Brand Activation Services
Brand Activation Services is a Long Island-based B2B experiential marketing agency that designs and fabricates proprietary brand activation installations and on-site event experiences for consumer brands, media networks, and enterprise clients.
- Company typePrivate
- Founded2017
- HeadquartersPlainview, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brand Activation Services does
Brand Activation Services (BAS) is a privately held B2B experiential marketing agency headquartered in Plainview, New York, that designs, fabricates, and executes brand activation installations and on-site event experiences for consumer brands, media networks, and enterprise clients. The company's portfolio spans photo activations, VR and gaming experiences, recording booths, game-show formats, large-format printing, photo and video production, and full event production services, supported by a proprietary inventory of custom installations including the Stage Dive Array (an 11-camera 3D capture system), Dream Car-aoke, the Haunted Selfie Mirror, Biz Bash Feud, Live Screen Printing, and Life Size Magazine. Named clients in the public-facing portfolio include BET, Univision, Fusion TV, AOL, NetApp, Patron, Make Up For Ever, and NBA Store, indicating a customer mix that spans media, technology, beverage/spirits, beauty, and retail verticals.
BAS operates on a project-based professional services revenue model, billing clients for the design, fabrication, and on-site execution of bespoke experiential campaigns rather than recurring SaaS or long-term retainer contracts. Go-to-market is direct-to-brand and direct-to-agency, leveraging a portfolio of referenceable activations and a craft-based fabrication capability centered in Long Island. The business appears to be affiliated with Smashbeat, which extends capabilities into music-driven and entertainment-flavored activations. The company is privately held with no disclosed funding rounds, no public revenue figures, and a visible portfolio that is concentrated in the 2017 timeframe, which limits visibility into current operating cadence.
Brand Activation Services firmographics
Firmographics- Name
- Brand Activation Services
- Legal name
- BAS (Brand Activation Services)
- Website
- https://brandactivationservices.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brand Activation Services is a Long Island-based B2B experiential marketing agency that designs and fabricates proprietary brand activation installations and on-site event experiences for consumer brands, media networks, and enterprise clients.
- Ownership category
- akta.pro rank
Brand Activation Services industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Indoor and Outdoor Display Advertising (541850), Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG)
Keywords
Where Brand Activation Services is headquartered
LocationHeadquarters
- HQ city
- Plainview
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brand Activation Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Event Production & Brand Activation Services: BAS generates revenue through producing custom experiential marketing events and brand activations for corporate clients. Services include conceptualization and execution of activations large and small, with in-house team capabilities covering photo activations, gaming experiences, game shows, large format fabrication, video production, and entertainment. Revenue is project-based, generated through custom client engagements rather than standardized product offerings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Brand Activation Services product offering
Product offeringCore offering
Brand Activation Services (BAS) is a B2B experiential marketing firm that produces custom brand activations and event experiences for corporate clients nationwide. An in-house team handles end-to-end conceptualization and execution of photo activations, gaming experiences, game shows, large format fabrication, video production, and entertainment. The firm differentiates through proprietary physical installations such as multi-camera 3D capture systems, two-way mirror photo kiosks, and on-site custom screen printing presses that generate social-shareable brand moments.
Product overview
Brand Activation Services (BAS) is a service-based experiential marketing company that produces brand activations and event experiences nationwide. The company operates as a unified service offering with an in-house team specializing in conceptualization and execution. BAS provides eight core service categories: Social Media Photo Activations, Customizable Giveaways, Virtual Reality & Gaming, Video & Music Recording Booths, Sports Activities and Game Shows, Large Format Printing & Fabrication, Photography and Video Production, and Event Production & Entertainment. The portfolio includes branded activation products such as Dream Car-aoke, Stage Dive Array with its 11-camera 3D capture system, Biz Bash Feud gameshow, Live Screen Printing, Haunted Selfie Mirror, Life Size Magazine photo activation, Array Photo Booth, Boomering Kiosk, AMP'D, and Stage Dive Photobooth, each designed for specific event types and experiential marketing objectives.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Photo Activations
Companies that use Brand Activation Services
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Brand Activation Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Brand Activation Services partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights2 records
Brand Activation Services competitors and assessment
Company assessmentDirect peers
- Sparks: Sparks is a global experiential marketing agency that designs and produces brand experiences, custom environments, and live events for major brands. It is highly comparable to BAS as both firms specialize in end-to-end experiential activations and event production for enterprise clients.
