Kroc Center

Name

Kroc Center

Legal name

The Salvation Army

Website

https://kroccda.org

Company type

Private

Founded year

2009

Operating status

Operating

Ownership category

akta.pro rank

Product category

Community Recreation Center

NAICS

Grantmaking and Giving Services (81321), Community Food Services (624210), Community Food Services (62421)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Community recreation center
• Fitness and aquatics
• Community education programs
• Facility rental services
• Community outreach services

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Fees: Annual or monthly membership fees for community members to access fitness facilities, pools, and classes
2. Day Passes and Class Fees: One-time fees for non-members to access facility and participate in classes
3. Facility Rentals: Rental income from theatre (up to 400 attendees), community rooms, competition pool, climbing wall, overnight facility rentals, and outdoor amphitheater
4. Event Rentals and Parties: Birthday party packages starting at $250 for 15 swimmers, plus additional attendees at $10 each. Members receive 10% discount.
5. Donations and Fundraising: Charitable donations from community members to support outreach programs, Clothe a Child program ($150 per child sponsored), and annual Flannel Fest Red Kettle Gala
6. Scholarships: Multiple named scholarships awarded to students including Kroc Founders Leadership Scholarship ($1,000), Major Ben Markham Continuing Education Scholarship (up to $4,500), Major Don Gilger Scholarship (10 x $5,000), and Brendan Melendez Memorial Scholarship ($1,000)

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

The Kroc Center operates a 132,000 square-foot community recreation and social services facility on 12 acres in Coeur d'Alene, Idaho, providing fitness, aquatics, performing arts, education, camps, worship, and community outreach programs. Revenue is generated through memberships and day passes, program/class fees, facility and event rentals, birthday party packages, charitable donations, and scholarships. The center also delivers social services including Clothe a Child, Families Feeding Families, a Recovery Center, and multiple named scholarships.

Product overview

The Salvation Army Kroc Center is a unified community center facility offering diverse recreational, educational, and social programs. The center provides facility access (fitness center, pools, gymnasium, climbing wall, theatre) through membership and day pass options, alongside structured programming including aquatic lessons, summer camps, arts/dance classes, youth and adult education, and recovery services. The center also operates community outreach initiatives including food assistance (Families Feeding Families), clothing support (Clothe a Child), scholarship programs, and hosts event rentals including birthday parties, facility rentals, and the annual Flannel Fest gala. The facility includes a 400-seat theatre with full production capabilities and multiple event spaces.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Largest community center of its kind in Coeur d'Alene

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Planet Fitness: National low-cost fitness franchise competing directly for value-conscious members in Coeur d'Alene. A commoditized threat to basic fitness membership share, though lacking aquatics, programming depth, and mission-driven differentiation.
• Gold's Gym: Mid-market national fitness chain with comparable equipment and amenity positioning, competing for the same adult fitness membership segment.
• Jewish Community Centers (JCC) — national network: Operate as broad multi-program community centers (fitness, aquatics, education, arts, social services) under a faith-affiliated nonprofit umbrella — same operating model as Kroc Center but typically in larger metro markets.

Regional players

• Idaho Youth Ranch: Idaho-based nonprofit providing youth programs, residential care, and family services. Competes for similar regional donor dollars and youth-programming audiences.
• City of Coeur d'Alene Parks & Recreation: Municipal parks and recreation department providing pools, classes, and community programs at subsidized rates. Significant pricing pressure on membership-based offerings within the same geography.

Others

• Showpass: Ticketing and event-booking platform used by Kroc Center for event reservations. Enabling technology peer rather than a competitor, but relevant for understanding the center's digital infrastructure.

Direct peers

• YMCA of the Inland Northwest: Operates membership-based fitness, aquatics, youth programs, and community services in the same Spokane/Coeur d'Alene region. Closest direct competitor in mission, membership model, and program mix.
• Boys & Girls Club of Kootenai County: Local youth-focused nonprofit offering after-school programming, camps, and family support — competes for the same household engagement and grant funding pool in the Coeur d'Alene market.
• Northwest Children's Home (Salvation Army affiliate): Another Salvation Army-affiliated nonprofit operating youth and family services in the Inland Northwest. Shares donor base, branding, and program philosophies.
• Salvation Army Kroc Centers (other locations): Other Salvation Army Ray & Joan Kroc Corps Community Centers nationwide share identical branding, programming model, governance, and donor structure, making them the most directly comparable peer cohort.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SalvationArmyUSA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroc Center