What UnWork does

UnWork is a boutique international management consultancy focused on workplace innovation and the future of work, founded in 2010 and headquartered in Kingston upon Thames with offices in London, New York and Singapore. The firm sells advisory engagements across six service lines — Research & Insight, Strategy & Ideas, Transformation & Change, Data & Analytics, Visioning & Innovation, and the WORKTECH Index benchmarking tool — to large multinationals across technology, financial services, professional services, media and pharmaceutical sectors. Its client roster includes Microsoft, Boston Consulting Group, BBC Worldwide, HSBC, Deloitte, Facebook, Schroders and Allen & Overy, with engagements typically scoped around activity-based working rollouts, office consolidation and change management.

The firm generates revenue through professional-services billing; pricing is not publicly disclosed and is scoped per engagement. Core proprietary assets include the WORKTECH Index measurement framework, the 'Unworking: The Reinvention of the Modern Office' book (Philip Ross and Jeremy Myerson, 2022) and a continuously updated case-study library built from work with 1,000+ organizations. UnWork does not sell software — there is no API, no SDK, no mobile app, and no machine-learning product.

Go-to-market is enterprise field sales led directly by senior advisors including Founder/CEO Philip Ross, supported by a content-led funnel that includes the Unworking Podcast, blog, reports, webinars and co-branded industry events (notably with WORKTECH Academy and Google). The company is privately held under two legal entities (UnWork.com Ltd in the UK and UnWork Inc. in the US) with no disclosed institutional funding, indicating organic, self-funded growth.

Name

UnWork

Legal name

UnWork.com Ltd

Website

https://unwork.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

UnWork is a boutique UK-origin workplace innovation consultancy serving large multinationals in technology, financial services, professional services, media and pharmaceuticals with strategy, change management, data analytics and benchmarking services across offices in London, New York and Singapore.

Ownership category

akta.pro rank

Product category

Workplace Strategy Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• Workplace strategy consulting
• Future of work advisory
• Activity-based working
• Change management consulting
• Workplace data analytics

Headquarters

HQ city

Kingston Upon Thames

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Management Consulting Services: UnWork generates revenue through professional consulting engagements, helping organizations transform their workplaces and ways of working. Services include research and insight, strategy and ideas, transformation and change management, data and analytics, and visioning and innovation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

UnWork is a global management consultancy that advises large enterprises on the future of work, delivering workplace strategy, activity-based working concepts, change management, workspace data analytics, and benchmarking through the WORKTECH Index. Its offerings span six consulting service lines — Research & Insight, Strategy & Ideas, Transformation & Change, Data & Analytics, Visioning & Innovation, and the WORKTECH Index — sold as bespoke engagements to C-suite, workplace, CRE, and HR leaders. The firm complements these services with content products such as the Unworking podcast, research reports, a blog, webinars, and the published book "Unworking: The Reinvention of the Modern Office."

Product overview

UnWork is a global management consultancy focused on the future of work and workplace innovation. The company offers a portfolio of six core consulting services: Research & Insight, Strategy & Ideas, Transformation & Change, Data & Analytics, Visioning & Innovation, and the WORKTECH Index (a benchmarking tool). These services are complemented by content products including the Unworking Podcast, UnWork Reports, Blog articles, and Webinars. UnWork also published the book 'Unworking: The Reinvention of the Modern Office'. The company does not offer a software product or platform but rather provides advisory and research services to help organisations transform their workplaces. UnWork operates offices in London, New York, and Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• Research & Insight Consultancy research service for organizations, uncovering critical insights, trends, and new ideas shaping the future of work — covering AI and smart buildings, wellbeing and community, experience and brand, and organisational design and culture.
• Strategy & Ideas Consultancy service profiling the work organizations are doing, shaping new ideas for work and the workplace, and co-creating concepts based on corporate vision, empirical evidence, user requirements, and design thinking.
• Transformation & Change Change management service guiding organizations through workplace transformation using proven methods, focusing on employees and encouraging active participation and ownership of change.
• Data & Analytics Consultancy service deploying data gathering, surveys, and analytics to understand how organizations work, observe workspace usage, define aspirations, and establish KPIs and critical success factors.
• Visioning & Innovation Consultancy service helping clients understand the art of the possible through workplace visioning, unlocking potential and opportunity by better understanding the new world of work.
• The WORKTECH Index Benchmarking and measurement tool providing workplace experience assessment and health checks for organizations.

Quantifiable outcome

• 30% real estate reduction achieved for BBC Worldwide through agile working implementation
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• WORKTECH AcademycoreStrategic or Co-development PartnerUnWork maintains a close relationship with WORKTECH Academy, which hosts their published book 'Unworking: The Reinvention of the Modern Office' and provides a platform for their research and thought leadership content.
• GooglecoreStrategic or Co-development PartnerUnWork collaborates with Google on roundtable discussions and events focused on the future of work, bringing together workplace leaders from finance, pharma, and professional services to explore hybrid working challenges and opportunities.
• SpacelabminorStrategic or Co-development PartnerCollaborative partnership for research on workplace experience and surveying employees about their working preferences during and post-pandemic.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HOK: Global design firm offering workplace strategy consulting alongside architecture and interiors — comparable in advisory scope though bundled with broader design services.
• Cushman & Wakefield: Global CRE services firm offering workplace strategy and portfolio optimization consulting — a scaled competitor for the same enterprise transformation budgets.
• CBRE: Global real estate services firm with a Workplace Strategy practice advising on occupancy, change management, and experience — overlapping directly with UnWork's proposition at far larger scale.
• Gensler: Global design and architecture firm with a dedicated Workplace Strategy practice advising enterprises on experience, change, and space — competing for the same strategic mandates.
• JLL (Jones Lang LaSalle): Global real estate services firm offering workplace strategy and consulting as part of a much broader CRE and facilities portfolio — represents the scaled-incumbent alternative to UnWork's boutique offering.

Direct peers

• Leesman: Leesman provides workplace experience measurement and benchmarking via the Leesman Index — the most direct analogue to UnWork's WORKTECH Index and a near-direct competitor in workplace analytics.
• M Moser Associates: Global workplace strategy and design consultancy that advises enterprises on workplace transformation, change management, and activity-based working — closely mirroring UnWork's service mix.

Others

• Steelcase WorkSpace Futures: Steelcase's research arm publishes workplace insights and benchmarks that overlap with UnWork's research-driven positioning, although primarily as a manufacturer rather than a consultancy.
• Haworth Insight: Office furniture manufacturer with a workplace research/consulting practice — adjacent competitor for enterprise workplace advisory work and thought leadership.

Emerging players

• WORKTECH Academy: Knowledge platform for the future of work that publishes research and hosts events; while a strategic partner of UnWork, it competes for thought-leadership attention in the same niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UnWork