What Plusthis does

PlusThis is a web-hosted SaaS campaign toolkit that operates as an add-on layer for marketing automation platforms. Founded in 2011 by Dave Lee (formerly of Infusionsoft, where he grew revenue from $600k to $17M+ in recurring revenue) and headquartered in Gilbert, Arizona, the company provides 50+ individual campaign tools — Smart Links, Countdown Timers, Video Triggers, SMS Sequences, Scarcity Triggers, Date Calculator, Decision Maker, webinar and scheduling connectors — that extend the native capabilities of Keap/Infusionsoft, ActiveCampaign, HubSpot, Ontraport, Drip, and HighLevel. The architecture is built on a common trigger URL and webhook framework that pushes actions into the customer's existing CRM, allowing marketers to deploy advanced campaigns (evergreen offers, retargeting, video engagement scoring, signup flows) without writing code or hiring developers.

The business model is a tiered SaaS subscription with monthly and annual billing (approximately two months free on annual plans) and a 14-day free trial. Individual plans price from Starter through Pro ($57.50/mo annually) to Max, while a separate agency pricing ladder ranges from $32.50/mo to $3,399.17/mo annually, scaling by sub-account count and tool-run volume. A supplementary referral partner program pays 25% recurring monthly commissions for the customer's lifetime. Go-to-market is hybrid: a self-serve product-led funnel on the website, a HighLevel marketplace listing for agency buyers, certified partner consultants (4Spot Marketing, SixthDivision), and a community-led layer through a Facebook user group and feature voting system. The company targets SMBs and marketing agencies as primary segments, with secondary verticals in real estate, fitness, financial services, medical services, eCommerce, and coaches/speakers. The firm is bootstrapped, founder-owned, with a disclosed four-person leadership team and no external venture or private equity funding.

Name

Plusthis

Legal name

PlusThis LLC

Website

https://plusthis.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

PlusThis is a bootstrapped SaaS company offering 50+ no-code campaign add-on tools that extend the capabilities of marketing automation platforms such as Keap, ActiveCampaign, HubSpot, and HighLevel, primarily serving SMB marketers and marketing agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Individual Plans: Monthly or annual subscription with tiered plans based on number of active tools and tool runs. Plans include Starter, Pro, and Max tiers for small businesses using marketing automation platforms.
2. SaaS Subscription - Agency Plans: Tiered agency pricing for HighLevel agencies with sub-account limits and tool run quotas. Ranges from Agency Starter (5-10 sub-accounts, 1K-2K tool runs) to Agency Max (unlimited sub-accounts, 5K to 2M tool runs). Annual billing provides 2 months free.
3. Affiliate/Referral Commissions: Referral partners earn 25% recurring monthly commission for life on referred users. Commissions paid monthly with $100 minimum payout threshold and eligibility requirements of at least one active referred account in 6 months or $500 in monthly recurring revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

PlusThis is a web-hosted SaaS campaign toolkit that provides 50+ add-on tools designed to extend the capabilities of marketing automation platforms such as Keap/Infusionsoft, ActiveCampaign, HubSpot, Ontraport, Drip, and HighLevel. The tools operate via trigger URLs, webhooks, and HTTP posts to automate marketing workflows without requiring code or developer involvement. PlusThis sells tiered monthly and annual subscriptions to small businesses, marketers, and agencies seeking to fill functional gaps in their existing marketing automation stack.

Product overview

PlusThis is a web-hosted campaign toolkit that functions as an add-on to existing marketing automation platforms (Keap, ActiveCampaign, HubSpot, Drip, Ontraport, and HighLevel). Rather than a single unified product, it offers a collection of 40+ individual tools including SMS tools (SMS Sequences, Send SMS Message), Smart Links, Video Triggers, Countdown Timer, Date Calculator, webinar integrations (Zoom Webinar Connection, GoToWebinar Connection, WebinarJam Connection, EverWebinar Connection), Calendly Connection, Acuity Connection, DocuSign Connection, Facebook Audience Triggers, Facebook Lead Triggers, Page Triggers, Contact Locator, Typeform Connection, SurveyMonkey Connection, Slack Connection, and list management tools (Contact Creator, Contact Nuker, Segment List). All tools share a common architecture of trigger URLs and HTTP posts that connect to the user's existing marketing automation platform. The product is marketed as requiring no code or developers to implement.

