Rareview Capital

What Rareview Capital does

Rareview Capital LLC is an SEC-registered investment adviser and ETF sponsor founded in 2016 and headquartered in Las Vegas, Nevada. The firm is privately held and founder-owned by Neil Azous, with no parent company, private equity backers, or institutional shareholders disclosed. It operates a six-person senior team with deep institutional pedigrees across Goldman Sachs, UBS, DLJ, Morgan Stanley, LPL, and Ameriprise, and runs an integrated platform spanning actively managed ETFs, TAMP model portfolios, sub-advisory separately managed accounts, and direct wealth management services for high net worth individuals with a $1,000,000 minimum.

The firm's product surface centers on six actively managed ETFs listed on the Cboe BZX Exchange: Rareview Government Money Market ETF (RMME), Rareview 2X Bull Cryptocurrency & Precious Metals ETF (BEGS), Rareview Systematic Equity ETF (RSEE), Rareview Total Return Bond ETF (RTRE), Rareview Dynamic Fixed Income ETF (RDFI), and Rareview Tax Advantaged Income ETF (RTAI). Underlying investment processes combine a proprietary macro research framework marketed as Sight Beyond Sight®, a proprietary valuation scoring methodology used to rotate among the cheapest closed-end funds, and a Neutral Rate Framework for interest rate positioning. Goals-based wealth strategies are organized into four stages (Grow, Preserve, Spend, Transfer) tied to client life events. ETF AUM surpassed $250 million by March 2026.

The business model is subscription/recurring across two primary streams. ETF management fees range from 0.30% to 1.50% on a post-waiver basis (gross 0.20% to 1.99%), with fee waivers in place through January-February 2027 for most funds. Wealth management charges a tiered asset-based advisory fee billed quarterly with no commissions, transaction fees, or termination fees. Distribution is executed through Foreside Fund Services for ETF marketing and Charles Schwab as custodian for sub-advisory and direct wealth management accounts. Customer segments split between intermediary channels (RIAs, broker-dealers, financial planning firms through TAMP and sub-advisory) and direct HNW wealth management, with a 351 Exchange ETF targeting advisor-led concentrated-stock transitions planned for 2026.

Name

Rareview Capital

Legal name

Rareview Capital LLC

Website

https://rareviewcapital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Rareview Capital is an SEC-registered investment adviser and ETF sponsor founded in 2016 in Las Vegas. It manages six actively managed ETFs and offers TAMP, sub-advisory, and wealth management services to RIAs, broker-dealers, and high net worth individuals.

Ownership category

akta.pro rank

Product category

Asset Management / Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)

akta.pro secondary industries

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Multi-Asset & Allocation ETFs (Balanced, Target Risk) (FSAAAFAF), Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL)

Keywords

• Actively managed ETFs
• Goals-based investing
• TAMP model portfolios
• Wealth management services
• Sub-advisory investment management

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Asset-Based Advisory Fees: Rareview Capital charges an asset-based fee for wealth management services. The fee structure is tiered based on portfolio size, charged quarterly. No commissions are earned on trades. Additional fees apply for investments in Mutual Funds and ETFs.
2. ETF Management Fees: Management fees are charged for each actively managed ETF strategy, ranging from 0.20% to 0.99% gross expense ratios, with fee waivers in place through January 31, 2027 for most funds.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rareview Capital is a registered investment adviser and ETF sponsor that designs, issues, and manages actively managed ETFs and delivers goals-based investment management strategies (Grow, Preserve, Spend, Transfer), closed-end fund strategies, and a global macro strategy. The firm distributes these products through broker-dealer platforms, TAMP model portfolios for RIAs, sub-advisory arrangements, and direct wealth management services for high net worth individuals.

