What Madrax does

Madrax is a commercial bicycle parking and site furnishings manufacturer operating as a division of Graber Manufacturing, Inc., a privately held Wisconsin corporation founded in 1994 and headquartered in Waunakee, Wisconsin. The company designs and builds made-to-order bike racks, lockers, storage systems, shelters, and on-site repair stations using steel tubing (10-gauge standard) with multiple finish options including hot-dipped galvanized, stainless steel, electropolished stainless, powder coat (22 standard Hardshell colors plus custom matching), and the proprietary MadShield™ and Hardshell Powder Coat™ coatings. Each product line is trademarked (Sentry™, Shark™, Stout™, MadLocker™, RepairSTAN™, Ashton™, Tenney™), and a custom design service supports project-specific or themed bike racks without minimum order quantities. A proprietary in-browser 3D Bike Room Builder tool allows customers to design complete bike storage rooms by dragging and dropping components.

The business operates as a supplier-only direct-to-customer model, selling through its e-commerce website, a 1-800 phone sales line, and a quote-request workflow, with all production run from the single Wisconsin facility. Pricing is per-unit and ranges from roughly $109 for a single-bike rack to $18,539 for a 12-bike architectural shelter; government entities and approved credit buyers qualify for net-30 terms. Customer segments span multifamily residential, K-12 and higher education, commercial offices, municipalities and parks, transit stations, and healthcare — primarily sold through landscape architects and bicycle planning professionals via ASLA and APBP channels. The Madrax line is paired with the Thomas Steele sister division of Graber Manufacturing, which sells complementary outdoor site furnishings (benches, tables, litter receptacles, planters, shelters), and the two divisions share manufacturing, distribution, and sales representation. The company has no external funding, no disclosed financials, and operates as a North American (US and Canada) niche industrial brand.

Name

Madrax

Legal name

Graber Manufacturing, Inc.

Website

https://madrax.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Madrax is a Madison, Wisconsin–based manufacturer of made-to-order commercial bike racks, lockers, shelters, and repair stations, plus complementary site furnishings, serving municipalities, schools, multifamily developers, transit, and commercial customers across the US and Canada.

Ownership category

akta.pro rank

Product category

Commercial Bike Parking and Outdoor Site Furnishings

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Commercial bike racks
• Bicycle parking solutions
• Outdoor site furnishings
• Bike shelters
• Bike repair stations

Headquarters

HQ city

Waunakee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Bike Rack Sales: One-time sale of commercial bike racks including U-bike racks, post and ring racks, wheel pocket racks, and themed bike racks. Products available in various configurations (single-sided, double-sided) with multiple bike capacities.
2. Bike Storage Products: Sales of bike lockers (MadLocker™), bike storage sheds, and vertical bike storage solutions for long-term bike parking needs.
3. Site Furnishings: Sales of complementary outdoor site furnishings including benches, tables, chairs, litter receptacles, planters, and bike shelters that pair with bike parking products.
4. Custom Bike Rack Manufacturing: Custom design and manufacturing services for artistic and project-specific bike rack designs tailored to customer specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Madrax designs, manufactures, and sells commercial-grade bicycle parking products — including bike racks, bike lockers, bike shelters, bike storage solutions, and outdoor bike repair stations — made to order from steel tubing at its Wisconsin facility. The company also sells complementary outdoor site furnishings such as benches, tables, litter receptacles, and planters under the Thomas Steele brand, and offers custom bike rack design and manufacturing services. Products are offered in multiple finishes including hot-dipped galvanized, stainless steel, electropolished stainless, powder coat, and black vinyl cushion coating.

Product overview

Madrax is a commercial bike parking and site furnishings company that operates as a division of Graber Manufacturing, Inc. Their product portfolio centers on bicycle parking solutions (bike racks, lockers, shelters, repair stations) and complementary site furnishings (benches, tables, litter receptacles, planters). Products are manufactured in Wisconsin and include branded lines such as Sentry™, Shark™, Stout™, U-Two™, Post and Ring, Metro™, Opal™, MadLocker™, RepairSTAN™, Ashton™, and Tenney™ bike racks and shelters, plus Thomas Steele™ branded site furnishings including Langdon, Lofty, Aurora, Carnival, Cunningham, Livingston, and Arcadia collections. The company also offers custom bike rack design services and a Bike Room Builder tool for designing custom bike storage spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Thomas Steele: A sister division of Graber Manufacturing offering outdoor site furnishings including benches, tables, chairs, litter receptacles, planters, shelters, and umbrellas for public spaces.

