Julien Faure
Julien Faure is a fifth-generation French heritage ribbon-weaving house (founded 1864) that produces custom jacquard ribbons and textile watch bracelets for luxury fashion houses, prestige watchmakers, and milliners, combining 19th-century shuttle looms with proprietary software.
- Company typePrivate
- Founded1864
- HeadquartersSaint Rambert, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Julien Faure does
Julien Faure SAS is a fifth-generation French ribbon-weaving house founded in 1864 in Saint-Just-Saint-Rambert, Loire, operating shuttle looms from the 19th century combined with proprietary jacquard control software developed in-house in the 1980s. The company produces high-precision woven ribbons, silk labels, and textile watch bracelets under seven core product lines (Gros-Grains, Vintages, Fantaisies, Les Unis Soie, Les Étiquettes, Les Bracelets de Montre, and Le Sur-Mesure), serving luxury fashion houses (Dior, Chanel, Christian Louboutin, Dolce & Gabbana, Jil Sander), prestige watchmakers (Tudor, March LA.B), milliners (Maison Michel, Stephen Jones, Philip Treacy), and cultural institutions (Petit Palais, Dolce & Gabbana exhibitions).
The business operates a dual model: a B2B direct-sales channel built on confidential exclusive partnerships for bespoke ribbon and bracelet development, and a D2C e-commerce channel on Shopify selling signature watch bracelets at $117 per piece in 20mm and 22mm widths. The company holds the Entreprise du Patrimoine Vivant (EPV) certification from the French State since 2009. Its proprietary jacquard software, claimed as the first purpose-built for ribbon-making, is now sold globally to other manufacturers, providing a secondary software-licensing revenue stream. Production, R&D, design, and finishing are all co-located at the single Loire workshop, with a team of approximately 10 people.
The company is privately held by the Faure family (SAS structure), with no disclosed outside investment, no M&A activity, and no public revenue figures. Distribution is global via the Shopify storefront and direct brand partnerships, while geographic exposure is concentrated in Europe with selective international clientele.
Julien Faure firmographics
Firmographics- Name
- Julien Faure
- Legal name
- JULIEN FAURE SAS
- Website
- https://julien-faure.fr
- Company type
- Private
- Founded year
- 1864
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Julien Faure is a fifth-generation French heritage ribbon-weaving house (founded 1864) that produces custom jacquard ribbons and textile watch bracelets for luxury fashion houses, prestige watchmakers, and milliners, combining 19th-century shuttle looms with proprietary software.
- Ownership category
- akta.pro rank
Julien Faure industry classification
Industry- Product category
- Luxury Textile Manufacturing
- NAICS
- Narrow Fabric Mills and Schiffli Machine Embroidery (31322), Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles) (IMAOALAE)
Keywords
Where Julien Faure is headquartered
LocationHeadquarters
- HQ city
- Saint Rambert
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Julien Faure business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- B2B Custom Ribbon Manufacturing: Confidential exclusive partnerships with luxury fashion houses for custom-designed ribbons. Services include bespoke ribbon development for haute couture, perfumery, accessories, and hatmaking. Revenue derived from custom development fees and production contracts.
- B2B Watch Bracelet Manufacturing: Long-term partnerships with prestigious watch brands (Tudor, March LA.B) for custom textile watch bracelets. Developed in close collaboration for 15+ years for Tudor, creating bracelets for Black Bay, Pelagos, and Ranger lines.
- D2C E-commerce Watch Bracelets: Direct-to-consumer sales of branded watch bracelets through their Shopify e-commerce platform. Products include Signature collection in various colors and widths (20mm, 22mm).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Collection Watch Bracelet (Bande Armuree) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Julien Faure product offering
Product offeringCore offering
Julien Faure is a French luxury ribbon weaving house that manufactures bespoke jacquard-woven ribbons, silk labels, and textile watch bracelets on 19th century shuttle looms at its workshop in Saint-Just-Saint-Rambert, Loire. The company serves as a confidential exclusive partner to leading haute couture, perfumery, hatmaking, and prestigious watch brands, and also sells its Signature collection of jacquard watch bracelets directly to consumers through its Shopify e-commerce platform.
