What Harry & Rose Samson Family Jewish Community Center does

The Harry & Rose Samson Family Jewish Community Center (JCC Milwaukee) is a 501(c)(3) non-profit social services agency headquartered on its Karl Campus at 6255 N. Santa Monica Blvd. in Whitefish Bay, Wisconsin, with additional sites in Milwaukee, Mequon, Fredonia (110-acre day camp), and Eagle River (overnight camp). Founded in 1896 as part of the 150-year national JCC movement, the organization operates across five locations and delivers programming in 18+ service areas spanning Wellness, Youth & Family, Arts & Culture, Jewish Life, and community services, serving children and adults of all ages, abilities, faiths, and backgrounds. Operating revenue and capacity are supported by approximately 300 staff (including seasonal), and impact signals include 22,499 individuals served annually by the Jewish Community Pantry, 810 free monthly rides for adults with disabilities, 2,422 pounds of produce harvested via Bonim Farms, and $362,000 in scholarship allocation.

The core product surface is an integrated facility platform combining the Habush Fitness Floor, Peck Aquatic Center (UV-filtered 6-lane, 25-yard lap pool and teaching pool), Marcus Gym, Family Gym, Pilates Reformer Studio, premium locker rooms, and indoor/outdoor pickleball courts. Programming layers include Gan Ami Early Childhood Education (Youngstar 5-star, NAC nationally accredited, Reggio Emilia-inspired), Kids Center after-school care, swim lessons (American Red Cross Learn-to-Swim), group exercise partnerships with Les Mills (BODYPUMP, SHAPES), specialty day camps, the Albert & Ann Deshur JCC Rainbow Day Camp (Fredonia), and the Steve & Shari Sadek Camp Interlaken JCC overnight camp (Eagle River). The digital layer is the My J mobile app (iOS/Android) integrated with a Salesforce-based member portal (jccmilwaukee.my.site.com), providing facility schedules, class reservations, personal training booking, and push notifications.

The business model is a hybrid membership-fee plus program-registration plus philanthropy model. Revenue streams include annual/monthly membership fees (with member discount and priority registration on programs), program registration across early childhood, camps, youth recreation, swim lessons, and specialty programs, philanthropic donations from individuals/corporations/foundations (JCC is a registered 501(c)(3), EIN 39-0806234), group exercise (free for members with premium Les Mills tiers), facility rentals at venues such as the Daniel M. Soref Community Hall, and personal training and specialty fitness sessions. Distribution is hybrid: direct membership acquisition via facility tours, guest passes, and a referral program (one free month per new member referred), community-led awareness via the Milwaukee Jewish Federation partnership and event sponsorships, and a self-serve online program registration portal. Customer segments span Individuals and Families, Families with Young Children, Community Members in Need (food insecurity, disability), Youth and Teen Campers, Adults and Seniors, and Jewish Community Members seeking cultural connection.

Name

Harry & Rose Samson Family Jewish Community Center

Legal name

Harry & Rose Samson Family Jewish Community Center

Website

https://jccmilwaukee.org

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

101–250 employees

Short description

Harry & Rose Samson Family Jewish Community Center is a non-profit social services agency operating five locations across Wisconsin, delivering inclusive wellness, early childhood education, youth and family programs, summer camps, arts programming, and community services to children and adults of all backgrounds.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and monthly membership fees providing access to fitness and aquatics facilities, with discounts on premium classes and camps.
2. Program Registration Fees: Fees for early childhood education, camps, youth recreation classes, swim lessons, and specialty programs. Members receive discounted pricing.
3. Philanthropy and Donations: Tax-deductible donations from individuals, event sponsorship, program underwriters, and foundation support. The organization is a registered 501(c)(3) with EIN 39-0806234.
4. Group Exercise Classes: Free group exercise classes for JCC members ages 14+. Premium Les Mills classes available.
5. Facility Rental and Event Hosting: Rental of facilities for events, meetings, and community gatherings at venues like Daniel M. Soref Community Hall.
6. Personal Training and Specialty Fitness: Private and small group training sessions, Pilates lessons, and specialty fitness programs at varying rate tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Harry & Rose Samson Family Jewish Community Center (JCC Milwaukee) is a nonprofit social services agency that delivers wellness, youth & family, arts & culture, Jewish life, and community-service programming across five Wisconsin locations. Its sellable offerings include membership access to fitness and aquatics facilities (Habush Fitness Floor, Peck Aquatic Center, Pilates Reformer studio), group exercise and personal training, summer day camp (Rainbow Day Camp, 110 acres, Fredonia), Jewish overnight camp (Camp Interlaken, Eagle River), early childhood education (Gan Ami, ages 6 weeks through K4), and emergency food/security programs including the Jewish Community Pantry and inclusion services.

