hotelsigns.com

What hotelsigns.com does

HOTELSIGNS.com, a Chattanooga, Tennessee-based subsidiary of Intersign Corporation, operates a direct-to-consumer e-commerce platform specializing in custom ADA-compliant signage for the hospitality industry. The company manufactures over 40 sign collections spanning interior and exterior wayfinding, door and room signs, exit and safety signs, directories, human-trafficking notice signage, and restaurant signage using acrylic, sandblasting, engraving, and digital printing techniques. All products carry a Life-of-the-Building Guarantee, conform to ADA standards with raised characters and Grade 2 Braille, and can be specified across more than 80 standard colors and 14 woodgrain finishes.

The business serves both branded hotel chains — with brand-approved vendor status across Hilton, Marriott, IHG, Hyatt, Wyndham, Best Western, Sonesta, Drury, Extended Stay America, Red Roof Inn, Garner, and Spark by Hilton — and independent hotels and developers through its Custom Sign Design and free SignSpec© Planning Services. Pricing is per-unit and ranges from approximately $27.90 (Essential collection) to $286.60+ (Albert Signstein). The company ships globally with no minimum purchase requirement and supplements self-serve e-commerce with a dedicated National Accounts team (V.P. National Accounts, National Accounts Project Manager, V.P. of Business Development) handling enterprise property rollouts.

Revenue is generated through one-time product sales rather than subscriptions or recurring contracts, with no disclosed financials. The company positions itself through regulatory compliance depth, brand-approval breadth, and in-house U.S. manufacturing rather than through AI, software, or platform technology layers.

Name

hotelsigns.com

Legal name

HOTELSIGNS.com

Website

https://hotelsigns.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

hotelsigns.com is a Chattanooga, Tennessee-based e-commerce manufacturer of custom ADA-compliant signage for the hospitality industry, serving major U.S. hotel chains and independent properties with 40+ sign collections, brand-approved programs, and free property-wide planning services.

Ownership category

akta.pro rank

Product category

Custom Hospitality Signage Manufacturing

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Casino Furniture, Fixtures & Signage (Seating, Lighting, Wayfinding, Digital Signage) (MPAEANAJ)

Keywords

• Custom hotel signage
• ADA-compliant signs
• Hospitality wayfinding
• Braille room signs
• Brand-approved hotel signs

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales of custom hotel signage through e-commerce platform. Customers select from pre-designed collections or request custom designs. No subscription or recurring revenue model. International shipping available with no minimum purchase requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

HOTELSIGNS.com designs, manufactures, and sells custom ADA-compliant interior and exterior signage for hotels, offering 40+ sign collections with extensive color, woodgrain, and material customization. The company provides brand-approved signage for all major U.S. hotel chains (Hilton, Marriott, Hyatt, IHG, Wyndham, Best Western, Sonesta, etc.), SignSpec© free planning services for full property quotes, and custom sign design services. Products are manufactured in the USA by Sign Artisans and backed by a Life-of-the-Building Guarantee.

Product overview

HOTELSIGNS.com is a B2B e-commerce platform specializing in custom ADA-compliant signage for the hospitality industry, with over 25 years of experience. The company offers a comprehensive portfolio of 48+ sign collections (including Aleigha, Apex, Arctic, Avalon Series, Berlin, Borderline, Botanica, Charleston, Chassis, Contour, Deco, Diverge, Essential, Facets, Flexia Series, Florence, Fredonia, Hi-Rise, Ice, Incline, Innovate, LeatherTex, Lennox Series, Luxe, Manhattan, Marquis, Metro, Metro Metallics, Midtown, Opera, Optik, Pacific, Parallels, Santera HT, Select, Stratus, Structure, Twilight, Willow, Windsor Series, and Albert Signstein) and multiple sign type categories (ADA & Braille Signs, A-Frames, Accessible Signs, Bathroom Signs, Directory Signs, Door Signs, Exit Signs, Human Trafficking Signs, Restaurant Signs, Room Signs, Safety/Emergency Signs, and more). The company provides SignSpec© Planning Services for free property-wide quotes and Custom Sign Design Services for unique requirements. All products are designed and manufactured in the USA with a Life-of-the-Building Guarantee and include brand-approved signage for major hotel chains.

Differentiator

Problem solved

Functional benefit

Brands

• SignSpec©: Planning service that creates custom quotes for entire property signage needs, free of charge.
• Sign Artisans

