What Stichting Zevenheuvelenloop does

Stichting Zevenheuvelenloop is a Dutch non-profit foundation (stichting) founded in 1984 and headquartered in Nijmegen, Gelderland, that organizes a portfolio of running and outdoor events in the Seven Hills region near the German border. The foundation operates with 18 paid staff and approximately 800 volunteers. Its core offering is anchored on a single November weekend each year, currently scheduled for 14-15 November 2026, comprising the Garmin Zevenheuvelenloop (a 15km flagship road race), the Garmin Zevenheuvelennacht (a night run), the Dustin Bedrijvenloop (a corporate team run), and the Mini Zevenheuvelenloop (a children's run). The flagship 15km race is sold out for 2026, and a resale marketplace is operated for secondary 15km entries.

The foundation has additionally expanded into a year-round 7H-labeled event portfolio, including Zevenheuvelentrail (trail running), Zevenheuvelenhike (hiking), Zevenheuvelen Wintertrail, the Seven Hills Record Run, and the Montferland Halve Marathon, plus the Stevensloop. The organization has no proprietary technology platform; registration and resale are delivered through the Atleta.cc third-party platform, and the foundation maintains a historical performance database (Allertijden). Revenue is generated through participant registration fees, corporate team entry fees, race entry resale activity, and a tiered sponsorship base led by Garmin (title sponsor), with Dustin, Maurten, Provincie Gelderland, Gemeente Nijmegen, NS, Fletcher Hotels, Runnersworld, and other partners. The event supports the Esther Vergeer Foundation as its designated charity partner.

Name

Stichting Zevenheuvelenloop

Legal name

Stichting Zevenheuvelenloop

Website

https://nnzevenheuvelenloop.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Zevenheuvelenloop is a Dutch non-profit foundation founded in 1984 that organizes running events in the Nijmegen hills region, including the Garmin Zevenheuvelenloop flagship 15km race, corporate, youth, and trail/hike formats, serving thousands of individual runners and corporate teams with Garmin as title sponsor.

Ownership category

akta.pro rank

Product category

Road running events

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industry

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

Keywords

• Road running events
• Athletic event organization
• Charity running events
• Corporate team running
• Trail and hike events

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Participant Registration Fees: Direct registration fees from individual runners for the 7km and 15km races, the Garmin Zevenheuvelennacht night run, and the Mini Zevenheuvelenloop for children.
2. Corporate Team Runs (Dustin Bedrijvenloop): Corporate teams can register for the business run component, providing B2B revenue from companies.
3. Race Entry Resale: A resale marketplace for the 15km race entries, suggesting secondary market transaction fees.
4. Sponsorship: Title sponsorship from Garmin, product sponsorships from Maurten, Wildenberg, and others, plus support from provincial and municipal government bodies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Stichting Zevenheuvelenloop is a Dutch non-profit foundation that organizes the annual Garmin Zevenheuvelenloop 15km road race over a hilly course near Nijmegen, plus an event-weekend lineup that includes a 7km run, the Garmin Zevenheuvelennacht night run, the Mini Zevenheuvelenloop children's race, and the Dustin Bedrijvenloop corporate team run. The foundation also operates sister events under the 7H label — including Zevenheuvelentrail, Zevenheuvelenhike, Zevenheuvelen Wintertrail, Seven Hills Record Run, Montferland Halve Marathon, and Stevensloop — collectively serving individual runners, corporate teams, and youth/family participants.

Product overview

Stichting Zevenheuvelenloop is a Dutch foundation that organizes a portfolio of running and outdoor events in the Zevenheuvelen region near Nijmegen. The core offering consists of four events tied to the annual November weekend: the Garmin Zevenheuvelenloop (15km), Garmin Zevenheuvelennacht (night run), Dustin Bedrijvenloop (corporate relay), and Mini Zevenheuvelenloop (youth race). The foundation also operates several sister events under the 7H label including Zevenheuvelentrail, Zevenheuvelenhike, Zevenheuvelen Wintertrail, Seven Hills Record Run, and Montferland Halve Marathon. The events collectively rely on approximately 800 volunteers and offer participants registration, results tracking, and event-day services.

Differentiator

Problem solved

Functional benefit

Brands

• Zevenheuvelentrail: Trail running event organized by the foundation
• Zevenheuvelenhike
• Zevenheuvelen Wintertrail
• Seven Hills Record Run
• Montferland Halve Marathon
• Stevensloop

