Click2Sure
Click2Sure is a Cape Town-based insurtech SaaS vendor that provides a modular cloud platform enabling insurers, retailers, and affinity partners to digitally distribute, administer, and process insurance products through omnichannel embedded distribution. It serves 30 insurance partners with 1M policies live.
- Company typePrivate
- Founded2016
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Click2Sure does
Click2Sure Holdings Proprietary Limited is a Cape Town-based insurtech SaaS vendor founded in 2016 by Daniel Guasco (previously founder of Groupon South Africa). The company develops a cloud-based, modular platform that enables insurance companies, retailers, e-commerce businesses, and non-insurer affinity partners to digitally distribute, administer, and process insurance products through an omnichannel embedded model. Its three core modules cover Distribution (web/mobile, broker, e-commerce, QR code, WhatsApp, chatbot, SMS), Policy Administration (dynamic product configuration, billing, claims workflows, self-service portal), and Reporting & Big Data (bordereau reporting, live dashboards, Tableau integration via APIs). Reported scale includes 30 insurance partners underwriting through the platform, 30 product lines, 40 distribution channels, and 1 million live policies.
Click2Sure firmographics
Firmographics- Name
- Click2Sure
- Legal name
- Click2Sure Holdings Proprietary Limited
- Website
- https://click2sure.co.za
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Click2Sure is a Cape Town-based insurtech SaaS vendor that provides a modular cloud platform enabling insurers, retailers, and affinity partners to digitally distribute, administer, and process insurance products through omnichannel embedded distribution. It serves 30 insurance partners with 1M policies live.
- Ownership category
- akta.pro rank
Click2Sure industry classification
Industry- Product category
- Insurance Technology (Insurtech SaaS)
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)
Keywords
Where Click2Sure is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Click2Sure business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: Cloud-based SaaS platform delivered as subscription to insurance companies, retailers, and affinity partners requiring digitisation of insurance distribution and administration
- Transaction-based Insurance Take-up: Revenue generated from insurance policy take-up when embedded in retailer or affinity partner point-of-sale systems. Retailers offering embedded insurance share in premiums paid by consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS subscription model - quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Click2Sure product offering
Product offeringCore offering
Click2Sure provides a cloud-based, modular, scalable insurance SaaS platform that enables businesses to digitally distribute, administer, and process insurance products. The platform covers the complete insurance value chain — omnichannel distribution, policy administration, claims processing, and big data analytics — and enables embedded insurance at point of sale for retailers, affinity partners, and non-insurance companies via cell captive arrangements with underwriting partners.
Product overview
Click2Sure offers a cloud-based, modular, scalable insurance SaaS platform consisting of three core modules: Distribution Solution, Policy Administration Software (PAS), and Reporting & Big Data Solution. The Distribution module handles omnichannel insurance sales across web/mobile, e-commerce, QR codes, WhatsApp, and chatbot channels. The Policy Administration module manages end-to-end policy lifecycle including claims processing, billing, and customer self-service. The Big Data module provides analytics, compliance reporting, and integrations like Tableau. The platform enables embedded insurance at point of sale, allowing non-insurers to offer insurance without their own license through cell captive partnerships. Click2Sure reported 30 insurance partners, 30 product lines, 40 distribution channels, and 1 million live policies.
Differentiator
Problem solved
Functional benefit
Products and services
- Click2Sure Insurance SaaS Platform
Quantifiable outcome
- 43% take-up rate for embedded extended warranty offerings
- +3 more outcomes
Companies that use Click2Sure
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Click2Sure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature5 records
Click2Sure partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance Partners (30)core30 insurance company partners providing underwriting and insurance products through the Click2Sure platform. These traditional insurers leverage the SaaS for digital distribution while providing the insurance license and underwriting expertise.
Scale indicators4 records
Recent moves5 records
Expansion highlights7 records
Click2Sure competitors and assessment
Company assessmentBroad incumbents
- EIS Group: Cloud-native insurance platform for life, health, and P&C carriers. Competes with Click2Sure at the core PAS and digital distribution layer for insurers modernising legacy stacks.
