What Grupa ZPR Media does

Grupa ZPR Media is Poland's largest privately held multimedia media group, headquartered in Warsaw and operating a diversified portfolio of 37+ media brands and operating subsidiaries across radio broadcasting, internet publishing, print, television production, events, book/music publishing, and ISP services. Its core assets include five national radio station networks (Radio ESKA, ESKA2, ESKA ROCK, VOX FM, and PLUS), major internet portals (SE.PL, ESKA.PL, Murator.pl, PoradnikZdrowie.pl, MjakMama.pl), the Super Express daily newspaper, and the Murator architecture and home design titles. The group also operates in-house TV and film production capabilities through ZPR Media Film & TV, Studio TV ZPR Media, and Veles Productions; market research through the Instytut Badań Pollster; book publishing via Wydawnictwo Harde; the SAYHi music label; and event franchises such as Złoty Laur Super Biznesu and Warszawskie Targi Obronne. Subsidiary Supermedia provides cable TV, IPTV, mobile TV, broadband internet (up to 1000 Mb/s), and fixed-line telephone services in Warsaw, augmented by the SupermediaGO streaming application.

The company's revenue model is advertising-led across three media formats — internet display, radio spots, and print — sold through dedicated advertising sales offices with custom-priced cross-media packages enabling 360-degree campaigns for B2B advertisers and agencies. Secondary revenue streams include professional services (TV/commercial production, studio rental, content marketing, event organization), subscription/recurring revenue from Supermedia's telecom bundle, and licensing/royalties from book and music publishing (Wydawnictwo Harde, SAYHi). Customer segments split between Polish B2B advertisers requiring broad, multi-channel domestic reach and Polish B2C consumers consuming news, music, lifestyle, health, parenting, and home/design content across the group's owned properties. Pricing is not publicly disclosed; sales are handled directly through specialized media-type sales offices with multi-year advertising contracts. Operationally, the holding spans national reach (radio and internet portals) and Warsaw-centric operations (Supermedia ISP, headquarters at ul. Jubilerska 10), with TIME S.A. — a key internet-operating subsidiary — listed on the Warsaw Stock Exchange as a public S.A. Despite a leadership transition at TIME S.A. in June 2026, the group continues active operations across all media formats and reports no external parent ownership.

Name

Grupa ZPR Media

Legal name

Grupa ZPR Media

Website

https://grupazpr.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupa ZPR Media is Poland's largest privately held multimedia media group, operating five national radio networks, 40+ internet portals and print titles, in-house TV production, events, book/music publishing, and a Warsaw-based ISP/IPTV subsidiary (Supermedia), serving Polish consumers with content and B2B advertisers with cross-media campaigns.

Ownership category

akta.pro rank

Product category

Multimedia Media & Advertising Services

NAICS

Radio Broadcasting Stations (516110), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (541830)

SIC

Radio Broadcasting Stations (4832), Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Radio Program Syndication (Talk, Music, Sports) (MPABAMAE)

akta.pro secondary industries

General Entertainment SVOD Platforms (MPACAAAA), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Multimedia media services
• Radio broadcasting networks
• Digital advertising network
• Television commercial production
• Marketing research services

