Trumptech

What Trumptech does

Trumptech Digital Education Services Limited (尊科) is a Hong Kong-based education technology company founded in 1996 that provides STEAM, STEM, and AI education solutions to K-12 schools. The company operates a multi-product portfolio including Plan4Teach AI (an AI-powered school-based learning and teaching management system aligned with Hong Kong Education Bureau funding), CodeN'Sim (a Scratch-based gamified coding platform with 3D simulation that emulates LEGO Education SPIKE Prime), and AI Education Solutions co-developed with SenseTime covering supervised learning, deep learning, and machine learning concepts. As the official LEGO Education authorized partner in Hong Kong, Trumptech distributes LEGO Education kits (WeDo 2.0, SPIKE Essential, SPIKE Prime, Science) and integrates them with curriculum-aligned activities, teacher training, and competitions such as FIRST LEGO League Hong Kong and micro:bit Model Rocket Car/Hovercraft series.

The company's business model combines hardware sales (LEGO Education kits, micro:bit hardware), recurring software subscriptions (Plan4Teach AI LMS, CodeN'Sim, Learnlex), professional services (teacher training, curriculum integration, after-school programs), and competition/event services. Additional revenue streams include EtonX future skills course distribution (sole Hong Kong agent) and AIoT Smart Transportation programming co-developed with KMB (Kowloon Canton Bus). The go-to-market is sales-led and direct to Hong Kong schools, supported by education expo participation (Bett Show UK, Learning and Teaching Expo), teacher workshops, and WhatsApp Business consultation channels. The company serves 650+ Hong Kong schools and has reached 300,000+ students across its platform.

Trumptech is preparing to list on Nasdaq under symbol TTEI via parent entity TDE Group, targeting a $17 million raise. The company reported revenue of $5 million for the 12 months ended August 31, 2025. Strategic partnerships include LEGO Education, Imperial College London (science teacher training MoU, 2025), SenseTime (AI curriculum), KMB (AIoT Smart Transportation), HKACE, HKFYG, EtonX, and the Institution of Engineering and Technology Hong Kong.

Name

Trumptech

Legal name

Trumptech Digital Education Services Limited

Website

https://trumptech.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Trumptech is a Hong Kong-based education technology company founded in 1996 that delivers STEAM, STEM, and AI education solutions — including hardware, AI-powered LMS, coding platforms, and competitions — to 650+ Hong Kong K-12 schools as the official LEGO Education partner.

Ownership category

akta.pro rank

Product category

Education Technology / K-12 STEAM Solutions

NAICS

Exam Preparation and Tutoring (611691), Computer Training (611420), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Robotics Learning Platforms (EDAFANAB)

akta.pro secondary industries

AI/ML Learning Platforms for Students (EDAFANAE), Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX) (EDAMADAE), STEM Project-Based Learning (PBL) & Challenge Platforms (EDAFANAI)

Keywords

• STEAM education solutions
• AI teaching platform
• Educational robotics kits
• Coding learning platform
• STEM curriculum integration

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. STEM/STEAM Education Products and Solutions: Revenue from selling and distributing LEGO Education products, micro:bit kits, and related educational hardware to schools. Includes curriculum integration services and teacher training.
2. E-Learning Platform Subscriptions: Revenue from Plan4Teach AI LMS and CodeN'Sim coding platform subscriptions to schools, with options for curriculum support and online resources.
3. Competition and Event Services: Revenue from organizing and hosting STEM competitions including FLL, micro:bit Model Rocket Car, micro:bit Model Hovercraft, and CodeN'Sim coding competitions for schools.
4. Professional Development and Training: Teacher training workshops, professional development programs, and consultation services for school STEM curriculum implementation, often aligned with government funding programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Trumptech is a Hong Kong-based education technology company that delivers integrated STEAM, AI, and robotics education solutions to kindergarten, primary, and secondary schools. Its portfolio combines proprietary software platforms (Plan4Teach AI-powered school-based learning and teaching management system and the CodeN'Sim gamified coding and 3D simulation platform), curatorial distribution of educational hardware (LEGO Education kits, micro:bit boards and competition kits), AI and AIoT curricula co-developed with SenseTime and KMB, organised STEM competitions (FIRST LEGO League Hong Kong, micro:bit Rocket Car, Hovercraft, and Legged Robot series), teacher training, and online learning resources (Learnlex, EtonX courses).

