What Impact Management Group does

Impact Management Group (IMG) is a privately held professional services firm headquartered in Little Rock, Arkansas, founded in 1999. The firm provides an integrated suite of public affairs, government relations, political consulting, and public relations services organized into six practice areas: Government Relations (lobbying and legislative strategy), Public Affairs (issue management and grassroots mobilization), Public Opinion (polling and research, including a co-branded polling partnership with Hendrix College), Public Relations (image and brand management), Digital Advocacy (online campaign execution), and Political Consulting (delivered via partner firm 50plusone). The company is not a technology vendor and offers no software product, API, or proprietary platform.

IMG serves three principal customer segments: corporate clients (Fortune 500 and regional enterprises, including Ford Motor Company, Dow AgroSciences, and a 'World's Largest Retailer' account), non-profit and advocacy organizations (e.g., Environmental Defense Fund), and political campaigns at national, state, and local levels. Its GTM is sales-led and relationship-based, with engagements sourced through political networks, policymaker relationships, and demonstrated expertise in Arkansas and Louisiana politics. The firm operates three offices (Little Rock, Baton Rouge, and Washington, DC) and is owned by its partners, with no external institutional or PE capital evidenced.

Revenue mechanics are typical of professional services: fee-for-service retainers and project-based engagements, with no publicly disclosed pricing. The firm's digital advocacy practice served 27 candidates and committees across 11 states in the 2014 cycle, indicating multi-state execution capability. It was recognized as a Top Government Affairs Small Firm by the Southern Political Report in 2015. With a reported 1-10 employees and no disclosed financials, IMG is a small-scale, partner-led boutique competing on relationships, tenure, and cross-practice integration rather than scale, technology, or distribution.

Name

Impact Management Group

Legal name

Impact Management Group

Website

https://impactmanagement.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Impact Management Group is a Little Rock, Arkansas-based public affairs, government relations, and political consulting firm founded in 1999, serving corporate, non-profit, and campaign clients across Arkansas, Louisiana, and Washington, DC through six integrated practice areas.

Ownership category

akta.pro rank

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Government Relations Consulting: Fee-for-service lobbying and government relations consulting for corporate and non-profit clients. Services include representing clients before the Arkansas General Assembly, executive branch, and state agencies, as well as developing strategic communications campaigns.
2. Public Affairs Services: Strategic communications, issue advocacy campaigns, and public policy consulting for corporate and non-profit clients.
3. Political Consulting: Customized political strategy, image building media products, and voter programs designed to help candidates and campaigns win elections.
4. Digital Advocacy Campaigns: Digital campaign development and execution for candidates, committees, and advocacy groups. In the 2014 campaign cycle, IMG developed and executed digital strategy for 27 candidates, committees & advocacy groups in 11 states.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Impact Management Group is a professional services firm that provides government relations lobbying, public affairs strategy, public opinion polling, public relations, digital advocacy, and political consulting to corporate, non-profit, and political campaign clients primarily in the Southern United States. The firm represents clients before the Arkansas General Assembly, Louisiana Legislature, executive branches, and state agencies, while also executing integrated strategic communications, grassroots mobilization, and campaign management engagements.

Product overview

Impact Management Group is a professional services firm offering a unified suite of public affairs and political communications services rather than a software product. The core offering consists of six integrated practice areas: Government Relations (lobbying and legislative strategy), Public Affairs (issue management and advocacy mobilization), Public Opinion (polling and research), Public Relations (image and brand management), Digital Advocacy (online campaign execution), and Political Consulting (campaign strategy and voter programs). These services work together to help corporate and political clients shape public opinion, build consensus, strengthen relationships with policymakers, and enhance decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• Government Relations Strategic lobbying and legislative advisory services that help clients develop strategies, build relationships with policymakers, and navigate the legislative and regulatory process before the Arkansas General Assembly, executive branch, and state agencies. The service is targeted at corporate and non-profit clients needing direct representation in state-level legislative and regulatory matters.
• Public Affairs Strategic communications and issue management services that help clients define clear strategies for issues, recruit advocates, and mobilize supporters in support of good public policy. The service is targeted at corporate and non-profit clients needing issue advocacy and stakeholder mobilization.
• Public Opinion Polling and opinion research services that provide reliable data to drive strategic decisions and determine the importance of data within target audiences for political and corporate clients. The service is targeted at political campaigns and corporate clients who need quantitative public opinion input.
• Public Relations Image management, message communication, and brand development services designed to shape perception and connect clients to the marketplace in business and politics. The service is targeted at corporate and political clients needing media and brand positioning.
• Digital Advocacy Online campaign strategy and execution services including digital strategy development for candidates, committees, and advocacy groups across multiple states. The service is targeted at political campaigns, committees, and advocacy organizations that need multi-state digital mobilization.
• Political Consulting Customized political strategy, image-building media products, and voter programs designed to help candidates win elections and get voters to the polls. The service is targeted at political candidates at national, state, and local levels.

Quantifiable outcome

• 27 candidates, committees & advocacy groups served across 11 states in 2014 campaign cycle
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 50plusone (Political Consulting)minorOthersListed as a practice area on IMG's website under 'Our Practices' menu as a link to external political consulting services at www.50plusone.com.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Forbes Tate Partners: Bipartisan public affairs and government relations firm offering strategic communications, government affairs, and public affairs to corporate, association, and political clients. Comparable integrated service model to IMG.
• Capitol Hill Consulting Group: Bipartisan government relations and public affairs firm offering lobbying, strategic communications, and coalition building to corporate and nonprofit clients. Closely matches IMG's government relations and public affairs core services.
• DCI Group: Public affairs and advocacy firm providing strategic communications, government relations, and grassroots mobilization. IMG's Managing Partner Robert Coon previously worked at DCI as an Account Manager, making it a closely comparable direct peer.
• The Hawthorn Group: State-level public affairs firm with a strong Southern US presence, providing government relations, strategic communications, and issue advocacy. Highly comparable regional peer to IMG's Arkansas/Louisiana footprint.
• ROKK Solutions: Public affairs and strategic communications firm providing media relations, government affairs, and issue advocacy to corporations, nonprofits, and political clients. Comparable boutique-to-mid-sized public affairs peer.
• CGCN Group: Public affairs and government relations firm providing federal and state-level advocacy, strategic communications, and coalition management. Operates as a comparable mid-sized public affairs peer to IMG.
• Mercury Public Affairs: National public affairs and government relations firm offering public affairs strategy, government relations, and strategic communications to corporate and political clients. Operates as a multi-office direct competitor to IMG's integrated public affairs model.
• Singer Bonner: Public affairs and strategic communications firm specializing in state-level lobbying and grassroots campaigns, with a footprint overlapping IMG's Southern state-level focus.

Broad incumbents

• Venable LLP Government Affairs: Large law and lobbying firm offering federal and state government relations, regulatory advocacy, and public policy services. Serves the same Fortune 500 corporate client base that IMG courts and represents a broader-incumbent competitive threat.
• APCO Worldwide: Global communications and public affairs consultancy with government relations, public affairs, and digital advocacy practices. Directly comparable to IMG's full-service offering, and notably the prior employer of IMG's Louisiana Managing Director.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ImpactMG
• Facebookfacebook.com/impactmanagement
• LinkedInlinkedin.com/company/impact-management-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Management Group