Products and services

• Aleigha Sign Collection A hotel sign collection featuring clean lines with over 80 standard colors and 14 wood grain finishes, available in smooth non-glare acrylic or brushed finish with horizontal grain; designed for hotel interior wayfinding.
• Apex Sign Collection Reliable sign series with double-layered construction, raised text, and Grade 2 Braille, available in over 80 colors with 3 engraving styles for ADA-compliant hotel signage.
• Arctic Sign Collection Sign collection with frosted clear or frosted green acrylic faceplate and Polished Aluminum or Brite Gold accents featuring bold black text for hotel interior wayfinding.
• Avalon Series Sign Collection (Avalon 1, 2, 3) Sandblasted, virtually indestructible interior/exterior hotel signs that withstand heat and cold, available across a wide variety of colors; sold as three variants (Avalon 1, 2, 3).
• Contour & Contour HT Sign Collection Classic arched-backplate sign collection with over 80 colors, elegant screen-printed logos, and backplates in more than eleven wood grains plus white; available in standard and HT variants.
• Flexia Series Sign Collection (Angulate, Hydro, Iso, Pinnacle, Pinnacle 2) Highly customizable hotel sign series with over 120 backplate options and over 100 faceplate options, available in five Flexia variants.
• Lennox Series Sign Collection (Lennox 1, 3, Wave) Hotel sign series with frosted acrylic faceplate with beveled edges set on brushed metallic backplate in silver, gold, or copper with matching snap caps; offered in three Lennox variants.
• Luxe Premium Sign Collection Luxury hotel sign line featuring elegant solid brass or aluminum metal accents, positioned as the premium tier of the company's interior collections.
• Albert Signstein Premium Sign Collection Premium hotel sign collection with unique design elements, priced from $286.60, positioned as the top-of-line product tier.
• ADA & Braille Signs ADA-compliant hotel signage category including room number signs, room signs, restroom signs, and stairs signs with raised characters and Grade 2 Braille tactile elements.
• Exit Signs & Safety/Emergency Signs Hotel safety and emergency signage category including emergency exit signs, fire exit signs, evacuation signs, area of refuge signs, photoluminescent exit signs, fire equipment signs, and evacuation maps.
• Human Trafficking Signs State-mandated human trafficking awareness and notice signage for hotels, available for multiple states including Alabama, California, Florida, New York, Texas, and others.
• SignSpec© Planning Services Free custom property-wide planning service that creates a comprehensive quote covering all signs needed for an entire hotel property and serves as a permanent record of the hotel's wayfinding system.
• Custom Sign Design Services Custom sign design service in which hotelsigns.com's design team assists hotel customers in creating unique, made-to-order signage for their properties.
• Brand-Approved Hotel Signage Brand-approved hotel signage offering for major hotel chains including Best Western, Hilton, Hyatt, IHG, Marriott, Sonesta, and Wyndham properties, satisfying franchise brand standards.

Quantifiable outcome

• Life-of-the-Building Guarantee on all products ensures long-term customer value

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Intersign CorporationcoreOthersHOTELSIGNS.com is a fully owned subsidiary of Intersign Corporation. Intersign Corporation also owns HealthcareSigns.com, signmojo.com, MultiHousingSigns.com, and EvacuationPlans.com. This corporate structure provides parent company support and shared expertise across signage verticals.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Signs.com: Online custom sign retailer offering business and commercial signage including hospitality-related products. Comparable e-commerce-first GTM but with broader, less hospitality-specialized product mix.

Direct peers

• Inpro Corporation: Architectural products manufacturer offering signage, wall protection, and wayfinding solutions to hospitality, healthcare, and commercial customers. Direct overlap in hotel signage product lines and ADA-compliant offerings.
• Impact Signs: Custom commercial signage manufacturer producing interior and exterior signs for hospitality and other commercial customers. Direct overlap in product category and customization-driven sales motion.
• Vista System: Manufacturer of modular wayfinding and ADA signage systems used in hotels, hospitals, and commercial buildings. Comparable in core wayfinding functionality and customization-driven sales model.
• Mohawk Sign Systems: Hospitality-focused sign manufacturer offering ADA-compliant room signs, wayfinding, and property-wide signage solutions to hotels. Directly competes with hotelsigns.com in the same hospitality signage niche with comparable product breadth.
• Spanjer Brothers: Long-standing hotel signage specialist producing ADA-compliant room and wayfinding signs for major hotel chains. Directly comparable in product category, customer base (hotel brands), and B2B sales motion.
• Takeform (MTM Recognition): Architectural signage manufacturer with a dedicated hospitality line offering custom interior wayfinding and ADA signs. Overlapping product portfolio and similar brand-approved positioning for major hotel chains.

Broad incumbents

• Allen Industries: Large-scale signage and branding manufacturer serving hospitality, retail, and commercial sectors. Comparable in hospitality signage capability but operates across broader end markets and at larger project scale.
• ASI Signage Innovations: Larger architectural signage company serving multiple verticals including hospitality, corporate, healthcare, and education. Comparable ADA and wayfinding product lines but at broader scale and across more end markets.
• Gemini Sign Letter: Architectural sign letter and dimensional signage manufacturer serving hospitality, retail, and commercial buildings. Comparable in custom signage manufacturing capability but broader in customer base than hotelsigns.com.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCTq1dlZ68HBb6NsEeIVILg/videos
• Instagraminstagram.com/hotelsigns_
• Facebookfacebook.com/HOTELSIGNS.1
• LinkedInlinkedin.com/company/hotelsigns-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hotelsigns.com