Product overview

Harry & Rose Samson Family Jewish Community Center is a non-profit social services agency offering a comprehensive suite of community programs across five locations in Wisconsin. The organization operates as a unified platform combining wellness/fitness facilities, early childhood education, youth/family programming, summer camps, and arts/culture programming. Core facilities include the Habush Fitness Center, Peck Aquatic Center, Marcus Gym, and Family Gym at the Whitefish Bay campus. The digital member experience is delivered through the My J App (iOS/Android), which provides schedule access, class registration, and facility information. Major program pillars include: (1) Wellness Programs (swimming, group exercise, personal training, Pilates, pickleball, basketball); (2) Youth & Family Programs (Gan Ami Early Childhood Education, Kids Center After School Care, youth recreation); (3) Camp Programs (JCC Rainbow Day Camp in Fredonia, Camp Interlaken overnight camp in Eagle River, Specialty Day Camps); (4) Arts & Culture (Tapestry: Arts & Ideas, Milwaukee Jewish Film Festival, performances/exhibits); (5) Jewish Life (PJ Library, JCC Maccabi Games, holiday celebrations); and (6) Community Services (Jewish Community Pantry, Bonim Farms, Disability Inclusion). The JCC also hosts community events including Good Deeds Days and manages the Kosher CafA B Data cafe.

Differentiator

Problem solved

Functional benefit

Brands

• Gan Ami Early Childhood Education: Early childhood education program serving infants through K4, with locations in Whitefish Bay and Mequon, Wisconsin. Rated 5-star by Wisconsin Youngstar and nationally accredited by the Association for Early Learning Leaders.
• Albert & Ann Deshur JCC Rainbow Day Camp
• Steve & Shari Sadek Camp Interlaken JCC
• Jewish Community Pantry
• Peck Aquatic Center
• Habush Fitness Center

