N.E.C. Nijmegen

What N.E.C. Nijmegen does

N.E.C. Nijmegen is a 125-year-old Dutch professional football club organized as N.E.C. B.V., a private limited company with no disclosed parent or external shareholders. Founded in 1900 in Nijmegen, Netherlands, the club competes in the VriendenLoterij Eredivisie (top-tier Dutch football), where it finished 3rd in the 2025-2026 season with 59 points, and reached the KNVB Bekerfinale (Dutch Cup Final) for the first time since 2000. The club owns and operates the Goffertstadion (home stadium at Stadionplein 1, 6532 AJ Nijmegen), the De Eendracht training complex, and the N.E.C. Voetbalacademie youth academy, and employs 101-250 staff. Governance sits with General Director Wilco van Schaik, Technical Director Carlos Aalbers, Manager Football Development Teun Jacobs (appointed June 2026), and Manager Scouting & Transfers Nick Kersten (extended to 2029). The club also operates a social foundation, GezondRijk Nijmegen, which uses football as a medium for health and wellness programs across the region.

The operating model spans a typical professional football vertical: a core professional squad competing in Eredivisie and cup competitions, supplemented by a youth academy (N.E.C. Voetbalacademie), a children's fan program (N.E.C. Kidsclub), an owned media channel (N.E.C. TV), a physical-and-online merchandise operation (N.E.C. Fanshop via necfanshop.nl), and a corporate partnerships division (N.E.C. Business & OSRN). Technology infrastructure is conventional: ticketing runs through a dedicated online platform, the public website is built and maintained with GX Software, and the martech stack includes Google Analytics, Google Tag Manager, Facebook/Instagram/YouTube/Twitter pixels, the BlueConic customer data platform, and Leadinfo for B2B lead identification. The club is GDPR/AVG compliant and operates within the European Economic Area.

Revenue is generated across five streams: matchday (ticket sales and season cards at Goffertstadion), sponsorship and partnerships (main partner Nexperia; strategic partners KlokGroep, Robey, NasWerkt, Heineken; ~15 official partners; collective Eredivisie partners including VriendenLoterij and ESPN), broadcasting rights (distributed via the Eredivisie CV), merchandise (N.E.C. Fanshop), and hospitality/corporate services (loges and business packages via N.E.C. Business & OSRN). Customer base is split between individual supporters (season ticket holders, casual fans, Kidsclub members) — the primary segment — and corporate partners. Pricing is not publicly disclosed; hospitality and partnership pricing is quote-based. The club is privately held and does not publish financial results.

Name

N.E.C. Nijmegen

Legal name

N.E.C. B.V.

Website

https://nec-nijmegen.nl

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Short description

N.E.C. Nijmegen is a 125-year-old Dutch professional football club competing in the Eredivisie, operating from its owned Goffertstadion in Nijmegen alongside a youth academy, social foundation, fanshop, and corporate hospitality division.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Professional football club
• Eredivisie football
• Matchday ticketing
• Football merchandise
• Club sponsorships

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home matches at Goffertstadion, including season tickets and individual match tickets.
2. Sponsorship & Partnerships: Revenue from main partner Nexperia, strategic partners (KlokGroep, Robey, NasWerkt, Heineken), official partners (GX Software, Hofmans At Home, Konings Meeuwissen, COEF, Oostendorp Autogroep, Gassan, Hornbach, Nxtoffice, DuurzaamXL, Videoguard, FastID, DKC, Gelderland, Sportnieuws, Gelderlander, Airforce, Ormer, TinQ), and Eredivisie partners (VriendenLoterij, ESPN, Sportdirect, Plus).
3. Merchandise & Fanshop: Revenue from the N.E.C. Fanshop (physical and online) selling official merchandise including shirts, clothing, and accessories.
4. Hospitality & Business: Revenue from business lounges (loges), hospitality packages, and corporate partnerships through the N.E.C. Business & OSRN program.
5. Broadcasting Rights: Revenue from Eredivisie broadcasting rights distributed through the Eredivisie CV.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

N.E.C. Nijmegen is a Dutch professional football club competing in the VriendenLoterij Eredivisie. The club sells matchday tickets, season cards, official merchandise, hospitality and business lounge packages, and engages in corporate sponsorship agreements. It also operates a youth academy (N.E.C. Voetbalacademie), a children's fan club (N.E.C. Kidsclub), and the GezondRijk Nijmegen social foundation delivering community health programs.

