library Club (2 premium library bottles/month), both offering 20% discounts on shipments. Beyond direct wine sales, Raphael generates revenue through private event venue rentals at its Renaissance Room and tasting room experiences for visitors.
Differentiator
Problem solved
Functional benefit
Brands
- Reserve Club: Wine club membership offering 4 bottles per month of specially selected wines at 20% discount with guaranteed availability of Raphael's new releases including limited release wines.
- Signature Library Club
Products and services
- Raphael Estate Wines
- Reserve Club Wine Membership Monthly wine subscription delivering 4 bottles per shipment of specially selected reserve wines at a 20% discount, with guaranteed availability of new releases and library selections. Total 2023/2024 participation priced at $488 (excluding tax and shipping). Members receive complimentary tastings and access to exclusive club-only wines.
- Signature Library Club Wine Membership Premium monthly wine subscription delivering 2 exclusive library selection bottles per month featuring aged reserve wines with 90+ point ratings from Wine Enthusiast or Wine Advocate, at a 20% discount. Total 2023/2024 participation priced at $608 (excluding tax and shipping).
- Tasting Room Experience Guided wine tastings at the Peconic, NY tasting room on Long Island's North Fork, offering vineyard views throughout the seasons. Reservations required for parties of 8 or more. Open to adults 21 and older.
- Private Events Venue (Renaissance Room) Event venue at Raphael for weddings, private parties, and special occasions. The Renaissance Room accommodates luncheons to formal banquets with antique finishes, polished cherry and mahogany, vineyard views, and full-service event coordination including wine service and tastings.
Quantifiable outcome
- 20% discount on all wine purchases for wine club members
- +1 more outcomes
Companies that use Raphael
Customer profileSegments3 records
Ideal customer profiles3 records
Raphael technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Raphael partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Raphael competitors and assessment
Company assessmentDirect peers
- Jamesport Vineyards: North Fork Long Island estate winery with tasting room and wine club. Comparable on regional DTC focus and small-batch estate production.
- Bedell Cellars: Long Island North Fork premium winery with estate vineyards, tasting room, and DTC wine club. Directly comparable on production scale, terroir focus, regional distribution, and DTC subscription model.
- Paumanok Vineyards: Family-owned North Fork Long Island winery producing handcrafted estate wines with tasting room and wine club. Closest comparable on geography, family ownership structure, varietal mix, and DTC focus.
- Pellegrini Vineyards: North Fork Long Island estate winery with tasting room, private events, and DTC wine club. Directly comparable in size, premium positioning, and experiential venue model.
- Wölffer Estate Vineyard: Long Island (Sagaponack) premium estate winery with tasting room, wine club, and event hosting. Comparable on premium DTC positioning and Hamptons/Long Island tourism catchment, though at a larger scale.
- Channing Daughters Winery: North Fork Long Island small-batch winery specializing in handcrafted, terroir-driven wines with tasting room. Directly comparable on artisanal production philosophy and limited production scale.
- Pindar Vineyards: Long Island's largest winery, based on the North Fork. Comparable on production of estate wines, tasting room, and DTC distribution; broader portfolio and larger scale than Raphael.
- Lenz Winery: North Fork Long Island family-owned estate winery producing premium varietal wines with tasting room. Comparable on family ownership, North Fork terroir, and DTC-focused model.
- Osprey's Dominion Vineyards: Long Island estate winery producing varietal wines with tasting room and events. Comparable on regional DTC and tasting-room-driven model on the North Fork.
- Macari Vineyards & Winery: North Fork Long Island family-owned estate winery with vineyard, tasting room, and DTC distribution. Comparable on premium estate positioning and family-owned Long Island operations.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Raphael social profiles
Digital presenceRaphael financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raphael leadership team
Management profileNumber of profiles
Profiles9 records
Raphael funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raphael M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raphael
What does Raphael do?
Raphael is a Long Island North Fork estate winery that produces and sells handcrafted wines (Merlot, Cabernet Franc, Sauvignon Blanc, Chardonnay, Malbec, Petit Verdot, and Port Riesling) using gravity flow winemaking in an underground facility. Distribution occurs through a tasting room, an e-commerce wine shop, two wine club subscription tiers (Reserve Club and Signature Library Club), private event hosting, and wholesale representatives serving Long Island restaurants and retailers.
Is Raphael a public or private company?
Raphael is a private company. It is classified as family owned and is currently operating.
When was Raphael founded?
Raphael was founded in 1996. It employs 1 to 10 people.
Where is Raphael based?
Raphael is headquartered in Peconic, United States, in the North America region.
How does Raphael make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership and private Events.
Who are Raphael's main competitors?
Direct peers on record are Jamesport Vineyards, Bedell Cellars, Paumanok Vineyards, Pellegrini Vineyards, Wölffer Estate Vineyard, Channing Daughters Winery, Pindar Vineyards, Lenz Winery, Osprey's Dominion Vineyards and Macari Vineyards & Winery.
Does Raphael have an API?
No public API is recorded for Raphael.
What industry is Raphael in?
Raphael's product category is Estate Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.