Products and services

• Wellness Programs (fitness, aquatics, group exercise, personal training) Comprehensive fitness and wellness offerings including swimming and aquatics, group exercise classes (Yoga, Zumba, cycling, step, aqua fitness), personal training, Pilates Reformer, pickleball, basketball, adult sports leagues, and hourly childcare for members; available to JCC members and community program registrants.
• Swim Lessons American Red Cross Learn-to-Swim program offering 30-minute sessions at preschool (ages 3-5) and youth (ages 6+) levels, taught in a small teaching pool (2'6"-3'6" depth) for beginners and the large lap pool for advanced stroke development; available to members and the broader community.
• Pilates Reformer Studio Pilates program offering group reformer classes, private and semi-private training, plus mat and barre classes led by instructors certified in classical and contemporary Pilates; sold per-session to members and community participants.
• Personal Training Individualized fitness training with certified personal trainers at four trainer levels differentiated by expertise, certification, and experience, including 1-on-1, express, partner, and small group options and InBody 270 body-composition scanning; available to JCC members.
• Group Exercise Classes Group exercise classes (Yoga, Zumba, aqua fitness, step, cycling, plus Les Mills programs such as BODYPUMP and SHAPES) free for members ages 14+, with reservations via My J app; premium Les Mills formats also available.
• HYROX Training Club Official HYROX Training Club offering small group circuit training and 1-on-1 personal training to prepare participants for the HYROX global fitness race, with early bird race registration access for members.
• Basketball Programs Basketball programming including open gym access, pick-up basketball for adults and teens, an adult basketball league running November through March, the Temkin Youth Basketball League, and wheelchair basketball in partnership with the Ability Center.
• Pickleball Indoor and outdoor pickleball with drop-in play, tournaments, and clinics at the Whitefish Bay and Fredonia locations; includes a July community monthly pass ($30 community; free for members).
• Premium Locker Rooms (Health Center) Adults-only premium locker rooms featuring heated massage chairs, towel service, complimentary toiletries, and lounge areas, provided as an upgraded member amenity.
• Hourly Childcare Drop-in childcare available to JCC members while they use the facility, for children ages 6 weeks to 6 years old; priced at $8 per timeblock with a 2-hour maximum per visit.
• Gan Ami Early Childhood Education Accredited early childhood education for children ages 6 weeks through K4 using a Reggio Emilia-inspired approach, offered at the Whitefish Bay and Mequon campuses; rated 5-star by Wisconsin Youngstar and nationally accredited by NAC.
• Kids Center After School Care After-school care for K4-5th grade students with transportation from area schools, gym classes, swimming, art, and theatrical experiences via partnership with Pink Umbrella Theater Company.
• Youth Recreation Classes Year-round recreation classes for ages 4-17 covering sports, arts and crafts, theater, and specialty programs, offered to the community with member discounts.
• Albert & Ann Deshur JCC Rainbow Day Camp Inclusive summer day camp on a 110-acre facility in Fredonia, Wisconsin, for children entering K4 through 9th grade, guided by Jewish values and offering waterfront, sports, arts, Judaic education, and nature activities; bus transportation is provided from North Shore locations.
• Steve & Shari Sadek Camp Interlaken JCC (Overnight Camp) Jewish residential overnight camp for children entering 3rd through 10th grade, located in Eagle River, Wisconsin.
• Specialty Day Camps One-week specialty summer day camps — Play Hard Hoops basketball, Pink Umbrella Theatre, Solar Recreation sports, Tippi Toes dance, and JCC Specialty Week — for campers entering K5 through 8th grade, with optional after-camp care.
• PJ Library (Jewish children's books) Subscription-based free Jewish children's book program for families raising Jewish children: PJ Library serves ages 6 months through 8 years with monthly books, and PJ Our Way serves ages 9-12, funded by the Harold Grinspoon Foundation.
• JCC Maccabi Games Annual Olympic-style sports competition for Jewish teens ages 13-17, with Team Wisconsin competing in swimming, basketball, tennis, soccer, and track, accompanied by home hospitality and cultural programming.
• Tapestry: Arts & Ideas Cornerstone arts and culture program featuring the annual Milwaukee Jewish Film Festival plus year-round exhibitions, performances, and cultural events exploring Jewish history, tradition, and future.
• Performances & Exhibits Year-round performing arts and gallery programming at the Maurice S. Surlow Promenade, delivered in partnership with the Milwaukee Symphony, Milwaukee Rep, and the Fine Arts Quartet.
• Adult Social Programs Community-building social programs for adults including 21+ social events, Men's Club for retired/semi-retired men, Mah Jongg, Senior Adult Programs, and CHaverim for adults with differing abilities.
• My J App (mobile member app) Member-only mobile app providing facility hours, gym and aquatics schedules, Group Ex class reservations with bike reservations, personal training booking, and push notifications for closures and schedule changes.
• Jewish Community Pantry Walk-in emergency food pantry serving individuals and families in crisis in Milwaukee zip codes 53210 and 53216 (and anyone experiencing a food emergency), with on-site distribution Tuesdays 4-6 PM and Thursdays 9 AM-12 PM.
• Bonim Farms Agricultural program at the Albert & Ann Deshur JCC Rainbow Day Camp employing adults with disabilities to harvest produce for the community.
• Disability Inclusion Services Programs ensuring accessibility for individuals of all abilities, including Shiluv integrated camp programs, Road to Rainbow, Upstream Arts programming, and free monthly accessible transportation (810 rides per month).
• Pregnant to Parent Program Prenatal and postpartum care program developed in partnership with the North Shore Wellness Collective, offering expert-led perinatal care, prenatal yoga, pelvic floor preparation, and childbirth education classes.
• Pre-Surgical Optimization Pilot Program 8-week Pre-Surgical Optimization Pilot Program delivered in partnership with Froedtert & the Medical College of Wisconsin to help JCC members prepare for elective shoulder, hip, or knee surgery.
• Garden Box Rental Annual rental of community garden boxes on JCC grounds, available in three sizes at differentiated member and community prices.
• Facility Rental & Event Hosting (Daniel M. Soref Community Hall) Rental of JCC facilities including the Daniel M. Soref Community Hall for events, meetings, retreats, and community gatherings.
• Kosher Dining (Café by Mosaic catering) On-campus kosher dining cafe operated by Mosaic Catering, serving the JCC community on-site and offering holiday takeaway foods.

