SixthDivision
SixthDivision is a private marketing automation consulting firm that sells a proprietary "Fully Automatic Operating System" methodology to service-based businesses doing $10k–$1M/month, delivered through a 90-day Academy program and an ongoing Lab membership.
- Company typePrivate
- Founded2010
- HeadquartersChandler, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SixthDivision does
SixthDivision, LLC is a private, founder-led marketing and business automation consulting firm based in Chandler, Arizona, that sells a codified methodology called the "Fully Automatic Operating System" to service-based small and mid-sized businesses. The company's offer is built around a portfolio of programs: The Academy, a 90-day done-with-you private group program (priced at $5,000 paid in full or three payments of $2,000) that teaches the methodology and helps clients install at least two working automation plays; The Lab, an ongoing coaching and community membership at $1,000/month or $10,000/year with a 12-month minimum commitment; The Accelerator, a done-for-you implementation alternative; and MasterCamp, a two-day intensive bootcamp. The target customer is a service-based business with a consultative sales process (coaches, consultants, advisors, attorneys, practices) generating $10,000 to $1,000,000 per month, and the company explicitly excludes heavy e-commerce and very small operators from its fit criteria.
The underlying technology is not a software product but a structured implementation methodology composed of named frameworks: The Floor (client journey automation), Assembly Line (launch processes), Tidy Tech (CRM organization), The Office (idea execution), Clarity Engine (organizing thinking), and Decision Cards (performance diagnosis). The company also curates a recommended software ecosystem (ListDefender, PlusThis, Slottable, TagGenie) on its website, positioning itself as a stack advisor in addition to a service provider.
The business model is a hybrid of prepaid subscription and professional services, with the Academy recognized as prepaid subscription revenue and The Lab as recurring membership revenue with a 12-month minimum. Go-to-market is consultative and sales-led, with a mandatory "Game Plan" discovery call before enrollment, layered with community-led referrals and high-visibility testimonials (Daymond John, Frank Kern, JJ Virgin, Mari Smith, Laila Ali). The firm is bootstrapped with no disclosed external funding and a small team (11–50 employees) led by co-founders Brad Martineau, Dave Lee, and technical co-founder Todd Stoker.
SixthDivision firmographics
Firmographics- Name
- SixthDivision
- Legal name
- SixthDivision, LLC
- Website
- https://sixthdivision.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SixthDivision is a private marketing automation consulting firm that sells a proprietary "Fully Automatic Operating System" methodology to service-based businesses doing $10k–$1M/month, delivered through a 90-day Academy program and an ongoing Lab membership.
- Ownership category
- akta.pro rank
SixthDivision industry classification
Industry- Product category
- Business Automation Consulting & Training
- NAICS
- Computer Training (611420), Professional and Management Development Training (61143), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE)
- akta.pro secondary industries
- Custom Corporate IT Training & Upskilling Programs (BPAEANAB), Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)
Keywords
Where SixthDivision is headquartered
LocationHeadquarters
- HQ city
- Chandler
- HQ country
- United States
- HQ region
- North America
Markets served
SixthDivision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- The Academy Program: A 90-day private group program teaching the Fully Automatic methodology. Includes kickoff call, courses, twice-weekly coaching calls, community forum, and 1-on-1 wrap-up call. Revenue recognized upfront as prepaid subscription.
- The Lab Membership: Ongoing monthly or annual membership providing continued coaching, community support, and system maintenance after Academy completion. Includes Academy access. Requires 12-month minimum commitment.
- The Accelerator: Done-for-you service option mentioned as an alternative to the Academy for clients wanting something built for them rather than done-with-them.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | The Academy - 90-day done-with-you program |
| Subscription | Monthly | The Lab - Ongoing membership |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
SixthDivision product offering
Product offeringCore offering
SixthDivision is a marketing automation consulting and training company that helps service-based businesses install a proprietary "Fully Automatic Operating System" across their entire client journey. The company delivers its methodology through a 90-day done-with-you group program (The Academy), an ongoing coaching membership (The Lab), a done-for-you implementation service (The Accelerator), and intensive bootcamps (MasterCamp). Core deliverables include organized CRMs, automated lead-to-client journeys, and operational systems that do not depend on a single tech person.
