John Wilson Design

What John Wilson Design does

John Wilson Design is a Liverpool-based sole-proprietor digital agency founded and operated by John Wilson, offering custom WordPress web design (built on the Divi theme builder), branding and identity services, SEO support, Google Business Profile setup, content creation, and website audits, primarily to small businesses, entrepreneurs, creatives, coaches, and wellness professionals in Liverpool and the wider North West UK region. Pricing is structured in tiers — Starter Site from £650, Business Site from £950, and Custom/Bespoke Projects from £1,200+ — supplemented by a £150 Website Accessibility Audit, and the business underwrites a 25% price-beat guarantee against any competing agency quote.

The technology stack is conventional WordPress/Divi for production with Figma for design prototyping, augmented by generative AI tools used for ideation, image resizing, content formatting, and visual asset creation under a published human-in-the-loop AI Policy. All work is bespoke rather than template-based, and the business publishes an extensive content library covering accessibility (WCAG, UK accessibility law effective June 2025), UX, dark patterns, and AI integration to support organic SEO and thought leadership. The site is also preparing to launch a broader AI services roadmap (AI Consultation, Chatbots, AI Agents, Agentic AI, Advanced LLM Use), all currently listed as TBC/Coming Soon.

Revenue is generated through one-time project fees for web design and branding, occasional SEO/content retainers, per-transaction print-on-demand merchandise sales (fulfilled by third-party suppliers in the UK, Europe, Canada, and North America via Stripe checkout), and minor affiliate referral commissions. Go-to-market is direct, consultative sales driven by the founder through a website contact form, free discovery calls, and organic social channels (LinkedIn, Instagram, TikTok, Facebook). The business is bootstrapped, owner-operated, and operates without external funding, a formal sales pipeline, or additional headcount.

Name

John Wilson Design

Legal name

John Wilson Design

Website

https://johnwilsondesign.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

John Wilson Design is a Liverpool-based sole-proprietor digital agency delivering custom WordPress/Divi web design, branding, SEO, and accessibility audits to small businesses, creatives, and wellness professionals primarily across the North West UK, with AI-augmented workflows and a global print-on-demand merchandise storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Web Design & Development Services: Custom WordPress/Divi website design and development, including new builds, redesigns, and accessibility audits. Revenue is earned through one-time project fees scoped per client. Services are priced by package tier (Starter, Business, Custom) and billed at project milestones.
2. Branding & Creative Services: Brand creation, rebranding, logo design, print design, digital graphic design, and custom music themes. Offered as standalone services or bundled with web design projects. Revenue is one-time project fees.
3. SEO & Digital Marketing Services: SEO support, Google Business Profile setup, and content creation services to maximise website impact and effectiveness. Provided as ongoing retainers or one-time engagements.
4. Print-on-Demand Merchandise (E-commerce): The company operates a print-on-demand online store selling custom-printed merchandise. Products are manufactured and shipped by a third-party print-on-demand supplier located in the UK, Europe, Canada, and North America. Production begins after order confirmation. Revenue is earned per transaction, with dynamic shipping rates calculated at checkout.
5. Affiliate Referrals: The company uses affiliate links on its website. If a user clicks an affiliate link to a third-party website and makes a purchase, John Wilson Design receives a commission at no extra cost to the user. Revenue is earned on a per-referral basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

John Wilson Design is a sole-proprietor web design and branding studio based in Liverpool, UK. It builds custom WordPress (Divi) websites and brand identities for small businesses, and also sells custom-branded print-on-demand merchandise through its own online shop. Services are scoped per project, with discovery calls and project-based fees.

Product overview

John Wilson Design operates as a single-operator digital agency offering an integrated portfolio of web design and branding services. The core offering centers on custom WordPress web design (using Divi theme builder) and brand identity creation, supplemented by SEO, content marketing, and Google Business Profile setup services. The company also provides AI-powered web design as a differentiated capability, with future AI services (AI Consultation, Chatbots, AI Assistants, AI Agents, Agentic AI) listed as Coming Soon. Pricing is structured in tiers: Starter Site (3 pages from £650), Business Site (5-6 pages from £950), and Custom/Bespoke Projects (from £1200+), with ancillary services including Website Audits (£150) and Website Accessibility Audits.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 25% price beat guarantee against any agency quote
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wix: Wix is a leading DIY website builder platform that enables SMBs to build their own sites without hiring a designer. It represents the alternative path many of John Wilson Design's prospective clients could take, putting competitive pressure on entry-level packages.
• Squarespace: Squarespace is a premium DIY website builder popular with creatives, coaches, and small brands — exactly John Wilson Design's secondary customer segments. Its design-forward positioning competes directly with the firm's Starter Site and personal-brand packages.
• GoDaddy: GoDaddy is a large incumbent offering domain registration, hosting, website builders, and basic design services aimed at very small businesses. Its bundled low-cost offerings compete for the same budget-constrained SMB customers that John Wilson Design targets at the Starter tier.
• Upwork: Upwork is a freelance services marketplace where businesses can hire web designers and branding specialists on a project basis. It represents the alternative procurement channel that prospective John Wilson Design clients can use to find competing freelance designers globally.
• 99designs: 99designs is an online marketplace connecting SMBs with freelance designers for logos, branding, and web design. It competes with John Wilson Design for the same freelance budget-conscious SMB clients, and represents the platform-based alternative to hiring a solo designer.
• Fiverr: Fiverr is a global freelance marketplace offering logo design, web design, and branding services at very low price points. It directly competes for the most price-sensitive SMB customers in John Wilson Design's segment and can undercut freelance pricing significantly.

Direct peers

• Cude Design: Cude Design is a small web design and development studio offering custom websites, branding, and digital services for SMBs — closely matching John Wilson Design's scope, customer segment, and project-based pricing model.
• Big Drop: Big Drop is an established UK web design and digital agency offering custom website design, branding, and SEO services to small and mid-sized businesses — directly comparable in service mix and target customer base, though operating at a larger scale.
• Made by Shape: Made by Shape is a Manchester-based UK web design agency offering bespoke website design, branding, and digital strategy to ambitious SMBs — similar regional positioning, custom-build methodology, and SMB focus as John Wilson Design.

Others

• DesignRush: DesignRush is a B2B agency directory and marketplace that lists and ranks web design, branding, and digital marketing agencies. It is the platform on which John Wilson Design received its recognition, and serves as a listing-and-lead-generation channel for competing agencies and the firm itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/johnwilsondesignuk
• LinkedInlinkedin.com/company/johnwilsondesign
• Instagraminstagram.com/johnwilsondesign
• TikToktiktok.com/@johnwilsondesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Wilson Design