Playabit
Playabit is a small independent mobile game studio that develops free-to-play casual games under license, currently launching Hay Day Match, a match-3 spinoff of Supercell's Hay Day IP, in Southeast Asian early access markets.
- Company typePrivate
- Founded2021
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Playabit firmographics
Firmographics- Name
- Playabit
- Legal name
- Playabit
- Website
- https://playabit.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Playabit is a small independent mobile game studio that develops free-to-play casual games under license, currently launching Hay Day Match, a match-3 spinoff of Supercell's Hay Day IP, in Southeast Asian early access markets.
- Ownership category
- akta.pro rank
Where Playabit is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Playabit business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Mobile Game Monetization: As a free-to-play mobile match-3 game entering early access, Hay Day Match likely generates revenue through in-app purchases and potentially advertising, following the standard mobile gaming monetization model where the base game is free and revenue comes from optional purchases and ad placements.
Go-to-market motion2 records
Distribution channels1 record
Playabit product offering
Product offeringCore offering
Playabit is a mobile game development studio that develops and publishes free-to-play mobile games. Its flagship product, Hay Day Match, is a match-3 puzzle game developed under license from Supercell as a spinoff of the Hay Day franchise, featuring characters such as Mavis from the original 2012 game. The studio distributes its games through iOS and Android app stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Hay Day Match A free-to-play match-3 puzzle mobile game spinoff of Supercell's Hay Day franchise, developed by Playabit under license from Supercell. Features Mavis, the tutorial character from the original 2012 Hay Day, reprising her role after the failed Hay Day Pop match-3 attempt cancelled in 2020. Targeted at casual mobile gamers in emerging markets, with monetization through in-app purchases.
Companies that use Playabit
Customer profileSegments3 records
Ideal customer profiles2 records
Playabit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Playabit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SupercellcorePlayabit has a licensing partnership with Supercell to develop Hay Day Match, a new match-3 mobile spinoff of Supercell's Hay Day IP. This represents the first time Supercell has outsourced development of its IP for a match-3 revival. Playabit, operating independently since November 2024, is developing the game featuring Mavis, a tutorial character from the original 2012 Hay Day, after Supercell's own Hay Day Pop match-3 attempt was cancelled in 2020.
Scale indicators2 records
Playabit competitors and assessment
Company assessmentBroad incumbents
- King (Activision Blizzard): Owner of Candy Crush and the dominant incumbent in mobile match-3. Comparable as the genre leader whose mechanics and monetization Playabit is replicating within the same category.
- Zynga: Major mobile game publisher with a portfolio spanning match, casual, and social casino. Comparable to Playabit as a large-scale F2P mobile publisher operating in adjacent casual genres.
- Rovio Entertainment: Finnish mobile game studio and Angry Birds IP owner. Comparable to Playabit as an established European mobile game developer with a strong IP-driven portfolio.
Direct peers
- Jam City: Mobile game studio developing licensed IP titles and original casual/match games (e.g., Disney Mirrorverse). Comparable to Playabit as a similarly-sized studio working on licensed IP in mobile casual gaming.
- Moon Active: Mobile game studio behind Coin Master, a top-grossing casual F2P title. Comparable to Playabit as a focused mobile F2P studio with a single flagship IP.
- Outfit7: Slovenia-based studio behind the Talking Tom mobile franchise — comparable as a mid-sized mobile studio with a flagship IP that has spawned multiple casual spinoffs.
- Playrix: Established mobile game studio best known for match-3 titles (Gardenscapes, Homescapes). Highly comparable to Playabit as a direct competitor in the same genre with a similar F2P mobile model, though at vastly larger scale.
- Wooga: Berlin-based mobile game studio specializing in story-driven casual and hidden-object/matching games (June's Journey). Comparable to Playabit as a mid-sized mobile casual studio working in adjacent casual sub-genres.
- Scopely: Mobile game publisher operating F2P titles including licensed-IP games (Marvel Strike Force, Stumble Guys). Comparable to Playabit for its licensed IP mobile publishing model.
Others
- Supercell: Owner of the Hay Day IP and Playabit's licensor. Comparable as the licensor and category-defining mobile studio whose IP and operating model underpin Playabit's product and partnership.
Market position
Customer concentration
Playabit social profiles
Digital presencePlayabit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Playabit leadership team
Management profileNumber of profiles
Playabit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Playabit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Playabit
What does Playabit do?
Playabit is a mobile game development studio that develops and publishes free-to-play mobile games. Its flagship product, Hay Day Match, is a match-3 puzzle game developed under license from Supercell as a spinoff of the Hay Day franchise, featuring characters such as Mavis from the original 2012 game. The studio distributes its games through iOS and Android app stores.
Is Playabit a public or private company?
Playabit is a private company. It is classified as unknown and is currently operating.
When was Playabit founded?
Playabit was founded in 2021. It employs 1 to 10 people.
Where is Playabit based?
Playabit is headquartered in Dublin, Ireland, in the Europe region.
How does Playabit make money?
One revenue line is on record: mobile Game Monetization.
Who are Playabit's main competitors?
Broad incumbents on record are King (Activision Blizzard), Zynga and Rovio Entertainment. Direct peers are Jam City, Moon Active, Outfit7, Playrix, Wooga and Scopely. Supercell is listed as an others.
Does Playabit have an API?
No public API is recorded for Playabit.