Products and services

• Sentry™ Bike Rack Compact, contemporary commercial bike rack offering freestanding or mountable parking with front wheel stops and U-lock-ready solid rods. Available in galvanized or powder coat finishes for commercial properties, schools, and municipal sites.
• Shark™ Bike Rack Space-smart bike parking solution with solid lean rods and U-lock compatibility, available in 1-11 bike configurations (single or double-sided) in galvanized or powder coat finishes. Designed for short-term and long-term bicycle parking.
• Stout™ Bike Rack Modern bicycle rack combining steel rails with an Ipe wood or recycled plastic block center insert for a rustic aesthetic; parks up to two bikes with U-lock compatibility. Available in galvanized or powder coat finishes.
• Post and Ring Bike Rack Classic dual-purpose bike security stand with welded ring providing two points of contact and accepting U-locks through frame and wheel. Available in galvanized, powder coat, or electropolish stainless steel finishes.
• Metro™ Bike Rack Modern U-rack design with clean lines and sleek finish, parking up to two bikes with U-lock compatibility. Available in galvanized, powder coat, or electropolish stainless steel finishes.
• MadLocker™ Bike Locker Secure, weather-resistant single bicycle storage locker built with heavy-duty steel panels and stackable design. Available with solid or perforated door options and various lock types for long-term bike parking needs.
• Ashton™ Bike Shelter Architectural bike shelter featuring an all-welded steel frame with translucent polycarbonate roof (20x stronger than fiberglass) for lasting weather protection. Ships unassembled. Coordinates with the Ashton series site furnishings.
• Tenney Bike Shelter Streamlined bike shelter with refined handcrafted look designed to pair with various bike rack configurations for weather protection at commercial and municipal sites.
• RepairSTAN™ Bike Repair Station All-in-one outdoor or indoor bike repair station with tethered tools including Allen wrenches, adjustable wrench, tire lever, and screwdrivers secured by steel cables. Designed for installation at trails, parks, campuses, and commercial properties.
• Thomas Steele™ Site Furnishings Coordinated outdoor site furnishings line including benches (Langdon, Lofty, Aurora, Carnival, Cunningham, Livingston), litter receptacles (Langdon, Carnival, Cunningham, Arcadia, Ashton), tables (Cunningham Courtyard, Walden Square), planters (Ashton, Carnival, Arcadia), and modular seating (Cunningham). Sold to complement bike parking installations in public spaces.
• Bike Room Builder 3D Design Tool Interactive 3D design tool allowing customers to design custom bike rooms by dragging and dropping bike storage components into a 3D model. Provided as a free planning resource for specifiers, facilities managers, and developers.
• Custom Bike Rack Design and Manufacturing Custom design and manufacturing services for artistic and project-specific bike rack designs tailored to customer specifications, including themed racks (e.g., tuna, school mascot). Supports unique project aesthetic and branding requirements with no minimum quantity requirement.

Quantifiable outcome

• 20-year structural warranty on metal products demonstrates product durability and reduces customer maintenance concerns
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ASLA (American Society of Landscape Architects)coreStrategic or Co-development PartnerMadrax is a proud supporter of ASLA, indicating a strategic alignment with the landscape architecture community. ASLA members are key specifiers for bike parking projects in public spaces, parks, and commercial developments.
• APBP (Association of Pedestrian and Bicycle Professionals)coreStrategic or Co-development PartnerMadrax supports APBP, the professional association for pedestrian and bicycle planning and design. APBP provides bike parking guidelines and recommendations that Madrax references in their product documentation and marketing materials.
• Bicycle Advocacy OrganizationsminorStrategic or Co-development PartnerMadrax recognizes bicycle advocacy organizations as valuable resources for local bike parking guidelines and ordinances. These organizations provide community insights for bike parking best practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Keystone Ridge Designs: Keystone Ridge Designs is a custom site furnishings manufacturer (benches, tables, bike racks, planters) serving the same parks, campus, and municipal channels as Madrax and Thomas Steele.
• Wabash Valley: Wabash Valley produces commercial site furnishings including bike racks, benches, and tables for parks, schools, and municipalities — overlapping with Madrax's institutional/government customer base.
• Landscape Forms: Landscape Forms is a leading North American manufacturer of site furnishings and bike parking for higher education, parks, and commercial developments — competing with both Madrax and Thomas Steele on design-led projects.
• Belson Outdoors: Belson Outdoors manufactures a broad line of outdoor site furnishings including bike racks, benches, and litter receptacles, competing with Madrax on price-driven municipal and commercial bids.
• Forms+Surfaces: Forms+Surfaces is a larger design-driven manufacturer of architectural site furnishings, including bike racks, that competes with Madrax on premium specification projects in commercial and municipal markets.

Direct peers

• Saris: Saris (formerly Graber Design, founded by the same family) makes commercial and consumer bike racks, and is a long-standing peer in the bike rack category with overlapping distribution into commercial and consumer channels.
• Sportworks: Sportworks designs and manufactures commercial bike racks, lockers, and repair stations for transit agencies, schools, and municipalities — a direct competitor in the same institutional specification channel as Madrax.
• CycleSafe: CycleSafe (a division of MADI, Inc.) produces commercial bike parking, lockers, and shelters sold to the same parks, transit, and university customers as Madrax, with comparable made-in-USA manufacturing and customization.
• Creative Pipe: Creative Pipe uses molded concrete and metal for custom bike racks and site furnishings, competing with Madrax in the custom design bike rack segment for municipalities and parks.
• Dero: Dero is one of the largest U.S. commercial bike rack and bike room manufacturers, offering racks, lockers, repair stations, and bike shelters direct to municipalities, schools, and multifamily developers — overlapping almost entirely with Madrax's core product line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/madrax_bikeracks
• Xx.com/madraxbikeracks
• Facebookfacebook.com/MadraxBikeRacks

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madrax