What The Interior Design Firm does

The Interior Design Firm is a full-service interior design practice founded in 1977 and headquartered at 705 N. 114th St. in Omaha, Nebraska. It serves both residential and commercial clients across the Omaha/Nebraska market, providing design consultation, space planning, furniture and accessory selection, and project management for new construction and renovation projects. The firm lists eight professional designers on its roster — Pam Stanek (Owner/President), Julie Stanek, Joyce Wimmer, Addyson Delunger, Robin Lindley, Liz Lempka, Deb Munro, and Gwen Ahrens — all of whom are members of the American Society of Interior Designers (ASID), with Pam Stanek and Julie Stanek additionally holding NCIDQ certification.

The firm operates a showroom-based service model rather than a software or technology platform. Its primary physical asset is the Miracle Hills Showroom, where clients can browse furniture and accessories and walk in to consult with a designer. The core technology is professional design expertise — space planning, material and finish selection, custom rug curation, and project coordination — delivered by human designers rather than automated systems. There is no proprietary technology stack, digital platform, or AI tooling referenced in available materials.

Revenue is generated through project-based, quote-based professional services fees charged to clients on both residential and commercial engagements. Pricing is not publicly disclosed; clients contact the firm directly for estimates. The go-to-market motion is sales-led via the showroom and direct designer consultations, supported by organic marketing through Instagram and a project gallery on the firm's website. Customer segments are horizontally distributed across homeowners (primary residential use cases) and a diversified set of small-to-mid-market commercial clients spanning hospitality, healthcare, banking, retail, religious, and multi-family real estate.

Name

The Interior Design Firm

Legal name

The Interior Design Firm

Website

https://idfomaha.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

The Interior Design Firm is an Omaha-based, women-owned interior design practice founded in 1977 that provides residential and commercial interior design services through a team of eight ASID-certified designers and a physical showroom.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior design services
• Residential interior design
• Commercial interior design
• Space planning services
• Furniture showroom

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Interior Design Services: Full-service interior design firm providing design consultation, space planning, furniture selection, and project management for residential and commercial clients. Services include new construction design, renovations, and showroom browsing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Interior Design Firm is a full-service interior design practice delivering residential and commercial design services — including new construction design, renovations, space planning, furniture and accessory selection, custom rug curation, and project management. The firm supports its services through the Miracle Hills Showroom, a physical retail space where clients can browse furniture and accessories and meet designers for in-person consultations. The firm serves homeowners as well as commercial clients in sectors such as retail, healthcare, banking, hospitality, and multi-family real estate.

Product overview

The Interior Design Firm is a full-service interior design firm offering residential and commercial design services. The company operates a physical showroom (Miracle Hills Showroom) and provides designer matching services to connect clients with professional interior designers. The core offerings include Residential Interior Design Services (covering new construction and renovations) and Commercial Interior Design Services (for various business sectors). As a service-based business rather than a software product company, the firm does not offer a platform, modules, or technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Interior Design Services Full-service residential interior design covering new construction projects and home renovations, including kitchens, bathrooms, living spaces, and whole-home transformations, delivered by a team of professional designers for individual homeowners.
• Commercial Interior Design Services Commercial interior design services for businesses across retail, offices, healthcare facilities, banks, clubhouses, hospitality venues, religious organizations, and multi-family real estate developments.
• Miracle Hills Showroom Physical showroom location featuring furniture and accessories for client browsing, with walk-in designer consultations available to help turn home design ideas into reality.
• Designer Matching Services Connects clients with professional interior designers from the firm's eight-designer roster, including ASID-certified and NCIDQ-credentialed designers, for personalized design consultations and project execution.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Society of Interior Designers (ASID)coreStrategic or Co-development PartnerThe firm and its designers are proud members of ASID, adhering to ethical standards in the interior design profession. This membership provides credibility and professional development resources.

Scale indicators2 records

Expansion highlights3 records

Direct peers

• Decorating Den Interiors: Large North American interior design franchise serving residential and commercial clients with in-home consultations, design services, and product sales. Directly comparable business model to IDF — both offer project-based design delivered through local designers with access to furniture and accessory lines.
• Havenly: Online interior design service that pairs clients with professional designers for room-by-room and whole-home design packages. Competes with IDF for the same residential design engagements but delivers through a fully digital, lower-touch model.
• Modsy: Virtual interior design platform producing 3D-rendered room designs combined with professional designer oversight. Addresses the same residential design-client pain points as IDF through a technology-led delivery model at a different price point.
• Decorilla: Online interior design marketplace offering multiple designer concepts per project and e-commerce furniture sourcing. Targets the same residential redesign and renovation clients as IDF with a contest-based, virtual-first delivery model.

Broad incumbents

• RH (Restoration Hardware) Interior Design: National luxury home furnishings retailer with a large in-house interior design service covering residential and select commercial projects. Overlaps with IDF's full-service residential and luxury commercial design work but operates at much larger scale with showrooms nationwide.
• Ethan Allen Design Services: National furniture manufacturer and retailer with an established in-store and in-home interior design service using Ethan Allen designers. Competes for IDF's residential client base by bundling design with proprietary furniture purchasing.
• Pottery Barn / Williams-Sonoma Home Design Services: Williams-Sonoma-owned home furnishings brands offering complementary interior design services through their retail locations and online channels. Compete for similar residential redesign projects at scale, particularly in kitchen, dining, and living room scopes that overlap with IDF's residential service line.
• Crate & Barrel Design Services: National home furnishings retailer with dedicated interior design services available in-store, in-home, and online for residential customers. Directly comparable residential design offering to IDF, leveraging a national product catalog and in-store design studios.
• La-Z-Boy Interior Design Service: National furniture retailer offering complimentary in-store and in-home interior design services as part of its furniture sales motion. Overlaps with IDF in residential space planning, color/material selection, and furniture-and-accessory specification.

Emerging players

• California Closets: National custom storage and built-in organization company that offers design consultations as part of its product sales. Adjacent competitor for IDF's room-by-room residential work, particularly in closets, offices, and built-in components where custom design matters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/idfomaha

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Interior Design Firm