AD WATERS

What AD WATERS does

AD WATERS is a privately held Canadian distributor and marketer of kitchen and bathroom plumbing products, headquartered in Montréal and founded in 1985. The company operates in the wholesale plumbing supply channel, serving the kitchen and bath segment of the construction, renovation, and replacement-demand market. Its 101-250 employee footprint is consistent with a mid-sized specialty wholesaler operating at a regional or national scale within Canada.

The company's functional role is that of an intermediary between branded plumbing product manufacturers and downstream customers, which in this product category typically include professional plumbers, mechanical and plumbing contractors, residential builders, multi-site developers, kitchen and bath renovation firms, and, in some cases, walk-in retail or showroom buyers. "Distributor and marketer" framing suggests the company carries inventory, operates sales coverage across product categories (e.g., faucets, sinks, valves, fittings, bath fixtures, accessories), and runs marketing programs — potentially including private-label, exclusive agency, or co-branded manufacturer partnerships — that go beyond pure transactional wholesaling. Specific product mix, supplier roster, pricing model, distribution channel mix, and customer segmentation are not disclosed in the available source material; the company's public website (ad-waters.com) was inaccessible during data collection (returning only a bot-verification page), which materially limits descriptive granularity.

On revenue mechanics, conventional plumbing distribution economics apply unless the data indicates otherwise: inventory is purchased from manufacturers at wholesale and resold to trade accounts at markup, with additional margin captured through supplier rebates, volume incentives, marketing programs, and value-added services such as job-site delivery, showroom consulting, and warranty/RMA handling. None of these mechanics are explicitly confirmed for AD WATERS in the input. As a 40-year incumbent in a relatively stable end market tied to housing starts, renovation cycles, and replacement demand, the company likely operates on industry-standard distribution economics rather than a technology-enabled or subscription model, though this is an inference rather than a confirmed fact.

Name

AD WATERS

Website

https://ad-waters.com

Company type

Private

Founded year

1985

Headcount range

101–250 employees

Short description

Canadian specialty distributor and marketer of kitchen and bathroom plumbing products, headquartered in Montréal and founded in 1985. It serves trade professionals and retail customers across the plumbing supply value chain with a 101-250 employee footprint.

Ownership category

akta.pro rank

Product category

Plumbing Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro industry

PRIMARYCRAOAFAJ

HVAC, Water Heaters & Indoor Air Quality Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

SECONDARYCRAIAFAE

Sinks & Water Filtration/Dispensers Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

Keywords

• Plumbing distribution
• Kitchen bath products
• Plumbing fixtures wholesale
• Building products supply
• Bathroom fittings distribution

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

AD WATERS is a Montreal-based distributor and marketer of kitchen and bathroom plumbing products, founded in 1985. The company operates with 101-250 employees and focuses on supplying kitchen and bathroom plumbing product lines to its customer base.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen and bathroom plumbing products distribution

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Kohler Co. Kohler is a global manufacturer of kitchen and bath plumbing products, including faucets, sinks, and toilets, sold through distribution partners. It is a principal supplier of many of the product lines that AD WATERS would carry and competes for trade and consumer mindshare.
• Fortune Brands Innovations: Fortune Brands owns Moen and several other kitchen, bath, and home improvement brands distributed through wholesalers. It is a broader incumbent in the kitchen and bath product space that competes indirectly for the same end-customer renovation dollar.
• Ferguson Enterprises: Ferguson (formerly Wolseley Enterprises) is the largest North American distributor of plumbing and HVAC products, operating Ferguson Canada among other banners. It is the dominant broad incumbent in the same product category AD WATERS serves, with much greater scale and national reach.
• Masco Corporation: Masco is a major manufacturer of plumbing products (Delta Faucet, Peerless, BrassCraft) sold through wholesale distributors. As a key principal supplier to kitchen and bath distributors, Masco sets the competitive landscape AD WATERS operates within.
• Reliance Worldwide Corporation: Reliance Worldwide manufactures and distributes plumbing and water management products (e.g., SharkBite, Cash Acme) sold through wholesale distributors. It is a key upstream brand supplier to distributors like AD WATERS and shapes competitive dynamics in kitchen and bath plumbing.

Direct peers

• Hajoca Corporation: Hajoca is one of the largest privately-held US distributors of plumbing, heating, and industrial supplies. It is comparable to AD WATERS as a regional/mid-market plumbing products distributor serving trade contractors, albeit at significantly larger scale.
• Bartle & Gibson: Bartle & Gibson is a Western Canadian wholesale distributor of plumbing, electrical, and HVAC products serving the trade. It is a direct regional peer to AD WATERS in the Canadian plumbing distribution market with a comparable customer profile of contractors and trade customers.
• EMCO Corporation: EMCO is a Canadian-based national distributor of plumbing, HVAC, and building products with showrooms across Canada. It is the closest publicly-known Canadian peer to AD WATERS given the overlapping kitchen/bath plumbing distribution model and Canadian customer base.

Emerging players

• Winsupply Inc. Winsupply is a US-based co-op distributor of plumbing, heating, and industrial products with growing Canadian presence. It is comparable to AD WATERS as a multi-branch trade plumbing distributor with a similar contractor-customer business model.

Regional players

• IPEX Group: IPEX is a Canadian-based manufacturer of PVC and plumbing-related products serving residential, commercial, and industrial markets. It is a regional incumbent whose product lines overlap with kitchen and bath distribution channels in Canada.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/brandsforwaterspaces
• LinkedInlinkedin.com/company/ad-waters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD WATERS