SmileTutor
- Company typePrivate
- Founded2014
- HeadquartersJurong West, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
SmileTutor firmographics
Firmographics- Name
- SmileTutor
- Legal name
- SmileTutor Pte Ltd
- Website
- https://smiletutor.sg
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SmileTutor industry classification
Industry- Product category
- Home Tuition Agency Services
- NAICS
- Educational Support Services (611710), Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Peer-to-Peer & Student Mentor Tutoring Platforms (EDANAGAK)
- akta.pro secondary industries
- Academic Tutoring Services (Subject-Specific & General) (EDAJALAA), Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC), College-Level Core Subject Tutoring (Gen Ed: Math, Writing, Sciences, Humanities) (EDANAAAJ)
Keywords
Where SmileTutor is headquartered
LocationHeadquarters
- HQ city
- Jurong West
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
SmileTutor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Agency Commission on Tutoring Fees: SmileTutor earns commission by collecting a portion of the first month's tutoring fees from tutors. Clients pay only for lessons conducted with no upfront agency fee. Commission is typically 50% of the first month's fees, collected via the tutor's earnings. GST of 9% is applied to the commission. After the initial period, clients pay tutors directly for subsequent lessons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Part-Time Tutors: Lower Secondary $30–40/hr; Upper Secondary $30–45/hr; JC $50–65/hr; IB PYP $35–45/hr; IB MYP $40–55/hr; IB Diploma $55–70/hr; IGCSE $35–65/hr; Diploma/Tertiary $60–70/hr |
| Unit Pricing | Pay-as-you-go | Full-Time Tutors: Lower Secondary $45–50/hr; Upper Secondary $45–60/hr; JC $55–90/hr; IB PYP $45–55/hr; IB MYP $55–80/hr; IB Diploma $70–100/hr; IGCSE $50–90/hr; Diploma/Tertiary $80–120/hr |
| Unit Pricing | Pay-as-you-go | School Teachers (MOE/Private/International): Lower Secondary $60–85/hr; Upper Secondary $65–95/hr; JC $100–130/hr |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
SmileTutor product offering
Product offeringCore offering
SmileTutor is a Singapore home tuition agency that matches parents and students with private tutors from a database of 50,000+ tutors across all subjects and academic levels (Kindergarten through University, including PSLE, O-Level, N-Level, A-Level, IB, IP, IGCSE, and tertiary). Clients submit tutor requests via website, phone, or WhatsApp; 20+ Tuition Coordinators manually curate and return tutor recommendations within 24 hours under a 100% match guarantee. SmileTutor also offers an online tuition format for remote video-based tutoring sessions.
Product overview
SmileTutor is a Singapore-based home tuition agency operating as a single unified platform that connects students with private tutors. The core service is the tutor-matching agency, supported by subject-specific tuition services (Economics, POA, Literature, and many more subjects), an online tuition option, and the proprietary Quality Score™ tutor grading system. Additional resources include free test papers and an education blog. The company matches students across all academic levels from kindergarten through university, covering all major Singapore examination pathways including PSLE, O-Level, N-Level, A-Level, IB, and IP.
Differentiator
Problem solved
Functional benefit
Brands
- Quality Score™: Proprietary system introduced in 2019 that grades over 50,000 tutors based on multiple factors such as profile completeness, recent job acceptance, track records, and parent reviews.
Products and services
- Home Tuition Agency (Tutor-Matching Service) Core matching service: parents/students in Singapore submit a tutor request via the website, phone, or WhatsApp, and in-house Tuition Coordinators return tutor recommendations within 24 hours from a 50,000+ tutor database spanning all subjects and levels (Kindergarten through University, including PSLE, O-Level, N-Level, A-Level, IB, IP, IGCSE, and tertiary). SmileTutor charges the client $0 in agency fees and instead collects a one-time commission from the tutor's first-month earnings, offering a 100% match guarantee with no contracts.
- Online Tuition Remote tutoring format delivering the same tutor-matching service over video conferencing. Singapore students who prefer or require online lessons receive the same coordinators, same 24-hour recommendation turnaround, and same Quality Score™-vetted tutor pool, but meet their tutor online instead of at home.