Product overview

Rareview Capital is a registered investment adviser and ETF sponsor offering an integrated platform of actively managed investment solutions. The firm operates six actively managed ETFs: Rareview Government Money Market ETF (RMME) for cash management, Rareview 2X Bull Cryptocurrency & Precious Metals ETF (BEGS) for leveraged alternative exposure, Rareview Systematic Equity ETF (RSEE) for global equity allocation, Rareview Total Return Bond ETF (RTRE) for diversified bond exposure, Rareview Dynamic Fixed Income ETF (RDFI) for income-focused fixed income, and Rareview Tax Advantaged Income ETF (RTAI) for municipal income. The firm also provides a framework of four goals-based investment strategies (Grow, Preserve, Spend, Transfer) for wealth management, along with closed-end fund strategies, Global Macro strategy, TAMP model portfolios, sub-advisory services, wealth management for high net worth individuals, consulting, and proprietary research publications including Sight Beyond Sight market commentary and white papers.

Differentiator

Problem solved

Functional benefit

Brands

• Sight Beyond Sight®: Proprietary research and investment perspective framework delivered regularly to clients.

Products and services

• Rareview Government Money Market ETF (RMME) Actively managed government money market ETF seeking current income consistent with capital preservation while maintaining liquidity; invests at least 99.5% of total assets in cash, U.S. Government securities, and repurchase agreements fully collateralized by such obligations. For investors seeking cash and liquidity exposure.
• Rareview 2X Bull Cryptocurrency & Precious Metals ETF (BEGS) Leveraged actively managed ETF seeking long-term capital appreciation by stacking total returns of a cryptoasset strategy (Bitcoin and Ethereum exposure via swaps on ETPs) with a precious metals strategy (Gold and Silver exposure). For investors seeking alternatives and opportunistic leveraged exposure.
• Rareview Systematic Equity ETF (RSEE) Actively managed ETF seeking returns that exceed global developed and emerging market equities by investing in ETFs that primarily hold equity securities of domestic, foreign, or emerging market issuers. For investors seeking equity allocation exposure.
• Rareview Total Return Bond ETF (RTRE) Diversified actively managed bond ETF seeking total return through current income and capital appreciation across corporates, mortgages, asset-backed securities, foreign debt, municipals, and government securities. For investors seeking diversified income and fixed income exposure.
• Rareview Dynamic Fixed Income ETF (RDFI) Actively managed fixed income ETF seeking total return with emphasis on current income through investments in fixed income closed-end funds trading at discounts or premiums to NAV. For investors seeking income and fixed income exposure.
• Rareview Tax Advantaged Income ETF (RTAI) Actively managed municipal closed-end fund strategy ETF seeking total return with emphasis on providing current income, a substantial portion of which is exempt from federal income taxes. For investors seeking tax-advantaged income exposure.
• Rareview 351 Exchange ETF Planned ETF designed to help eligible investors transition concentrated, appreciated stock positions into diversified ETF ownership while deferring capital gains through a Section 351 contribution structure. For financial advisors and clients with concentrated stock positions.
• TAMP Strategist Model Portfolio Services Turnkey Asset Management Platform (TAMP) strategist services delivering goal-oriented, professionally constructed, monitored, and managed model portfolios to registered investment advisors, financial advisors, and broker-dealers for managing client assets across various investor profiles.
• Sub-Advisory Services Sub-advisory investment management services delivered through a dual contract to third-party SEC and state-registered investment advisers, financial planning firms, broker-dealers, and other financial institutions, providing access to closed-end fund, traditional, and alternative strategies via separately managed accounts, with execution through Charles Schwab & Co., Inc. custody.
• Wealth Management Services Client-centric, goals-based investment management services for high net worth individuals with $1,000,000 or more in investable assets, including customized planning and portfolio management aligned to long-term financial goals. Asset-based tiered fees billed quarterly with no commissions, transaction, account service, or termination fees; custody through Charles Schwab & Co., Inc.
• Dynamic Fixed Income CEF Strategy Investment strategy seeking total return with emphasis on providing current income through investments in fixed income closed-end funds trading at discount or premium to NAV that pay regular periodic cash distributions; uses Rareview's proprietary valuation scoring methodology. For advisors and HNW investors.
• Municipal Bond CEF Strategy Investment strategy seeking total return with emphasis on providing current income exempt from federal income taxes through investments in municipal bond closed-end funds. For advisors and HNW investors.
• Global Macro Strategy Investment strategy designed to help lower volatility and operate independently of market direction. Available for Qualified Clients only.
• Consulting Services Boutique consulting services providing direct access to investment professionals, market analysis tools, portfolio reviews, risk analytics, fund setup guidance, and interest rate navigation support. For advisors and institutions seeking differentiated portfolio solutions.