- MKG: MKG is a creative experiential marketing agency that builds brand experiences, immersive activations, and event campaigns. It overlaps directly with BAS's custom-built photo activations, game-show style experiences, and social-shareable brand environments.
- MAS Event Design: MAS Event Design is an experiential agency that produces custom event activations, brand experiences, and large-format fabrication. It is comparable to BAS in offering turnkey concept-to-execution services for corporate and brand clients across entertainment, media, and consumer verticals.
- Mosaic Group: Mosaic Group is an experiential marketing agency that builds brand experiences, mobile tours, and event activations for enterprise clients. It shares BAS's model of producing custom, shareable brand experiences with in-house production capabilities.
- Swift: Swift is a full-service brand experience and event marketing agency focused on producing high-impact activations, pop-ups, and live events. Its custom-built experiential installations and enterprise client focus closely mirror BAS's core offerings.
- Optimist: Optimist is a creative agency producing brand experiences, immersive activations, and event campaigns for premium and lifestyle brands. It is comparable to BAS in its emphasis on shareable, design-led experiential activations for high-profile consumer and media clients.
- Giant Step: Giant Step is a Toronto-based experiential and event marketing agency producing brand activations, custom installations, and live experiences. It is comparable to BAS in offering turnkey event and activation production for major brands, though primarily serving the Canadian market.
Broad incumbents
- George P. Johnson Experience Marketing: George P. Johnson is a large, established experiential marketing agency serving global enterprise brands with events, activations, and sponsorships. It competes with BAS in the activation and brand experience space but operates at significantly greater scale and with broader geographic reach.
- Jack Morton Worldwide: Jack Morton is a global brand experience agency offering experiential marketing, events, and sponsorship activations for major brands. It overlaps with BAS's enterprise brand-activation work but delivers across a much wider service portfolio and international footprint.
Emerging players
- Fake Love (Fake Studios): Fake Love is an experiential design studio that builds immersive, technology-driven brand experiences and installations. It overlaps with BAS's custom-built physical installations and tech-forward activations but leans more heavily into immersive tech and art-direction-driven work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Brand Activation Services social profiles
Digital presenceBrand Activation Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brand Activation Services leadership team
Management profileNumber of profiles
Profiles1 record
Brand Activation Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brand Activation Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brand Activation Services
What does Brand Activation Services do?
Brand Activation Services (BAS) is a B2B experiential marketing firm that produces custom brand activations and event experiences for corporate clients nationwide. An in-house team handles end-to-end conceptualization and execution of photo activations, gaming experiences, game shows, large format fabrication, video production, and entertainment. The firm differentiates through proprietary physical installations such as multi-camera 3D capture systems, two-way mirror photo kiosks, and on-site custom screen printing presses that generate social-shareable brand moments.
Is Brand Activation Services a public or private company?
Brand Activation Services is a private company. It is classified as unknown and is currently operating.
When was Brand Activation Services founded?
Brand Activation Services was founded in 2017. It employs 11 to 50 people.
Where is Brand Activation Services based?
Brand Activation Services is headquartered in Plainview, United States, in the North America region.
How does Brand Activation Services make money?
One revenue line is on record: event Production & Brand Activation Services.
Who are Brand Activation Services's main competitors?
Direct peers on record are Sparks, MKG, MAS Event Design, Mosaic Group, Swift, Optimist and Giant Step. Broad incumbents are George P. Johnson Experience Marketing and Jack Morton Worldwide. Fake Love (Fake Studios) is listed as an emerging player.
Does Brand Activation Services have an API?
No public API is recorded for Brand Activation Services.
What industry is Brand Activation Services in?
Brand Activation Services's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541850 and its SIC code is 7310.