Monterey Pacific

What Monterey Pacific does

Monterey Pacific LLC is a private, founder-owned professional agricultural services company founded in January 1992 by Steve and Kim McIntyre, headquartered in Soledad, California with operating presence across Monterey, San Luis Obispo, Napa, and Lake Counties. The company provides applied viticultural expertise to over 60 winery clients, managing 19,000 acres of vineyards organized into 6 regional teams and operating 4 winemaking facilities in Northern and Central California. Its core product portfolio is structured around tiered Cru Farming protocols (Grand Cru for luxury-class wines and Premier Cru for premium/everyday wines), supplemented by vineyard and orchard management, new vineyard development, custom harvesting, farm labor contracting, grape sales, transportation and hauling, feasibility studies, and regulatory/government representation.

The company's technology stack centers on a registered patent for a deep injection device capable of placing compost, biochar, and soil amendment mixtures up to 3 feet under vine rows, paired with GPS-guided precision land preparation and a slow pyrolysis biochar production system operated through its wholly-owned Sitos Group subsidiary. An integrated ESG software platform delivers real-time transparency for vineyard operations across SIP Certified, California Sustainable Winegrowing Alliance, Lodi Rules, and Leading Harvest frameworks. Biochar production yields 80–82% carbon content meeting EPA and California Air Resources Board standards, generating 2.6 tons of CO2 removal credits per ton of biochar.

Monterey Pacific operates a managed services revenue model with multi-year contracts across Cru Farming tiers, complemented by transactional grape sales, custom winemaking, and pass-through farm labor and transportation services priced without markup. Distribution is direct B2B through its 6 regional teams, with go-to-market driven by founder relationships, SIP Certification credibility, and a diversified enterprise customer base spanning Gallo, Constellation Brands, Jackson Family Wines, The Wine Group, J. Lohr, DAOU, Duckhorn, and other marquee California wineries. The Treehouse Almond joint venture opening in early 2026 represents the company's first material expansion beyond wine grapes into tree-nut waste streams.

Name

Monterey Pacific

Legal name

Monterey Pacific LLC

Website

https://montereypacific.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Monterey Pacific is a founder-owned professional agricultural services company managing 19,000 acres of vineyards across Central and Northern California, providing tiered Cru Farming protocols, custom winemaking, and sustainable viticulture services to over 60 winery clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Soledad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Vineyard and Orchard Management Services: Core service providing professional applied agricultural expertise including vineyard management, farming protocols (Grand Cru and Premier Cru tiers), sustainable viticulture, and custom farming programs tailored to client winery needs.
2. Grape Sales: Grape sales exclusively for vineyard management clients, enabling direct transaction of harvested produce.
3. Custom Winemaking: Bulk wine and Private Label product manufacturing utilizing 4 separate facilities in Northern and Central California, leveraging expertise from founding and managing Monterey Wine Company.
4. Transportation and Hauling: Fleet services including dry van, refrigerated, low boy, flat beds, side dump, and tanker transportation for grapes and other agricultural products.
5. Farm Labor Contractor Services: Farm labor provision with no markup on invoices, providing transparent pricing for labor services.
6. New Vineyard Development: Land preparation including ripping and leveling, trellis installation, vineyard removal, and feasibility studies for new vineyard development.
7. Compost/Biochar Injection Services: Deep injection of soil amendment mixtures including proprietary biochar products for soil improvement and carbon sequestration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Monterey Pacific provides professional applied agricultural expertise for vineyards and orchards across Central and Northern California, operating two tiered Cru Farming protocols (Grand Cru and Premier Cru) covering vineyard management, new vineyard development, custom winemaking, compost/biochar injection, farm labor contracting, custom harvesting, transportation and hauling, and local government representation. The company farms over 19,000 acres across Monterey, San Luis Obispo, Napa, and Lake Counties through 6 regional teams serving more than 60 winery clients, and operates a wholly-owned biochar subsidiary (The Sitos Group).

