Bison Capital
- Company typePrivate
- Founded2007
- HeadquartersOmaha, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Bison Capital firmographics
Firmographics- Name
- Bison Capital
- Legal name
- Bison Equities, LLC
- Website
- https://discoverbison.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Bison Capital is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Bison Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Investment Returns and Operating Profits: Bison operates as a holding company that generates revenue through ownership of diversified portfolio companies across multiple industries including retail, manufacturing, services, real estate, and wholesale products. Revenue is derived from the operating profits and asset appreciation of subsidiaries including American Recognition (promotional products), Atrium Tree Service (tree services), Greenlife Gardens (landscaping), EverSeal Roofing (roofing solutions), Bison Properties (real estate), and US Grounds Maintenance.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Bison Capital product offering
Product offeringCore offering
Bison Capital (legal entity Bison Equities, LLC) is a privately held holding company that owns and operates a diversified portfolio of operating businesses across retail, manufacturing, services, real estate, and wholesale products. The company's portfolio includes American Recognition (promotional products), Atrium Tree Service (arborist services), Greenlife Gardens (landscaping), EverSeal Roofing (flat roofing systems), Bison Properties (real estate), and US Grounds Maintenance (grounds maintenance for government and commercial customers), collectively employing approximately 150 people across 11 states.
Product overview
Bison Capital is a holding company that manages a diverse group of investments across multiple industries including retail, manufacturing, services, real estate, and wholesale products. The company operates seven portfolio companies: American Recognition (promotional products), Atrium Tree Service (arborist services), Greenlife Gardens (landscaping), EverSeal (flat roofing systems), Bison Properties (real estate), and US Grounds Maintenance (grounds maintenance), all based in the Midwest. Additionally, Bison Capital's subsidiary Bison Bank has launched the Bison Bank Electronic Token, a MiCA-compliant stablecoin in Euro and US Dollar for institutional cross-border payments. The portfolio targets owning and operating between five and ten diversified companies at a time.
Differentiator
Problem solved
Functional benefit
Products and services
- American Recognition Promotional products and business gifts company offering one million products for branding, company awards, and employee uniform stores, targeted at businesses seeking branded merchandise.
- Atrium Tree Service Omaha-area tree service specialist offering licensed and insured services with NAA Certified Arborists and tree climbers for tree care, removal, trimming, and safety.
- Greenlife Gardens Award-winning professional landscaping, landscape design, grounds maintenance, and lawn care services for residential and commercial property owners in the greater Omaha metro area.
- EverSeal Roofing Flat and low-slope roofing system that permanently seals commercial and residential roofs with a 100% leak-proof and waterproof barrier.
- Bison Properties Real estate acquisition and leasing division providing property management services for Bison's portfolio holdings in the Omaha area.
- US Grounds Maintenance Total grounds maintenance solutions provider offering lawn care, landscaping maintenance, snow removal, tree services, and irrigation for government and commercial customers nationwide.
- Bison Bank Electronic Token MiCA-compliant stablecoin available in Euro (EUB) and US Dollar (USB) for institutional cross-border payments, issued by Bison Bank S.A., a fully licensed European Universal Bank under ECB supervision.
Companies that use Bison Capital
Customer profileSegments6 records
Ideal customer profiles6 records
Bison Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bison Capital partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Bison Capital competitors and assessment
Company assessmentBroad incumbents
- Berkshire Hathaway: The archetypal diversified operating holding company, owning and operating wholly-owned businesses across insurance, industrials, services, and real estate — directly comparable in business model to Bison's approach of acquiring and operating unrelated operating subsidiaries, though at vastly greater scale.
- Markel Corporation: Holding company combining specialty insurance with operating businesses across multiple industries (consumer products, manufacturing, services). Mirrors Bison's permanent-capital, hold-forever approach to operating subsidiaries and long-duration ownership orientation.
- Platinum Equity: Private investment firm acquiring and operating diverse operating businesses, often in transition. Comparable permanent-capital acquisition and operational-improvement orientation to Bison.
- Leucadia National Corporation: Diversified holding company with investments across multiple industries including financial services, manufacturing, and real estate. Comparable to Bison as a permanent-capital vehicle owning unrelated operating businesses.
- Lancaster Colony Corporation: Mid-cap holding company operating diversified food and non-food consumer businesses through wholly-owned subsidiaries. Comparable holding-company structure, though focused on consumer products rather than services.
Direct peers
- Olympus Partners: Private equity firm acquiring middle-market businesses across consumer, industrial, and services sectors. Similar diversified sector exposure and lower-middle-market check size to Bison's acquisition strategy.
- Huron Capital: Lower-middle-market private equity firm acquiring and operating small operating companies across diverse industries. Closely comparable to Bison's deal-size profile and Midwest operational orientation.
- Roark Capital: Private equity firm focused on acquiring and growing small to middle-market operating businesses, often consumer and services-led. Comparable to Bison's lower-middle-market, operator-style acquisition program.
- Gryphon Investors: Middle-market private equity firm acquiring profitable, growing companies across diverse industries with an operationally intensive approach. Comparable to Bison's acquisition and operating-support model for SMBs.
- Concentric Equity Partners: Private holding company that acquires and operates middle-market businesses for the long term. Closest comparable in business model to Bison — small, permanent-capital acquirer of operating companies across diverse industries.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bison Capital social profiles
Digital presenceBison Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bison Capital leadership team
Management profileNumber of profiles
Profiles5 records
Bison Capital subsidiaries and ownership
Company hierarchySubsidiaries6 records
Bison Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bison Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bison Capital
What does Bison Capital do?
Bison Capital (legal entity Bison Equities, LLC) is a privately held holding company that owns and operates a diversified portfolio of operating businesses across retail, manufacturing, services, real estate, and wholesale products. The company's portfolio includes American Recognition (promotional products), Atrium Tree Service (arborist services), Greenlife Gardens (landscaping), EverSeal Roofing (flat roofing systems), Bison Properties (real estate), and US Grounds Maintenance (grounds maintenance for government and commercial customers), collectively employing approximately 150 people across 11 states.
Is Bison Capital a public or private company?
Bison Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bison Capital founded?
Bison Capital was founded in 2007. It employs 51 to 100 people.
Where is Bison Capital based?
Bison Capital is headquartered in Omaha, United States, in the North America region.
How does Bison Capital make money?
One revenue line is on record: investment Returns and Operating Profits.
Who are Bison Capital's main competitors?
Broad incumbents on record are Berkshire Hathaway, Markel Corporation, Platinum Equity, Leucadia National Corporation and Lancaster Colony Corporation. Direct peers are Olympus Partners, Huron Capital, Roark Capital, Gryphon Investors and Concentric Equity Partners.
Does Bison Capital have an API?
No public API is recorded for Bison Capital.