What SGEi does

SGEi (SGE International, LLC) is a Las Vegas-headquartered professional services firm specializing in culture transformation, leadership development, and customer experience (CX) consulting for enterprise clients in service-intensive industries. Founded by Shane Green, a former Ritz-Carlton and W Hotels executive, the firm operates from a headquarters at 3595 S Town Center Drive and a Training Academy at 3900 S Hualapai Way, with additional delivery presence in Australia and New Zealand. Its core client base spans hospitality (MGM Resorts, W Hotels, Edition Hotels, The Cosmopolitan of Las Vegas, Baha Mar, Waldorf Astoria, Savoy, Hakkasan), automotive (BMW of North America, Foot Locker, Jasmac Cars), aviation (United Airlines, NetJets, MSC Cruises), retail/real estate (Westfield, GGP), sports (NBA), and emerging-leader nonprofits (Hospitality New Zealand).

The firm's offering centers on proprietary methodologies—CORE4 Service Culture, Culture Hacker, and 6-month and 12-month Leadership Performance Programs—delivered through a mix of in-person workshops, virtual training, eLearning module development, video production, executive coaching, and brand-standards consulting. Underpinning the portfolio is a human-delivered facilitation model executed by a team of consultants with prior leadership roles at Ritz-Carlton, W Hotels, Highgate, Denihan, Deloitte, Red Bull, the U.S. Air Force, and other enterprise employers. The SGEi Training Academy in Las Vegas certifies external trainers, and annual Culture Reports based on global employee surveys provide thought leadership content marketing.

SGEi generates revenue through custom-priced, multi-year professional services engagements scoped via consultation calls; pricing is not publicly disclosed and no self-serve or productized e-commerce channel exists. The firm sells exclusively through direct enterprise field sales, supplemented by event-driven lead generation via founder speaking engagements and media appearances. Marketing is anchored in the founder's personal brand and a content engine of 210+ blog entries, case studies, and the annual Culture Report, with distribution across LinkedIn, earned media, and Vimeo-hosted video.

Name

SGEi

Legal name

SGE International, LLC

Website

https://sgeinternational.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SGEi is a Las Vegas-based boutique consulting and training firm that delivers company culture transformation, leadership development, and customer experience programs to enterprise clients in hospitality, automotive, aviation, retail, and sports. Founded by Shane Green, it serves Fortune 500 logos including BMW, United Airlines, MGM Resorts, and NBA via proprietary frameworks like CORE4 and Culture Hacker.

Ownership category

akta.pro rank

Product category

Corporate Training and Management Consulting

NAICS

Professional and Management Development Training (61143), Other Scientific and Technical Consulting Services (54169), Business Schools and Computer and Management Training (6114)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Customer Experience (CX) & Service Excellence (EDABACAB)

akta.pro secondary industries

Customer Experience (CX) & Digital Experience (BPAHAEAC), Corporate Learning & Training Content Development (EDAGAKAC), Consultative Selling & Discovery (EDABABAC)

Keywords

• Service culture consulting
• Leadership development training
• Customer experience consulting
• Corporate training programs
• Organizational culture transformation

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Training Delivery Services: SGEi delivers customized or off-the-shelf live or online training solutions for employees and managers. Training is offered in classroom settings, on the job, or virtually through certified trainers and facilitators.
2. CX Consulting: Consulting services for customer experience transformation, including strategy design, brand standards development, operating procedures, and on-the-ground support for companies worldwide.
3. Leadership Coaching: One-on-one and group coaching services for executives, entrepreneurs, and managers to develop leadership and management skills, including initial five-session engagements followed by single sessions as needed.
4. eLearning and Content Development: Custom eLearning module creation and video production services where SGEi content designers create modules in styles and timeframes that fit client training needs.
5. Training Academy Certification: Two-day workshops at the SGEi Training Academy in Las Vegas to certify and inspire independent trainers to perform in a memorable, motivating, and effective manner.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SGEi is a global training and consulting firm that delivers service culture transformation programs, leadership performance development, and customer experience (CX) consulting for enterprise clients. The firm sells customized corporate training workshops, executive coaching engagements, and a proprietary Training Academy designed to build service-first organizational cultures. Offerings are human-delivered by the founder and a small expert practitioner team rather than sold as off-the-shelf software or digital products.