Differentiator

Problem solved

Functional benefit

Products and services

• PlusThis Campaign Toolkit A web-hosted SaaS campaign toolkit providing 50+ add-on tools that extend marketing automation platforms such as Keap, ActiveCampaign, HubSpot, Ontraport, Drip, and HighLevel. Designed for marketers with no code required.
• SMS Sequences Builds text message sequences with two-way messaging, conditional responses, text-to-opt-in, consultation confirmations, and automated replies based on contact responses.
• Smart Links Creates dynamic links or forms that route contacts to different pages based on tags, field values, email opt-status, dates, and tag scarcity.
• Video Triggers Tracks video engagement and applies tags based on watch duration across Wistia, YouTube, Vidalytics, and Vimeo, with cue point and threshold support.
• Countdown Timer Creates evergreen or fixed-date countdown timers for emails, landing pages, and order forms with redirect functionality on deadline expiry.
• Zoom Webinar Connection Connects Zoom Webinar to the marketing CRM to register guests, send reminders, segment attendees and non-attendees, and store join links.
• WebinarJam Connection Registers contacts for WebinarJam webinars and stores join and replay links in custom fields for CRM automation.
• GoToWebinar Connection Connects GoToWebinar to the CRM for guest registration, reminders, attendee segmentation, and built-in reporting.
• Calendly Connection Connects Calendly scheduling events to the marketing CRM and automates follow-up based on scheduling, attendance, reschedules, and cancellations.
• DocuSign Connection Automates document collection and signing through DocuSign with CRM triggers based on signature collection, opens, and declines.
• Facebook Audience Triggers Automatically syncs contacts with Facebook Custom Audiences for retargeting based on campaign progression.
• Acuity Connection Connects Acuity scheduling events to the CRM, storing contact info and automating follow-up based on appointment actions.
• Typeform Connection Connects Typeform surveys to the marketing CRM, storing results and applying tags based on answers.
• HighLevel Agency Plans Dedicated pricing and tool packages for HighLevel agencies, ranging from Agency Starter to Agency Max with sub-account management, tool run quotas, and priority support.
• Referral Partner Program Affiliate program offering 25% monthly recurring commission for referring new customers to PlusThis, with a $100 minimum payout threshold.

Quantifiable outcome

• User generated over 6 figures in online sales using PlusThis
• +4 more outcomes

Named customers19 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature17 records

Partnerships

26 partnerships are on record, tiered core and general.

