Loving Nannies
- Company typePrivate
- Founded2000
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Loving Nannies firmographics
Firmographics- Name
- Loving Nannies
- Legal name
- Loving Nannies Inc.
- Website
- https://lovingnannies.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Loving Nannies industry classification
Industry- Product category
- Childcare Placement Services
- NAICS
- Child Care Services (62441), Child Care Services (624410), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Nanny Agency / Placement Services (HSAAABAN)
- akta.pro secondary industries
- Full-Time Nanny Services (HSAAABAC), Part-Time Nanny Services (HSAAABAD), Temporary / Short-Term Nanny (Fill-In) Services (HSAAABAF), Overnight Nanny Placement & Staffing Services (HSAAADAJ), Full-Time Nanny Placement Agencies (HSAAALAB), Part-Time Nanny Placement Agencies (HSAAALAC)
Keywords
Where Loving Nannies is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loving Nannies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Nanny Placement Fees: One-time placement fees charged to families upon successful nanny placement. Fees vary by service type (live-in, full-time, part-time, babysitter) ranging from $2,000 to $6,500.
- Application Fee: $250 upfront application fee to initiate nanny search, demonstrating serious intent.
- Temporary Nanny Services: $50/day or $300/week for temporary/emergency nanny coverage.
- Newborn Specialist Placement: 25% of the newborn specialist's gross pay calculated upfront upon booking.
- Nanny Screening Services: $1,000 for screening services for families who found a nanny independently.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Live-in Nanny Placement |
| One time/ perpetual license | Pay-as-you-go | Full-time Nanny Placement (30+ hours/week) |
| One time/ perpetual license | Pay-as-you-go | Part-time Nanny Placement (under 30 hours/week) |
| One time/ perpetual license | Pay-as-you-go | Regular Babysitter Placement (under 10 hours/week) |
| One time/ perpetual license | Pay-as-you-go | Application Fee |
| Unit Pricing | Pay-as-you-go | Temporary Nanny Services |
| Transaction based/ take rate | Pay-as-you-go | Newborn Specialist Placement |
| One time/ perpetual license | Pay-as-you-go | Nanny Background Check Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Loving Nannies product offering
Product offeringCore offering
Loving Nannies is a San Diego-based childcare placement agency that recruits, screens, and places in-home childcare providers including nannies, babysitters, newborn care specialists, and elderly caregivers for families across Southern California. The agency personally interviews each candidate in person for 2-3 hours, verifies references, conducts background checks (including Trustline registration), and matches candidates to families based on specific criteria. Each placement includes a 1-year replacement guarantee and ongoing support before, during, and after the placement.
Product overview
Loving Nannies is a San Diego-based nanny agency offering a comprehensive suite of in-home childcare services. The core offering is nanny placement services covering full-time, part-time, live-in, and live-out arrangements, complemented by specialized newborn and night nanny services. Additional offerings include babysitting (ongoing and temporary), nanny/housekeeper combinations, and a senior care division branded as Loving Elderly Care. The company also provides standalone add-on services including background checks, screening services for independently-found nannies, tutoring, newborn coaching, and temporary care coverage. Services are available throughout San Diego, Orange County, and Los Angeles.
Differentiator
Problem solved
Functional benefit
Brands
- Loving Elderly Care: A division of Loving Nannies Inc. offering full time, part time, live-in and out caregivers, companions, aides and nurses for elderly care services.
Products and services
- Nanny Placement Services Full-service nanny recruitment and placement connecting families with screened nannies for full-time, part-time, live-in, and live-out arrangements. Includes in-person interviews, background checks, reference verification, and a 1-year replacement guarantee.
- Newborn & Night Nannies Specialized childcare for newborns including day and overnight care, with specialists having NICU experience, newborn certifications, or nursing backgrounds.
- Babysitter Placement Placement of babysitters for ongoing weekly care (under 10 hours/week) and one-time or temporary babysitting for date nights, vacations, emergencies, and last-minute needs.
- Nanny/Housekeeper Placement Placement of providers who combine childcare with household duties including children's laundry, dishes, and light housework alongside primary childcare responsibilities.
- Loving Elderly Care Division of Loving Nannies offering full-time, part-time, live-in and live-out caregivers, companions, aides, and nurses for elderly care services.
- Nanny Background Check Services Standalone background check service for families who found a nanny independently, including social security verification, address history, national criminal and sex offender records, DMV reports, and optional drug screening. Cost: $1,000.
- Temporary Nanny Services Short-term childcare coverage for vacations, emergencies, or last-minute needs priced at $50/day or $300/week.
