University Dental Associates

What University Dental Associates does

University Dental Associates (UDA) is a private, multi-specialty dental group practice headquartered in Raleigh, North Carolina, operating 17+ physical office locations across the state including concentrations in Charlotte, Winston-Salem, Raleigh, Greensboro, High Point, Clemmons, Kernersville, Morrisville, and Waxhaw. The group delivers comprehensive dental services spanning 15 specialty and general categories: preventive care, restorative dentistry, pediatric dentistry, orthodontics (including Invisalign), dental implants, cosmetic dentistry, oral surgery, senior dentistry, periodontal treatment, endodontics/root canals, prosthodontics, TMJ disorder treatment, sleep apnea treatment, sedation dentistry, and after-hours emergency care. It maintains dedicated pediatric offices and operates extended-hours and emergency service locations to differentiate on access. Several pediatric offices (e.g., Pediatrics Clemmons/Lewisville) are co-located with general dentistry sites, allowing cross-referral within the network.

UDA operates as a direct-to-consumer dental practice, with patient acquisition primarily driven through its udadentistry.com website (online appointment scheduling, patient forms, blog, and online bill pay), walk-in visits, and phone scheduling, supplemented by patient testimonials and review activity. Revenue is generated on a fee-for-service professional services basis across the full dental care continuum; the company accepts multiple insurance providers and offers payment plans and financing, with no publicly disclosed pricing. Customers are individual patients and families (segmented by need: preventive, pediatric, senior, and orthodontic/cosmetic), and the company's segmentation approach is horizontal rather than vertical.

Operational scale is enabled through a strategic partnership with American Dental Partners (ADP), which provides centralized practice management services — including billing, staffing, training, marketing, facility management, and insurance administration — under a parent-subsidiary operating model. UDA was previously known in part as HP Family Dental, which joined the network in April 2017 alongside the opening of a High Point location. The technology stack is limited to standard dental practice management and clinical systems (e.g., SmileReminder scheduling, icims recruiting), with no proprietary AI, app, or API products disclosed. All revenue, headcount, and pricing figures are not publicly disclosed.

Name

University Dental Associates

Legal name

University Dental Associates

Website

https://udadentistry.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

University Dental Associates is a private multi-specialty dental group operating 17+ office locations across North Carolina, offering preventive, restorative, orthodontic, surgical, pediatric, senior, and emergency dental services to individual patients and families, with back-office support from American Dental Partners.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Pediatric Dentistry Group Practices (HLABAKAD), Orthodontic Group Practices (HLABAKAC), Oral & Maxillofacial Surgery Group Practices (HLABAKAE), Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• General dentistry services
• Multi-specialty dental care
• Orthodontics and implants
• Pediatric dental care
• Emergency dental services

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dental Services Revenue: Fee-for-service dental care revenue generated from patient visits, procedures, and treatments across multiple service categories including preventive, restorative, cosmetic, and specialty dental services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

University Dental Associates is a multi-specialty dental practice group operating 17+ office locations across North Carolina. It delivers a comprehensive range of dental care services for individuals and families, including preventive, restorative, orthodontic, pediatric, cosmetic, surgical, periodontal, endodontic, prosthodontic, sedation, and emergency dental treatments under a unified practice brand.

Product overview

University Dental Associates is a multi-location dental practice network operating across North Carolina, offering a comprehensive range of dental services through 18+ office locations. The practice provides a unified suite of dental care services including preventive care, restorative treatments, orthodontics (including Invisalign), dental implants, cosmetic procedures, oral surgery, pediatric dentistry, senior-focused care, periodontal treatment, endodontics, prosthodontics, TMJ disorder treatment, sleep apnea treatment, sedation dentistry, and emergency care. The practice operates multiple specialized locations including general dental offices, pediatric-specific offices, and general dentistry with extended hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Dental PartnerscoreStrategic or Co-development PartnerAmerican Dental Partners (ADP) provides practice management services including billing, staffing and training, marketing, facility management, and insurance administration. This partnership allows dentists to focus on patient care while ADP handles administrative operations.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Aspen Dental (The Aspen Group): National DSO operating branded dental practices with a focus on access, affordability, and broad service offerings including emergency care — closely comparable to UDA's value proposition of convenience, insurance participation, and multi-specialty care.
• Smile Brands: Multi-brand DSO supporting affiliated general and specialty dental practices across multiple US states. Comparable to UDA as a DSO-backed group practice delivering general dentistry alongside specialty services.
• Great Expressions Dental Centers: Multi-location dental group practice offering general, specialty, and orthodontic care with insurance participation and emergency services — closely comparable to UDA's service mix and access-led positioning.
• Pacific Dental Services: Large US DSO supporting general and specialty dental practices with shared business support services. Directly comparable to UDA's DSO-affiliated multi-specialty group practice model, including partnership with affiliated practice groups.
• Dental Care Alliance: DSO partnering with dental practices across multiple states to deliver general, specialty, and cosmetic dental services. Comparable to UDA's regional DSO model with multi-specialty offerings.
• Marquee Dental Partners: Regional DSO partnering with dental practices across the Southeast US to deliver general and specialty services. Highly comparable regional DSO peer to UDA's NC concentration.
• North American Dental Group: DSO supporting dental practices across multiple US states with a focus on quality clinical care and operational support. Directly comparable DSO business model and multi-specialty delivery.
• Western Dental & Orthodontics: Large multi-specialty dental group with emphasis on orthodontics, general dentistry, and access-oriented care for insured and uninsured patients. Comparable to UDA across service breadth and patient access model.

Broad incumbents

• Heartland Dental: The largest US Dental Service Organization, supporting thousands of dentist offices nationwide with non-clinical practice management services — directly comparable to UDA's DSO + multi-specialty practice model, though at vastly greater scale and geographic breadth.

Emerging players

• Affordable Dentures & Implants: Multi-location dental group specializing in dentures, implants, and extractions with a focus on affordability and access. Partially overlapping with UDA's implant and prosthetic service lines and access-oriented positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UDADentistry
• LinkedInlinkedin.com/company/university-dental-associates-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University Dental Associates