New Age Industrial Corporation

What New Age Industrial Corporation does

New Age Industrial Corporation is a privately-held American aluminum extruder and fabricator founded in 1966 and headquartered in Norton, Kansas. The company operates from a single 300,000+ square foot manufacturing facility and produces more than 20,000 product SKUs across three primary verticals: Foodservice (1,401 products), Material Handling (1,482 products), and Supermarket (1,240 products). Its catalog includes shelving, carts, dollies, dunnage racks, work tables, platforms, and an expanding line of automation-ready equipment such as AMR-compatible products, an AS/RS aluminum pallet, and pick-to-light workstations.

The business model is direct B2B sales supported by a nationwide rep network, with three dedicated vertical sales teams and quote-based pricing rather than list-price distribution. Standard lead times are tiered at 10, 12, and 18 days. All manufacturing is US-based, and products carry a lifetime rust guarantee, both of which are positioned against imported alternatives. Recent commercial programs include a Price Lock 2026 initiative intended to neutralize competitor pricing volatility, and the company has entered adjacent end-markets including cannabis handling and IT data center infrastructure.

The employee base is reported at 51-100, and no revenue, funding, or M&A data is disclosed. Growth signals are product-driven rather than capital-driven, with multiple new SKU launches across 2024-2026 and an explicit pivot toward warehouse automation adjacency, but no underlying financial metrics are available to triangulate scale or trajectory.

Name

New Age Industrial Corporation

Legal name

New Age Industrial Corp.

Website

https://newageindustrial.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

New Age Industrial Corporation is a US aluminum extruder and fabricator, founded 1966 in Norton, Kansas, producing 20,000+ SKUs of shelving, carts, and material handling equipment for foodservice, supermarket, and warehouse operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Norton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Aluminum Equipment Manufacturing & Sales: Manufacturing and direct sale of heavy-duty aluminum storage and transport equipment including racks, carts, shelving, pallets, dollies, trucks, cabinets, and custom equipment. Revenue is generated through one-time product sales with no recurring subscription component.
2. Custom Equipment Design & Fabrication: Custom engineering and fabrication services for customer-specific equipment requirements, delivering tailored solutions built to exact specifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

New Age Industrial Corporation extrudes and fabricates heavy-duty, lightweight aluminum storage and transport equipment for commercial foodservice, material handling, and supermarket industries. The company produces over 20,000 individual product models including racks, shelving, carts, pallets, dollies, trucks, cabinets, and customized equipment, all backed by a lifetime guarantee against rust and corrosion.

