Amplify ETFs
Amplify ETFs is a privately held US ETF issuer managing over $19 billion across 42 thematic, income, and core exchange-traded funds, serving financial advisors, individual investors, and institutions via major brokerage platforms and a regional specialist sales team.
- Company typePrivate
- Founded2014
- HeadquartersWheaton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Amplify ETFs does
Amplify ETFs, sponsored by Amplify Investments LLC and founded in 2014 by Christian Magoon, is a privately held US ETF issuer that designs and distributes thematic, income, and risk-management exchange-traded funds. The firm manages over $19 billion in AUM across 42 ETFs organized into three pillars: Income (19 funds, including dividend, multi-asset income, and the YieldSmart covered-call suite), Growth (18 funds covering themes such as cybersecurity, blockchain, AI, cannabis, gaming, lithium, and silver mining), and Core (5 funds including the original HACK cybersecurity ETF, digital payments, and BlackSwan-style protected equity strategies).
The product engine is built on proprietary options-overlay frameworks (the YieldSmart platform), thematic indexing partnerships with Nasdaq, Bloomberg, MarketVector, and S-Network, and sub-advisor relationships with Samsung Asset Management, Tidal Investments, Penserra Capital, and Cerity Partners. Technology differentiation is concentrated in covered-call and income strategy design rather than in-house trading systems; AIEQ uses IBM Watson for stock selection, and AIVC provides equal-weighted AI ecosystem exposure. Distribution runs through all major US retail brokerage platforms (Charles Schwab, ETrade, Fidelity, Robinhood, Webull), a regional ETF specialist sales team, and content marketing across the Amplify insights platform.
Revenue is generated entirely through recurring ETF management fees tied to expense ratios that range from 0.19% (COWS) to 3.50% (BDRY, BWET), with most core and YieldSmart funds priced between 0.45% and 0.79%. The 2024 acquisition of ETF Managers Group's 14-fund lineup roughly doubled the product set and was followed by 70% AUM growth and $4 billion of net inflows in 2025, taking AUM past $19 billion by Q1 2026.
Amplify ETFs firmographics
Firmographics- Name
- Amplify ETFs
- Legal name
- Amplify Investments LLC
- Website
- https://amplifyetfs.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amplify ETFs is a privately held US ETF issuer managing over $19 billion across 42 thematic, income, and core exchange-traded funds, serving financial advisors, individual investors, and institutions via major brokerage platforms and a regional specialist sales team.
- Ownership category
- akta.pro rank
Amplify ETFs industry classification
Industry- Product category
- ETF Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Thematic & Megatrend ETFs (FSAAAFAI)
- akta.pro secondary industries
- Sector & Industry Equity ETFs (FSAAAFAC), ESG/SRI & Climate ETFs (FSAAAFAJ), Fixed Income ETFs (Government, Corporate, Munis, TIPS) (FSAAAFAD), Multi-Asset & Allocation ETFs (Balanced, Target Risk) (FSAAAFAF)
Keywords
Where Amplify ETFs is headquartered
LocationHeadquarters
- HQ city
- Wheaton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amplify ETFs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- ETF Management Fees: Amplify ETFs generates revenue through management fees calculated as a percentage of assets under management (expense ratios). Fees range from 0.19% (COWS) to 3.50% (BDRY, BWET) depending on the fund strategy. As of 2026, the firm manages over $19 billion in AUM across 42 ETFs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core/Thematic ETFs with 0.19%-0.75% expense ratios |
| Subscription | Annual | YieldSmart Income ETFs with 0.54%-0.79% expense ratios |
| Subscription | Annual | Digital Asset/Crypto ETFs with 0.65%-0.75% expense ratios |
| Subscription | Annual | Specialty/Leveraged ETFs with 2.78%-3.50% expense ratios |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Amplify ETFs product offering
Product offeringCore offering
Amplify ETFs is a Chicago-area-based ETF sponsor that designs, issues, and manages a suite of exchange-traded funds across Income, Growth, and Core categories. The firm specializes in first-to-market thematic ETFs (such as the original HACK cybersecurity ETF) and yield-oriented strategies using proprietary covered call option overlays (YieldSmart suite), managing more than $19 billion in client assets across 42 ETFs.
Product overview
Amplify ETFs is a provider of exchange-traded funds organized around three core disciplines: Income, Growth, and Core. The Income suite includes dividend-focused ETFs (DIVO, IDVO, QDVO), multi-asset income products (YYY, YYYM), and the YieldSmart covered call platform offering crypto, fixed income, and equity option strategies. The Growth suite encompasses thematic ETFs targeting innovative sectors like blockchain (BLOK), cybersecurity (HACK, HAKY), digital payments (IPAY), AI (AIEQ, AIVC), cannabis (CNBS, MJ), lithium and battery technology (BATT), gaming (GAMR), and silver mining (SILJ). The Core suite provides diversified exposures including international equity with downside protection (ISWN, SWAN), climate leadership (ETHO), and dividend growth (COWS). The firm has expanded into digital assets with multiple cryptocurrency income ETFs (BITY, BAGY, EHY, ETTY, SOLM, XRPM, STBQ, TKNQ) targeting Bitcoin, Ethereum, Solana, XRP, stablecoin, and tokenization themes. With over $19 billion in AUM as of March 2026 and 42 ETFs, Amplify has established itself as an innovator in thematic and options-based ETF strategies, having launched the first cybersecurity ETF (HACK) in 2014 and numerous first-to-market products in covered call and crypto-linked categories.