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Advertising Revenue (Internet, Radio, Print): The group's primary revenue driver is advertising sales across its owned internet portals, five radio station networks (Radio ESKA, Radio ESKA2, Radio ESKA ROCK, Radio VOX FM, Radio PLUS), and print publications including Super Express newspaper and Murator magazine titles. Cross-media advertising packages allow clients to run coordinated campaigns across multiple media types.
2. TV and Commercial Production: Revenue from in-house TV and commercial production services via Studio TV ZPR Media, ZPR Media Film & TV, and VELES Productions, including studio rental and digital distribution.
3. B2B Services: Services for business clients include radio and internet ad brokerage, content marketing, multimedia content production, marketing research (Instytut Badań Pollster), campaign optimization tools, and Supermedia ISP/television services for business.
4. Event Organization: Revenue from organizing events including concerts, conferences, trainings, award shows (Złoty Laur Super Biznesu, Debaty z Super Biznesem), Życie w Architekturze, and Warsaw Arms Fair (Warszawskie Targi Obronne).
5. Books and Phonography: Book publishing through Wydawnictwo Harde and SAYHi music label.
6. Telecommunications / ISP Services (Supermedia): Supermedia Sp. z o.o., a subsidiary, generates revenue from cable TV, IPTV, mobile TV, fixed-line telephone, and broadband internet services up to 1000 Mb/s in Warsaw.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Grupa ZPR Media is Poland's most multimedia media group, operating a unified platform across internet portals, five national radio station networks, print publications, in-house TV and commercial production, B2B services including marketing research and content production, event organization, and book publishing. The group sells cross-media advertising packages and 360-degree marketing campaigns to business clients, while distributing content to Polish consumers across all media formats. Subsidiary Supermedia provides cable TV, IPTV, broadband internet up to 1000 Mb/s, and telephone services.

Product overview

Grupa ZPR Media is Poland's most multimedia media group, operating as a unified platform across multiple media channels including the internet, radio, press, television production, events, and books. The portfolio consists of over 40 distinct brands and sub-products organized into complementary segments: (1) Internet properties including news portals (SUPER EXPRESS, Super Biznes), entertainment sites (ESKA.PL, ESKAROCK.PL), architecture/home sites (MURATOR.PL, URZADZAMY.PL), health portals (PORADNIKZDROWIE.PL, MJAKMAMA.PL), and classifieds (Hale Przemysłowe, Obiekty Komercyjne, Obiekty Mieszkalne); (2) Radio networks including RADIO ESKA, Radio ESKA2, RADIO ESKA ROCK, RADIO VOX FM, and RADIO PLUS; (3) Press publications including the SUPER EXPRESS daily newspaper and MURATOR magazine; (4) Television and commercial production through ZPR Media Film & TV, Studio TV ZPR Media, and VELES Productions; (5) Business services including Pollster (marketing research), IDMnet, and Supermedia (ISP with cable TV, IPTV, and broadband up to 1000 Mb/s); (6) Events including Złoty Laur Super Biznesu and Warszawskie Targi Obronne; and (7) Book publishing through Wydawnictwo Harde and SAYHi. The group also offers cross-media advertising solutions and 360-degree marketing campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Radio ESKA: Radio network broadcasting entertainment and music content
• Radio ESKA2
• Radio ESKA ROCK
• Radio VOX FM
• Radio PLUS
• SUPER EXPRESS
• Super Biznes
• ESKA.PL
• MURATOR
• MURATOR.PL
• MURATORPLUS.PL
• URZADZAMY.PL
• PORADNIKZDROWIE.PL
• MJAKMAMA.PL
• ZPR Media Film & TV
• Studio TV ZPR Media
• VELES Productions
• Pollster
• IDMnet
• Supermedia
• SupermediaGO
• Wydawnictwo Harde
• SAYHi
• Złoty Laur Super Biznesu
• Debaty z Super Biznesem
• Życie w Architekturze
• Warszawskie Targi Obronne
• Architektura.murator
• Architektura.MURATOR.PL
• Murator Projekty
• Hale Przemysłowe
• Obiekty Komercyjne
• Obiekty Mieszkalne
• Beszamel.pl
• Portal Obronny
• VIBE FM
• ESKAROCK.PL
• Radioplus.pl
• Voxfm.pl
• dwa.eska.pl

