Banish
Banish is a bootstrapped direct-to-consumer skincare brand founded in 2013 in Pasadena, California, selling patented at-home microneedling tools and complementary skincare for acne scarring, hyperpigmentation, and skin texture concerns to individual consumers worldwide via banish.com.
- Company typePrivate
- Founded2013
- HeadquartersPasadena, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Banish does
Banish is a privately held, bootstrapped direct-to-consumer skincare company founded in 2013 in Pasadena, California, specializing in at-home microneedling tools and supporting skincare products for acne scarring, hyperpigmentation, and skin texture concerns. The company's core product is the patented Banisher series — most recently the Banisher 3.0 — a stamper-style microneedling device using ultra-thin gold-plated titanium bristles in 0.25mm, 0.5mm, and 1.0mm replaceable heads, designed to reduce the snagging and microtears common with roller dermarollers. The Banisher 2.0 form factor is protected by a registered design patent.
The company sells a curated lineup through banish.com only, with no retail or marketplace presence. Individual SKUs (Pumpkin Enzyme Masque, Fighter Gel, Banish Serum, Vitamin C Creme, All Clear Mint Cleanser, Defender SPF 50, Retinol + Ceramide Serum, Instant Lift Brightening Eye Creme) are priced at $49–$59 each, bundled into kits ranging from $130 (Banish Kit 3.0) to $219 (Banish Starter Kit, regular $321). A subscription/autoship program delivers replacement heads every four months and recurring skincare shipments at 20% off, creating a consumable revenue stream on top of one-time device sales. Distribution is anchored by founder Daisy Jing's 93M+ view YouTube presence and press features in Oprah Daily, Teen Vogue, Essence, Huda Beauty, and Forbes 30 Under 30.
Banish targets individuals with post-acne scarring and preventive-aging concerns, marketing through dermatologist endorsements (Dr. Davin Lim, Dr. Abigail Waldman), before/after photo galleries, verified-purchase reviews, the annual Acne Scar Awareness Day, and community events including Slayborcon and TEDx. The company remains small at 1–10 employees, ships worldwide from its Pasadena facility, and has never raised institutional capital.
Banish firmographics
Firmographics- Name
- Banish
- Legal name
- Banish
- Website
- https://banish.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Banish is a bootstrapped direct-to-consumer skincare brand founded in 2013 in Pasadena, California, selling patented at-home microneedling tools and complementary skincare for acne scarring, hyperpigmentation, and skin texture concerns to individual consumers worldwide via banish.com.
- Ownership category
- akta.pro rank
Banish industry classification
Industry- Product category
- At-Home Microneedling Tools
- NAICS
- Cutlery and Handtool Manufacturing (3322)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)
- akta.pro secondary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where Banish is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Banish business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (E-commerce): Direct-to-consumer online sales through banish.com. Revenue from individual products and bundled kits. One-time purchase and subscription options available. Subscription/autoship programs for replacement heads deliver recurring revenue.
- Subscription/Autoship: Recurring subscription model for replacement heads (delivered every 4 months), cleansers, and other products. Provides predictable recurring revenue with customer retention incentives (free cleanser with first refill shipment, exclusive subscriber gifts).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Banish Kit 3.0 - Core microneedling kit |
| One time/ perpetual license | Pay-as-you-go | Banish Starter Kit - Complete skincare regimen |
| One time/ perpetual license | Pay-as-you-go | Scarring and Acne Kit |
| Unit Pricing | Pay-as-you-go | Replacement Heads 6-pack |
| Subscription | Monthly | Fighter Gel - Breakout Calming Gel |
| Subscription | Monthly | Pumpkin Enzyme Masque |
| Subscription | Monthly | Banish Serum - Vitamin C Serum |
| Subscription | Monthly | Vitamin C Creme |
| Subscription | Monthly | All Clear Mint Cleanser |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Banish product offering
Product offeringCore offering
Banish designs, manufactures, and sells at-home microneedling tools, anchored by the patented Banisher 3.0 stamper (gold-plated titanium bristles, replaceable 0.25mm/0.5mm/1.0mm heads), along with a companion line of skincare products (vitamin C serum, cleanser, enzyme masque, fighter gel, sunscreen, eye creme). Offerings are sold individually and as bundled kits (Banish Kit 3.0, Starter Kit, Scarring and Acne Kit, Jowls Cycling Kit) directly to consumers through banish.com to reduce the appearance of acne scars, improve skin texture, and address hyperpigmentation at home.
Product overview
Banish is a skincare company specializing in at-home microneedling tools and complementary skincare products. The core product is the Banisher 3.0, a patented microneedling stamp with ultra-thin gold-plated titanium needles. Products are sold individually and in curated kits: the Banish Kit 3.0 (core tool + serum), Starter Kit (full routine with cleanser, moisturizer, mask, and serum), and Scarring & Acne Kit (microneedling + exfoliating masque). Supporting skincare includes Pumpkin Enzyme Masque, Fighter Gel, Vitamin C Serum, Vitamin C Creme, and All Clear Mint Cleanser. The company was founded in 2013 and is headquartered in Pasadena, California.
