Nielsen Eye Center

What Nielsen Eye Center does

Nielsen Eye Center is a private ophthalmology and laser vision correction practice founded in 1991 and headquartered in Quincy, Massachusetts, operating four clinical locations across the Greater Boston South Shore region (Quincy, Norwell, Norwood, and Weymouth). The practice provides a comprehensive ophthalmology portfolio anchored in refractive surgery (LASIK, PRK, IntraLase bladeless LASIK, EVO ICL implantation, Monovision LASIK, and Refractive Lens Exchange) and cataract surgery (including femtosecond laser-assisted cataract surgery with premium multifocal, trifocal, EDOF, and toric IOLs), alongside specialty services for corneal disease (iLink cross-linking, DSAEK/DMEK transplants), glaucoma (including MIGS), diabetic retinopathy, macular degeneration, dry eye, oculoplastic eyelid surgery, myopia management, and same-day urgent eye care. Patient consultations include complimentary pre-operative evaluations, and a self-test candidacy workflow is delivered through JotForm.

The practice runs on a sales-led, consultation-driven commercial model in which prospective patients are screened for candidacy and converted to elective procedures or insurance-reimbursed medically necessary surgeries. Procedure pricing is quote-based per patient with surgeon-fee, technology, and pre/post-op components bundled; LASIK is largely self-pay and supplemented by CareCredit financing, FSA/HSA dollars, and limited-time promotional offers. Diagnostic and surgical technology is sourced from leading ophthalmic OEMs — Alcon WaveLight Femtosecond Laser (with PerfectPulse Technology, described as the fastest refractive platform in the US), IntraLase bladeless femtosecond, LenSx laser cataract platform, Optomap widefield retinal imaging, and OCTA angiography — none of which appear to be proprietary to Nielsen. The clinical team of approximately 11 providers, led by founder and board-certified ophthalmic surgeon Dr. Steven A. Nielsen, performs all laser surgery at the dedicated Quincy Laser Eye Center surgical suite.

Revenue mechanics are split between cash-pay elective refractive procedures (LASIK, PRK, EVO ICL, premium IOL upgrades) and insurance-reimbursed cataract and medical ophthalmology services. Patient acquisition is multi-channel, relying on local SEO, a 4.8-star Google rating across 2,188 reviews, Zocdoc marketplace listings, celebrity and athlete testimonial-led content marketing, direct response promotions, and word-of-mouth referrals across the Boston South Shore and broader New England catchment. The practice uses MyPatientVisit for patient portal/billing, JotForm for candidacy self-tests, and Google Maps for wayfinding — a lightweight digital stack with no disclosed AI, API platform, or proprietary software assets.

Name

Nielsen Eye Center

Legal name

Nielsen Eye Center

Website

https://golasik.net

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Nielsen Eye Center is a private, multi-location ophthalmology practice founded in 1991 in Quincy, Massachusetts, providing LASIK, cataract surgery, corneal, glaucoma, and retinal care across four Boston South Shore offices to adult refractive, cataract, and general eye care patients.

Ownership category

akta.pro rank

Product category

Ophthalmology Services

NAICS

Offices of Optometrists (621320), Offices of Optometrists (62132), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC)

akta.pro secondary industries

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Ophthalmology Surgery Centers (HLAFAIAF), Retina & Vitreous Specialists (HLAKAKAE), Vision & Ophthalmic Diagnostic Centers (Optometry/OCT/Retinal Imaging) (HLAFAKAI)

Keywords

• Ophthalmology services
• LASIK vision correction
• Cataract surgery
• Refractive eye surgery
• Corneal disease treatment