Product overview

SGEi (Service Culture Experts) is a global training and consulting company offering an integrated portfolio of culture transformation, leadership development, and customer experience services. The core offering centers on consulting engagements combined with a suite of learning programs including the Leadership Performance Programs (6-Month and 12-Month variants), Lead First wellness-focused leadership training, Emerging Leaders Program, and Senior Leadership Coaching. Training delivery spans Service Training, Sales Training, Customized Learning Experiences, eLearning modules, Video Production, and Facilitation services. The company also provides CX Consulting, Brand Standards and Operating Procedures development, and Hospitality Openings and Transformations support. All programs are underpinned by culture assessment tools and reinforced through the SGEi Training Academy for trainer certification. The portfolio is unified by the company's M|M|E (Memorable | Motivating | Effective) methodology for transforming employee experiences and elevating customer satisfaction.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Culture Transformation Programs An enterprise consulting and training program that diagnoses an organization's current service culture and embeds service-first behaviors through workshops, training, and reinforcement. It is intended for mid-to-large organizations whose leadership has committed to elevating employee and customer experience.
• Leadership Performance Programs A leadership development offering that develops mid-to-senior leaders' ability to set service standards, coach frontline employees, and sustain cultural change. It is sold to enterprises investing in leadership pipelines and service-led growth.
• Customer Experience (CX) Consulting A consulting engagement that assesses customer experience journeys and recommends operational, behavioral, and cultural improvements. It is intended for organizations seeking to differentiate through brand experience and service.
• SGEi Training Academy A proprietary cohort-based training program that teaches SGEi's service-culture and leadership frameworks to enrolled participants. It is offered as a standalone learning track distinct from fully bespoke enterprise engagements.
• Keynote Speaking Short-format keynote presentations on service culture, leadership, and customer experience delivered by the founder at client events, conferences, and internal leadership offsites.

Quantifiable outcome

• Sales satisfaction scores increased 15%, and service satisfaction scores increased 6% in 2015 for BMW dealerships
• +3 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Ritz-Carlton Leadership Center: Direct peer — shares SGEi's Ritz-Carlton DNA and offers service-culture and customer-experience training to enterprises. Both sell culture transformation programs originally built inside luxury hotels and are positioned as the gold-standard in hospitality-originated CX training.
• Disney Institute: Direct peer — provides customer experience and leadership development training programs to business clients, leveraging Disney's brand-culture DNA. Highly comparable in that it sells proprietary service-culture frameworks to enterprise buyers in hospitality, healthcare, and retail.
• Dale Carnegie & Associates: Direct peer — global training company delivering leadership, sales, customer service, and communication programs through certified instructors. Comparable to SGEi in trainer-certification-led delivery model and enterprise training focus, with broader global footprint.
• The Ken Blanchard Companies: Direct peer — leadership development and management training firm offering branded programs (e.g., Situational Leadership). Directly competes with SGEi's Leadership Performance Programs for mid-market and enterprise leadership training budgets.
• Root, Inc.

Broad incumbents

• Development Dimensions International (DDI): Broad incumbent — global leadership development firm specializing in selection, succession, and leadership training. Comparable to SGEi on the leadership development side but with a much broader HR-tech and assessment platform.
• Korn Ferry: Broad incumbent — large organizational consulting firm covering executive search, leadership development, and culture transformation. Comparable to SGEi on enterprise culture and leadership advisory, but at significantly larger scale and with integrated talent solutions.
• FranklinCovey: Broad incumbent — large, established leadership and organizational performance firm selling content-driven training (e.g., "The 7 Habits") and consulting. Competes with SGEi's Leadership Performance Programs and culture transformation offerings, but at much greater scale with broader content libraries.
• Gallup: Broad incumbent — global leader in employee engagement research, CliftonStrengths assessments, and culture/leadership advisory. Competes with SGEi's culture assessment, employee engagement, and manager development offerings, but operates at much larger scale with proprietary analytics IP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sgei
• Xx.com/_SGEi

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SGEi