Products and services

• Garmin Zevenheuvelenloop (15km) Annual 15km road race on a hilly course in the Zevenheuvelen region near Nijmegen, Netherlands, held on November 15, 2026; for individual recreational and competitive runners.
• Garmin Zevenheuvelennacht (Night Run) Nighttime running event held on November 14, 2026, the evening before the main Zevenheuvelenloop race, for individual runners seeking a unique race format.
• Dustin Bedrijvenloop (Corporate Team Run) Corporate team-run relay held on November 14–15, 2026 alongside the main race weekend, for business teams using it for team-building, employee wellness, or CSR initiatives.
• Mini Zevenheuvelenloop (Children's Run) Shorter running event for children and youth held on November 14, 2026, designed as an entry point into running sports.
• 7km Individual Run Shorter 7-kilometer road race option offered during the November 14–15, 2026 event weekend, for runners preferring a less demanding distance than the 15km main race.
• Zevenheuvelentrail Trail running event in the Zevenheuvelen region organized by Stichting Zevenheuvelenloop under the 7H event label.
• Zevenheuvelenhike Hiking event in the Zevenheuvelen region organized by the foundation under the 7H label.
• Zevenheuvelen Wintertrail Winter trail running event organized by the foundation under the 7H label.
• Seven Hills Record Run Record-attempt running event organized by the foundation under the 7H label, targeting fastest times on the hills course.
• Montferland Halve Marathon Half marathon event organized by the foundation in the Montferland region under the 7H event label.
• Stevensloop Local running event in Stevensweert organized by the foundation under the 7H event label.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• GarminflagshipGTM or Marketing PartnerTitle sponsor of the Garmin Zevenheuvelenloop and Garmin Zevenheuvelennacht events. Garmin branding appears prominently on the event name and marketing materials.
• DustincoreGTM or Marketing PartnerTitle sponsor of the Dustin Bedrijvenloop (corporate team run). Dustin branding on the corporate business run event.
• MaurtencoreGTM or Marketing PartnerSports nutrition sponsor providing product support for participants. Featured sponsor logo on website.
• Provincie GelderlandcoreGTM or Marketing PartnerProvincial government sponsor supporting the event. Logo displayed prominently on website.
• Wildenberg AdvocatenminorGTM or Marketing PartnerLegal firm sponsor with logo displayed on website.
• NSminorGTM or Marketing PartnerDutch national railway sponsor supporting sustainable transportation to the event.
• Gemeente NijmegencoreGTM or Marketing PartnerMunicipal government partner providing local support and venue access for the event.
• Berg en DalminorGTM or Marketing PartnerMunicipality partner in the region where the hills terrain is located.
• Fletcher HotelsminorGTM or Marketing PartnerHotel partner possibly offering accommodation packages for out-of-town participants.
• RunnersworldcoreGTM or Marketing PartnerMajor running magazine/media partner with logo displayed on website.
• ROC NijmegenminorGTM or Marketing PartnerRegional training center possibly providing volunteers or educational partnerships.
• Omroep GLDminorGTM or Marketing PartnerRegional broadcaster media partner.
• Esther Vergeer FoundationcoreStrategic or Co-development PartnerDesignated charity partner of the event. The event supports this foundation that focuses on wheelchair tennis and sports for people with disabilities.
• STOX EnergyminorGTM or Marketing PartnerCompression and sportswear brand sponsor.
• Zero MotorcyclesminorGTM or Marketing PartnerElectric motorcycle brand sponsor.
• Henk ScholtenminorGTM or Marketing PartnerLocal business sponsor.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mud Masters: Dutch obstacle-course and adventure race organizer; comparable as a Netherlands-based mass-participation outdoor event brand targeting similar recreational consumer segments.
• UTMB (Ultra-Trail du Mont-Blanc): Global trail running event series; comparable to Zevenheuvelenloop's Zevenheuvelentrail and Wintertrail sister events as a mass-participation off-road running organizer.

Direct peers

• Dam tot Damloop: Iconic Dutch road running event (10 English miles from Amsterdam to Zaandam) with multi-format and corporate offerings, directly comparable to Zevenheuvelenloop's flagship road running weekend.
• NN Marathon Rotterdam: Major Dutch mass-participation road running event organized around a single weekend with corporate and charity angles, comparable in scale and operating model to Zevenheuvelenloop's flagship 15km and Bedrijvenloop formats.
• Great North Run: World's largest half marathon held annually in the UK; comparable as a flagship annual mass-participation road running event with strong sponsor backing and a sellout dynamic similar to Zevenheuvelenloop.
• TCS Amsterdam Marathon: Flagship Dutch road running event with multiple race formats (marathon, half, 8K) and a strong sponsor backbone, directly comparable to Zevenheuvelenloop's multi-format weekend strategy.
• Le Champion: Belgian/French organizer of multiple mass-participation running events (20km of Brussels, Semi-Marathon de Lille) with comparable sponsor and event-portfolio model to Stichting Zevenheuvelenloop.
• Marathon Eindhoven: Dutch road running event featuring marathon, half marathon, and shorter formats; comparable in scale, multi-format offering, and Dutch regional mass-participation positioning.

Broad incumbents

• Berlin Marathon: One of the World Marathon Majors with a single flagship race weekend; comparable at the upper end of European mass-participation road running events and a benchmark for sponsor and participant scale.
• Golazo Sports: Largest sports event organizer in the Netherlands and Belgium, operating multiple running, cycling, and triathlon events including NN Marathon Rotterdam and TCS Amsterdam Marathon; comparable as a portfolio-level event organizer in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stichting-zevenheuvelenloop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Zevenheuvelenloop