Original Strength
- Company typePrivate
- Founded2014
- HeadquartersFuquay Varina, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Original Strength firmographics
Firmographics- Name
- Original Strength
- Legal name
- Original Strength Systems, LLC
- Website
- https://originalstrength.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Original Strength industry classification
Industry- Product category
- Fitness Education and Movement Restoration
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)
Keywords
Where Original Strength is headquartered
LocationHeadquarters
- HQ city
- Fuquay Varina
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Original Strength business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D
Revenue model
- Course Certifications and Workshops: Revenue from Pressing RESET certification courses, Level 1 and Level 2 workshops, and professional certifications that allow attendees to become certified coaches and use the system with clients/patients. Courses require minimum 15 participants.
- Books and Publications: One-time sales of books including 'Pressing RESET: Original Strength Forever', 'The Becoming Bulletproof Project', 'A Simple Book of Strength', 'Be Naked', and specialty Pressing RESET guides for various demographics (Brazilian Jiu-Jitsu, Yoga, Kids, Remote Workers, Grandparents, etc.).
- Equipment Sales: Sale of proprietary equipment including OS Loop ($44) and OS Performance Strap/Infinity Strap ($80).
- Instructor/Trainer Network: Revenue generated through the growing network of certified instructors worldwide who pay for certification and potentially license the OS methodology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Specialty Pressing RESET Guides |
| Unit Pricing | Pay-as-you-go | Core Publications |
| Unit Pricing | Pay-as-you-go | Equipment |
| Other | Multi-year contract | Certification Courses |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Original Strength product offering
Product offeringCore offering
Original Strength delivers the Pressing RESET Method, a movement restoration system based on the Neuro-Developmental Movement Sequence that uses five developmental movement patterns (Belly Breathing, Head Control, Rolling, Rocking, Cross-Crawl) to reactivate the central nervous system. The company sells certification courses for fitness and health professionals, publishes a series of books and specialty guides, and distributes proprietary training equipment (OS Loop and OS Performance Strap). It also operates the Original Strength Institute training facility in Fuquay-Varina, NC.
Product overview
Original Strength is a movement restoration system and educational company built around the Pressing RESET Method. The core offering consists of five developmental movement patterns (Belly Breathing, Head Control, Rolling, Rocking, and Cross-Crawl) designed to restore the body's nervous system function. The product portfolio includes certification courses for health and fitness professionals (Level 1, Level 2, Pro RESET), a comprehensive book series authored by Tim Anderson (including Pressing RESET: Original Strength Forever, The Becoming Bulletproof Project, Self-Preservation, and over 20 specialized Pressing RESET guides), training equipment (OS Loop, OS Performance Strap), and the Original Strength Institute physical training facility in Fuquay-Varina, NC. The system is designed for both individual use and professional application in clinical and fitness settings.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Strength Certification Courses (Pressing RESET, Level 1, Level 2, Pro RESET) Instructor-led certification workshops (Level 1, Level 2, and OS Pro RESET) that train physical therapists, personal trainers, coaches, and healthcare providers to apply the Pressing RESET Method with clients and patients. Workshops require a minimum of 15 participants and accommodate up to 50.
- Pressing RESET: Original Strength Forever Foundational book by Tim Anderson detailing the Pressing RESET Method and its application, priced at $19.00.
- The Becoming Bulletproof Project Book by Tim Anderson about developing inner strength, priced at $14.00.
- Self-Preservation - Choosing To Thrive Book by Tim Anderson on self-preservation and thriving, priced at $22.00.
- Original Strength Book Series Series of books authored by Tim Anderson covering movement restoration, including 'A Simple Book of Strength' ($12), 'Be Naked' ($24), 'Discovering You' ($22), 'Habitual Strength' ($14), 'Original Strength for Tactical Athlete' ($14), 'Original Strength Performance - The Next Level' ($33), 'Original Strength Restoration' ($15), plus numerous specialty Pressing RESET guides for specific populations ($5-$6 each).
- OS Loop Proprietary resistance loop equipment for Original Strength training exercises, priced at $44.00.
- OS Performance Strap (OS Infinity Strap) Proprietary performance training strap for Original Strength exercises, priced at $80.00.
- Original Strength Institute Physical training facility in Fuquay-Varina, NC where individuals can attend week-long 'recess' courses, clinics, and certifications to learn the Original Strength movement restoration system.
Quantifiable outcome
- 250+ health and fitness professionals trained at single Johns Hopkins Hospital workshop
- +2 more outcomes
Companies that use Original Strength
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Original Strength technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Original Strength partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- John BrookfieldcoreOriginal Strength Systems partnered with strength legend John Brookfield (creator of Battling Ropes) to develop a series of programs under the 'Beyond Bodyweight Training (BBT)' family. These programs are designed to maximize strength while ensuring a solid foundation of reflexive strength.
- Dr. Joseph MercolamajorDr. Mercola, a widely known alternative medicine doctor, featured Tim Anderson's video on his blog about 'Relearning Basic Movements Eases Chronic Lower Back Pain', providing significant reach to his health-focused audience.
- The 700 Club (CBN)majorThe 700 Club television program spent two days with Tim Anderson featuring an interview about Original Strength, reaching a large Christian audience interested in health and wellness.