Headquarters

HQ city

Quincy

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. LASIK Vision Correction Surgery: One-time surgical procedure revenue from laser-assisted in situ keratomileusis (LASIK) procedures for refractive error correction. Includes pre-op, post-op, and associated exams as part of the total procedure cost. Pricing varies based on surgeon expertise and technology used.
2. PRK (Photorefractive Keratectomy): Alternative laser vision correction procedure for patients who don't qualify for LASIK, particularly those with thin corneas. FDA-approved since 1996.
3. EVO ICL (Implantable Collamer Lens): Revolutionary refractive lens implantation procedure that corrects vision up to -16 diopters of nearsightedness and 4 diopters of astigmatism. Additive technology implanted behind the iris and in front of the natural crystalline lens.
4. Cataract Surgery: Surgical removal of cataracts with intraocular lens (IOL) replacement. Typically covered by health insurance when medically necessary. Premium IOL options available at additional cost.
5. Corneal Cross-Linking (iLink): FDA-approved procedure for progressive keratoconus using riboflavin drops and UV light to strengthen corneal bonds. Slows progression and may prevent need for corneal transplant.
6. Corneal Transplants (DSAEK/DMEK): Advanced partial-thickness corneal transplant procedures replacing damaged innermost corneal layers with donor tissue. Less invasive than traditional full-thickness transplants.
7. Dry Eye Treatment: Various treatment options including artificial tears, prescription medications (Restasis, Xiidra), lifestyle modifications, and punctal occlusion with plugs.
8. Financing Services: Revenue generated through financing arrangements with third-party lenders (CareCredit), flexible spending accounts, and extended payment plans enabling patients to afford elective procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Nielsen Eye Center is a comprehensive ophthalmology practice that delivers laser vision correction, cataract surgery, corneal disease treatment, and retinal care to adult patients. Core procedures include LASIK (including bladeless IntraLase and Monovision LASIK), PRK, EVO ICL implantation, traditional and LenSx laser cataract surgery with standard and premium IOLs, iLink corneal cross-linking, DSAEK/DMEK corneal transplants, MIGS glaucoma surgery, and dry eye management. Care is delivered by board-certified ophthalmic surgeons and optometrists across four office locations in Quincy, Norwell, Norwood, and Weymouth, Massachusetts.

Product overview

Nielsen Eye Center is a comprehensive ophthalmology practice offering a unified portfolio of eye care services and surgical procedures. The core offerings center on laser vision correction (LASIK, PRK, Intralase) and cataract surgery with multiple IOL options (standard, premium multifocal, trifocal, EDOF, toric). The practice provides advanced diagnostic technologies including Optomap retinal imaging and OCTA scanning, along with treatments for keratoconus (iLink cross-linking, corneal transplants via DSAEK/DMEK), glaucoma (including MIGS), diabetic eye disease, macular degeneration, and dry eye syndrome. Surgical procedures are performed at the Quincy Laser Eye Center using WaveLight Femtosecond Laser and LenSx Laser technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• LASIK (Laser-Assisted In Situ Keratomileusis) Refractive surgery that reshapes the cornea using a laser to correct nearsightedness, farsightedness, and astigmatism, reducing or eliminating dependence on corrective eyewear for adult patients with stable prescriptions.
• IntraLase Bladeless LASIK Computer-guided femtosecond laser that creates corneal flaps using an infrared beam of light, generating microscopic bubbles to define flap dimensions with beveled edges; approved by NASA for astronauts and the U.S. Department of Defense for Air Force and Navy pilots.
• Monovision LASIK LASIK procedure where one eye is corrected for distance vision and the other for near vision, allowing patients over 40 with presbyopia to see both near and far without glasses.
• PRK (Photorefractive Keratectomy) FDA-approved (since 1996) laser refractive surgery that reshapes the cornea without creating a corneal flap, suitable for patients with thin corneas or those not candidates for LASIK.
• EVO ICL (Implantable Collamer Lens) Additive lens implanted behind the iris and in front of the natural crystalline lens to correct vision up to -16 diopters of nearsightedness and 4 diopters of astigmatism, suitable for patients with thin corneas or dry eye who may not qualify for LASIK.
• Cataract Surgery Surgical removal of cataracts with intraocular lens (IOL) replacement to restore clear vision, with standard IOLs covered by insurance when medically necessary and premium IOL options available at additional cost.
• Laser Cataract Surgery (LenSx) Femtosecond laser-assisted cataract surgery using the LenSx laser for precise, customized incision creation, lens fragmentation, and astigmatism correction with real-time 3D visualization, performed blade-free.
• Intraocular Lenses (IOLs) Artificial lens implants replacing the natural lens during cataract surgery, including Standard Monofocal and premium categories such as Diffractive Multifocal, Trifocal, EDOF, and Toric IOLs, plus Monovision options.
• Refractive Lens Exchange Surgical procedure replacing the natural lens with a premium IOL to correct refractive errors and reduce dependence on glasses for patients who may not be LASIK candidates.
• iLink Corneal Cross-Linking FDA-approved procedure using riboflavin drops and UV light to strengthen corneal bonds and slow the progression of keratoconus, potentially preventing the need for corneal transplant.
• Corneal Transplant (DSAEK/DMEK) Advanced partial-thickness corneal transplant procedures replacing the innermost corneal layers with donor tissue; DSAEK replaces endothelium and Descemet's membrane, while DMEK uses thinner donor tissue for minimal change to natural cornea.
• Dry Eye Syndrome Treatment Comprehensive dry eye management including artificial tears, prescription medications such as Restasis and Xiidra, punctal occlusion with plugs, lifestyle modifications, and lid hygiene treatments.
• Glaucoma Treatment Medical and surgical management of glaucoma including Micro Invasive Glaucoma Surgery (MIGS) to reduce intraocular pressure and prevent optic nerve damage.
• Macular Degeneration Treatment Diagnosis and management of age-related macular degeneration including OCT imaging, anti-VEGF injections for wet AMD, laser therapy, and lifestyle and nutrition guidance.
• Diabetic Retinopathy Treatment Comprehensive diabetic eye care including laser treatment, anti-VEGF injections, regular dilated exams, and management of diabetic retinopathy to prevent vision loss in patients with diabetes.
• Myopia Management Programs and treatments to slow the progression of nearsightedness in children and adults.
• Eyelid Surgery Oculoplastic surgical procedures for functional and cosmetic eyelid conditions.
• Nielsen Eye Center Urgent Care Same-day urgent eye care services for acute eye conditions and emergencies.
• Financing Services (CareCredit and Extended Payment Plans) Patient financing arrangements through third-party lenders such as CareCredit, flexible spending accounts, and extended payment plans that enable patients to afford elective vision procedures.