Product overview

Trumptech Digital Education Services is a Hong Kong-based education technology company founded in 1996 offering a comprehensive STEAM and AI education portfolio. The core platform consists of Plan4Teach AI (AI-powered school management system) and the CodeN'Sim coding learning platform, supplemented by LEGO Education solutions (as official authorized partner), AI Education Solutions (developed with SenseTime), and AIoT Smart Transportation (with KMB). The product portfolio includes hardware-based competition programs using LEGO Education and micro:bit platforms (robotics, hovercraft, rocket cars), the FIRST LEGO League Hong Kong program, and international partnerships including EtonX. Services span curriculum integration, competitions and events, after-school training, e-learning platforms, AI-powered teaching management, education tours, and international assessments. The company serves over 650 schools in Hong Kong and has reached over 300,000 students across its platform.

Differentiator

Problem solved

Functional benefit

Brands

• Plan4Teach: AI-powered school-based learning and teaching management system helping schools utilize 'AI for Empowering Learning and Teaching' funding
• CodeN'Sim
• AIoT Smart Transportation
• LEGO Education

Products and services

• Plan4Teach AI AI-powered school-based learning and teaching management system that helps Hong Kong schools apply for and manage the Education Bureau's 'AI for Empowering Learning and Teaching' funding and deploy AI-enhanced educational resources.
• CodeN'Sim Gamified online coding learning platform for primary and secondary schools that combines Scratch-based block programming with 3D simulation of LEGO Education SPIKE Prime and includes O2O teacher dashboards tracking task completion, scores, and rankings.
• LEGO Education Solutions Authorised LEGO Education partner offering phased STEAM learning kits — including WeDo 2.0, SPIKE Essential, SPIKE Prime, and LEGO Education Science — with curriculum-aligned activities for kindergarten, primary, and secondary schools in Hong Kong.
• AI Education Solutions Comprehensive AI curriculum co-developed with SenseTime offering hands-on AI activities, workshops, and site visits in which students learn supervised learning, deep learning, and machine learning concepts and build their own AI models.
• LEGO Education Science Science inquiry-based activities using LEGO Education Science kits providing more than 120 extended learning topics aligned with textbook content and combined with AI technology for primary-school science teaching.
• AIoT Smart Transportation: Looking to the Future Through Buses STEM education program jointly developed with KMB (Kowloon Motor Bus) that transforms real public transportation operations into educational resources for Primary 4 to Secondary 3 students via AI and IoT curriculum, bus depot tours, certificate training, and application competitions.
• micro:bit Legged Robot Series STEM competition series featuring legged robots built and programmed using micro:bit, including student training courses and the annual Cosmic Spider Programming Battle co-organised with AESA (Aerospace Education School Network).
• micro:bit Model Hovercraft Series STEM competition in which students design, build, and program model hovercrafts using micro:bit, competing in Speed, Rescue, and Cargo Lifter challenges.
• micro:bit Model Rocket Car Series STEM competition in which students construct model rocket cars powered by CO2 cartridges and compete in speed challenges after designing streamlined car bodies with proper aerodynamics.
• Learnlex Online Learning Platform and MAD Maths Fun Day Online learning platform and gamified mathematics enrichment activities providing e-learning resources and MAD Maths Fun Day experiences for primary and secondary students.
• FIRST LEGO League Hong Kong International STEAM robotics competition programme with three divisions (FLL Discover for ages 4–6, FLL Explore for ages 6–10, FLL Challenge for ages 9–16) jointly organised in Hong Kong with the Hong Kong Federation of Youth Groups and HKACE, using LEGO Education kits to design robots and propose solutions to global issues.
• EtonX Future Skills Courses Eleven online future-skills courses from Eton College, UK (including public speaking, critical thinking, creative problem-solving, and communication skills) distributed by Trumptech as the sole agent in Hong Kong to students aged 14–20.

Quantifiable outcome

• Trusted by over 650 Hong Kong schools
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and major.