- Johns Hopkins HospitalmajorJohns Hopkins Hospital hosted an OS Pro RESET Workshop (December 2016) with over 250 health and fitness professionals in attendance. The hospital also has Dr. Peiting Lien, PT, DPT, NCS, who became an OS instructor.
- NC National GuardcoreOriginal Strength and Original Strength Institute partnered with the NC National Guard for the 'Fit to Serve' program helping shape up N.C. Soldiers through movement restoration training.
- OPT FitnesscoreCo-owner Dani Almeyda co-owns OPT Fitness (private training studio) in North Carolina, which serves as a training location and demonstration facility for Original Strength techniques.
- Women's Movement CollaborativeminorDani Almeyda is involved with the Women's Movement Collaborative, expanding reach in the women's health and fitness space.
- Original Strength InstitutecoreA related training facility and entity operated by co-owners Tim Anderson and Dani Almeyda in Fuquay-Varina, NC, where people go to learn to move again and enjoy a better life. The institute hosts week-long 'recess' courses and various certifications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Original Strength competitors and assessment
Company assessmentDirect peers
- Functional Range Conditioning (FRC): FRC is a directly comparable mobility and joint-health certification system built on controlled articular rotations (CARs) and progressive stretching. Both Original Strength and FRC sell professional certifications, books, and equipment to trainers and therapists seeking movement-quality methods beyond conventional strength training.
- Z-Health Performance: Z-Health is a nervous-system-based training and rehabilitation certification that emphasizes neuro-centric movement and sensory applications. Like Original Strength, Z-Health targets personal trainers, coaches, and clinicians with structured certification programs and continuing education.
- StrongFirst: StrongFirst is a global strength-education company offering kettlebell, barbell, and bodyweight instructor certifications. Both companies monetize through professional certifications, books, equipment (kettlebells vs. OS Loop/Strap), and an instructor network spanning multiple countries.
- Gray Institute: Gray Institute offers Applied Functional Science certifications for fitness and rehab professionals focused on movement chain reactions and 3D movement analysis. Both companies sell continuing-education certifications and target overlapping practitioner audiences (PTs, trainers, chiropractors).
- Egoscue: Egoscue is a posture- and movement-correction methodology with certified practitioners worldwide. Original Strength's corrective-exercise and movement-screening focus on the OS Screen and Assessment (OSSA) overlaps directly with Egoscue's postural-correction service model.
- CHEK Institute: CHEK Institute offers corrective exercise and high-performance coaching certifications with a holistic health philosophy. Both companies address movement quality, nervous system considerations, and practitioner education across books, courses, and equipment.
- FRC Mobility Specialist (Kinstretch): Kinstretch is the group-class extension of Functional Range Conditioning, providing mobility training to general consumers via certified instructors. Like Original Strength's certified-professional network, Kinstretch monetizes methodology through instructor certification and consumer-facing classes.
Broad incumbents
- StretchLab: StretchLab is a franchise-based assisted-stretching service with hundreds of locations and a proprietary Flexologist training program. It addresses mobility and movement quality for general consumers at much greater scale than Original Strength's certified-professional network.
- NASM (National Academy of Sports Medicine): NASM is a large personal-training and corrective-exercise certification provider offering CES and PES credentials. It competes for the same practitioner audience as Original Strength's certification program but at significantly broader scale and brand recognition.
Emerging players
- GMB Fitness: GMB Fitness sells online mobility and movement training programs and certifications (Elements, Rings, Parallettes) directly to consumers and trainers. It represents a digitally native, subscription-driven alternative to Original Strength's event-driven certification model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Original Strength social profiles
Digital presenceOriginal Strength financial estimates
Financial estimateRevenue estimate
Valuation estimate
Original Strength leadership team
Management profileNumber of profiles
Profiles1 record
Original Strength funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Original Strength M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Original Strength
What does Original Strength do?
Original Strength delivers the Pressing RESET Method, a movement restoration system based on the Neuro-Developmental Movement Sequence that uses five developmental movement patterns (Belly Breathing, Head Control, Rolling, Rocking, Cross-Crawl) to reactivate the central nervous system. The company sells certification courses for fitness and health professionals, publishes a series of books and specialty guides, and distributes proprietary training equipment (OS Loop and OS Performance Strap). It also operates the Original Strength Institute training facility in Fuquay-Varina, NC.
Is Original Strength a public or private company?
Original Strength is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Original Strength founded?
Original Strength was founded in 2014. It employs 1 to 10 people.
Where is Original Strength based?
Original Strength is headquartered in Fuquay Varina, United States, in the North America region.
How does Original Strength make money?
Four revenue lines are on record. Course Certifications and Workshops are the primary driver. The others are books and Publications, equipment Sales and instructor/Trainer Network.
Who are Original Strength's main competitors?
Direct peers on record are Functional Range Conditioning (FRC), Z-Health Performance, StrongFirst, Gray Institute, Egoscue, CHEK Institute and FRC Mobility Specialist (Kinstretch). Broad incumbents are StretchLab and NASM (National Academy of Sports Medicine). GMB Fitness is listed as an emerging player.
Does Original Strength have an API?
No public API is recorded for Original Strength.
What industry is Original Strength in?
Original Strength's product category is Fitness Education and Movement Restoration. Its primary akta.pro industry code is HSADAIAM, Corrective Exercise, Movement Screening & Biomechanics. Its NAICS code is 611620 and its SIC code is 3949.