Product overview
SixthDivision is a business automation consulting and training company offering a portfolio of programs centered on its proprietary Fully Automatic Operating System methodology. The core offerings are The Academy (a 90-day done-with-you program teaching the methodology and installing working automation plays) and The Lab (ongoing coaching membership for continued building). Additional offerings include The Accelerator (done-for-you service) and MasterCamp (intensive bootcamp event). The company is not a software vendor; it provides consulting, training, and implementation support to help service-based businesses organize their tech stacks and automate their client journeys.
Differentiator
Problem solved
Functional benefit
Products and services
- The Academy A 90-day private group program in which service-based business owners and their tech persons learn the Fully Automatic methodology and install at least two working automation plays in their business. Includes a 1-on-1 kickoff call, the Academy and Experience Formulas courses, twice-weekly group coaching calls, a 24/7 community forum and support, and a 1-on-1 wrap-up call plus 90 days of Lab access. Priced at 3 payments of $2,000 or $5,000 paid in full.
- The Lab An ongoing membership providing twice-weekly group coaching calls and a 24/7 community forum for businesses that continue building and growing after completing The Academy. New members also receive Academy access. Priced at $1,000/month or $10,000/year with a 12-month minimum commitment.
- The Accelerator A done-for-you service option offered as an alternative to The Academy's done-with-you approach, for clients who want their automation systems built for them by the SixthDivision team rather than installed alongside them.
- MasterCamp An intensive two-day in-person or online bootcamp where businesses work with the SixthDivision team to implement automation strategies and campaigns in a concentrated format.
Quantifiable outcome
- 2,000+ businesses freed from tech chaos
- +4 more outcomes
Companies that use SixthDivision
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
SixthDivision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SixthDivision partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- ListDefenderminorSoftware tool listed under 'Software' section on SixthDivision website. Appears to be a recommended tool in their ecosystem.
- PlusThisminorSoftware tool listed under 'Software' section on SixthDivision website. Appears to be a recommended tool in their ecosystem.
- SlottableminorSoftware tool listed under 'Software' section on SixthDivision website. Appears to be a recommended tool in their ecosystem.
- TagGenieminorSoftware tool listed under 'Software' section on SixthDivision website. Appears to be a recommended tool in their ecosystem.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
SixthDivision competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SixthDivision social profiles
Digital presenceSixthDivision financial estimates
Financial estimateRevenue estimate
Valuation estimate
SixthDivision leadership team
Management profileNumber of profiles
Profiles8 records
SixthDivision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SixthDivision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SixthDivision
What does SixthDivision do?
SixthDivision is a marketing automation consulting and training company that helps service-based businesses install a proprietary "Fully Automatic Operating System" across their entire client journey. The company delivers its methodology through a 90-day done-with-you group program (The Academy), an ongoing coaching membership (The Lab), a done-for-you implementation service (The Accelerator), and intensive bootcamps (MasterCamp). Core deliverables include organized CRMs, automated lead-to-client journeys, and operational systems that do not depend on a single tech person.
Is SixthDivision a public or private company?
SixthDivision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SixthDivision founded?
SixthDivision was founded in 2010. It employs 11 to 50 people.
Where is SixthDivision based?
SixthDivision is headquartered in Chandler, United States, in the North America region.
How does SixthDivision make money?
Three revenue lines are on record. The Academy Program is the primary driver. The others are the Lab Membership and the Accelerator.
Does SixthDivision have an API?
No public API is recorded for SixthDivision.
What industry is SixthDivision in?
SixthDivision's product category is Business Automation Consulting & Training. Its primary akta.pro industry code is EDAAAEAE, Digital Skills & Tech Upskilling (Noncredit), with a secondary code of BPAEANAB, Custom Corporate IT Training & Upskilling Programs. Its NAICS code is 611420 and its SIC code is 7370.