Walde Immobilien

What Walde Immobilien does

Walde Immobilien AG is a privately held, family-owned Swiss real estate brokerage founded in 1985 by Marianne and Gerhard E. Walde and headquartered in Zollikon, Switzerland. The company operates from seven physical offices across the Greater Zurich Area, Canton of Aargau, and Central Switzerland (Zollikon, Zurich, Baden, Lucerne, Sursee, Thalwil, Uster), employing roughly 60–66 staff and acting as agent for approximately 400 properties per year. Its service portfolio covers five core product lines: residential properties (Wohnimmobilien), investment properties (Anlageimmobilien), new build projects (Neubauprojekte), vacation properties (Ferienimmobilien) under a dedicated international division, and luxury/premium properties (Premiumimmobilien) under the Walde Premium sub-brand, complemented by digital tools including a Wüest Appraisal-powered online valuation and a personalized property search profile.

The business operates on a transaction-fee commission model across both sales and rentals, with a disclosed turnover mix of approximately 40% portfolio properties, 30% new construction projects, and 30% investment properties. Go-to-market is sales-led and relationship-driven, leveraging physical offices for personal advisory alongside an online property portal, email newsletter, social channels (Facebook, LinkedIn, Instagram), and content marketing via a knowledge hub of expert guides. The international vacation segment is delivered through channel partnerships with regional experts and via founding-membership in FGP Swiss & Alps (the Swiss arm of the Forbes Global Properties luxury network), extending reach into Italy, Austria, Spain, France, Greece, and the UAE. Underlying technology is standard brokerage SaaS: Salesforce CRM, Campaign Monitor for email, Google Analytics and Hotjar for web analytics, and a third-party Wüest Appraisal integration for valuations.

In 2021 Walde consolidated operations into a new ~1,700 m² Centre of Excellence for Real Estate at Zollikerstrasse 65 in Zollikon, intended to bring previously dispersed divisions together and host specialist third-party firms and proptech start-ups, with the explicit strategic intent of expanding beyond brokerage into adjacent real estate services such as law, tax, and financing advisory. The firm remains under family control, with founder Gerhard E. Walde as Chairman, second-generation Claudio F. Walde as CEO, and additional independent board members, and has no disclosed external institutional investors, funding rounds, or M&A activity.

Name

Walde Immobilien

Legal name

Walde Immobilien AG

Website

https://walde.ch

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Walde Immobilien is a family-owned Swiss real estate brokerage founded in 1985, operating seven offices across Switzerland and handling roughly 400 properties per year across residential, investment, new-build, vacation, and premium segments on a commission-based model.

Ownership category

akta.pro rank

Headquarters

HQ city

Zollikon

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: Brokerage commission on sale of residential, investment, and premium properties. Approximately 40% of turnover from portfolio properties, 30% from new construction projects, and 30% from investment properties.
2. Property Rental Commission: Brokerage services for rental of residential and commercial properties.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Walde Immobilien is a Swiss real estate brokerage that provides buying, selling, and renting services for residential, investment, new build, vacation, and premium/luxury properties. The firm operates from seven locations across Switzerland, with a flagship Centre of Excellence in Zollikon, and extends its reach internationally through the FGP Swiss & Alps (Forbes Global Properties) partner network for vacation and luxury property segments.

Product overview

Walde Immobilien AG operates as a Swiss real estate agency founded in 1985, offering a comprehensive suite of property services across multiple segments. The core offering encompasses residential properties (Wohnimmobilien), investment properties (Anlageimmobilien), new build projects (Neubauprojekte), vacation properties (Ferienimmobilien), and luxury/premium properties (Premiumimmobilien). These are complemented by digital tools including an online market valuation service powered by Wüest Appraisal, personalized property search profiles with matching notifications, and educational guides covering property-related topics. The vacation properties division leverages international partnerships including the FGP Swiss & Alps / Forbes Global Properties network for global reach. The company operates from seven locations across Switzerland with a workforce of approximately 60 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Walde Premium: Luxury and premium real estate segment focusing on exclusive architecture, first-class materials, special locations and maximum privacy.
• Walde Vacation Properties

Products and services

• Wohnimmobilien (Residential Properties)

Quantifiable outcome

• Approximately 400 properties handled per year as agent

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, minor and core.