• Imperial College LondonflagshipStrategic or Co-development Partner · 23 July 2025Formalized partnership through Memorandum of Understanding to enhance science teacher training in Hong Kong. Collaboration includes three-year development of online science teaching resources for primary and secondary schools, supported by UK Department for Business and Trade.
• LEGO EducationcoreChannel Partner/ Reseller/ DistributorOfficial LEGO Education Partner and Authorized Distributor in Hong Kong. Provides comprehensive LEGO Education solutions including WeDo 2.0, SPIKE Essential, SPIKE Prime, and Science kits to Hong Kong schools along with curriculum-aligned activities and teacher training.
• Hong Kong Association for Computer Education (HKACE)coreStrategic or Co-development PartnerThree-year 'Learning & Teaching Community' partnership to promote LEGO Education STEAM solutions in Hong Kong schools. Includes teacher training workshops, sharing sessions, and competitions.
• Kowloon Canton Bus (KMB/九巴)coreStrategic or Co-development PartnerExclusive collaboration to bring transportation industry resources into campuses through AIoT Smart Transportation program. Includes bus depot STEM tours, certificate training courses, and future transportation AIoT application competitions.
• Hong Kong Federation of Youth Groups (HKFYG)coreStrategic or Co-development PartnerStrategic partner for FIRST LEGO League Hong Kong competition, supporting tournament since 2005. Jointly organizes annual international STEAM competition attracting schools from Hong Kong and Asia Pacific region.
• SenseTime (商湯科技)majorTechnology or IntegrationStrategic partner for AI education solutions. Trumptech designed AI activities exposing students to concepts of supervised learning, deep learning, and machine learning through hands-on workshops, site visits, and competitions.
• Eton College / EtonXmajorChannel Partner/ Reseller/ DistributorSole agent in Hong Kong for EtonX future skills online courses. Distributes 11 courses covering public speaking, critical thinking, and creative problem-solving to students aged 14-20.
• Institution of Engineering and Technology (IET) Hong KongmajorGTM or Marketing PartnerCo-organiser of FIRST LEGO League Hong Kong, providing technical expertise and industry connections for STEM competition.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sphero: Educational robotics and STEM learning company offering programmable robots (Sphero BOLT, Indi) with curriculum for K-12. Comparable to Trumptech in combining hardware with software curriculum and teacher support for schools.
• DFRobot: Shanghai-based open-source hardware and STEM education provider with its own micro:bit, Arduino, and robotics ecosystem plus BOSON kit for K-12. Overlaps with Trumptech on micro:bit-led curriculum, teacher resources, and competition offerings.
• Makeblock: Shenzhen-headquartered STEAM education robotics company offering programmable robot kits, coding software (mBlock), and a global K-12 competition network. Most directly comparable Asia-based STEM/robotics EdTech platform to Trumptech, with overlapping hardware, software, and competition portfolio.
• Wonder Workshop: US-based K-12 STEM robotics company behind Dash, Dot, and Cue robots with curriculum and teacher training. Closely comparable product/business model to Trumptech's LEGO Education and CodeN'Sim offering in the supplementary K-12 STEM segment.
• VEX Robotics: Competition-anchored STEM robotics platform (VEX IQ, V5) used widely in FLL-adjacent competitions and school robotics programs. Comparable to Trumptech in driving K-12 robotics adoption through competition-led curriculum sales.

Others

• Micro:bit Educational Foundation: UK-based nonprofit governing the BBC micro:bit platform adopted by schools globally. Trumptech's competition and curriculum portfolio is built on micro:bit hardware, making the Foundation a critical ecosystem counterpart rather than a direct competitor.
• FIRST: Global nonprofit that runs FIRST LEGO League, FTC, and FRC competitions and the ecosystem Trumptech orchestrates locally in Hong Kong. Indirect but strategically central peer — Trumptech's FLL HK operation is effectively a regional franchise of this organization.

Broad incumbents

• LEGO Education: Global K-12 STEAM solutions arm of the LEGO Group offering WeDo, SPIKE, and Science kits directly to schools worldwide. While Trumptech is its authorized HK distributor, LEGO Education represents both a partner and the dominant broad incumbent in the category Trumptech serves.

Emerging players

• Tynker: K-12 coding education platform (block-based and Python) used in schools and at home. Comparable to CodeN'Sim as a subscription coding curriculum product for primary/secondary schools.
• PCS Edventures: STEM/STEAM education provider combining curriculum, robotics kits, and teacher training for K-12 schools. Comparable smaller-scale business model to Trumptech, with similar end-customers (schools) and bundle structure (kits + curriculum + PD).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Trumptechhk
• LinkedInlinkedin.com/company/trumptech-uk-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trumptech