Differentiator
Problem solved
Functional benefit
Products and services
- Banisher 3.0 Patented at-home microneedling stamp with ultra-thin gold-plated titanium bristles (0.5mm) that create uniform microchannels with minimal skin disruption. Designed for reducing appearance of acne scars, enlarged pores, and uneven texture. Includes 5-year warranty on the handle.
- Banish Kit 3.0 Core microneedling kit including the Banisher 3.0 handle, two 0.5mm replaceable needle heads, and Banish Serum (15ml). Provides up to 16 sessions per kit at $130 one-time purchase.
Quantifiable outcome
- Up to 16 sessions per kit at under $3/session vs. $400-$850 per professional session
- +3 more outcomes
Companies that use Banish
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Banish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Banish partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Banish competitors and assessment
Company assessmentEmerging players
- Beaura: DTC skincare brand selling at-home microneedling tools and serums. Competes on the same shelf as Banish for the acne-scar and well-aging buyer, typically at a lower price point and with a less differentiated tool design.
- CurrentBody: D2C beauty device retailer (and brand) selling at-home skincare devices including microneedling and LED tools. Comparable in category (at-home beauty devices, D2C) and in addressing the same consumer demand for clinical-grade home treatments.
Direct peers
- StackedSkincare: D2C skincare brand founded by a licensed aesthetician offering at-home microneedling tools (including stamp-style) plus serums. Closely comparable in product mix (tool + serums) and target buyer (acne scars, anti-aging, professional-grade home use).
- Trophy Skin: D2C at-home microneedling and skincare device brand selling directly to consumers online. Overlaps with Banish on positioning (D2C, acne scar and anti-aging claims) and customer base (women, acne-prone, anti-aging segments).
- Dr. Pen: Popular at-home microneedling pen brand competing in the same consumer category. Targets acne scars, hyperpigmentation, and serum absorption with motorized pen-based delivery, while Banish uses a manual stamper—a direct functional alternative for the same buyer.
- Dermaroller: Original German manufacturer of at-home dermarollers and the closest historical direct competitor to the Banisher. Both companies target at-home microneedling for acne scars and skin rejuvenation, though Dermaroller uses a roller head while Banish's stamper design is its key differentiator.
Broad incumbents
- SkinPen (Crown Aesthetics): FDA-cleared professional microneedling device sold through dermatologists and med-spas. Represents the clinical benchmark for efficacy that Banish positions its at-home product against; comparable category but different channel (B2B/professional) and price point.
- Curology: Teledermatology + custom skincare brand targeting acne and post-acne concerns. Overlaps with Banish on the acne-scar and acne-prone customer segment and on D2C subscription model, though the core product is prescription-based topical treatment rather than a device.
- The Ordinary (DECIEM): Mass-market clinical skincare brand selling serums and treatments (including vitamin C) at accessible price points. Comparable on the skincare line extension side of Banish's portfolio and on D2C-first go-to-market, though it does not compete in microneedling devices.
- ZO Skin Health: Physician-dispensed skincare line founded by Dr. Zein Obagi. Overlaps with Banish on acne, hyperpigmentation, and skin-renewal categories; comparable in positioning around clinical results, though primarily sold through doctors/spas rather than pure D2C.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Banish social profiles
Digital presenceBanish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Banish leadership team
Management profileNumber of profiles
Profiles1 record
Banish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Banish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Banish
What does Banish do?
Banish designs, manufactures, and sells at-home microneedling tools, anchored by the patented Banisher 3.0 stamper (gold-plated titanium bristles, replaceable 0.25mm/0.5mm/1.0mm heads), along with a companion line of skincare products (vitamin C serum, cleanser, enzyme masque, fighter gel, sunscreen, eye creme). Offerings are sold individually and as bundled kits (Banish Kit 3.0, Starter Kit, Scarring and Acne Kit, Jowls Cycling Kit) directly to consumers through banish.com to reduce the appearance of acne scars, improve skin texture, and address hyperpigmentation at home.
Is Banish a public or private company?
Banish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Banish founded?
Banish was founded in 2013. It employs 1 to 10 people.
Where is Banish based?
Banish is headquartered in Pasadena, United States, in the North America region.
How does Banish make money?
Two revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are subscription/Autoship.
Who are Banish's main competitors?
Emerging players on record are Beaura and CurrentBody. Direct peers are StackedSkincare, Trophy Skin, Dr. Pen and Dermaroller. Broad incumbents are SkinPen (Crown Aesthetics), Curology, The Ordinary (DECIEM) and ZO Skin Health.
Does Banish have an API?
No public API is recorded for Banish.
What industry is Banish in?
Banish's product category is At-Home Microneedling Tools. Its primary akta.pro industry code is CRABAKAI, Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning), with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 3322 and its SIC code is 2844.