Product overview

N.E.C. Nijmegen operates a unified club structure centered on its professional football team competing in the Eredivisie, supported by an ecosystem of complementary offerings. The N.E.C. Voetbalacademie develops youth talent to feed the professional squad. The GezondRijk Nijmegen foundation extends the club's reach into community health and social programs. N.E.C. TV provides media content while the N.E.C. Fanshop handles merchandise retail. The Goffertstadion serves as the venue for matches and events, integrated with the ticketing platform for ticket sales. The Business & OSRN division manages corporate partnerships and hospitality services. Together, these products create a comprehensive supporter experience spanning matchday entertainment, year-round community engagement, youth development, and commercial operations.

Differentiator

Problem solved

Functional benefit

Brands

• N.E.C. TV: Official media channel of N.E.C. Nijmegen featuring match highlights, interviews, and club content
• N.E.C. Events
• N.E.C. Business & OSRN
• Goffertstadion

Products and services

• N.E.C. Professional Football Team The professional football squad representing Nijmegen in the top-tier Dutch Eredivisie league and national cup competitions.
• Match Tickets and Season Cards

Quantifiable outcome

• Reached the Eurojackpot KNVB Bekerfinale for the first time since 2000
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• VriendenLoterijcoreGTM or Marketing Partner · 6 March 2026Official partnership established until summer 2027. Includes visibility in Goffertstadion, special arrangements for participants, club prizes, stadium recruitment. 40% of each lot sold at the stadium goes to GezondRijk Nijmegen.
• NexperiacoreStrategic or Co-development PartnerMain partner (hoofdpartner) of N.E.C. Appears on the front of match shirts. The partnership includes visibility across all club channels and stadium branding.
• KlokGroepcoreStrategic or Co-development PartnerStrategic partner of N.E.C. Operating in the installation/technical services sector.
• Robey SportswearcoreStrategic or Co-development PartnerStrategic partner providing sportswear and apparel for the club.
• NasWerktcoreStrategic or Co-development PartnerStrategic partner with recruitment/staffing services. Involved in player transfer win campaigns and supporter engagement.
• Heineken NederlandcoreStrategic or Co-development PartnerStrategic partner providing beverages. Heineken is the official beer supplier for the Goffertstadion.
• GX SoftwaremajorTechnology or IntegrationOfficial partner responsible for website design and development. The GX team (Didi Kamphuis, Sander Janssen) worked on the nec-nijmegen.nl website project.
• Hofmans At HomeminorGTM or Marketing PartnerOfficial partner providing hospitality equipment and services.
• VriendenLoterijcoreGTM or Marketing PartnerOfficial partner and naming sponsor of the Eredivisie. Partnership includes stadium naming rights, visibility, and support for GezondRijk Nijmegen community programs. Of every sold lot at the stadium, 40% goes to GezondRijk Nijmegen.
• ESPNmajorGTM or Marketing PartnerEredivisie partner providing broadcasting and media coverage of N.E.C. matches.
• GezondRijk NijmegencoreStrategic or Co-development PartnerThe club's own social foundation focused on health and wellness programs. Operates independently with its own leadership (Kasper Bakker as chairman from October 2024) and partnerships with Rabobank, Nexperia, KlokGroep, and ProToGa as 'aanvoerders' (captains/sponsors). Reaches 378 participants through 9 programs with €286,000 social investment.
• TinQ (TinQ Energie)minorGTM or Marketing PartnerOfficial partner operating the N.E.C.-styled fuel station at Tarweweg. Offers energy contracts and fuel discounts to supporters.