Product overview
Julien Faure is a French luxury ribbon manufacturer founded in 1864 in Saint-Just-Saint-Rambert, Loire, specializing in Jacquard-woven ribbons and textile watch straps. The company's product portfolio centers on seven core offerings: Gros-Grains (structured ribbed ribbons), Vintages (archive heritage reproductions), Fantaisies (creative fantasy ribbons), Les Unis Soie (solid silk ribbons), Les Étiquettes (100% silk woven labels), Les Bracelets de Montre (jacquard textile watch straps), and Le Sur-Mesure (custom ribbon co-development). The watch strap line is organized into four sub-collections — JF-0001 (braided weave, 12+ colorways), JF-0002 (armored weave, compact, hydrophobic), JF-0004 (double-stripe pattern), and JF-0005 (single-stripe) — all woven monobloc on shuttle looms in France, marketed directly via the company's Shopify e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Gros-Grains Structured ribbed ribbons with a dense, regular weave that captures light and gives the ribbon immediate depth. Sold as a core product line for luxury fashion and accessory applications.
- Vintages Vintage ribbons preserved across generations, forming a unique collection of historical patterns. Faithfully reissued with rigorous attention to original design, used for museum reproductions, capsule collections, and reissues.
- Fantaisies Creative fantasy ribbons featuring textures, relief effects, varied threads, and material combinations. Each development explores a new textile expression for custom luxury applications.
- Les Unis Soie Solid silk ribbons whose apparent simplicity reveals the richness of the material, with light gliding across the surface to reveal deep, vibrant, or delicate shades. Sold for haute couture and luxury applications.
- Les Étiquettes (Woven Labels) Primarily silk woven labels that extend the identity of a creation, offering rare finesse and definition. Used by fashion and millinery brands for product identification and branding.
- Les Bracelets de Montre (Jacquard Watch Straps) Jacquard-woven textile watch straps conceived as a true textile architecture, woven in one piece (monobloc) on shuttle looms. Balance material, hold, and comfort with precision. Sold through B2B partnerships with watch brands (Tudor, March LA.B) and D2C via the Signature collection.
- Le Sur-Mesure (Bespoke Custom Ribbon Development) A collaborative custom development service where a client's idea takes shape through dialogue between creation and textile know-how. Covers everything from initial exchange to first samples, exclusively for luxury fashion houses, watch brands, perfumery, and millinery clients.
- Signature Collection Watch Bracelets (JF-0001, JF-0002, JF-0004, JF-0005) D2C retail range of jacquard watch straps at $117.00 per bracelet, available in 20mm and 22mm widths. Includes JF-0001 braided weave with multiple colorways, JF-0002 Bande Armurée armored weave (hydrophobic, chlorine- and salt-resistant), JF-0004 Rayures Doubles double-stripe pattern, and JF-0005 Rayure Simple single-stripe design. Features 316L steel buckle, machine-washable at 20C.
Companies that use Julien Faure
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles5 records
Julien Faure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Julien Faure partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Dior ParfumsflagshipLong-term collaboration creating custom Jacquard ribbons with silver Lurex threads for Miss Dior perfume bottle stoppers. The ribbon serves as a couture signature detail, developed in close collaboration with Dior Beauty teams.
- ChanelflagshipCreation of custom silk satin and gros-grain ribbons for Chanel collections and runway shows. Ribbons used for bows, structural elements, and fashion accessories in couture pieces.
- Christian LouboutincoreMulti-year collaboration supplying silk satin ribbons and gros-grain for shoes, ballerinas, sneakers, and cosmetics. Present across various seasonal collections with precise color matching.
- Dolce & GabbanacoreIntegration of vintage jacquard ribbons from Julien Faure archives into Spring/Summer 2021 collection. Featured in Grand Palais 'Du Coeur a la Main' exhibition Spring 2025.
- Tudorflagship15+ year exclusive partnership creating all Tudor textile jacquard watch bracelets for Black Bay, Pelagos, and Ranger lines. Close collaboration on design and technical specifications.
- Marine NationaleflagshipSpecial bracelet development for Tudor Pelagos FXD GMT in collaboration with French naval aviators. Introduced October 2024 with green colorway matching military uniforms.
- March LA.BcoreCollaboration since 2025 developing jacquard watch bracelets as design elements. 100% French collaboration with focus on contemporary aesthetics and textures.
- Maison MichelcoreSupply of gros-grain ribbons from collections and custom colors for hat finishing. Ribans used for structural and identification purposes on hats.
- Jil SandercoreCreation of precision woven silk labels for scarves and products on shuttle looms. Minimalist design matching brand aesthetic.
- Stephen JonescoreLabels for hat collections including special pieces for Palais Galliera retrospective exhibition. Integration of brand emblem into woven labels.