Quantifiable outcome

• 99.5% of eyes achieve 20/40 vision or better after LASIK
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TLC Laser Eye Centers: One of the largest North American LASIK chains, directly competing with Nielsen Eye Center in laser vision correction with a similar technology-and-surgeon-led positioning. National brand brings scale advantages in marketing but similar premium-tier positioning applies regionally.
• Kleiman | Evangelista Eye Center: Multi-specialty ophthalmology practice combining LASIK, cataract, cornea, and glaucoma under a single brand — directly overlapping Nielsen's full-service positioning. Comparable mid-size private ophthalmology group with surgeon-led marketing in a regional market.
• LasikPlus: National LASIK provider operating refractive surgery centers across the US with surgeon- and technology-led messaging closely paralleling Nielsen's WaveLight/IntraLase stack. Direct competitor for elective self-pay LASIK patients in markets it overlaps with Nielsen.
• Dello Russo LaserVision: Northeast US LASIK and cataract surgery center group with multiple locations, pioneering bladeless IntraLase adoption. Same premium-technology, surgeon-brand GTM motion and similar elective refractive + premium-IOL service mix as Nielsen Eye Center.
• Boston Vision: Greater Boston ophthalmology practice covering LASIK, PRK, cataract, and glaucoma with a multi-location footprint. Geographically and clinically the closest direct competitor within Nielsen's home market.
• Boston Laser: Greater Boston-based ophthalmology practice focused on laser vision correction and cataract surgery. Direct regional competitor overlapping the same South Shore / Greater Boston catchment, with a similar premium-technology playbook.

Regional players

• Providence Eye & Laser Specialists: Multi-surgeon refractive and cataract practice in the Carolinas with a similar premium-technology, full-service ophthalmology positioning. Comparable operating model in a different geography; useful pricing and operating benchmark.

Broad incumbents

• Mann Eye Institute: Larger regional ophthalmology platform in Texas offering LASIK, cataract, and full medical/surgical eye care with multiple surgeons and locations. Analogous full-stack private-practice operating model, though meaningfully larger scale.
• New England Eye Center (Tufts Medicine): Academic-affiliated multi-specialty ophthalmology center serving Greater Boston. Overlaps Nielsen's medical ophthalmology services (retina, glaucoma, cornea) at greater institutional scale, providing a credible alternative for patients seeking tertiary care.

Others

• Alcon (equipment / IOL supplier): Supplier of Nielsen's WaveLight EX500, LenSx, and many of the premium IOLs used in its procedures. Not a competitor but the dominant upstream equipment and lens vendor — relevant for understanding pricing power, technology roadmap, and capital intensity of Nielsen's equipment stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nielseneye
• LinkedInlinkedin.com/company/the-nielsen-eye-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nielsen Eye Center