• AirforceminorGTM or Marketing PartnerOfficial partner with intensified cooperation agreement.
• RabobankcoreGTM or Marketing PartnerFourth 'aanvoerder' (captain) of GezondRijk Nijmegen since 2026. Focuses on financial health and participation in a financially healthy living environment.
• Stichting ZevenheuvelenloopmajorStrategic or Co-development PartnerCo-organizer of Goffert Run Festival, a running event held at and around Goffertstadion on April 18, 2026, combining with Seven Hills Record Run.
• Gemeente NijmegenmajorStrategic or Co-development PartnerPartner in developing ROUTE 1900, an interactive walking route celebrating 125 years of N.E.C. history through the city.
• Bibliotheek Gelderland ZuidminorStrategic or Co-development PartnerPartner in 'Scoor een Boek' reading project targeting primary school students.
• ROC NijmegenminorStrategic or Co-development PartnerPartner in 'Scoor een Boek' reading project. Students organize closing sports days.
• Hogeschool van Arnhem en Nijmegen (HAN)majorStrategic or Co-development PartnerAcademic partner measuring the social impact of GezondRijk Nijmegen programs and developing the collaboration to better understand societal effects.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Feyenoord Rotterdam: Fellow Eredivisie club that finished #2 (65 pts) directly above N.E.C. in 2025/2026 and competes for the same talent pool, sponsors, and European qualification slots in the Dutch top flight.
• FC Twente: Direct Eredivisie competitor that finished #4 in 2025/2026 with 58 points — directly comparable mid-tier club competing in the same league for top-3 placement, European qualification, and regional sponsorship revenue.
• AZ Alkmaar: Eredivisie club that faced N.E.C. in the 2026 KNVB Bekerfinale; both operate mid-sized stadiums and run comparable youth academies and commercial structures within the Dutch top flight.
• FC Utrecht: Established Eredivisie club with similar size, stadium economics, and central-Netherlands catchment; N.E.C. played FC Utrecht on January 9, 2026, and the two compete for similar commercial positioning.
• Go Ahead Eagles: Direct Eredivisie competitor that played N.E.C. in the season finale (2-1, May 17, 2026); comparable mid-tier Dutch professional club with regional fanbase and similar revenue mix.
• Willem II: Eredivisie club of similar mid-tier stature scheduled to host N.E.C. on August 15, 2026; comparable scale, owned stadium model, and reliance on Eredivisie CV broadcasting distribution.
• SC Telstar: Dutch professional football club scheduled to open the 2026/2027 season against N.E.C. at Goffertstadion (August 8, 2026); comparable tier within the Dutch football pyramid and direct competitor for promotion, cup, and sponsorship economics.

Regional players

• Vitesse: Fellow Gelderland-based club with regional overlap with N.E.C.'s catchment; while currently outside the Eredivisie, both compete for the same regional sponsorship, talent, and supporter base.

Broad incumbents

• Ajax Amsterdam: Largest Dutch football club and traditional Eredivisie incumbent; N.E.C. draws Ajax in domestic competition and competes indirectly for talent, sponsors, and European placement within the same league system.
• PSV Eindhoven: Top-tier Eredivisie club with substantially larger budget and fanbase; represents the upper bound of the competitive landscape N.E.C. operates in and a benchmark for European revenue potential.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/necnijmegen
• YouTubeyoutube.com/channel/UClDif_C8e6wNvQBz9Na5aGQ
• Facebookfacebook.com/necnijmegen
• LinkedInlinkedin.com/company/necnijmegen
• Instagraminstagram.com/necnijmegen
• TikToktiktok.com/@necnijmegen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N.E.C. Nijmegen