• FGP Swiss & Alps (Forbes Global Properties)flagshipGTM or Marketing PartnerWalde is a founding member of FGP Swiss & Alps, which is part of the Forbes Global Properties international network. This partnership provides access to a global network of luxury property buyers and enhances Walde's ability to market premium properties internationally.
• ErenminorChannel Partner/ Reseller/ DistributorLocal partner for vacation properties, providing local expertise and market access in specific regions.
• ImobilSardaminorChannel Partner/ Reseller/ DistributorLocal partner for Sardinia vacation properties, providing regional market expertise.
• RimontgominorChannel Partner/ Reseller/ DistributorInternational partner network for vacation and luxury properties.
• WetagminorChannel Partner/ Reseller/ DistributorPartner for luxury and premium property services.
• MarschallminorChannel Partner/ Reseller/ DistributorPartner for vacation property services.
• LaCommercialeminorChannel Partner/ Reseller/ DistributorPartner for commercial and vacation properties.
• Wüest AppraisalcoreTechnology or IntegrationProperty valuation technology partner providing quick market valuations on Walde's website. User input data is transmitted to Wüest Appraisal for generating property valuations.
• Salesforce Inc.coreTechnology or IntegrationCustomer relationship management (CRM) system for managing customer data and interactions.
• EBP Schweiz AGminorOthersProperty owner of headquarters building at Zollikerstrasse 65. Walde is sole tenant of the building from spring 2021 as part of their Centre of Excellence for Real Estate initiative.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Engel & Völkers: Hamburg-headquartered international real estate brokerage with substantial Swiss operations across residential, luxury, and commercial segments. Directly comparable as a multi-office, sales-led brokerage serving Swiss residential and premium property buyers and sellers.
• Re/Max Switzerland: Franchise-based residential real estate brokerage operating throughout Switzerland. Directly comparable as a sales-led, multi-office residential brokerage competing for the same Swiss homeowner/seller base.
• Christie's International Real Estate: Global luxury real estate network affiliated with Christie's auction house, with affiliates serving Swiss luxury markets. Comparable to Walde's premium and international network approach, particularly via FGP Swiss & Alps, as competing global luxury buyer channels.
• SPG Intercity: Swiss real estate brokerage with multi-office national coverage and a strong focus on residential and investment properties. Comparable to Walde as a similarly structured Swiss sales-led brokerage with comparable service mix.
• Knight Frank: International luxury and residential real estate firm with Swiss operations and global partner network. Closely comparable to Walde in combining a domestic Swiss brokerage presence with international luxury buyer reach.
• Sotheby's International Realty: Global luxury real estate network affiliated with the Sotheby's auction brand, with strong Swiss affiliate coverage. Directly comparable to Walde's premium segment and FGP/Forbes Global Properties membership, both targeting cross-border UHNW property transactions.

Emerging players

• Properstar: International digital real estate platform aggregating luxury listings from partner agencies across Europe. Comparable to Walde's vacation and premium divisions as a cross-border discovery channel for international HNW buyers.
• Wüest Partner: Swiss real estate consultancy and valuation firm whose Wüest Appraisal product is already integrated into Walde's website. Comparable as a Swiss real estate data and valuation specialist operating in an overlapping but more analytics-driven niche.

Regional players

• Centris AG: Swiss-based property listing platform and brokerage serving the Swiss market with broad residential and commercial coverage. Comparable to Walde as a domestic Swiss property services player, though more platform-led than relationship-led.

Broad incumbents

• Helvetia Versicherungen (Real Estate): Large Swiss insurance group with a real estate division providing brokerage and property services as part of a broader financial services portfolio. Comparable as a Switzerland-based incumbent offering overlapping real estate services, though within a much wider product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/waldeimmobilien
• LinkedInch.linkedin.com/company/walde-&-partner-immobilien-ag
• Instagraminstagram.com/waldeimmobilien_ag
• Xx.com/Walde_Partner

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walde Immobilien