What 28Apps does

28Apps Software GmbH is a privately held digital agency headquartered in Bremen, Germany, founded in 2012 and operating as part of the broader Competence Group network of approximately 300 personnel serving 2,000+ customers across Germany. The firm delivers custom software development across six service lines: mobile app development (native, hybrid, and mobile web), web development (CMS, component solutions, web technology stacks), individual software development (B2B, B2E, and B2C applications), AI research and development, voice assistant development, and advisory/consulting including feasibility studies.

Its technical stack spans Python, Java, Flutter, TypeScript, JavaScript, Vue.js, and Node.js, executed under an Agile/SCRUM methodology using 10-day sprints, automated UI and unit testing, code reviews, and Jira/Confluence-based documentation. The company holds domain expertise in logistics, automotive, mobility, machine and plant engineering, publishing, construction, e-mobility, and aerospace/research, with deep anchor relationships in logistics and automotive.

Commercially, 28Apps generates revenue exclusively through professional services engagements structured as either Agile Time & Material or fixed-price project contracts, with multi-year horizons for selected strategic clients. Distribution is direct enterprise and mid-market sales from the Bremen headquarters, complemented by content marketing, SEO, and social channels. Notable outcome-oriented projects include the Isabella 2.0 AI research initiative with BLG Logistics and BIBA (October 2023) and the 'Dude' hardware/software hybrid workplace solution co-developed with Sparkasse Bremen.

Name

28Apps

Legal name

28Apps Software GmbH

Website

https://28apps.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

28Apps Software GmbH is a Bremen-based digital agency that delivers custom mobile, web, and individual software development alongside AI research, voice assistant development, and IT consulting for enterprise and mid-market clients across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Software Development Services: Custom software development services including mobile apps, web applications, and bespoke solutions. Billed through project-based contracts, either agile Time & Material or fixed-price arrangements. Full-service from initial consultation through ongoing maintenance and development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

28Apps is a German digital agency that designs, develops, and maintains bespoke software solutions for business clients. Its core offerings cover custom mobile app development (native, hybrid, and mobile web), custom web application and CMS development, individual B2B/B2E/B2C software engineering, applied AI research and development with a focus on logistics optimization, voice assistant development, and feasibility and consulting services for digital transformation projects.

Product overview

28Apps Software GmbH is a digital agency and custom software development firm headquartered in Bremen, Germany, founded in 2012, offering a portfolio of professional services rather than a packaged software product. Its core service offerings span Mobile App-Entwicklung (custom native, hybrid, and mobile web app development), Web-Entwicklung (web apps, CMS, and component solutions), Individual Software-Entwicklung (custom B2B, B2E, and B2C applications using agile methods), KI Forschung & Entwicklung (AI and machine learning R&D integrated into software solutions), Sprachassistenten (voice assistant development), and Beratung & Consulting (advisory and feasibility studies). The company also contributed to the Isabella 2.0 research initiative (AI for port logistics automation). Projects range from neighborhood assistance apps and construction industry tools to automotive logistics software and enterprise workplace communication hardware-software solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile App-Entwicklung (Mobile App Development) Custom mobile application development service for businesses, covering native iOS and Android apps, hybrid apps, and mobile web apps, including AR-capable apps using LiDAR technology. Targeted at enterprise and mid-market clients needing tailored mobile solutions.
• Web-Entwicklung (Web Development) Custom web application development service covering web apps, CMS solutions, and component-based solutions across multiple web technology stacks, aimed at businesses needing tailored web platforms.
• Individual Software-Entwicklung (Custom Software Development) Custom-tailored software development service covering web-based solutions and dedicated B2B, B2E, and B2C applications delivered via Agile/SCRUM, intended for organizations needing bespoke business software rather than packaged products.
• KI Forschung & Entwicklung (AI Research & Development) Applied AI research and development service integrated into bespoke software projects, with domain focus on machine learning, logistics optimization, and simulation technologies for business clients.
• Sprachassistenten Entwicklung (Voice Assistant Development) Voice assistant and voice-enabled application development service using natural language processing and speech recognition, targeted at businesses integrating conversational interfaces into their digital products.
• Beratung & Consulting (Advisory and Consulting) Advisory and consulting service including feasibility studies that helps business clients shape software visions and plan digital transformation initiatives as a precursor to development projects.

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• BLG LogisticscoreStrategic or Co-development Partner · 18 October 2023Long-term strategic partnership since 2016. BLG is one of the leading automobile logistics companies. Jointly developed the Isabella 2.0 research project with BIBA to optimize automobile handling in ports using AI. Collaboration spans both research projects and concrete software projects for the BLG group.
• BIBA (Bremer Institut für Produktion und Logistik)coreStrategic or Co-development Partner · 18 October 2023Research partnership with BIBA at University of Bremen for the Isabella 2.0 project focused on AI-powered optimization of automobile handling processes in ports. BIBA is a leading research institute for production and logistics.
• Sparkasse Bremen Vermittlungsdienstleister GmbHcoreStrategic or Co-development PartnerCo-development partnership to create the 'Dude' - an innovative hardware and software solution for hybrid workplace collaboration. Weekly exchanges on project and management level. Partnership established through multiple previous successful projects.
• Competence GroupcoreOthers28Apps is part of the Competence Group, one of the largest development partners in Germany within the group. The group comprises approximately 300 team members serving over 2,000 customers across Germany.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iteratec GmbH: Stuttgart-headquartered software company providing custom application development, web platforms, and digitalization services to German enterprise and mid-market clients. Comparable in technology stack breadth (Java, web, mobile) and customer profile.
• UEBERBIT GmbH: German digital agency with offices in Munich and Berlin delivering custom digital platforms, websites, and apps for enterprise clients. Similar mid-sized positioning and custom development focus to 28Apps.
• denkwerk GmbH: Cologne-based digital agency building custom web, app, and platform solutions for German enterprises and consumer brands. Comparable as a mid-sized German full-service agency with B2B/B2C custom software capabilities similar to 28Apps' portfolio.
• Cocomore AG: Frankfurt-based digital agency with practices in custom software engineering, web platforms, and connected commerce for European enterprise clients. Comparable in service mix and DACH enterprise target market.
• Neofonie GmbH: Berlin-based full-service digital agency offering custom software, app, and web development for enterprise clients across multiple verticals. Closely comparable to 28Apps in service mix (mobile, web, B2B apps) and mid-market German agency positioning.
• Scholz & Volkmer GmbH: Wiesbaden-based digital agency specializing in custom digital products, platforms, and mobile applications for German enterprises. Closely comparable scope and customer type to 28Apps, including digital transformation and connected product work.
• Karakun AG: Swiss-German crossmedia software agency providing custom application development, mobile apps, and digital solutions across DACH. Comparable in service portfolio (mobile, web, B2B) and as a similar-sized German-speaking agency.

Broad incumbents

• UDG United Digital Group: Large German digital agency group offering custom software, web, and digital marketing services across multiple offices. Comparable service categories but at significantly larger scale than 28Apps, serving as a broad incumbent in the same space.
• SinnerSchrader (Accenture Song): Hamburg-headquartered digital agency (now part of Accenture Song) historically focused on custom digital product development and platform engineering for German enterprises. Closely comparable heritage and Northern German base to 28Apps, but now operating within a global consulting giant.
• Publicis Pixelpark: Major German digital agency (part of Publicis Groupe) delivering custom digital products, platforms, and transformation services to large enterprises. Comparable end offerings but at much larger scale and with a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/28AppsSoftware
• Instagraminstagram.com/28apps_software
• Xx.com/28Apps

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 28Apps