Baqio

What Baqio does

Baqio is a French SaaS company headquartered in Dijon that provides web-based commercial management software specialized for wine estates, negociants, and alcohol producers. Its platform unifies invoicing, CRM, inventory and regulatory stock accounting, banking reconciliation, point-of-sale, and e-commerce into a single cloud-native product, with domain-specific features such as NF525-certified cash management, automatic generation of French wine regulatory filings (DRM, D.E.B., VIES VAT validation), and a sub-product (Baqio Bulles) tailored to sparkling wine producers.

The technology stack is fully web-based and hosted in France by Scalingo (ISO 27001 certified) on Outscale Tier3+ infrastructure in Paris, with replicated storage in Frankfurt. The platform is sold on an annual or monthly subscription basis (referral materials cite example prices between €690 and €1,990 per year), with no publicly disclosed tiered pricing. Distribution combines a sales-led demo funnel, an exclusive channel partnership with Cerfrance Midi Méditerranée covering ~10,000 wine industry SMBs, and a referral/affiliate program paying 20% of referred customers' first-year subscription.

Founded in 2017 as Vinosoft and rebranded to Baqio in January 2020, the company is organized as a privately-held SARL with 1-10 employees, including co-founders Sylvain Gautier (Managing Director) and Benoit Taillefert (Commercial Director). Customer evidence centers on named SMB châteaux and domaines across Bordeaux, Burgundy, Champagne, Loire, Rhône, Provence, Languedoc, and Sud-Ouest, indicating a fragmented SMB base with low individual customer concentration.

Name

Baqio

Legal name

BAQIO

Website

https://baqio.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Baqio is a Dijon-based French SaaS company providing cloud-based commercial management software — invoicing, CRM, inventory, POS, e-commerce, and regulatory compliance — specialized for wine estates, negociants, and alcohol producers, primarily serving SMB customers across French wine regions.

Ownership category

akta.pro rank

Product category

Wine industry management software (viticulture SaaS)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Wine management software
• Vineyard ERP software
• Alcoholic beverage SaaS
• Commercial management winemaker
• Viticulture regulatory compliance

Headquarters

HQ city

Dijon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription: SaaS subscription model with annual or monthly billing. Annual subscriptions paid via bank transfer; monthly subscriptions paid via SEPA direct debit. The subscription includes all core modules (invoicing, CRM, stock management, accounting, e-commerce, point of sale) with no per-module pricing mentioned.
2. Referral/Affiliate Revenue: Channel partners and referrers earn 20% of their godchild's first year subscription. Existing clients receive automatic discounts; business introducers receive invoices for payment.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Baqio sells a 100% web-based SaaS commercial management platform specialized for wine estates, wine traders, champagne/sparkling producers, and tasting rooms. The platform bundles invoicing and order management, customer CRM, multi-location stock and regulatory compliance (DRM, D.E.B., VIES VAT validation, NF525-certified POS), bank-synchronized financial management / pre-accounting, and an integrated e-commerce website (or WooCommerce sync). It is sold as an annual or monthly subscription, with a French sovereign cloud hosting (Scalingo ISO 27001, Paris + Frankfurt) and an open API plus 10+ integrations (Brevo, WooCommerce, GoCardless, Pennylane, Hillebrand Gori, Credit Agricole, WID, Les Grappes, VignoblExport).

Product overview

Baqio is a unified web-based commercial management platform specialized for wine estates and alcoholic beverage producers in France. The platform operates as a core product with integrated modules including Gestion commerciale (invoicing/shipping), CRM Clients (customer management), Stocks et règlementaire (inventory/compliance), Finances (accounting/banking), Point de vente (POS), and E-commerce (online sales). Baqio Bulles is a specialized variant for sparkling wine producers. The platform provides end-to-end business management from customer relations through invoicing, inventory tracking, regulatory declarations, and financial management, with integrations to third-party services like Brevo, WooCommerce, GoCardless, Pennylane, and shipping providers.

Differentiator

Problem solved

Functional benefit

Brands

• Baqio Bulles: Specialized module for sparkling wine producers within the Baqio management platform.