- Majesco: Insurance software vendor covering P&C, life, and group benefits with cloud SaaS platforms. Comparable as a long-standing insurance SaaS incumbent pursuing similar modernisation opportunities with carriers globally.
- Duck Creek Technologies: Established insurance SaaS provider offering policy, billing, and claims platforms to global P&C insurers. Broader and more enterprise-focused than Click2Sure, but competes for the same digitisation budgets of mid-market and emerging-market insurers.
- Guidewire Software: Large incumbent insurance platform serving global P&C carriers with policy, claims, and analytics suites. Competes for the same digital-transformation RFPs Click2Sure targets, though at the upper end of the market.
Emerging players
- Lemonade: Consumer-facing digital insurer using AI-driven underwriting and mobile-first UX. Comparable as a digitally native insurance brand but operates its own licensed entity rather than selling SaaS — useful for benchmarking embedded-insurance consumer adoption.
- Trov: Digital insurance platform enabling embedded, on-demand coverage for consumer products and mobility. Shares Click2Sure's thesis of embedding insurance into non-insurance purchase journeys and supporting multiple distribution channels.
- Betterfly: Latin American insurtech embedding micro-insurance into employer and consumer platforms via API-driven distribution. Comparable as a region-focused embedded insurance player pursuing partnerships with non-insurance brands.
Direct peers
- Socotra: Cloud-native insurance core platform offering policy administration, billing, and claims APIs to insurers and insurtechs. Directly comparable to Click2Sure's modular SaaS PAS and distribution stack, with a similar API-first architecture and partner-led distribution model.
- Inntoo: Insurance core platform focused on emerging and frontier markets with cloud-based policy administration and partner distribution. Highly comparable given similar geographic focus on underpenetrated insurance markets and modular SaaS delivery.
Regional players
- Naked Insurance: South African AI-driven insurtech offering direct-to-consumer insurance via a digital app. Geographic peer and competitor for South African digital insurance customers, though operating a licensed carrier model rather than a partner-enabling SaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Click2Sure social profiles
Digital presenceClick2Sure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Click2Sure leadership team
Management profileNumber of profiles
Profiles2 records
Click2Sure funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Click2Sure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Click2Sure
What does Click2Sure do?
Click2Sure provides a cloud-based, modular, scalable insurance SaaS platform that enables businesses to digitally distribute, administer, and process insurance products. The platform covers the complete insurance value chain — omnichannel distribution, policy administration, claims processing, and big data analytics — and enables embedded insurance at point of sale for retailers, affinity partners, and non-insurance companies via cell captive arrangements with underwriting partners.
Is Click2Sure a public or private company?
Click2Sure is a private company. It is classified as venture growth investor backed and is currently operating.
When was Click2Sure founded?
Click2Sure was founded in 2016. It employs 11 to 50 people.
Where is Click2Sure based?
Click2Sure is headquartered in Cape Town, South Africa, in the Africa region.
How does Click2Sure make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are transaction-based Insurance Take-up.
Who are Click2Sure's main competitors?
Broad incumbents on record are EIS Group, Majesco, Duck Creek Technologies and Guidewire Software. Emerging players are Lemonade, Trov and Betterfly. Direct peers are Socotra and Inntoo. Naked Insurance is listed as a regional player.
Does Click2Sure have an API?
Yes. Click2Sure offers API integrations for data analytics, connecting to tools like Tableau. The platform supports integration via APIs for point-of-sale systems, payment solutions, and third-party systems. API capabilities include eKYC verification (ID, bank account, sanction screening, OTP, e-signature), real-time policy issuance, and data synchronization with insurers.
What industry is Click2Sure in?
Click2Sure's product category is Insurance Technology (Insurtech SaaS). Its primary akta.pro industry code is FSAGAGAA, Digital Distribution & Comparison Platforms (Aggregators/Marketplaces). Its NAICS code is 5242 and its SIC code is 6411.