Arete Industries

What Arete Industries does

Arete Industries is a privately held, full-service design and manufacturing company headquartered at 13209 Byrd Drive, Odessa, Florida, that produces custom property signage and outdoor site furnishings through a vertically integrated, in-house production model. The company operates three sub-brands targeting distinct verticals: Designer Golf Products (golf course signage, markers, and furnishings for over 30 years), R3 Site Furnishings (resort and hospitality, food service, parks and recreation, education, municipal, and attractions), and Site Essentials (single- and multi-family residential developments, HOAs, municipalities, educational institutions, and commercial properties). Its proprietary "Designer to Client" (D2C) process spans consultation, custom design, manufacturing, and delivery, with all production hand-made at the Florida facility using sustainable materials including recycled HDPE plastic (sourced from approximately 115 million recycled milk jugs per year), sustainable hardwoods, and proprietary trade-marked materials such as Dendron™ (a fused-graphic substrate with a 10-year non-prorated warranty), Terra-Tec™ (a synthetic material mimicking natural stone and wood with UV inhibitors and anti-graffiti finishes), DuraLumber™, and GraphiCast™ cast metal.

The company monetizes through one-time project purchases plus professional design and consultation services, with quote-based pricing that varies by material, design complexity, and order quantity; revenue is generated through a direct enterprise field-sales motion targeting property managers, HOAs, developers, architects, contractors, and government entities, supplemented by three sub-brand e-commerce sites and trade-show presence (including the National Restaurant Association Show, where the Magnetic Busser Station was premiered). Named enterprise customers span Four Seasons Orlando Resort (AAA Five Diamond Award recipient), Florida Polytechnic University, City of Gainesville Parks and Recreation, Tampa Palms, West Meadows Community, Addison Reserve Country Club, multiple PGA/LPGA tournaments (Wyndham Championship, Marathon Classic), and Western Illinois University — indicating a customer base concentrated in upscale hospitality, residential communities, golf, education, and government segments.

Arete was founded in 1984 as Designer Golf Products, acquired in 2000 by Don Morrison (now President) and reorganized as DG Morrison, Inc., and rebranded in 2014 under the Arete Industries parent with Dan Morrison as Vice President; ownership remains with the Morrison family without identified institutional investors. The company was recognized as a finalist for the 2014 Florida Companies to Watch Award. Arete currently operates with 11–50 employees and serves domestic and international clients across multiple property-types where durable, eco-friendly, custom-branded signage and outdoor furnishings are required.

Name

Arete Industries

Legal name

Arete Industries

Website

https://areteindustries.us

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Arete Industries is a privately held, family-owned manufacturer of custom property signage and outdoor site furnishings, serving golf courses, resorts, residential communities, food-service operators, and government clients through in-house design and production at its Odessa, Florida facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Odessa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Signage Manufacturing: Design and manufacture of custom architectural signage products including entrance signs, street signs, wayfinding signs, interpretive signs, golf course signs, and identification signs. Products are made to order based on customer specifications.
2. Site Furnishings Manufacturing: Production and sale of outdoor site furnishings including benches, picnic tables, waste receptacles, recycling bins, furniture sets, and amenity stations. Products sold as one-time purchases with customization options.
3. Branded Products: Custom branded products for golf courses, restaurants, hotels, resorts, universities, and commercial properties featuring customer logos and branding on tee markers, podiums, receptacles, and other products.
4. Design and Consultation Services: Professional design consultation, graphic design, and project management services for property branding and signage programs. Includes onsite consulting, design proofs, and installation coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Arete Industries is a full-service design and manufacturing company that produces custom signage and outdoor site furnishings through its proprietary "Designer to Client" (D2C) process. The company consults, designs, manufactures, and delivers made-to-order products including entrance signs, wayfinding signs, benches, picnic tables, waste receptacles, golf course furnishings, and food service equipment, using eco-friendly materials such as recycled HDPE plastic and proprietary formulations like Dendron™ and Terra-Tec™.