Products and services

• Baqio Commercial Management Platform (core SaaS) Unified web-based SaaS for wine estates and alcoholic beverage producers, bundling invoicing, CRM, multi-location stock, regulatory compliance (DRM, D.E.B., VIES, NF525), bank-synchronized financial management, point of sale, and integrated e-commerce into a single platform accessible from PC, tablet and smartphone. Sold as an annual or monthly subscription to SMB French wine businesses.
• Baqio Bulles (sparkling wine module) Specialized add-on module of the Baqio platform tailored for sparkling wine (Champagne, Crémant) producers, with functionality adapted to the bulles wine sector.
• Baqio Point de Vente (connected cash register / POS) NF525-certified connected point-of-sale module for direct sales at wineries, wine fairs (salons) and tastings, enabling cash-register operations compliant with French anti-fraud requirements for VAT-registered merchants selling to private individuals.
• Baqio E-commerce (online store / WooCommerce sync) E-commerce offering that lets wine producers sell online either through a Baqio-built website or via WooCommerce integration, with automatic synchronization of products, inventory, pricing and customer data to eliminate manual re-entry.
• Baqio Demo / Self-Service Trial Access Online demo environment accessible via demo.baqio.com where prospective wine-estate customers can explore the Baqio platform before requesting a personalized sales demonstration and migrating from tools such as Isavigne, Sage, EBP or Excel.

Quantifiable outcome

• Automatic DRM and D.E.B. generation eliminates manual data entry
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ekyviti (Ekylibre)coreTechnology or Integration · 14 June 2021Software interconnection between Baqio and Ekylibre (Ekyviti), connecting vineyard management/production software with commercial management. Allows data flow between production and sales systems.
• Cerfrance Midi MéditerranéecoreChannel Partner/ Reseller/ Distributor · 18 May 2020Exclusive partnership where Cerfrance Midi Méditerranée recommends Baqio to its wine industry members across 32 agencies. Cerfrance serves approximately 10,000 members including viticulture, agriculture, commerce, and services businesses. Future integration with Cerfrance's Logiceo platform planned for unified service delivery.
• WineTechminorOthersMember of WineTech association, the wine industry technology ecosystem. Featured at Vinexpo under WineTech banner with 18 innovative wine startups.
• La Ferme DigitaleminorOthersMember of La Ferme Digitale, the agricultural digital ecosystem in France.
• BpifranceminorOthersEcosystem membership and access to French public investment bank support programs for startups.
• BFC NumériqueminorOthersRegional digital ecosystem in Burgundy-Franche-Comté supporting digital transformation of local businesses.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Isavigne: Isavigne is a French ERP and management software specifically designed for wine producers, traders, and cooperatives. It is the closest direct competitor to Baqio in the wine-specific vertical SaaS space, serving the same SMB winery customer base with overlapping commercial management, inventory, and regulatory compliance functionality.

Broad incumbents

• Sage: Sage is a global leader in accounting and ERP software with a strong French SMB presence. It competes with Baqio in the broader commercial management/accounting space and is explicitly named in Baqio's customer migration funnel (from Sage to Baqio), though Sage lacks Baqio's wine industry specialization.
• EBP: EBP is a French SMB-focused ERP, accounting, and commercial management software provider. It is another incumbent named in Baqio's migration funnel (from EBP to Baqio), competing on broader SMB ERP functionality without wine industry specialization.
• Pennylane: Pennylane is a well-funded French SaaS accounting and financial management platform for SMBs. It both integrates with Baqio (for accounting) and competes on financial management functionality, representing the increasingly capable horizontal accounting SaaS Baqio must defend against.
• Sellsy: Sellsy is a French all-in-one CRM, ERP, and invoicing platform for SMBs. It competes with Baqio in CRM, invoicing, and commercial management without wine-specific specialization, and is part of the broader set of French horizontal SMB SaaS competitors.
• Odoo: Odoo is a global open-source ERP and CRM suite with French/Belgian origins, widely adopted by French SMBs. It competes with Baqio on broad commercial management functionality and could encroach on the wine vertical through its modular architecture.
• Axonaut: Axonaut is a French SaaS ERP and management platform targeting SMBs and entrepreneurs. It competes with Baqio in invoicing, CRM, and commercial management without wine-specific depth, representing the broader French SMB SaaS competitive landscape.
• Divalto: Divalto is a French ERP and CRM software provider serving SMBs and mid-market companies. It competes with Baqio in broader ERP functionality for French businesses, though typically targets larger customers than Baqio's winery niche.

Others

• Ekylibre: Ekylibre is an open-source ERP for farms and agricultural businesses including vineyards. It is both a peer (target market overlap with wine producers) and a formal integration partner of Baqio (connecting production management with commercial management), serving as a complementary ecosystem participant rather than a direct competitor.
• Dolibarr: Dolibarr is a widely-adopted open-source ERP/CRM suite used by SMBs globally. While not wine-specialized, it is an alternative option for cost-sensitive wine producers evaluating Baqio, and represents the open-source competitive alternative in the broader SMB ERP space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baqiocom
• LinkedInlinkedin.com/company/baqiocom
• Instagraminstagram.com/baqiocom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baqio