• 4Spot MarketingcoreChannel Partner/ Reseller/ DistributorCertified Partner of Keap and PlusThis for nearly 10 years. Provides free consultations to help people maximize their Keap system. Creates campaign templates and provides implementation support.
• SixthDivisioncoreImplementation/ SI/ Consulting PartnerProfessional Keap Max Classic (formerly Infusionsoft) consultants who optimize CRM configuration to automate marketing and sales operations. Helps organizations become lean selling machines.
• HighLevelcoreTechnology or IntegrationPlusThis is now available on HighLevel platform with dedicated agency plans. Provides 18+ HighLevel addons including Calendly Connection, Zoom integrations, Video Triggers, Smart Links, and more.
• Keap/InfusionsoftcoreTechnology or IntegrationPrimary integration platform for PlusThis. Many tools built specifically for Keap. User testimonials emphasize Keap as core platform with PlusThis as essential add-on.
• ActiveCampaigncoreTechnology or IntegrationMajor integration platform for PlusThis. Supports full suite of tools including webinar connections, Calendly, Zoom, and more.
• ZoomcoreTechnology or IntegrationMultiple integrations: Zoom Webinar Connection, Zoom Meeting Creator, Zoom Group Meeting Connection. Registers guests, sends reminders, segments attendees for automation.
• GoToWebinarcoreTechnology or IntegrationGoToWebinar Connection integration for webinar automation. Registers guests, sends reminders, segments attendees and non-attendees.
• CalendlycoreTechnology or IntegrationCalendly Connection integrates scheduling with CRM. Automates follow-up based on scheduling, attendance, reschedules, and cancellations.
• FacebookcoreTechnology or IntegrationFacebook Audience Triggers and Facebook Lead Triggers for retargeting and lead import. Syncs contacts with Custom Audiences automatically.
• DocuSigncoreTechnology or IntegrationDocuSign Connection automates document collection and signing. Trigger automation based on signature collection, opens, and declines.
• TwiliocoreTechnology or IntegrationUsed for SMS text and voice broadcast messaging. EULA requires compliance with Twilio terms of service.
• StripecoreTechnology or IntegrationCredit card payment processing. Card information passed through directly to Stripe for security - not stored by PlusThis.
• WistiacoreTechnology or IntegrationVideo hosting platform supported by Video Triggers for engagement tracking based on watch time.
• TypeformcoreTechnology or IntegrationTypeform Connection integrates surveys with CRM, storing results and applying tags based on answers.
• SurveyMonkeycoreTechnology or IntegrationSurveyMonkey Connection links surveys to CRM, automatically adding contacts and storing results.
• AcuitycoreTechnology or IntegrationAcuity Connection integrates scheduling events with CRM for automated follow-up based on appointments.
• WebinarJamcoreTechnology or IntegrationWebinarJam Connection registers people for webinars and stores join links for CRM automation.
• EverWebinarcoreTechnology or IntegrationEverWebinar Connection registers and stores contacts for evergreen webinar events with CRM.
• DripcoreTechnology or IntegrationMarketing automation platform integrated with PlusThis for workflow automation.
• OntraportcoreTechnology or IntegrationMarketing automation and CRM platform integrated with PlusThis for extended functionality.
• HubSpotcoreTechnology or IntegrationCRM platform integrated with PlusThis including DocuSign Connection for document automation.
• YouTubegeneralTechnology or IntegrationVideo hosting platform supported by Video Triggers for engagement tracking.
• VimeogeneralTechnology or IntegrationVideo hosting platform supported by Video Triggers for engagement tracking.
• VidalyticsgeneralTechnology or IntegrationVideo hosting platform supported by Video Triggers for engagement tracking.
• Google DrivegeneralTechnology or IntegrationGoogle Drive Uploader automates file organization from leads and customers.
• SlackgeneralTechnology or IntegrationSlack Connection sends dynamic notifications to specified channels with customized criteria.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Deadline Funnel: Direct competitor for PlusThis's Countdown Timer and Scarcity Triggers. Deadline Funnel provides evergreen scarcity and deadline-based campaign tools for marketers using Keap, ActiveCampaign, and similar CRMs - precisely overlapping PlusThis's functionality.
• ClickFunnels: All-in-one funnel-building and marketing automation platform targeting small businesses and infopreneurs. Competes with PlusThis's landing page, smart link, and conversion tooling, although as a broader unified platform rather than a CRM-add-on toolkit.
• ConvertBox: Dynamic opt-in form and on-site personalization tool that competes with PlusThis's Smart Links and Page Triggers. Targets the same SMB marketer audience using Keap-style CRMs.
• ThriveCart: Shopping cart and checkout automation platform with native funnel and offer features. Competes with PlusThis's order-form, scarcity, and conversion tools for SMBs selling digital products through marketing automation.
• OptinMonster: Lead capture and on-site conversion toolkit that overlaps PlusThis's Page Triggers, Action Links, and Smart Links. Targets the same small business marketer segment.

Broad incumbents

• Kartra: All-in-one platform for email marketing, funnels, video, and automation. Operates in the same SMB infomarketing segment but bundles most tooling natively rather than sitting as an add-on to Keap or HighLevel.
• ActiveCampaign: Major CRM and marketing automation platform that PlusThis integrates with. As PlusThis adds native automation and CRM features, ActiveCampaign competes head-on with its add-on tier.
• HubSpot: Large CRM/marketing platform that PlusThis integrates with via DocuSign and other connectors. HubSpot's expanding native automation could reduce the need for PlusThis add-ons among its customers.
• GoHighLevel: Agency-focused marketing automation platform where PlusThis now distributes add-ons. As HighLevel ships more native campaign tools, it competes directly with PlusThis's agency-tier offerings.

Emerging players

• Proof: Social proof and conversion optimization platform that integrates with marketing CRMs. Provides overlapping capabilities around personalization and urgency on landing pages, similar to Smart Links and Scarcity Triggers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/811343725566447
• Xx.com/myplusthis
• LinkedInlinkedin.com/company/plusthis

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plusthis