- Philip Treacyflagship30+ year collaboration creating ribbons for hat designs. Notable Easter 2026 project reproducing vintage archive ribbon for Queen Camilla's hat. Royal and high-profile commissions.
- Petit PalaisminorWorth x Petit Palais cultural collaboration.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Julien Faure competitors and assessment
Company assessmentDirect peers
- Bonetto Cinturini: Italian manufacturer of watch straps and bracelets, including technical textile straps. Comparable as a specialist watch bracelet supplier serving watch brands, with similar material/textile expertise in the strap market.
- Satab: French ribbon and narrow textile manufacturer founded in the Haute-Loire, supplying ribbons to fashion, packaging, and decoration. Directly comparable as a fellow French ribbon maker serving luxury and textile customers, though operating at a much larger industrial scale than Julien Faure.
- Maison Pierre Frey: French heritage textile house producing jacquard fabrics, trims and passementerie for haute couture and interior design. Comparable as a French heritage weaver serving luxury maisons with woven trims and textiles, anchored by similar craftsmanship-led positioning.
- Hirsch Straps: Austrian heritage watch strap maker (est. 1765) producing textile and leather straps for premium watches. Comparable as a long-standing European specialist in watch bracelets serving prestigious watch brands.
- Artem Straps: Italian maker of luxury aftermarket watch straps with technical textile and sailcloth options. Comparable in the textile watch bracelet niche targeting premium watch enthusiasts and independent brands.
- Taroni (Tessitura Luigi Taroni): Italian silk weaving mill producing jacquard silks, scarves, and labels for luxury fashion houses including Hermès and other European brands. Comparable as a heritage jacquard silk specialist supplying flagship luxury maisons.
- Eulit GmbH: German maker of premium watch straps including textile and woven bracelets. Comparable to Julien Faure's watch bracelet business in materials engineering and watch-brand customer base.
Broad incumbents
- Hermès (Textile & Silk Division): Hermès produces silk scarves, twillies, and ribbon products within its in-house textile operation. Comparable as a luxury brand that integrates premium ribbon/silk products, but operates as a much larger vertically integrated maison rather than a specialized B2B ribbon supplier.
- Berwick Offray: Largest North American ribbon manufacturer producing decorative ribbons across mass and premium segments. Comparable as a ribbon maker, but serves much broader/industrial markets rather than the haute couture niche Julien Faure occupies.
Regional players
- Rubanerie Toulousaine: French ribbon and trim manufacturer serving apparel, packaging and decorative markets. Comparable as a fellow French regional ribbon producer, though more generalist and serving packaging/decorative segments in addition to fashion.
Market position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Julien Faure social profiles
Digital presenceJulien Faure compliance and trust
Trust signalCompliance1 record
Julien Faure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Julien Faure leadership team
Management profileNumber of profiles
Profiles1 record
Julien Faure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Julien Faure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Julien Faure
What does Julien Faure do?
Julien Faure is a French luxury ribbon weaving house that manufactures bespoke jacquard-woven ribbons, silk labels, and textile watch bracelets on 19th century shuttle looms at its workshop in Saint-Just-Saint-Rambert, Loire. The company serves as a confidential exclusive partner to leading haute couture, perfumery, hatmaking, and prestigious watch brands, and also sells its Signature collection of jacquard watch bracelets directly to consumers through its Shopify e-commerce platform.
Is Julien Faure a public or private company?
Julien Faure is a private company. It is classified as family owned and is currently operating.
When was Julien Faure founded?
Julien Faure was founded in 1864. It employs 11 to 50 people.
Where is Julien Faure based?
Julien Faure is headquartered in Saint Rambert, France, in the Europe region.
How does Julien Faure make money?
Three revenue lines are on record. B2B Custom Ribbon Manufacturing is the primary driver. The others are B2B Watch Bracelet Manufacturing and D2C E-commerce Watch Bracelets.
Who are Julien Faure's main competitors?
Direct peers on record are Bonetto Cinturini, Satab, Maison Pierre Frey, Hirsch Straps, Artem Straps, Taroni (Tessitura Luigi Taroni) and Eulit GmbH. Broad incumbents are Hermès (Textile & Silk Division) and Berwick Offray. Rubanerie Toulousaine is listed as a regional player.
Does Julien Faure have an API?
No public API is recorded for Julien Faure.
What industry is Julien Faure in?
Julien Faure's product category is Luxury Textile Manufacturing. Its primary akta.pro industry code is IMAOALAE, Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles). Its NAICS code is 31322 and its SIC code is 2300.