Northern Recycling and Waste Services
Northern Recycling and Waste Services is a privately held recycling and waste hauler founded in 1981 that provides curbside collection, recycling, organics, bulky item pickup, and debris box rentals to residential and commercial customers in Paradise and Upper Ridge, California.
- Company typePrivate
- Founded1981
- HeadquartersParadise, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Northern Recycling and Waste Services does
Northern Recycling and Waste Services (NRWS) is a privately held recycling and solid waste management company founded in 1981 and headquartered at 920 American Way in Paradise, California. The company serves residential and commercial customers in the Paradise and Upper Ridge communities of rural Northern California with a direct-to-consumer field operations model, providing three-stream curbside collection (recycling, organics/compost, and landfill) plus bulky item pickup, debris box rentals, single-stream recycling, and a cart inspection program branded as Flip the Lid.
The underlying technical backbone is single-stream recycling in which paper, plastic, metal, and glass are commingled in one blue cart, with downstream sorting performed at the sister company Napa Recycling & Composting Facility's Materials Recovery Facility (MRF). The MRF deploys millions of dollars of sorting equipment supplemented by 20+ hand-sorters, and materials recovery is reinforced by a dedicated Town of Paradise Green Waste Facility (925 American Way) for organics and yard waste, plus a Guido's Recycling drop-off site. NRWS also operates a visual contamination-control workflow under the Flip the Lid program to ensure compliance with California's SB 1383 and AB 1826 organic waste mandates.
NRWS generates revenue through recurring monthly subscription fees for residential curbside collection and commercial pickup, supplemented by transaction-fee revenue from bulky item removals and debris box rentals. Pricing is quote-based and not publicly disclosed. The company distributes services through door-to-door field collection routes managed by SMB/individual/consumer-facing personnel, with marketing executed locally via a website (northernrecycling.biz), a customer newsletter, and a Facebook page. No parent company, institutional investors, subsidiaries, or M&A activity are disclosed, and the company has no app, public APIs, or AI/ML capabilities referenced in available data.
Northern Recycling and Waste Services firmographics
Firmographics- Name
- Northern Recycling and Waste Services
- Legal name
- Northern Recycling and Waste Services
- Website
- https://northernrecycling.biz
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Northern Recycling and Waste Services is a privately held recycling and waste hauler founded in 1981 that provides curbside collection, recycling, organics, bulky item pickup, and debris box rentals to residential and commercial customers in Paradise and Upper Ridge, California.
- Ownership category
- akta.pro rank
Northern Recycling and Waste Services industry classification
Industry- Product category
- Waste Management and Recycling Services
- NAICS
- Solid Waste Collection (562111)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)
- akta.pro secondary industries
- C&D Waste Collection, Hauling & Container Services (Roll-off/Dumpsters) (EUAIAHAA), Bulk Item & White Goods Collection (Bulky Waste) (BPALAAAD), Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ)
Keywords
Where Northern Recycling and Waste Services is headquartered
LocationHeadquarters
- HQ city
- Paradise
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Northern Recycling and Waste Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain
Revenue model
- Waste Collection Services: Residential and commercial waste collection services including curbside pickup, recycling, and organics collection. Revenue generated through recurring service fees for curbside collection and commercial collection services.
- Special Services: Additional services including bulky item pickup and debris box rentals charged on a per-service basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential curbside collection services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Northern Recycling and Waste Services product offering
Product offeringCore offering
Northern Recycling and Waste Services provides curbside collection of three waste streams (recycling, organics/compost, and landfill) to residential and commercial customers in the Paradise and Upper Ridge communities of California. The company also offers bulky item pickup, debris box rentals for construction and demolition, single-stream recycling, and a Flip the Lid cart inspection compliance program. Materials are processed at the sister company Napa Recycling & Composting Facility's Materials Recovery Facility.
Product overview
Northern Recycling and Waste Services provides integrated waste management services for Paradise and Upper Ridge residents and businesses. The company's core offering is curbside collection of three waste streams (recycling, organics/compost, and landfill) for residential and commercial customers. Additional services include bulky item pickup, debris box rentals, and a Flip the Lid cart inspection program for SB 1383 compliance. Materials are processed at the sister company Napa Recycling & Composting Facility.
Differentiator
Problem solved
Functional benefit
Products and services
- Curbside Collection Services Residential curbside waste collection service providing three carts (recycling, organics/compost, and landfill) to single-family homes in the Paradise and Upper Ridge service area. Customers subscribe on a recurring monthly basis.
- Commercial Collection Services Waste collection services for commercial businesses, multi-family complexes, and construction/demolition operations, including mandatory commercial recycling and commercial organics recycling per California AB 1826.
- Bulky Item Pickup Special pickup service for large items that do not fit in regular curbside carts, available to residential and commercial customers on a per-service basis.
- Debris Boxes Roll-off debris box rentals for construction, demolition, and large cleanup projects. Available to both residential and commercial customers.
- Single Stream Recycling All-in-one recycling service where paper, plastic, metal, and glass are placed in a single blue cart and processed at the sister company's Materials Recovery Facility with sorting equipment and hand-sorting labor.
