What Turrentine Brokerage does

Turrentine Brokerage is a privately-held, independent bulk wine and grape brokerage firm headquartered in Novato, California, serving the U.S. wine industry across California, Oregon, and Washington. Founded in 1975 and led by founder Dan C. Turrentine, the firm brokers transactions in bulk wine, wine grapes, strategic wine brands, and bottled wine, organized into four desks: Grape Brokers, Bulk Wine Brokers, Strategic Brands, and Administrative Service. Its core technology is a human broker network augmented by a self-serve online marketplace (the Bulk Wine Marketplace, carrying 2,393 active listings at time of input) with filtering by region, appellation, variety, color, and volume, plus adjacent Grape and Bottled Wine marketplaces.

The company makes money through transaction-based brokerage commissions on bulk wine, grape, and strategic brand deals, with lender and custom-evaluation services layered on as supplementary fee work. Its go-to-market is sales-led: experienced brokers transact directly with enterprise winery and grower counterparties, supported by content marketing (blog, Turrentine Market Update newsletter, Collateral Value Report, and the 'Turrentine on the Road' industry program) that functions as top-of-funnel market intelligence and brand reinforcement. Primary customer segments are wineries and wine producers (sourcing or divesting bulk wine, grapes, or strategic brand assets) and, secondarily, lenders and financial institutions requiring wine inventory valuations.

Recent product moves include the launch of Global Bulk Wine and Global Strategic Brands service lines (extending reach beyond the U.S. three-state footprint), expansion of the marketplace surface to bottled wine, and dedicated Lender Services and Custom Evaluations offerings. The firm is founder/family-owned with no disclosed institutional capital, partnerships, M&A, or leadership changes in the input data, operating as a stable, relationship-driven specialist in a niche B2B trade.

Name

Turrentine Brokerage

Legal name

Turrentine Brokerage

Website

https://turrentinebrokerage.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Turrentine Brokerage is a privately-held bulk wine, grape, and strategic wine brand broker founded in 1975 in Novato, California, serving U.S. wineries, growers, and lenders in California, Oregon, and Washington via experienced broker desks and an online marketplace of 2,393+ bulk wine listings.

Ownership category

akta.pro rank

Headquarters

HQ city

Novato

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commission: The company earns commissions on bulk wine, grape, and strategic brand transactions facilitated through their broker services. Transaction-based revenue model based on the volume and value of wine and grape deals brokered.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Turrentine Brokerage is a specialized wine and grape brokerage firm that facilitates buying and selling transactions for bulk wine, wine grapes, and strategic wine brand assets. The company operates a marketplace platform with over 2,393 active bulk wine listings, provides market intelligence through publications such as the Collateral Value Report and Turrentine Market Update, and offers specialized services including lender valuations and custom market analyses for the U.S. wine industry.

Product overview

Turrentine Brokerage operates as a wine and grape brokerage firm offering a suite of interconnected services centered on bulk wine, winegrapes, and strategic brands. The core offerings include Bulk Wine Services and Grape Brokerage (Winegrapes), supported by Strategic Brands for brand transactions. The company extends its reach globally through Global Bulk Wine and Global Strategic Brands services. Additional offerings include Lender Services for inventory-backed lending support and Custom Evaluations for tailored market analysis. The company maintains an online marketplace platform featuring separate listings for Bulk Wine (with 2,393+ active listings), Grapes, and Bottled Wine. Supporting resources include the Collateral Value Report (CVR) publication, the Turrentine Market Update newsletter, and the Wine Wheel educational tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk Wine Brokerage

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Bevology: Beverage industry brokerage and advisory firm with overlap into wine transactions. A smaller, emerging intermediary with partial overlap to Turrentine's brokering model.

Broad incumbents

• Benchmark Wine Group: Large wine marketplace and broker with deep bottled-wine inventory and transaction services. Adjacent intermediation model, though focused on collectible/aged wine rather than bulk and grape deals.
• Acker Merrall & Condit: Established wine auction house and broker with broader fine-wine focus. Comparable intermediation role for high-end wine, though oriented to collectibles rather than bulk/commodity wine.

Direct peers

• Ciatti Company: The most direct global competitor — a wine and grape brokerage firm offering bulk wine, grape, juice, and brand transaction services across multiple countries. Operates in the same niche intermediation role as Turrentine for the wine industry.
• Global Wine Partners: Wine industry M&A and strategic advisory firm focused on brand and winery transactions. Directly comparable to Turrentine's Strategic Brands service line for buying, selling, and valuing wine businesses.
• Wine Market Advisors: Specialized wine industry business brokerage and advisory firm handling winery and brand acquisitions and sales. Comparable to Turrentine's Strategic Brands intermediation and Custom Evaluations.
• Riveridge Wine Marketing: Wine marketing and brokerage firm representing producers and managing bulk/brand transactions. Overlaps with Turrentine's bulk wine brokerage and strategic brands advisory roles.
• The Grape Broker: A specialized grape and bulk wine brokerage connecting growers and wineries across US wine regions. Directly comparable to Turrentine's Grape Services and bulk wine intermediation offerings.

Others

• Farm Credit West: Agricultural lender serving California wine grape growers. Uses third-party wine/grape valuations — a customer segment for Turrentine's Lender Services and Custom Evaluations offerings.
• Silicon Valley Bank Wine Division: Historical wine industry lender whose services and collateral-valuation needs overlap with Turrentine's Lender Services and Collateral Value Report offerings, representing an ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Team_Turrentine
• Instagraminstagram.com/turrentine_brokerage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turrentine Brokerage