Northern Recycling and Waste Services

What Northern Recycling and Waste Services does

Northern Recycling and Waste Services (NRWS) is a privately held recycling and solid waste management company founded in 1981 and headquartered at 920 American Way in Paradise, California. The company serves residential and commercial customers in the Paradise and Upper Ridge communities of rural Northern California with a direct-to-consumer field operations model, providing three-stream curbside collection (recycling, organics/compost, and landfill) plus bulky item pickup, debris box rentals, single-stream recycling, and a cart inspection program branded as Flip the Lid.

The underlying technical backbone is single-stream recycling in which paper, plastic, metal, and glass are commingled in one blue cart, with downstream sorting performed at the sister company Napa Recycling & Composting Facility's Materials Recovery Facility (MRF). The MRF deploys millions of dollars of sorting equipment supplemented by 20+ hand-sorters, and materials recovery is reinforced by a dedicated Town of Paradise Green Waste Facility (925 American Way) for organics and yard waste, plus a Guido's Recycling drop-off site. NRWS also operates a visual contamination-control workflow under the Flip the Lid program to ensure compliance with California's SB 1383 and AB 1826 organic waste mandates.

NRWS generates revenue through recurring monthly subscription fees for residential curbside collection and commercial pickup, supplemented by transaction-fee revenue from bulky item removals and debris box rentals. Pricing is quote-based and not publicly disclosed. The company distributes services through door-to-door field collection routes managed by SMB/individual/consumer-facing personnel, with marketing executed locally via a website (northernrecycling.biz), a customer newsletter, and a Facebook page. No parent company, institutional investors, subsidiaries, or M&A activity are disclosed, and the company has no app, public APIs, or AI/ML capabilities referenced in available data.

Name

Northern Recycling and Waste Services

Legal name

Northern Recycling and Waste Services

Website

https://northernrecycling.biz

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Northern Recycling and Waste Services is a privately held recycling and waste hauler founded in 1981 that provides curbside collection, recycling, organics, bulky item pickup, and debris box rentals to residential and commercial customers in Paradise and Upper Ridge, California.

Ownership category

akta.pro rank

Product category

Waste Management and Recycling Services

NAICS

Solid Waste Collection (562111)

SIC

Refuse Systems (4953)

akta.pro primary industry

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)

akta.pro secondary industries

C&D Waste Collection, Hauling & Container Services (Roll-off/Dumpsters) (EUAIAHAA), Bulk Item & White Goods Collection (Bulky Waste) (BPALAAAD), Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ)

Keywords

• Curbside waste collection
• Recycling services
• Commercial waste hauling
• Organics composting
• Materials recovery

Headquarters

HQ city

Paradise

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain

Revenue model

1. Waste Collection Services: Residential and commercial waste collection services including curbside pickup, recycling, and organics collection. Revenue generated through recurring service fees for curbside collection and commercial collection services.
2. Special Services: Additional services including bulky item pickup and debris box rentals charged on a per-service basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Northern Recycling and Waste Services provides curbside collection of three waste streams (recycling, organics/compost, and landfill) to residential and commercial customers in the Paradise and Upper Ridge communities of California. The company also offers bulky item pickup, debris box rentals for construction and demolition, single-stream recycling, and a Flip the Lid cart inspection compliance program. Materials are processed at the sister company Napa Recycling & Composting Facility's Materials Recovery Facility.

Product overview

Northern Recycling and Waste Services provides integrated waste management services for Paradise and Upper Ridge residents and businesses. The company's core offering is curbside collection of three waste streams (recycling, organics/compost, and landfill) for residential and commercial customers. Additional services include bulky item pickup, debris box rentals, and a Flip the Lid cart inspection program for SB 1383 compliance. Materials are processed at the sister company Napa Recycling & Composting Facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Curbside Collection Services Residential curbside waste collection service providing three carts (recycling, organics/compost, and landfill) to single-family homes in the Paradise and Upper Ridge service area. Customers subscribe on a recurring monthly basis.
• Commercial Collection Services Waste collection services for commercial businesses, multi-family complexes, and construction/demolition operations, including mandatory commercial recycling and commercial organics recycling per California AB 1826.
• Bulky Item Pickup Special pickup service for large items that do not fit in regular curbside carts, available to residential and commercial customers on a per-service basis.
• Debris Boxes Roll-off debris box rentals for construction, demolition, and large cleanup projects. Available to both residential and commercial customers.
• Single Stream Recycling All-in-one recycling service where paper, plastic, metal, and glass are placed in a single blue cart and processed at the sister company's Materials Recovery Facility with sorting equipment and hand-sorting labor.

Quantifiable outcome

• Reduces organic waste disposal 50% by 2020 and 75% by 2025 per SB 1383
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Napa Recycling & Composting FacilitycoreTechnology or IntegrationSister company that processes all recyclable materials through their Materials Recovery Facility. They sort and process materials ensuring recyclables are properly recycled rather than going to landfill. Materials are sorted by their equipment and over 20 hand-sorters.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• CR&R Environmental Services: California-based waste and recycling company with strong organics/composting and three-stream curbside collection capabilities. Directly comparable operating model under SB 1383 and AB 1826 compliance, including organics processing infrastructure.
• Athens Services: Southern California integrated waste hauler offering residential and commercial curbside collection, recycling, organics, and roll-off services. Closely aligned service mix to Northern Recycling, operating under the same California regulatory mandates.
• Mt. Diablo Resource Recovery: Northern California-based recycling and solid waste collection provider operating MRF infrastructure and offering curbside residential/commercial collection. Comparable three-stream model and California compliance focus to Northern Recycling.
• GreenWaste Recovery: Northern California-based integrated waste hauler providing residential curbside collection, commercial recycling, organics, and C&D debris box services. Closely comparable service portfolio and California regulatory environment to Northern Recycling.
• Recology: Bay Area- and Northern California-based, employee-owned waste and recycling hauler operating MRFs and providing three-stream curbside collection. Strong geographic and service-line overlap with Northern Recycling, including MRF-integrated recycling similar to Northern's sister-company arrangement.
• EDCO Waste & Recycling: Southern California family-owned waste and recycling hauler providing residential curbside, commercial, and recycling services with materials recovery facilities. Comparable integrated collection-plus-MRF business model to Northern Recycling.

Emerging players

• Gilbert's Hauling Co. Smaller California-based local waste hauler offering residential and commercial collection plus roll-off services in foothill/rural communities. Comparable scale and customer profile to Northern Recycling's small-team, single-territory operating model.

Broad incumbents

• Waste Connections: Major U.S. solid waste operator with significant California footprint, providing residential, commercial, and roll-off collection services. Comparable service mix to Northern Recycling, particularly in secondary/rural markets in the West.
• Waste Management, Inc. Largest U.S. solid waste and recycling hauler offering residential curbside, commercial collection, and C&D roll-off services nationwide, including California. Direct overlap with Northern Recycling's three-stream curbside service and debris box offerings, but at vastly greater scale and geographic breadth.
• Republic Services: Second-largest U.S. waste and recycling company operating municipal, commercial, and C&D collection services across California. Overlaps with Northern Recycling's residential curbside, commercial, and roll-off lines as a broad national competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/northern.recycling.9
• Xx.com/NRWS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Recycling and Waste Services