Quantifiable outcome

• 22,499 individuals served annually by Jewish Community Pantry (nearly 50% children)
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Milwaukee Jewish FederationflagshipStrategic or Co-development PartnerThe JCC is a partner in serving the community with the Milwaukee Jewish Federation. This partnership provides cross-promotion, community collaboration, and shared mission alignment for Jewish community services.
• Les Mills InternationalcoreGTM or Marketing PartnerPartnership with Les Mills International provides popular group training classes like BODYPUMP and SHAPES. Les Mills provides new music, choreography releases, and fitness trend content to keep workouts fresh.
• PROLITE SportsminorGTM or Marketing PartnerPROLITE Sports is the preferred pickleball supplier for the JCC. PROLITE Sports is a local pickleball paddle manufacturer that has been in business for nearly 40 years.
• North Shore Wellness CollectivecoreStrategic or Co-development PartnerCollaborative partnership for the Pregnant to Parent program, providing expert-led prenatal and postpartum care, prenatal yoga, pelvic floor preparation, and childbirth education classes.
• Milwaukee SymphonyminorStrategic or Co-development PartnerCommunity partnership for arts programming, bringing symphonic performances to the JCC for community engagement.
• Milwaukee RepminorStrategic or Co-development PartnerCommunity partnership for theatrical performances and arts programming at the JCC.
• Fine Arts QuartetminorStrategic or Co-development PartnerCommunity partnership bringing chamber music performances to the JCC arts programming.
• Ability CentercoreStrategic or Co-development PartnerPartnership to host regularly scheduled open gym programs for wheelchair basketball and other accessible sports, making recreation inclusive for all abilities.
• Upstream ArtscoreStrategic or Co-development PartnerProvides programming for youth and adults with mild to severe cognitive, developmental, and physical disabilities at JCC Rainbow Day Camp.
• Harold Grinspoon FoundationcoreStrategic or Co-development PartnerNational foundation funding PJ Library program that sends free Jewish children's books monthly to families with children ages 6 months through 12 years.
• Emergency Pantry Network / Hunger Task ForcecoreStrategic or Co-development PartnerJewish Community Pantry is supported by the Emergency Pantry Network of the Hunger Task Force, a provider of free and local food in Milwaukee.
• Froedtert & the Medical College of WisconsincoreStrategic or Co-development PartnerPartnership providing an 8-week Pre-Surgical Optimization Pilot Program to help members prepare for elective shoulder, hip, or knee surgery.
• Tikkun Ha-IrcoreStrategic or Co-development PartnerCo-presenter of Good Deeds Days, a global movement dedicated to doing good, along with Harry & Rose Samson Family Jewish Community Center and Milwaukee Jewish Federation.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Kroc Center (Salvation Army): National network of Salvation Army-operated community centers offering fitness, aquatics, arts, education, and family programming under a single membership/community hub model — broadly comparable operating concept, although faith-affiliated and non-Jewish.
• YMCA of Metropolitan Milwaukee: The closest non-sectarian competitor in the Milwaukee fitness/childcare market, operating multi-site membership fitness, swim, early childhood, and camp programming. Competes directly for family memberships, swim lessons, and summer camp enrollment.

Direct peers

• JCC Chicago: Chicago-area Jewish community center network operating multiple campuses with fitness, early childhood, day/overnight camps, and Jewish life programming — a Midwest regional peer with overlapping programmatic pillars.
• Oshman Family JCC: Silicon Valley JCC offering fitness, early childhood education, day/specialty camps, and Jewish cultural programming. Closely comparable single-region Jewish community center platform with similar mix of wellness and education services.
• Stroum Jewish Community Center (Seattle): Greater Seattle JCC offering fitness, early childhood education, day/overnight camps, arts, and Jewish life programming. Comparable as a regional, multi-vertical Jewish community center platform.
• JCC Manhattan: Upper West Side Jewish community center with a similar mix of fitness facilities, early childhood programming, summer camps, and arts/cultural events for families in an urban market. Closely aligned mission and product offering.
• Mandel JCC (Cleveland): Cleveland-based Jewish community center with fitness facilities, early childhood education, day camps, overnight camps, and Jewish arts/cultural programming — a multi-program JCC operating across similar service pillars.
• 92nd Street Y (92Y): Iconic New York Jewish community center offering fitness, early childhood education, camps, arts programming, and Jewish cultural programming. Directly comparable as a multi-program Jewish community hub with membership, education, and arts pillars.
• JCC Greater Boston: Multi-location Jewish community center serving the Greater Boston area with fitness centers, early learning, day camps, overnight camps, and Jewish cultural programming — a direct multi-site JCC peer.

Regional players

• Boys & Girls Clubs of Greater Milwaukee: Regional youth-services nonprofit operating club locations with after-school care, sports, and summer programming across Greater Milwaukee. Comparable as a competing youth/family programming provider in the same metro, although focused on school-age children rather than full lifecycle services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jccmilwaukee
• Instagraminstagram.com/jccmilwaukee
• Xx.com/jccmilwaukee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harry & Rose Samson Family Jewish Community Center