Franchise Innovation Group

What Franchise Innovation Group does

Franchise Innovation Group (FIG) is a privately held, boutique franchise consulting firm headquartered in Knoxville, Tennessee, founded by John and Lisa Batcheller — operators of the FBR Top 50 award-winning Stay At Home senior care franchise system. The firm provides professional services to entrepreneurs and existing franchisors across three engagement tracks: Build a Franchise (converting a successful small business into a full-service franchise system), Build a Stronger Franchise (remediating stagnant sales, FDD gaps, and operations documentation in existing systems), and Grow Your Franchise (lead generation and sales support through Discovery Day). Two standardized, publicly priced productized services anchor the funnel: Gap Analysis ($3,500) using the proprietary Franchise Growth Formula and Rev-Up Franchise Sales / FDD Check-Up ($1,999), both of which can convert into larger bespoke engagements.

The firm's underlying technology footprint is minimal — there is no software platform, no app, and no AI tooling; deliverables (multi-volume training manuals, FDD revisions, rebrand packages, operations manuals, sales processes) are produced via direct consultant labor. Revenue mechanics are professional-services based, with a sales-led go-to-market executed through content marketing (blog, SEO, free whitepaper), organic social (Facebook, Instagram), and Calendly-scheduled discovery calls. The customer base is horizontal across SMB franchises in food & beverage (Buttermilk Sky Pie Shop, The Casual Pint, Cups Espresso Cafe, V's Authentic Vietnamese), veterinary (easyvetclinic), and senior care (Stay At Home). The company has no disclosed funding, no institutional investors, no M&A activity, and no operating presence outside the United States, operating at a 1-10 employee scale consistent with a founder-led boutique practice.

Name

Franchise Innovation Group

Legal name

Franchise Innovation Group

Website

https://franchiseinnovationgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Franchise Innovation Group is a privately held, Knoxville-based boutique consulting firm that helps SMB entrepreneurs and existing franchisors convert, strengthen, and grow franchise systems via bespoke engagements and productized FDD and readiness services.

Ownership category

akta.pro rank

Product category

Franchise Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)

Keywords

• Franchise consulting services
• Franchise development
• Franchise system building
• FDD preparation
• Franchise sales support

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Franchise Consulting Services: Professional consulting services for entrepreneurs and franchisors including building new franchises, strengthening existing franchise systems, and franchise sales support.
2. Gap Analysis: Roadmap and customized franchise proposal service priced at $3,500.
3. Rev-Up Franchise Sales (FDD Check-Up): FDD review and competitive analysis service priced at $1,999 including 2-hour consultation and complete report with recommendations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Franchise Innovation Group is a franchise consulting firm that helps entrepreneurs convert successful small businesses into full-service franchise systems and supports existing franchisors with program strengthening and franchise sales. Offerings include fixed-fee packaged services (Gap Analysis and Rev-Up Franchise Sales / FDD Check-Up) and custom consulting engagements covering franchise feasibility, FDD preparation, operations manuals, franchisee training, lead generation, and Discovery Days.

Product overview

Franchise Innovation Group is a franchise consulting firm offering a portfolio of professional services rather than a software product. Their core offerings include Gap Analysis (franchise readiness assessment using their proprietary Franchise Growth Formula) and Rev-Up Franchise Sales (FDD review and enhancement service). Their consulting services span three main areas: Build a Franchise (converting existing businesses to franchise systems), Build a Stronger Franchise (strengthening existing franchise operations), and Grow Your Franchise (franchise sales and lead generation). All services are delivered through direct consulting engagements, not a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Gap Analysis A franchise readiness assessment and customized roadmap service that takes a small business from its current state to franchising readiness using the firm's proprietary Franchise Growth Formula; priced at $3,500.
• Rev-Up Franchise Sales (FDD Check-Up) An FDD review and competitive analysis service that includes a 2-hour consultation and a complete report with recommendations and revisions to make the Franchise Disclosure Document more competitive and attractive to franchise buyers; priced at $1,999.
• Build a Franchise Custom consulting engagement that converts a successful small business into a full-service franchise system, including franchisee training and support programs for sustainable growth.
• Build a Stronger Franchise Custom consulting engagement to strengthen an existing franchise system with stagnant sales or missing program components, including FDD fine-tuning, franchisee training, operations manuals, and supply chain management.
• Grow Your Franchise Custom franchise sales consulting service providing full-service lead generation through to Discovery Days, helping franchisors leverage marketing channels to reach qualified franchise buyers and grow their franchise.

Quantifiable outcome

• Sold 4 franchises in first 6 months for Buttermilk Sky Pie Shop
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• iFranchise Group: One of the oldest franchise consulting firms, offering end-to-end franchise development, FDD preparation and franchise sales support to SMBs and emerging brands - directly overlapping Franchise Innovation Group's core service suite.
• Franchise Creator: Consulting firm focused on helping entrepreneurs convert small businesses into franchise systems using a structured, multi-step methodology - a near-direct analogue to FIG's 'Build a Franchise' offering.
• FranSmart: Established franchise development consultancy that has taken emerging restaurant brands from single units to multi-unit franchise systems, comparable in service mix and SMB target customer.
• International Franchise Professionals Group (IFPG): Network of franchise consultants and brokers serving aspiring franchisors and franchise buyers, overlapping in consulting and franchise sales support with FIG while operating a broader referral-based model.
• The Rawlison Group: Franchise PR, marketing, and development consultancy working with emerging and established franchisors on positioning, franchise sales, and system growth - highly comparable service offering and SMB-leaning client base.

Broad incumbents

• 1851 Franchise: Multi-platform franchise media and consulting company covering content, awards, and brand-development services for franchisors - a broader incumbent that overlaps with FIG on franchise development and sales support while adding media scale.
• FRANdata: Long-standing franchise research, analytics, and consulting firm producing industry benchmarks (e.g., Franchise Times FRANdata Top 400) and advising franchisors on unit economics - adjacent incumbent with overlapping analytical advisory work.
• Franchise Business Review (FBR): Independent franchise market research firm running large-scale franchisee satisfaction surveys and benchmarking (including the Top 50 award cited by FIG's client Stay At Home), supplying the data backbone that franchise consultants and brokers rely on.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FranchiseInnovationGroup
• Instagraminstagram.com/franchiseinnovationgroup_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchise Innovation Group