Differentiator
Problem solved
Functional benefit
Brands
- YieldSmart: Suite of covered call options-based ETFs designed for income and growth
Products and services
- Amplify Cybersecurity ETF (HACK)
- Amplify Digital Payments ETF (IPAY)
- Amplify BlueStar Israel Technology ETF (ITEQ)
- Amplify Online Retail ETF (IBUY)
- Amplify Travel Tech ETF (AWAY)
- Amplify AI Powered Equity ETF (AIEQ)
- Amplify Junior Silver Miners ETF (SILJ)
- Amplify Seymour Cannabis ETF (CNBS)
- Amplify Alternative Harvest ETF (MJ)
- Amplify Lithium & Battery Technology ETF (BATT)
- Amplify Video Game Leaders ETF (GAMR)
- Amplify Bloomberg AI Equal Weight ETF (AIVC)
- Amplify Blockchain Technology ETF (BLOK)
- Amplify BlackSwan Growth & Treasury Core ETF (SWAN)
- Amplify BlackSwan ISWN ETF (ISWN)
- Amplify Etho Climate Leadership U.S. ETF (ETHO)
- Amplify Cash Flow Dividend Leaders ETF (COWS)
- YieldSmart Covered Call ETF Suite
- Amplify CWP Enhanced Dividend Income ETF (DIVO)
- Amplify CWP Growth & Income ETF (QDVO)
- Amplify CEF High Income ETF (YYY)
- Amplify Municipal CEF High Income ETF (YYYM)
- Amplify HYG High Yield 10% Target Income ETF (HYGM)
- Amplify Samsung SOFR ETF (SOFR)
- Amplify COWS Covered Call ETF (HCOW)
- Amplify HACK Cybersecurity Covered Call ETF (HAKY)
- Amplify SILJ Junior Silver Miners Covered Call ETF (SLJY)
- Amplify LQD Investment Grade 12% Target Income ETF (LQDM)
- Amplify TLT U.S. Treasury 12% Option Income ETF (TLTP)
- Amplify Bitcoin 2% Monthly Option Income ETF (BITY)
- Amplify Bitcoin Max Income Covered Call ETF (BAGY)
- Amplify Ethereum Max Income Covered Call ETF (EHY)
- Amplify Ethereum 3% Monthly Option Income ETF (ETTY)
- Amplify Solana 3% Monthly Premium Income ETF (SOLM)
- Amplify XRP 3% Monthly Premium Income ETF (XRPM)
- Amplify Stablecoin Technology Leaders ETF (STBQ)
- Amplify Tokenization Technology Leaders ETF (TKNQ)
- Breakwave Tanker Shipping ETF (BWET)
- Breakwave Dry Bulk Shipping ETF (BDRY)
- Amplify Energy & Natural Resources Covered Call ETF (NDIV)
- Amplify Samsung U.S. Natural Gas Infrastructure ETF (USNG)
- Amplify Weight Loss Drug & Treatment ETF (THNR)
- Amplify CWP International Enhanced Dividend Income ETF (IDVO)
Quantifiable outcome
- AUM growth from $10 billion to $17 billion in 2025 (70% growth)
- +3 more outcomes
Companies that use Amplify ETFs
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Amplify ETFs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Amplify ETFs partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Foreside Fund Services, LLCcoreForeside Fund Services serves as the distributor for Amplify ETFs, handling the sale and distribution of fund shares through brokerage networks and other financial intermediaries.
- Penserra Capital Management LLCcorePenserra Capital Management serves as sub-advisor to multiple Amplify ETFs including YYY, IPAY, and YYYM, providing index-based portfolio management expertise.
- ISE Holdings (Nasdaq)coreNasdaq ISE Cyber Security Index provides the underlying index for HACK ETF, tracking companies involved in cybersecurity technology and services.
- MarketVector IndexescoreMarketVector provides the BlueStar Israel Global Technology Index for ITEQ ETF, tracking Israeli technology companies.
- Bloomberg L.P.coreBloomberg provides indices for multiple Amplify ETFs including the Bloomberg U.S. High Yield Corporate Bond 10% Income Covered Call Index for HYGM.
- Samsung Asset Management (New York)coreSamsung Asset Management serves as sub-advisor for SOFR, HYGM, and EHY ETFs, providing institutional active management for covered call and income strategies.