Product overview

New Age Industrial Corporation is an aluminum extruder and fabricator offering American-made heavy-duty, lightweight aluminum storage and transport equipment. The company's product portfolio spans three main industry segments: Foodservice (1,401 products), Material Handling (1,482 products), and Supermarket (1,240 products), totaling over 20,000+ individual product models. Core products include adjustable aluminum shelving in Heavy Duty and Standard series (HD-Bar, Solid Brute, T-Bar configurations), enclosed transport cabinets, sheet pan racks (universal, nesting, half-size, wall-mounted variants), and dunnage racks. The material handling line features order picker platforms (low profile, forklift picking, transport configurations), warehouse order picking carts (automation-ready AMR-compatible, pick-to-light ready, multi-tier, tote picking), and Universal Robotics Bases (URBs) for autonomous mobile robot integration. The foodservice portfolio includes custom equipment, dollies, utility carts, platform trucks, hand trucks, food preparation tables, can racks, and platter/tray racks. Specialty products include cannabis processing equipment (drying racks, scale tables, trim tables). All products are backed by a lifetime guarantee against rust and corrosion, are 100% manufactured in the USA at the company's 300,000+ square foot Norton, Kansas facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Adjustable Aluminum Shelving Modular shelving system with adjustable shelves in Heavy Duty and Standard Series, featuring HD-Bar, Solid Brute, and T-Bar aluminum configurations for foodservice and material handling applications.
• Order Picker Platforms (OP Cages) Ergonomic aluminum platforms for warehouse order picking operations, available in low profile, forklift picking, transport, folding shelf, adjustable shelves, bay doors, and quick change configurations.
• Enclosed Transport Cabinets Welded aluminum enclosed cabinets for food transport in angle-ledge, half-size, universal stepped angle, and steam table pan configurations with lifetime guarantee options.
• Aluminum Pallets Heavy-duty aluminum pallets including AS/RS compatible lightweight models, open channel, tube frame, solid top, and machinery transport variants designed for automated storage systems.
• Sheet Pan Racks Mobile and stationary aluminum racks for sheet pan storage and transport, including universal, nesting, folding, half-size, wall-mounted, and lifetime guaranteed options.
• Warehouse Order Picking Carts Comprehensive line of aluminum picking carts including automation-ready AMR-compatible, pick-to-light ready, double-sided, multi-tier, tote picking, parts picking, and build-your-own configurations.
• Universal Robotics Bases (URBs) AMR-compatible robotics bases and frames for integration with autonomous mobile robots in warehouse automation applications.
• Custom Equipment Custom-engineered aluminum equipment built to exact specifications including custom carts, dollies, cabinets, pallets, trucks, and foodservice equipment.
• Dollies Heavy-duty aluminum dollies for various applications including bowl, dough, lug, tray, sheet pan, food box, keg, milk crate, oval tray, steam table pan, and super/general utility uses.
• Utility Carts Heavy-duty aluminum utility and bussing carts including correctional duty, extreme duty, and powder-coated sliding shelf configurations for warehouse and foodservice operations.
• Platform Trucks Heavy-duty aluminum platform trucks including folding, smooth/diamond tread deck, and U-shaped configurations for material handling.
• Hand Trucks Heavy-duty aluminum hand trucks including Rotatruck stair climbers and mini pallet hand truck accessories for warehouse and logistics operations.
• Warehouse Order Pick/Pack/Put Wall Pick-to-Light Ready warehouse order pick/pack/put wall system for streamlined warehouse fulfillment operations.
• Food Preparation Tables Heavy-duty aluminum frame work and food preparation tables available with HDPE polyethylene, stainless steel, or five-in-one configurations.
• Cannabis Equipment Specialized aluminum equipment for cannabis operations including drying racks, scale tables with dual-tops, hydroponic grow tables, and trim tables.
• Dunnage Racks Mobile and stationary welded aluminum dunnage racks for product storage, available in standard, heavy duty, and lifetime guaranteed series.
• Can Racks First-In-First-Out (FIFO) aluminum can racks available in counter-depth, full-size, and half-size configurations for foodservice inventory management.
• Picking Carts - Curbside Grocery Heavy-duty aluminum carts specifically designed for curbside grocery pickup and online order fulfillment operations.
• Receiving Desks Mobile shipping and receiving desks for warehouse operations, constructed from heavy-duty aluminum.
• Packaging Stations Heavy-duty aluminum packaging stations with conveyor box systems for warehouse order fulfillment operations.
• Safety Fences - Machine Guarding Safety-focused heavy-duty aluminum machine guarding fences for industrial environments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lakeside Manufacturing: Manufacturer of stainless steel and aluminum utility carts, racks, and transport equipment primarily for foodservice and material handling. Closely comparable product portfolio and B2B direct-sales GTM in the same verticals as New Age.
• Channel Manufacturing: Heavy-duty stainless steel and aluminum cart, rack, and storage manufacturer for foodservice and material handling. Comparable custom-engineering model and US-based production approach to New Age.
• Advance Tabco: Manufacturer of stainless steel and aluminum foodservice equipment including work tables, shelving, racks, and custom fabrication. Direct competitor across New Age's foodservice and supermarket product lines.
• Win-Holt Equipment Group: Manufacturer of foodservice and material handling equipment including carts, racks, dollies, and trucks. Direct product overlap with New Age's pallet, rack, and platform truck offerings.
• Eagle Group: Manufacturer of stainless steel and aluminum storage, transport, and material handling equipment for foodservice, healthcare, and industrial customers. Direct overlap in shelving, racks, carts, and custom fabrication with New Age's products.
• CresCor (Crown Equipment): Manufacturer of aluminum and insulated equipment for foodservice including transport cabinets, racks, and holding systems. Comparable US-based custom fabrication GTM in the foodservice vertical.

Emerging players

• Lista International: Modular industrial storage, workstation, and cabinetry manufacturer serving manufacturing, warehouse, and foodservice. Comparable custom-engineered storage solutions targeting overlapping enterprise customers.

Broad incumbents

• Hallowell Industries: Industrial shelving, storage, and material handling equipment manufacturer serving warehousing and logistics. Overlaps with New Age's material handling segment through pallet rack and storage solutions.
• Rubbermaid Commercial Products: Major brand producing utility carts, trucks, shelving, and material handling equipment for commercial and foodservice markets. Larger portfolio player competing across multiple New Age product categories.
• InterMetro Industries (Metro): Large established commercial shelving, rack, and cart manufacturer serving foodservice, healthcare, and material handling. Overlaps broadly with New Age's catalog but offers a much wider product breadth and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Age Industrial Corporation