Products and services

• Internet Advertising Network and Cross-Media Campaigns (Internet i Akcje crossmediowe) One of Poland's largest internet advertising networks offering cross-media campaign capabilities. The network allows business clients to place digital display ads and run coordinated campaigns across the group's owned internet portals including ESKA.PL, SE.PL, Murator.pl, Poradnik Zdrowie, and others, combined with digital ad brokerage across partner inventory.
• Radio Advertising and Cross-Media Campaigns (Radio i Akcje crossmediowe) National and local radio advertising sold across the group's five radio station networks: Radio ESKA, Radio ESKA2, Radio ESKA ROCK, Radio VOX FM, and Radio PLUS. Offered as standalone radio ad buys or as part of cross-media campaign packages combining radio with internet and print.
• Print Advertising and Cross-Media Campaigns (Prasa i Akcje crossmediowe) Print advertising in the group's publications including the Super Express daily newspaper and Murator magazine titles, with cross-media campaign capabilities that combine print with internet and radio ad placements for integrated multi-channel campaigns.
• Television and Commercial Production (Produkcja Telewizyjna i Komercjyna) Full-service television and commercial production services delivered through Studio TV ZPR Media (in-house studio with equipment rental), ZPR Media Film & TV, and VELES Productions. Services include TV program production, commercial production, and digital distribution for business clients.
• Business Services (Usługi dla biznesu) Comprehensive B2B services for business clients including radio and internet ad brokerage, content marketing, multimedia content production, marketing research (via Instytut Badań Pollster), campaign optimization tools, and digital media business services (via IDMnet).
• Book Publishing (Książki) In-house book publishing house operated under the Wydawnictwo Harde brand, producing books and audiobooks for the Polish market.
• Supermedia ISP and Television Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Accorp Sp. z o.o.minorOthersListed as a trusted partner of the Pollster research institute within the ZPR Media Group ecosystem. Operates under the ZPR Media Group umbrella.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bauer Media Group: European multi-platform media group with leading positions in magazine publishing, radio, digital, and printing services. Comparable in cross-format portfolio strategy and Central/Eastern European market exposure.
• Telewizja Polsat (Polsat Group): Poland's largest private TV broadcaster and a Cyfrowy Polsat media/telecom conglomerate. Competes for ad budgets and audience attention with ZPR's TV production, radio, and online assets as part of a broader media-telecom platform.
• Axel Springer SE: Major German and European digital media and classifieds group with significant Polish operations through Ringier Axel Springer. Operates competing news, classifieds, and portal brands that overlap with ZPR's portfolio.
• TVN Group (Warner Bros. Discovery): Major Polish commercial broadcaster and online news operator within the Warner Bros. Discovery portfolio, including TVN24, player.pl, and news websites. Competes for ad budgets and audience share with ZPR's TV production and news assets.

Direct peers

• Ringier Axel Springer Polska: Polish arm of the Ringier Axel Springer media joint venture, publishing Fakt, Newsweek Polska, Onet.pl, Business Insider Polska, and other major titles. Directly competes with ZPR's national newspaper Super Express and internet portals.
• Eurozet: Major Polish commercial radio network operator (Radio ZET, Antyradio, Chillizet, Meloradio) plus podcast and event operations. Directly comparable to ZPR's radio-network franchise and a key competitor in Polish radio ad sales.
• Wirtualna Polska Holding: Polish-listed internet media and advertising network operating leading portals (WP.pl, o2.pl), email, and home-grown content verticals. Closest pure-play digital publishing and ad-network peer in Poland.
• Agora S.A. Polish listed media holding operating Gazeta Wyborcza daily, TOK FM radio, internet portals (e.g., Gazeta.pl), cinema, and outdoor advertising. Most direct multi-platform peer in Poland, with comparable mix of press, radio, internet, and B2B services.
• Frédéricfillon / RMF FM (Grupa RMF): Poland's leading commercial radio network (RMF FM) plus RMF MAXX and internet properties; owned by Bauer Media. Directly comparable radio-network competitor and a major force in the Polish radio ad market.

Regional players

• Czech Media Invest: Central European media holding operating newspapers, magazines, radio, and TV assets across Czechia, Slovakia, and other CEE markets. Comparable in multi-platform CEE media model but in a different country footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa ZPR Media