- Tidal Investments, LLCcoreTidal Investments serves as sub-advisor for HACK and ITEQ ETFs, providing portfolio management and index tracking services.
- Amplify Investments LLCcoreAmplify Investments LLC serves as the Investment Adviser to all Amplify ETFs, providing overall fund management and strategy direction.
- Nasdaq, Inc.coreNasdaq provides multiple indices for Amplify ETFs including the Nasdaq CEF High Income Index (YYY), Nasdaq CTA Global Digital Payments Index (IPAY), and Nasdaq Municipal Bond CEF High Income Index (YYYM).
- Cerity Partners LLCminorCerity Partners serves as sub-advisor for ISWN ETF, contributing to the international BlackSwan hedging strategy.
- Toroso Investments, LLCminorToroso Investments serves as sub-advisor for ISWN ETF, supporting portfolio management for the international equity hedging strategy.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Amplify ETFs competitors and assessment
Company assessmentDirect peers
- Global X ETFs: Global X is one of the most prolific thematic and income ETF issuers, with a strong emphasis on first-to-market themes (e.g., lithium, cybersecurity, cannabis) and covered call strategies — directly comparable to Amplify's product mix and distribution model.
- Roundhill Investments: Roundhill is a thematic ETF sponsor focused on novel, consumer-facing investment themes (e.g., video games, sports betting, AI) and covered call income overlays — closely paralleling Amplify's first-mover, niche-thematic strategy.
- Innovator ETFs: Innovator built its brand on defined-outcome and options-based ETF strategies, comparable to Amplify's YieldSmart covered call suite. Both are mid-size sponsors competing for advisor mindshare in income and options-driven products.
- Cambria ETF Trust: Cambria is a boutique issuer known for factor, dividend, and tail-risk strategies — overlapping directly with Amplify's income (DIVO, COWS) and BlackSwan (SWAN, ISWN) product lines, and similar in size and distribution approach.
- Defiance ETFs: Defiance focuses on thematic ETFs tied to disruptive technologies (5G, AI, quantum) and offers next-gen income strategies. The overlap with Amplify's thematic Growth suite (BLOK, AIEQ, AIVC) and digital asset products makes it a strong direct comparable.
- KraneShares: KraneShares is a thematic issuer with a deep lineup spanning China, ESG, carbon, and digital assets — competing in the same thematic and digital asset ETF categories where Amplify has launched products like BLOK, STBQ, and TKNQ.
Broad incumbents
- First Trust: First Trust is a much larger established issuer with broad thematic, income, and sector ETF offerings. While its scale is greater, it competes with Amplify across several thematic and income categories.
- WisdomTree Investments: WisdomTree is a publicly traded asset manager with a large thematic, currency, and income ETF franchise — serving as a benchmark scaled incumbent that competes in nearly all of Amplify's product categories.
Emerging players
- Tema ETFs: Tema is a newer thematic ETF sponsor targeting long-term secular trends (luxury, obesity, AI) — a smaller but directly comparable emerging player chasing the same niche-thematic opportunity Amplify pioneered.
- Volatility Shares: Volatility Shares focuses on volatility-linked and options-income ETFs (covered call, buffer strategies), overlapping directly with Amplify's YieldSmart platform and competing for the same advisor-led income allocation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amplify ETFs social profiles
Digital presenceAmplify ETFs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amplify ETFs leadership team
Management profileNumber of profiles
Profiles8 records
Amplify ETFs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amplify ETFs M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amplify ETFs
What does Amplify ETFs do?
Amplify ETFs is a Chicago-area-based ETF sponsor that designs, issues, and manages a suite of exchange-traded funds across Income, Growth, and Core categories. The firm specializes in first-to-market thematic ETFs (such as the original HACK cybersecurity ETF) and yield-oriented strategies using proprietary covered call option overlays (YieldSmart suite), managing more than $19 billion in client assets across 42 ETFs.
Is Amplify ETFs a public or private company?
Amplify ETFs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amplify ETFs founded?
Amplify ETFs was founded in 2014. It employs 11 to 50 people.
Where is Amplify ETFs based?
Amplify ETFs is headquartered in Wheaton, United States, in the North America region.
How does Amplify ETFs make money?
One revenue line is on record: ETF Management Fees.
Who are Amplify ETFs's main competitors?
Direct peers on record are Global X ETFs, Roundhill Investments, Innovator ETFs, Cambria ETF Trust, Defiance ETFs and KraneShares. Broad incumbents are First Trust and WisdomTree Investments. Emerging players are Tema ETFs and Volatility Shares.
Does Amplify ETFs have an API?
No public API is recorded for Amplify ETFs.
What industry is Amplify ETFs in?
Amplify ETFs's product category is ETF Asset Management. Its primary akta.pro industry code is FSAAAFAI, Thematic & Megatrend ETFs, with a secondary code of FSAAAFAC, Sector & Industry Equity ETFs. Its NAICS code is 523940 and its SIC code is 6282.