Nationwide Care Services

What Nationwide Care Services does

Nationwide Care Services Limited is a privately held UK domiciliary care provider headquartered in Birmingham, founded in 2005 by Vinay Saini and chaired by co-founder Safaraz Ali MBE. The company delivers personal care, complex care, palliative and end-of-life care, live-in care, learning disabilities support, and supported living services through at least eight branch offices across the West Midlands, East Midlands, Worcestershire, and Leicestershire. Care is delivered in service users' own homes by employed care workers coordinated through local branch teams and a centralised out-of-hours On Call service.

The business operates a dual revenue model combining local authority commissioned care packages with private self-funded care arrangements, accepting personal budgets, Direct Payments, and Individual Service Funds. All branches are registered with the Care Quality Commission (CQC), with Birmingham, Solihull, Derby, Worcestershire, Dudley, and Erdington holding current 'Good' overall ratings. The company is a member of the UK Home Care Association and positions its differentiators as an office-based 24/7 on-call capability, personalised live-in carer matching, and supported living partnerships with registered social landlords.

The technology footprint is minimal: the company runs no proprietary platform, no mobile app, and no disclosed digital infrastructure beyond a website with enquiry forms. Operations are labour-intensive and dependent on branch-based coordination. The company has no disclosed parent, no institutional investors, no funding rounds, and no M&A activity in the source material, consistent with a founder-owned operating business scaled organically over two decades.

Name

Nationwide Care Services

Legal name

Nationwide Care Services Limited

Website

https://nationwidecare.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nationwide Care Services is a privately held UK domiciliary care provider founded in 2005, delivering personal, complex, palliative, live-in, and supported living services to elderly and disabled adults and children across eight branches in the Midlands and South England.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Live-In & 24/7 In-Home Care (HLADAGAI), End-of-Life Personal Care Support (Non-Clinical) (HSABABAL), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

Keywords

• Domiciliary care services
• Home care provider
• Personal care support
• Complex care services
• Live-in care

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Local Authority Commissioned Care: Contracts with local councils and public authorities to deliver funded home care services. The primary revenue stream, with the company described as a Local Authority Care provider. Services include complex continuing home care largely NHS/local authority funded.
2. Private Self-Funded Care: Private individuals pay directly for care services without public funding. The company provides free no-obligation assessments with CRB-checked support teams and flexible payment options. Supports personal budgets, Direct Payments, and Individual Service Funds (ISFs).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nationwide Care Services is a domiciliary (home) care provider that delivers personalised care in service users' own homes through eight distinct service lines: Live in Care, Private (Self-Funded) Care, Complex Care, Personal Care, Palliative Care, Supported Living, Learning Disabilities Services, and an Out of Hours / On Call service. Services are delivered by employed care workers supported by branch-based service coordinators and an office-based 24/7 on-call team, with funding sourced from local authority commissioning, NHS bodies, and private self-pay arrangements.

Product overview

Nationwide Care Services is a domiciliary (home) care provider offering a coordinated portfolio of eight distinct care services delivered through multiple regional branch offices in the South and Midlands of England. The core offering consists of Live in Care (full-time residential care), Private Care (self-funded care with funding guidance), Complex Care (specialist continuing care for disabilities and post-hospital discharge), Personal Care (daily living assistance), Palliative/End of Life Care, Supported Living (housing with care), Learning Disabilities Services, and an Out of Hours On Call emergency service. Services are tailored to individual requirements and delivered by careworkers with support from service coordinators, operating under CQC regulation with a 'Good' rating.

Differentiator

Problem solved

Functional benefit

Products and services

• Live in Care A full-time, one-to-one home care service where a dedicated carer lives in the client's home, providing continuous support, companionship, and assistance with daily activities as an alternative to residential care homes.
• Private Care (Privately Funded Care) Self-funded home care services for individuals who arrange and pay for their own care, including guidance on Personal Budgets, Direct Payments, Individual Service Funds (ISFs), and available benefits such as PIP and Attendance Allowance.
• Complex Care Specialist continuing home care for individuals with complex physical disabilities, learning disabilities, degenerative conditions, or those discharged from hospital with significant ongoing care needs, including respite and end-of-life care.
• Personal Care Assistance with personal daily routines including washing, dressing, toileting, incontinence care, grooming, and getting in/out of bed, designed for elderly, frail, disabled, or mentally ill individuals.
• Palliative Care End-of-life care services providing compassionate support to individuals with terminal illnesses and their families, enabling clients to remain at home in familiar surroundings with dedicated care workers.
• Supported Living Housing and support services for adults with specialist care needs, providing accommodation options with individual tenancy rights, choice and control over living situations, and partnership with housing providers and registered social landlords.
• Learning Disabilities Services Personalized support for individuals with learning disabilities ranging from a few hours per week to 24/7 care, including social inclusion activities, respite for families, domestic assistance, personal care, and community participation.
• Out of Hours / On Call Services Emergency on-call service operating from 5pm to 9am Monday to Friday and 24 hours on weekends and bank holidays, handling client queries, rota checks, carer punctuality monitoring, and coordinating emergency interventions including GP services, district nurses, and social services.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hft (Home Farm Trust): UK charity supporting people with learning disabilities through supported living and personalisation. Comparable in supported living and learning disability service delivery, though a non-profit incumbent.
• Mencap: Major UK charity provider of learning disability services, including supported living and home support. Comparable in learning disabilities segment though broader in scope and largely non-profit.

Direct peers

• Bluebird Care: National UK home care franchise providing personal care, live-in care, complex care and respite services through local offices. Operates the same branch-based, locally commissioned model as Nationwide Care Services.
• Voyage Care: Large UK provider of supported living, learning disability and complex home care. Overlaps directly with Nationwide's Supported Living and Learning Disabilities Services.
• The Good Care Group: UK specialist in live-in care for older adults, dementia and complex conditions. Direct overlap on Nationwide's Live-in Care and Complex Care product lines.
• Home Instead UK: UK franchise network delivering relationship-led home care for older adults including personal care, dementia care and companionship. Closely comparable in service mix, target customer (elderly families), and relationship-driven operating model.
• Caremark: UK home care franchise offering personal care, learning disability support and complex care via regional offices. Comparable in dual local-authority/private-pay model and supported living offerings.
• Right at Home UK: UK franchise network providing companionship, personal care, dementia and live-in care. Highly comparable mid-market regional-branch home care model with strong overlap in elderly personal care and complex support.
• Prestige Nursing & Care: National UK provider of home nursing, complex care, dementia, learning disability and supported living services. Closely comparable in high-acuity, complex and learning disability segments.
• Helping Hands Home Care: One of the UK's largest independent home care providers offering live-in care, visiting care, complex and dementia support nationally. Direct competitor across most of Nationwide Care Services' service lines, with a broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nationwide Care Services