Product overview

Monterey Pacific is a professional agricultural services company providing applied agricultural expertise for vineyards and orchards in Central and Northern California. The company operates a multi-product portfolio centered around Cru Farming protocols (Grand Cru and Premier Cru), comprehensive vineyard management services, sustainable and regenerative viticulture practices, and custom winemaking. Key services include vineyard development, biochar/compost injection using proprietary technology, farm labor contracting, custom harvesting, transportation, and government representation. The company farms over 19,000 acres across Monterey, San Luis Obispo, Napa, and Lake Counties, serving over 60 winery clients. A subsidiary, Sitos Group, produces biochar for carbon sequestration. The company offers both conventional and organic/biodynamic/sustainable farming programs, with all acres farmed under permanent cover crop systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Grand Cru Farming Site-specific, labor-intensive farming protocol for blocks and sub-blocks intended for luxury-class wines, utilizing vine-by-vine management and traditional and progressive practices including best management practices from organic and biodynamic systems. Sold to winery clients seeking maximum terroir expression for high-end production.
• Premier Cru Farming Farming protocol for vineyards destined for premium-class and everyday wines, maintaining soil microbiome health and enhancing fruit quality using sustainable and regenerative methods. Sold to winery clients producing volume-tier wines.
• Vineyard and Orchard Management Comprehensive management services for vineyards and orchards throughout Central and Northern California, covering all aspects of farming operations from pruning through harvest for winery clients.
• New Vineyard Development End-to-end new vineyard development services including land preparation, ripping, leveling, trellis installation, and feasibility studies for new vineyard plantings.
• Custom Winemaking Bulk wine and Private Label product manufacturing utilizing 4 separate winemaking facilities in Northern and Central California, leveraging expertise from founding and managing Monterey Wine Company. Sold to winery clients needing production capacity.
• Compost/Biochar Injection Services Application of compost/biochar mixtures to vineyards and orchards using a patented injection device to a depth of 2.5 to 3 feet in pre-plant or existing vineyard settings, enabling deep soil improvement and carbon sequestration.
• Farm Labor Contractor Services Farm labor contracting with no markup on labor invoices, materials or equipment, providing transparent pricing for labor services to vineyard and orchard clients.
• Custom Harvesting Custom grape harvesting services for vineyard clients using company equipment and crews.
• Transportation and Hauling Fleet-based transportation and hauling services including dry van, refrigerated, low boy, flat beds, side dump, and tanker transport for grapes and other agricultural products.
• Vineyard and Orchard Feasibility Studies Professional feasibility studies for vineyard and orchard development, providing site assessment and planning services to prospective growers.
• Vineyard Removal Vineyard removal services for clients retiring or replanting blocks.
• Local Political/Government Representation Regulatory policy navigation and local political representation for county, state and federal agencies, including service on SGMA Mandated Groundwater Sustainability Agencies on behalf of clients.
• Grape Sales Grape sales services exclusively for vineyard management clients, enabling direct transaction of harvested produce from managed blocks.
• Sitos Group Biochar Biochar produced from wood waste using slow pyrolysis reactor with 80-82% carbon content, marketed for carbon sequestration and soil improvement; sold through wholly-owned subsidiary The Sitos Group.

Quantifiable outcome

• 19,000 acres of permanent cover crop operations resulting in reduced erosion, improved soil tilth, increased organic matter, beneficial insect habitat, and mycorrhiza populations
• +2 more outcomes

Named customers60 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Sitos GroupcoreStrategic or Co-development PartnerJoint venture formed three years ago to produce biochar from wood waste delivered to Monterey County landfill in Marina, California. Uses slow pyrolysis reactor producing biochar with 80-82% carbon content meeting EPA and California Air Resources Board emission standards. Partnership enables carbon sequestration services and biochar production for soil improvement in vineyards.
• Treehouse AlmondcoreStrategic or Co-development PartnerBuilding a three-reactor biochar production facility at Treehouse Almond in Bakersfield to utilize almond shell waste to produce biochar, as well as provide energy from the pyrolysis process back to the almond processing facility. Set to open in early 2026 with capacity to produce 8,000 tons of biochar per year.
• Central Coast Vineyard TeamcoreOthersFounding member organization. Steve McIntyre was one of the originators of the SIP (Sustainability in Practice) Certification program through this organization. To date, over 1,000 SIP Certification evaluations have been collected from this program.
• Alan YorkminorStrategic or Co-development PartnerRenowned biodynamic consultant who MPI has worked with over the years for expertise in biodynamic farming systems.
• Nicolas Joly (Coulee de Serrant)minorStrategic or Co-development PartnerRenowned biodynamic consultant from Coulee de Serrant in France who MPI has worked with for expertise in biodynamic and organic farming systems.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Beckstoffer Vineyards: Beckstoffer Vineyards owns and manages premier vineyard acreage in Napa, Mendocino and Lake County and provides custom vineyard services to luxury wineries, directly comparable to Monterey Pacific's land-based viticulture management offering.
• Vino Farms: Vino Farms is one of California's largest independent vineyard management companies, farming tens of thousands of acres of premium wine grapes across multiple AVAs with a similar enterprise grower-services model to Monterey Pacific.
• Silverado Farming Company: Silverado Farming Company provides full-service vineyard management and viticulture consulting across Napa and Sonoma, with a similar combination of farming operations and advisory services targeting premium winery clients.
• Allied Grape Growers: Allied Grape Growers is a California wine grape marketing cooperative that aggregates supply from hundreds of growers and negotiates grape sales to wineries, overlapping with Monterey Pacific's grape sales and vineyard management activities.
• Walsh Vineyards Management: Walsh Vineyards Management operates vineyard management and development services in Sonoma County, providing custom farming, vineyard development, and consulting to a comparable base of California winery clients.

Regional players

• Jackson Family Wines: Jackson Family Wines owns and manages extensive premium vineyards across California's North Coast and is both a Monterey Pacific customer and an in-house operator of large-scale sustainable vineyard programs.
• Constellation Brands: Constellation Brands is one of the largest global wine producers and a Monterey Pacific customer; it operates its own extensive vineyard management operations in California, providing a benchmark for in-house scale versus outsourced models.

Broad incumbents

• Duarte Nursery: Duarte Nursery is one of California's largest grapevine and tree nut nurseries, supplying planting material and clean plant programs to the same wine grape and orchard customers that Monterey Pacific services.
• Sunridge Nurseries: Sunridge Nurseries is a major wholesale grapevine nursery serving California's premium wine regions, an adjacent supplier participating in the same vineyard establishment ecosystem as Monterey Pacific.

Others

• Turrentine Brokerage: Turrentine Brokerage is a leading California grape and wine bulk inventory brokerage, operating in the same supply chain as Monterey Pacific's grape sales and custom winemaking services and serving overlapping winery customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monterey Pacific