- Newborn Specialist Placement
Quantifiable outcome
- 5,000+ families and nannies successfully matched since 2000
- +2 more outcomes
Companies that use Loving Nannies
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Loving Nannies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Loving Nannies partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GTM Payroll ServicescoreGTM Payroll Services is recommended by Loving Nannies for nanny payroll and household tax services. They specialize in household employment tax services and can be reached at 1-888-432-7972. GTM has been specializing in nanny payroll since 1991.
- TrustlinecoreTrustline is California's official background check system for in-home childcare providers. Loving Nannies registers all their nannies with Trustline, which provides government-updated criminal records.
- Stroller StridesminorStroller Strides is affiliated with Loving Nannies and may contact subscribers about special offers available to Loving Nannies customers.
- Sutherlin Associated ServicescoreSutherlin Associated Services is one of the nation's premiere nanny background check companies, affiliated with Loving Nannies for comprehensive screening services.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Loving Nannies competitors and assessment
Company assessmentBroad incumbents
- Care.com: The largest online marketplace connecting families with caregivers, including nannies, babysitters, and senior care providers. While not a placement agency, it directly competes with Loving Nannies by allowing families to self-serve caregiver search, putting pressure on agency fees.
- Sittercity: Online caregiver marketplace offering self-serve search for nannies, babysitters, and senior care. Represents the same disintermediation threat to Loving Nannies that Care.com does, with similar screening add-ons for paying customers.
Emerging players
- Home Care Assistance: National provider of in-home senior care services. Relevant to Loving Nannies' Loving Elderly Care division expansion pathway, representing how a fragmented local family-care agency can scale into a category leader in elderly care.
Direct peers
- British American Household Staffing: Domestic staffing agency placing nannies, housekeepers, personal assistants, and estate staff. Operates the same high-touch, in-person screening and placement model with comparable fee structures and premium-client targeting.
- The Nanny League: Specialized nanny placement agency operating in multiple U.S. markets with similar full-time, part-time, live-in, and temporary nanny services. Comparable agency model with professional screening and placement fee structure.
- Town & Country Resources: Long-established household staffing agency placing nannies, housekeepers, and other domestic staff in affluent markets. Directly comparable agency model with similar placement fee structure, screening rigor, and high-net-worth client base.
- Household Staffing / The Help Company: Boutique domestic staffing agency placing nannies, housekeepers, and other household staff in major U.S. metros. Operates the same white-glove, agency-led placement model with comparable placement fees and screening standards.
Others
- GTM Payroll Services: Niche payroll and tax services provider for household employees, formally partnered with Loving Nannies since 1991. Represents the adjacent ecosystem of household-employment service providers that agencies rely on as referral partners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Loving Nannies social profiles
Digital presenceLoving Nannies compliance and trust
Trust signalCompliance2 records
Loving Nannies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loving Nannies leadership team
Management profileNumber of profiles
Profiles2 records
Loving Nannies subsidiaries and ownership
Company hierarchySubsidiaries1 record
Loving Nannies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loving Nannies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loving Nannies
What does Loving Nannies do?
Loving Nannies is a San Diego-based childcare placement agency that recruits, screens, and places in-home childcare providers including nannies, babysitters, newborn care specialists, and elderly caregivers for families across Southern California. The agency personally interviews each candidate in person for 2-3 hours, verifies references, conducts background checks (including Trustline registration), and matches candidates to families based on specific criteria. Each placement includes a 1-year replacement guarantee and ongoing support before, during, and after the placement.
Is Loving Nannies a public or private company?
Loving Nannies is a private company. It is classified as family owned and is currently operating.
When was Loving Nannies founded?
Loving Nannies was founded in 2000. It employs 11 to 50 people.
Where is Loving Nannies based?
Loving Nannies is headquartered in San Diego, United States, in the North America region.
How does Loving Nannies make money?
Five revenue lines are on record. Nanny Placement Fees are the primary driver. The others are application Fee, temporary Nanny Services, newborn Specialist Placement and nanny Screening Services.
Who are Loving Nannies's main competitors?
Broad incumbents on record are Care.com and Sittercity. Home Care Assistance is listed as an emerging player. Direct peers are British American Household Staffing, The Nanny League, Town & Country Resources and Household Staffing / The Help Company. GTM Payroll Services is listed as an others.
Does Loving Nannies have an API?
No public API is recorded for Loving Nannies.
What industry is Loving Nannies in?
Loving Nannies's product category is Childcare Placement Services. Its primary akta.pro industry code is HSAAABAN, Nanny Agency / Placement Services, with a secondary code of HSAAABAC, Full-Time Nanny Services. Its NAICS code is 62441 and its SIC code is 8351.