Quantifiable outcome
- 50,000+ registered tutors in database
- +4 more outcomes
Companies that use SmileTutor
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles2 records
SmileTutor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SmileTutor partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
SmileTutor competitors and assessment
Company assessmentRegional players
- Prep Zone Academy: Singapore-based tuition and test-prep provider focused on SAT, IELTS, GMAT, and other international exams. Overlaps with SmileTutor's exam-preparation use cases (PSLE/O/A-Level/IB) while operating more as a centre-based provider.
- The Physics Cafe: Singapore tuition centre focused on Physics and other STEM subjects at secondary and JC level. Adjacent peer that competes for the same Singapore student spend, though delivery is centre-based rather than home-tutor matching.
Direct peers
- Tutorbox: Singapore-based private tuition provider offering both home and online tutors across primary, secondary, and JC levels. Directly competes for the same parent cohort and offers similar commission-based matching to tutors.
- ChampionTutor: Singapore-based home tuition agency matching students with tutors for K–12, JC, and IB curricula. Operates the same agency-mediated model with coordinator-led matching, making it the closest head-to-head competitor.
- MindFlex: Singapore tuition agency and marketplace that connects students with tutors across many subjects and exam levels. Shares SmileTutor's coordinator-led matching, Singapore focus, and tiered tutor categories (part-time, full-time, ex-MOE).
- Tutor City: Singapore home tuition agency that matches parents with private tutors across subjects and levels. Directly comparable to SmileTutor in business model (commission-based agency), Singapore-only geography, and parent/tutor two-sided matching.
Emerging players
- Superprof: Global peer-to-peer tutor marketplace with Singapore presence, enabling direct tutor-student matching without an agency layer. Competes with SmileTutor on breadth and price transparency while threatening the coordinator-led agency model.
- Tutorly: Smaller Singapore home-tutoring agency matching tutors with students across primary and secondary levels. A relevant emerging competitor that operates within the same regulatory and demographic landscape as SmileTutor.
Broad incumbents
- Wyzant: Large US-headquartered online tutor marketplace operating across multiple subjects and grade levels. Comparable as a broader incumbent in online tutor matching, though geographically separated from SmileTutor's Singapore core.
- GoStudent: European-headquartered online tutoring platform with significant funding and a managed tutor pool. Comparable as a larger-scale incumbent operating a similar coordinator/quality-controlled tutor model across K–12 subjects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SmileTutor social profiles
Digital presenceSmileTutor compliance and trust
Trust signalCompliance1 record
SmileTutor financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmileTutor leadership team
Management profileNumber of profiles
Profiles1 record
SmileTutor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmileTutor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmileTutor
What does SmileTutor do?
SmileTutor is a Singapore home tuition agency that matches parents and students with private tutors from a database of 50,000+ tutors across all subjects and academic levels (Kindergarten through University, including PSLE, O-Level, N-Level, A-Level, IB, IP, IGCSE, and tertiary). Clients submit tutor requests via website, phone, or WhatsApp; 20+ Tuition Coordinators manually curate and return tutor recommendations within 24 hours under a 100% match guarantee. SmileTutor also offers an online tuition format for remote video-based tutoring sessions.
Is SmileTutor a public or private company?
SmileTutor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmileTutor founded?
SmileTutor was founded in 2014. It employs 11 to 50 people.
Where is SmileTutor based?
SmileTutor is headquartered in Jurong West, Singapore, in the Asia region.
How does SmileTutor make money?
One revenue line is on record: agency Commission on Tutoring Fees.
Who are SmileTutor's main competitors?
Regional players on record are Prep Zone Academy and The Physics Cafe. Direct peers are Tutorbox, ChampionTutor, MindFlex and Tutor City. Emerging players are Superprof and Tutorly. Broad incumbents are Wyzant and GoStudent.
Does SmileTutor have an API?
No public API is recorded for SmileTutor.
What industry is SmileTutor in?
SmileTutor's product category is Home Tuition Agency Services. Its primary akta.pro industry code is EDANAGAK, Peer-to-Peer & Student Mentor Tutoring Platforms, with a secondary code of EDAJALAA, Academic Tutoring Services (Subject-Specific & General). Its NAICS code is 611710 and its SIC code is 8200.