Quantifiable outcome

• Stage 3: Spend portfolios seek defined income distribution goal between 3% and 7%

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Foreside Fund Services, LLCcoreChannel Partner/ Reseller/ DistributorETF distributor responsible for marketing and distribution of Rareview Capital's exchange-traded fund products. Distributed by Foreside Fund Services, LLC as noted in ETF fund documents.
• Charles Schwab & Co., Inc.coreImplementation/ SI/ Consulting PartnerLeading provider of trading, custody, and brokerage services to registered investment advisory firms. Rareview Capital works with Schwab as the custodian for both sub-advisory services and direct wealth management client accounts.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WisdomTree Investments: Independent ETF sponsor offering actively managed and thematic ETFs across equities, fixed income, and alternatives with both institutional and advisor distribution — directly comparable to Rareview's ETF sponsor model and multi-asset product shelf.
• Innovator ETFs: Mid-size ETF sponsor specializing in defined-outcome and thematic actively managed ETFs distributed via RIAs and broker-dealers — comparable as a smaller, founder-influenced ETF sponsor with similar advisor-channel go-to-market.
• Amplify ETFs: Thematic and actively managed ETF sponsor with a small leadership team, advisor-channel focus, and a product shelf spanning equity, fixed income, and alternative exposures — closely analogous to Rareview's scale and distribution model.
• Alpha Architect: Boutique quantitative asset manager offering actively managed ETFs with factor-based and systematic strategies and direct-to-advisor distribution — directly comparable to Rareview's Systematic Equity ETF (RSEE) and quantitative sub-advisory approach.
• Cambiar Investors: Boutique fundamental and quantitative asset manager offering SMAs, sub-advisory, and institutional mandates — comparable to Rareview's sub-advisory SMA, Global Macro, and closed-end fund strategies.
• AssetMark: Leading TAMP and wealth platform providing model portfolios and OCIO services to RIAs and broker-dealers — directly comparable to Rareview's TAMP strategist and sub-advisory offerings for the advisor channel.
• Orion Portfolio Solutions: Provider of turnkey model portfolios, UMA programs, and OCIO services to RIAs — comparable to Rareview's TAMP strategist role delivering goal-based model portfolios through the advisor channel.
• First Trust Advisors: Long-standing ETF sponsor with a broad actively managed ETF suite, model portfolios distributed to RIAs, and proprietary research-driven portfolio construction — a close parallel to Rareview's ETF + TAMP + research stack.

Broad incumbents

• Morningstar Investment Management: Large-scale manager of model portfolios and OCIO mandates for advisors and institutions, with proprietary research feeding portfolio construction — overlaps with Rareview's TAMP, sub-advisory, and Sight Beyond Sight® research positioning at much greater scale.
• PIMCO: Global asset manager with a large actively managed ETF suite, sub-advisory, and institutional fixed income strategies — broad incumbent operating across Rareview's product categories (active ETFs, fixed income, multi-asset, model portfolios) at vastly greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rareviewcapital
• YouTubeyoutube.com/channel/UCzphgYbWrf4YAlB5MObJdMw
• LinkedInlinkedin.com/company/rareview-capital-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rareview Capital