Quantifiable outcome
- Reduces organic waste disposal 50% by 2020 and 75% by 2025 per SB 1383
- +1 more outcomes
Companies that use Northern Recycling and Waste Services
Customer profileSegments2 records
Ideal customer profiles2 records
Northern Recycling and Waste Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Northern Recycling and Waste Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Napa Recycling & Composting FacilitycoreSister company that processes all recyclable materials through their Materials Recovery Facility. They sort and process materials ensuring recyclables are properly recycled rather than going to landfill. Materials are sorted by their equipment and over 20 hand-sorters.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Northern Recycling and Waste Services competitors and assessment
Company assessmentRegional players
- CR&R Environmental Services: California-based waste and recycling company with strong organics/composting and three-stream curbside collection capabilities. Directly comparable operating model under SB 1383 and AB 1826 compliance, including organics processing infrastructure.
- Athens Services: Southern California integrated waste hauler offering residential and commercial curbside collection, recycling, organics, and roll-off services. Closely aligned service mix to Northern Recycling, operating under the same California regulatory mandates.
- Mt. Diablo Resource Recovery: Northern California-based recycling and solid waste collection provider operating MRF infrastructure and offering curbside residential/commercial collection. Comparable three-stream model and California compliance focus to Northern Recycling.
- GreenWaste Recovery: Northern California-based integrated waste hauler providing residential curbside collection, commercial recycling, organics, and C&D debris box services. Closely comparable service portfolio and California regulatory environment to Northern Recycling.
- Recology: Bay Area- and Northern California-based, employee-owned waste and recycling hauler operating MRFs and providing three-stream curbside collection. Strong geographic and service-line overlap with Northern Recycling, including MRF-integrated recycling similar to Northern's sister-company arrangement.
- EDCO Waste & Recycling: Southern California family-owned waste and recycling hauler providing residential curbside, commercial, and recycling services with materials recovery facilities. Comparable integrated collection-plus-MRF business model to Northern Recycling.
Emerging players
- Gilbert's Hauling Co. Smaller California-based local waste hauler offering residential and commercial collection plus roll-off services in foothill/rural communities. Comparable scale and customer profile to Northern Recycling's small-team, single-territory operating model.
Broad incumbents
- Waste Connections: Major U.S. solid waste operator with significant California footprint, providing residential, commercial, and roll-off collection services. Comparable service mix to Northern Recycling, particularly in secondary/rural markets in the West.
- Waste Management, Inc. Largest U.S. solid waste and recycling hauler offering residential curbside, commercial collection, and C&D roll-off services nationwide, including California. Direct overlap with Northern Recycling's three-stream curbside service and debris box offerings, but at vastly greater scale and geographic breadth.
- Republic Services: Second-largest U.S. waste and recycling company operating municipal, commercial, and C&D collection services across California. Overlaps with Northern Recycling's residential curbside, commercial, and roll-off lines as a broad national competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Northern Recycling and Waste Services social profiles
Digital presenceNorthern Recycling and Waste Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Recycling and Waste Services leadership team
Management profileNumber of profiles
Northern Recycling and Waste Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Recycling and Waste Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Recycling and Waste Services
What does Northern Recycling and Waste Services do?
Northern Recycling and Waste Services provides curbside collection of three waste streams (recycling, organics/compost, and landfill) to residential and commercial customers in the Paradise and Upper Ridge communities of California. The company also offers bulky item pickup, debris box rentals for construction and demolition, single-stream recycling, and a Flip the Lid cart inspection compliance program. Materials are processed at the sister company Napa Recycling & Composting Facility's Materials Recovery Facility.
Is Northern Recycling and Waste Services a public or private company?
Northern Recycling and Waste Services is a private company. It is classified as unknown and is currently operating.
When was Northern Recycling and Waste Services founded?
Northern Recycling and Waste Services was founded in 1981. It employs 1 to 10 people.
Where is Northern Recycling and Waste Services based?
Northern Recycling and Waste Services is headquartered in Paradise, United States, in the North America region.
How does Northern Recycling and Waste Services make money?
Two revenue lines are on record. Waste Collection Services are the primary driver. The others are special Services.
Who are Northern Recycling and Waste Services's main competitors?
Regional players on record are CR&R Environmental Services, Athens Services, Mt. Diablo Resource Recovery, GreenWaste Recovery, Recology and EDCO Waste & Recycling. Gilbert's Hauling Co. is listed as an emerging player. Broad incumbents are Waste Connections, Waste Management, Inc. and Republic Services.
Does Northern Recycling and Waste Services have an API?
No public API is recorded for Northern Recycling and Waste Services.
What industry is Northern Recycling and Waste Services in?
Northern Recycling and Waste Services's product category is Waste Management and Recycling Services. Its primary akta.pro industry code is EUAIAGAA, Commercial & Office Waste Collection (Non-hazardous), with a secondary code of EUAIAHAA, C&D Waste Collection, Hauling & Container Services (Roll-off/Dumpsters). Its NAICS code is 562111 and its SIC code is 4953.