Product overview

Arete Industries is a full-service design and manufacturing company offering custom signage and site furnishings through a portfolio of three sub-brands: Designer Golf Products (serving the golf industry for over 30 years), R3 Site Furnishings (serving resort, hospitality, food service, and municipal markets), and Site Essentials (serving community developers, HOAs, and commercial properties). The company operates through its proprietary "Designer to Client" (D2C) process, providing consultation, design, manufacturing and installation services. Product offerings include golf-specific items (bag racks, bag stands, club washers, course signs, range boards, scoreboards, tee markers, yardage markers, greeting podiums, ice chests, portable bars, refreshment stations, towel stations, waste receptacles, water coolers), community products (entrance signs, decorative street signs, identification signs, interpretive signs, message boards, picnic tables, benches, dining sets), resort products (chaise lounge chairs, towel cabinets/valets), and food service products (busser stations, condiment stations, magnetic busser stations, A-frame signs, table and chair sets). The company also manufactures proprietary exclusive materials including Dendron™ (recycled-content fused graphics material) and Terra-Tec™ (synthetic material mimicking natural stone and wood), and offers branded custom products for major clients.

Differentiator

Problem solved

Functional benefit

Brands

• Dendron™: Proprietary material with subsurface graphics, fade and scratch resistance, manufactured from recycled content with water-based inks
• Terra-Tec™

Products and services

• Golf Bag Racks

Quantifiable outcome

• Products helped Four Seasons Orlando Resort receive AAA Five Diamond Award
• +2 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Victor Stanley: Victor Stanley is a leading U.S. manufacturer of site furnishings including benches, trash receptacles, bike racks, and tables for streetscapes, parks, and commercial properties. It is a direct competitor to Arete/R3 in outdoor site furnishings with a broader product line, established national dealer network, and longer brand history.
• Forms+Surfaces: Forms+Surfaces designs and manufactures premium architectural site furnishings, signage, and lighting for hospitality, commercial, and municipal markets. It is a direct competitor to Arete in custom architectural signage and site furnishings serving similar high-end enterprise customers.
• Wabash Valley Manufacturing: Wabash Valley Manufacturing produces commercial outdoor site furnishings, picnic tables, grills, and park equipment. It competes directly with Arete/R3 and Site Essentials in commercial outdoor furnishings with a broader catalog and established national distribution.
• Standard Golf Company: Standard Golf Company is a premier manufacturer of golf course accessories, furnishings, tee markers, and signage. It is a direct competitor to Arete's Designer Golf Products brand in golf-specific furnishings and signage with a longer industry presence and broader product line.
• Kay Park Recreation: Kay Park Recreation manufactures commercial outdoor site furnishings, picnic tables, park benches, and grills for parks, resorts, and commercial properties. It is directly comparable to Arete/R3 in commercial outdoor furnishings with a long-standing presence in the recreation market.
• Par Aide: Par Aide is a leading manufacturer of golf course accessories including tee markers, ball washers, course furniture, and signage. It competes directly with Designer Golf Products in golf-specific site furnishings and has deep relationships with golf course superintendents.
• Madrax: Madrax designs and manufactures commercial outdoor site furnishings including benches, bike racks, picnic tables, and waste receptacles. It is a direct competitor to Arete in custom site furnishings serving similar commercial and municipal customers.
• Polly Products: Polly Products manufactures recycled plastic outdoor furniture, picnic tables, benches, and site furnishings from HDPE and other recycled materials. It is a direct competitor specifically in the recycled-material furniture space, comparable to Arete's DuraLumber and HDPE product lines.
• Thomas Steele: Thomas Steele designs and manufactures commercial site furnishings including benches, tables, litter receptacles, and bike racks. It is a direct competitor to Arete/R3 in commercial outdoor site furnishings with custom manufacturing capabilities and similar target markets.
• Pilot Rock: Pilot Rock/ABT manufactures park and recreation site furnishings, picnic tables, grills, and outdoor amenities. It is directly comparable to Arete/R3 in park, recreation, and commercial outdoor products serving similar municipal and hospitality customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/areteindustries
• Facebookfacebook.com/areteindustries
• LinkedInlinkedin.com/company/3618393?trk=tyah&trkInfo=tarId%3A1397660271930%2Ctas%3Aarete%20in%2Cidx%3A1-2-2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arete Industries